Albanian actor sues government for using her face as AI minister without consent

7 Sources

Share

Albanian actor Anila Bisha is taking legal action against her government for using her face and voice to create Diella, an AI-powered virtual minister tasked with overseeing government contracts. Bisha claims she never gave consent for her likeness to be used as a cabinet member, leading to online harassment and unwanted attention. The case highlights growing concerns about the ethical use of AI and personal data rights.

Albanian Actor Challenges Government Over AI Minister's Identity

Albanian actor Anila Bisha is suing the Albanian government for unauthorized use of her likeness after discovering her face and voice were used to create Diella, an AI minister introduced by Prime Minister Edi Rama last September

1

. The virtual minister, whose name means "sun" in Albanian, was unveiled as part of Rama's fourth term cabinet to oversee the awarding of government contracts as an anti-corruption measure

2

. Diella appears in traditional Albanian national dress and is listed in the first row of the cabinet on the government's website, positioned next to photos of Rama and his deputy

1

.

Source: NBC

Source: NBC

Consent Dispute at the Heart of Legal Battle

Anila Bisha, a popular film and theater actor, acknowledges she signed a contract allowing her voice and image to be used for e-Albania, the government's online platform that provides public services to citizens and businesses

3

. However, she insists she was never informed about plans to use her likeness as a virtual politician on the prime minister's team. "It was surprising when I heard the prime minister declare it. I asked how this could happen without my knowledge, without anyone asking me if I wanted my image to be used or not," Bisha told The Associated Press

4

. The actor says the unauthorized expansion of her image's use has transformed her from a virtual assistant into a political figure, causing significant personal distress.

Personal Impact and Online Harassment

The use of her image as the AI minister has led to harassment online and unwanted attention in public spaces. "First I was surprised, smiled and I said it must be a joke," Bisha told Reuters. "Now people call me Diella and they consider me as just another minister of the government"

5

. She expressed concern that her image is now used as a political statement, adding, "People who don't like the prime minister, now they also hate me"

1

. After multiple failed attempts to contact the government for a meeting to discuss the issue since September, Bisha decided to pursue legal action to stop government use of her identity

2

.

Source: Reuters

Source: Reuters

Legal Action and Damages Sought

Citing a violation of her personal data, Bisha filed a formal request through an administrative court demanding the government immediately cease using her voice and image for Diella

3

. Her lawyer, Aranit Roshi, confirmed this is "the first legal move to prevent the abuse of Anila's image"

2

. The actor is seeking 1 million euros in damages through a lawsuit for damages and compensation. Roshi explained the rationale: "The law says that in cases of personal data violation, penalties for state institutions are up to 21 million euros so our request for 1 million is a reasonable amount"

1

. A court was expected to rule on Monday whether to order the Albanian government to stop using her image

5

.

Government Response and Political Context

The Albanian government denies using her likeness improperly. In response to questions from Reuters, the government's press office stated: "The lawsuit is nonsense, but we welcome the opportunity to solve it once and for all in a court of law"

1

. The controversy emerges at a challenging time for the government's public image, which has been damaged since December when a special prosecution unit indicted Rama's deputy, Belinda Balluku, for meddling in tenders for infrastructure projects, which she denies

5

.

Broader Implications for Ethical Use of AI

This case echoes similar disputes over the ethical use of AI and consent in artificial intelligence platforms. In 2024, OpenAI pulled one of its ChatGPT voices, Sky, after actor Scarlett Johansson said the voice sounded "eerily similar" to her own, though OpenAI maintained the voice was not Johansson's

3

. Bisha's statement captures the core concern: "One cannot take away one's identity and do with it whatever they want"

4

. As governments worldwide explore AI integration into public services, this lawsuit raises critical questions about consent, personal data rights, and the boundaries of how contracted likeness agreements can be expanded without explicit authorization.

Today's Top Stories

TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2026 Triveous Technologies Private Limited
Instagram logo
LinkedIn logo