Adobe Launches Firefly Video AI Model: A Game-Changer for Commercial Video Creation

Adobe Launches Firefly Video AI Model in Beta, Ensuring IP Safety

Over 18 billion assets generated globally with Firefly in less than two years. Adobe has expanded its generative AI portfolio with the launch of the first public beta version of Firefly Video Model, an AI tool designed for video creation within the new Firefly application. This addition enhances Firefly's multi-modal capabilities, integrating video, image, and vector generation within a single platform to streamline creative workflows. "The new Firefly Video Model -- the industry's first commercially safe AI video generation model -- powers Generate Video (beta) in the Firefly application, as well as Generative Extend (beta) in Adobe Premiere Pro, and generates IP-friendly video content that can be used in production today," Adobe announced on February 12. Also Read: Adobe and General Assembly Launch Creative Skills Academy in India for AI Skills The Firefly Video Model enables users to generate 1080p video clips from text prompts, transforming still images into motion. It also introduces Translate and Lip Sync, allowing creators to localize content across multiple languages while preserving vocal tone and synchronization. "Translate Audio and Translate Video are available today in 20+ languages, with Lip Sync functionality only available to enterprise customers," Adobe said. "As a filmmaker, it's important that the tools I use are crafted with integrity and a deep respect for artists -- and Adobe's commitment to this is clear with Firefly" said Dave Clark, Chief Creative Officer of Promise. Adobe has also introduced Firefly Standard and Firefly Pro plans, offering tiered access to premium video and audio features. All Firefly plans include unlimited access to Firefly imaging and vector features and tiered capacity for premium video and audio features, Adobe said. A Firefly Premium plan is also in the works for high-volume creators. Adobe said the Firefly Standard plan enables access to 2,000 video/audio credits per month, allowing up to 20 five-second 1080p video generations or the translation of up to 6 minutes of audio and video, starting at USD 9.99. The Firefly Pro plan provides access to 7,000 video/audio credits per month, allowing up to 70 five-second 1080p video generations or the translation of up to 23 minutes of audio and video, starting at USD 29.99. Also Read: Meta Unveils New AI Models and Tools to Drive Innovation According to Adobe, Firefly is trained on licensed content, such as Adobe Stock and public domain material where copyright has expired, ensuring commercial safety. It integrates with tools like Photoshop, Illustrator, and Premiere Pro, enabling professionals to move seamlessly from ideation to production. The AI model excels in landscape generation, from sweeping natural vistas to detailed urban environments, atmospheric effects, and animal motion, with ongoing improvements in human-centric content. "Like many AI models, Firefly is still refining its capabilities with human-centric content and we're actively working to improve quickly in this area," Adobe added. According to Adobe, the new advancements promise to reshape creative workflows, offering enhanced control over camera angles, motion, and aspect ratios. The ability to set keyframes and refine generated videos ensures a higher level of precision. "In under two years, Firefly has been used to generate over 18 billion assets globally and has evolved from an image generation tool to the most comprehensive generative offering for creative teams," Adobe highlighted. "Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production," said David Wadhwani, president of Adobe's digital media business. According to a Reuters report, Alexandru Costin, Adobe's vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips. "We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that's unusable," Costin reportedly said. Also Read: Coca-Cola Leverages AI for Its Holiday Campaign: Report Adobe stated that "leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale." "Adobe's Firefly Video Model is making it easier for brands and studios to create original content without worrying about IP issues. Some of the brands we work with have been hesitant to use generative AI because of ownership concerns, but now Firefly is offering a commercially safe, production-ready tool that keeps creative integrity intact. It gives agencies like ours, Native Foreign, the ability to push storytelling further -- bringing big ideas to life faster and smarter, without compromise," explained Nik Kleverov, Chief Creative Officer, Native Foreign.

Adobe Adds New AI-Powered Video Model to Its Arsenal

Adobe took the wraps off its new video model, making its existing product offering more attractive. The Adobe suite is widely popular among professionals, thanks to its grace in integrating AI to assist creative workflows. Expanding on its existing AI-powered offerings, Adobe has now introduced a new Firefly app, along with the launch of its video model, making it a multimedia generation tool for users. Adobe states that the Firefly video model is the industry's first commercially safe AI video generation model, which powers 'Generate Video (beta)' in the Firefly application, as well as 'Generative Extend (beta)' in Adobe Premiere Pro. The company claims that it generates IP-friendly video content that can be used in production and has been trained on content that Adobe has permission to use. It is important to note that the video model is available in public beta, which means you should be cautious about production use cases. To get access to the video model, customers have to opt for Firefly Standard or Pro subscription plans. The plans include different limits for generating videos, images, or vectors as per the customer's requirements. The Firefly app integrates with the Adobe Creative Cloud applications, including Premier Pro, Photoshop, Express, and more. To generate a video clip, one must simply type in a text prompt, control the camera angle for the shots, and create various design elements as assets. At the moment, the model supports up to 1080p resolution, and it plans to support 4k resolution soon. David Wadhwani, president of Adobe's digital media business, said, "Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production." "We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can't wait to see how the creative community uses it to bring their stories to the world," he added. While Adobe has tried its best to protect the creator's work, it remains to be seen how Firefly performs for creators and how they use it.

Adobe Firefly Video is here to take on Sora with new AI video generator

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to provide users with an all-inclusive creative tool to generate images, vectors, and videos while ensuring intellectual property (IP) safety. The new Firefly app gives users the opportunity to ideate and create production-quality work with creative control and multi-modal workflows all within Adobe's Creative Cloud applications. Users can generate images, edit them, transform them into videos, and apply cinematic movements before transitioning to applications like Photoshop, Premiere Pro, and Adobe Express for further refinement. Firefly Video Model is currently available in public beta. This AI tool lets users generate video clips from text prompts or images, control camera angles, create professional-quality images from 3D sketches, craft atmospheric elements and develop custom motion design elements. Touted as the industry's first commercially safe AI video generation model, it powers the "Generate Video" (beta) feature within the Firefly application and the "Generative Extend" (beta) in Adobe Premiere Pro. This model ensures that the generated video content is IP-friendly and suitable for production use. A key differentiator of Adobe's Firefly Video Model is its focus on producing high-quality, usable short clips, as opposed to longer, less usable ones. Alexandru Costin, Adobe's vice president of generative AI, emphasized the company's commitment to quality, stating, "We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that's unusable." The Firefly Video Model initially supports 1080p resolution, and Adobe plans to introduce a 4K model for professional-level production work in the near future. As part of the release, Adobe has introduced two new subscription plans: Firefly Standard and Firefly Pro. Available today with early access pricing, both options give creators unlimited access to Firefly imaging and vector features as well as tiered capacity for new video and audio features. Starting at $9.99 USD, Firefly Standard offers access to 2,000 video/audio credits per month and up to 20 five-second 1080p video generations. Firefly Pro offers users access to 7,000 video/audio credits per month, up to 70 five-second 1080p video generations and starts at 29.99 USD. Additionally, a new Firefly Premium plan designed for professionals looking to generate video content on a regular basis will be coming soon to provide even more audio and video capacity for high-volume creators and teams. By focusing on IP safety and providing robust tools for content creation, Adobe aims to ensure creatives can produce high-quality, production-ready content confidently. As the Firefly Video Model progresses through its beta phase, the creative community eagerly anticipates the innovative possibilities this technology will unlock. We will put Firefly Video to the test ourselves to see if just how good this model is.

Adobe Firefly AI video generator debuts -- the most 'IP-safe' AI tool yet?

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe is expanding its generative AI capabilities with the release of a new video generation model, marking a significant step in the company's push to provide professional creators with AI tools they can safely use in commercial projects. The company announced today that its Firefly Video Model is entering public beta, offering AI-powered video generation tools that Adobe claims are trained only on licensed content -- a key differentiator in the increasingly crowded AI video generation market. "We're the most useful solution because we're IP friendly, commercially safe model. You can use our model. There is no risk of IP infringement," said Alexandru Costin, who leads Adobe's AI initiatives, in an interview with VentureBeat. "More than anybody else, we're passionate about solving videographer, professional videographer needs." How Adobe's new pricing strategy makes AI video generation more accessible The launch comes as Adobe reports its Firefly family of AI models has generated over 18 billion assets globally since its initial release in March 2023. This rapid adoption suggests strong demand for AI tools that creative professionals can confidently use in commercial work. The new video capabilities will be available through Adobe's redesigned Firefly web application and integrated into Premiere Pro, Adobe's professional video editing software. The system can generate 1080p video clips from text prompts or images, with features like camera angle control and atmospheric effects generation. "Just coming from the research lab, they were demoing to me this morning some of the amazing generation capabilities that are coming, increasing the resolution, doing transparent video overlays... doing real time video," Costin revealed, indicating Adobe's roadmap for the technology. Adobe is introducing tiered pricing plans starting at $9.99 monthly for the Standard plan, which includes 2,000 video/audio credits - enough for approximately 20 five-second 1080p video generations. A Pro plan at $29.99 offers 7,000 credits. Inside Adobe's Strategy to Dominate Professional AI Video Creation The integration with Adobe's existing creative tools appears to be a key strategic advantage. Kylee Pena, Senior Product Marketing Manager at Adobe, demonstrated how editors can use the technology to fill gaps in video timelines or generate atmospheric effects like snow, then seamlessly adjust the results using Premiere Pro's professional tools. "Because I'm in Premiere Pro, I also have a lot of additional pro level tools, including AI tools we've had for a while, like color match," Pena explained during a demonstration. The launch comes as competition intensifies in the AI video generation space, with recent entries like OpenAI's Sora generating significant attention. Adobe is betting that its focus on commercial safety and professional workflow integration will help it stand out in an increasingly crowded market. To ensure transparency, Adobe will include Content Credentials, a type of digital certification, with all AI-generated video content. This aligns with the company's leadership in the Content Authenticity Initiative, which aims to provide verification tools for digital content. Global brands including Dentsu, Gatorade, and Stagwell are already testing the technology in beta, suggesting potential enterprise adoption. Adobe plans to introduce a Premium plan designed for high-volume professional users in the near future. The development signals Adobe's strategic focus on maintaining its position as the go-to provider of creative tools for professionals while adapting to the AI revolution reshaping the creative industry. With 85% of projects at the recent Sundance Film Festival using Adobe Creative Cloud, the company appears well-positioned to bridge the gap between traditional creative workflows and emerging AI capabilities.

Adobe's AI Video Model Launches, Available Only With New Firefly Video/Audio Plans

The Adobe Firefly Video Model is now available in public beta. Firefly is the only IP-friendly and commercially safe generative AI model available right now. Adobe unveiled the Firefly Video Model last fall and provided some users with early access, demonstrating that Firefly can generate a wide range of styles of video content. The Firefly Video Model also offers distinct controls over the AI "camera" and "lens," enabling users to adjust zoom and camera angle. While this may not matter much for generating standalone video clips, it can make it easier for creators to generate content that can fit into existing video projects, including adding a few seconds of new "footage" or adding b-roll. Users can generate video from still images, text prompts, and 3D sketches -- a new addition to the Firefly Video Model beta. As for the quality, Firefly supports up to 1080p resolution video for now at 24fps, although a 4K model is in development and "coming soon." The clip length is short, five seconds for now. For certain Firefly-powered features in standalone apps, such as the impressive Generative Extend in Premiere Pro, the restrictions are even tighter -- just two seconds. Although still in beta, the Adobe Firefly Video Model has found some high-end use in the creative industry. Adobe notes that Firefly at large has generated 18 billion assets for users so far. Dentsu, Gatorade, and Stagwell are already using Firefly Video Model as part of their creative workflows. "Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in production," says David Wadhwani, president of Adobe's digital media business. "We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can't wait to see how the creative community uses it to bring their stories to the world." Firefly Video is now available via a new version of the Firefly web application, which integrates with Adobe Creative Cloud applications like Photoshop, Premiere Pro, Express, and more. Beyond adding Generate Video to the Firefly web app, Adobe is also adding Scene to Image (beta) and Translate Audio and Video. Scene to Image enables users to create high-quality images from 3D sketches and reference shapes. Meanwhile, Translate Audio and Video, as its name suggests, offers creators tools to translate audio and video files quickly. The translation currently supports over 20 languages. All these new Adobe Firefly AI features are available today. Alongside its new Firefly features, Adobe is offering new dedicated Adobe Firefly plans: Firefly Standard and Firefly Pro. Current Creative Cloud subscribers will not be able to generate video and will instead need one of these new plans to do so. Adobe says these plans "give creators unlimited access to Firefly imaging and vector features as well as tiered capacity for new video and audio features." More specifically, users with these plans don't require credits for Firefly's still image and vector tasks (like Generate Image and various Lightroom and Photoshop AI tools) and instead only consume credits for audio and video Firefly features. The Standard plan has 2,000 video/audio credits per month, which is only up to 20 five-second 1080p video generators. This is $9.99 per month. Firefly Pro, $29.99 monthly, has 7,000 video/audio credits, up to 70 five-second 1080p video generations. A new Firefly Premium plan for professionals seeking to generate video more regularly will be coming soon, presumably at an even higher price. It is worth noting that Adobe calls the prices above "early access pricing," strongly suggesting these plans will cost more down the road. It remains unclear if Premiere Pro users need specific Firefly plans to utilize Firefly tools inside the video editing app or if they can continue to use the generative credits that come with their existing plans, which is the expected scenario. This story will be updated once further clarification is available. While Adobe may be offering the only guaranteed commercially safe generative AI video platform, it is also doing so at a relatively high cost to consumers. It is a safe bet that generative audio and video features incur a significant cost in both development and operation. AI is resource-intensive, after all.

Adobe releases its first commercially safe Firefly video generating AI

Following on the success of its IP-friendly Firefly Image model, Adobe announced on Wednesday the beta release of a new Firefly Video model, as well as two subscription packages with which to access its audio and video generating abilities. Generate Video, according to the announcement post, "empowers creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional quality images from 3D sketches, craft atmospheric elements and develop custom motion design elements." The model will initially be able to generate video in 1080p resolution to start, though the company plans to release a 4k model for professional production work in the near future. Like the image generator, Firefly Video is trained exclusively on Adobe stock, licensed, and public domain content, making its outputs usable in commercial applications without fear of them running afoul of copyright or intellectual property protections. And, unlike Grok 2, there's minimal chance of it outputting racist, offensive, or illegal content. Recommended Videos Firefly Video will be accessible both through Adobe Premiere Pro (as the Generative Extend tool) and through a new web application , Firefly.Adobe.com. Users will be able to generate video clips from both text prompts and reference images, as well as add atmospheric effects and custom motion design elements. They'll even be able to lock in the first and last frames of a clip, "to preserve visual continuity, keep colors and character details consistent." The new Scene to Image feature allows users to "seamlessly render production-ready assets" using a 3D sketching tool, converting a creator's concept art into high resolution images and structure references that can then be used to iterate a generated video clip. Firefly Video can also generate audio to translate spoken dialog into any of 20 languages. Adobe is rolling out a pair of subscription plans alongside Firefly Video, either of which will grant you full access to the new model. The $10 per month Firefly Standard plan offers 2,000 video/audio credits per month worth as many as 20 5-second video generations at 1080p. The $30 per month Firefly Pro plan, on the other hand, provides 7,000 video/audio credits per month which will get you up to 70 5-second clips at 1080p. Adobe also revealed that a "Firefly Premium" plan is in the works, geared towards professionals looking to generate high volumes of video and audio, though there's no word yet on what it might cost or when it will be released. Adobe Firefly Video Model Coming Soon | Adobe Video Adobe first teased the Firefly video model in April of last year before providing a preview of its capabilities in September. It enters an increasingly crowded market with competition from both premium and free-to use models alike, such as Kling AI, Meta's Movie Gen, and OpenAI's Sora.

Adobe just launched its new genAI Firefly Video Model in public beta

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe's AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly's web app through two subscription tiers -- Firefly Standard and Firefly Pro -- which retail for $9.99 and $29.99 per month, respectively. Firefly Video Model is Adobe's answer to existing video models like Open AI's Sora and Meta's new Movie Gen. Using the brand's new suite of tools, creators can turn a written prompt into a video clip, convert an existing image into a video, and even translate audio and video into multiple different languages. Adobe's video AI capabilities are late to market, but that's par for the course for a brand that got into generative AI nearly a year after its main competitors back in 2022. In the past, Adobe has set itself apart in the AI space with stringent IP protections (it only trains Firefly on licensed content and bills its new video model as the industry's "first commercially safe" video AI) and by making significant improvements to its new features over time. It remains to be seen whether Firefly Video Model will follow a similar upward trajectory.

Adobe launches commercially safe AI video model for creative professionals - SiliconANGLE

Adobe launches commercially safe AI video model for creative professionals Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation model on the market. It is available in a new version of the company's Firefly web application, which offers a suite of professional-grade creative tools, allowing creative professionals to produce artwork from anywhere, and in Adobe Premiere Pro. The new generative video capabilities are powered by the Adobe Firefly Video Model, the company's powerful proprietary generative AI model capable of producing video clips from text prompts or images. It can use camera angles to control shot composition, create professional-quality B-roll, craft imaginative elements from descriptions and custom motion design. The model has been customized to support 1080p resolution from the start, with a lower resolution model for high-speed iteration and a 4K version for pro-level production launching soon. This will allow creative professionals the opportunity to easily generate B-roll to fill in timelines or missing atmospheric elements to shots that match their reels. According to Adobe, the model will allow them to lock in the first and last frames of a video to preserve visual continuity, keep colors and character details consistent and more. "Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in production," said David Wadhwani, president of Adobe's digital media business. The company emphasized that the Firefly model was only trained on content Adobe has permission to use. This includes licensed content from Adobe Stock -- which exceeds 200 million images and 22 million videos -- public domain content and never customer content. Leading global brands such as Gatorade, IBM Corp., IPG Health, and marketing agencies including Dentsu Group Inc. and Stagwell Inc. have joined Adobe in early use of the Video Model beta. Adobe also provided professionals the ability to create professional quality images from 3D sketches and reference shapes in the Firefly web app. The new Scene to Image capability, now in beta mode, allows artists to build structure references while writing Text to Image prompts to create visual guides using 3D tools. For creators trying to reach international audiences, Adobe introduced audio and video translation of spoken dialog into multiple languages while maintaining an authentic voice. Using this tool, professionals can spend less time dubbing performance and audio mixing. It can maintain the voice, tone and acoustic match when translating content into over 20 languages. To support the new model and offerings, Adobe is making access to Firefly available today with early access pricing with two new Adobe Firefly plans: Firefly Standard and Firefly Pro. Users get unlimited access to Firefly image and vector generation features with both. Standard provides users with 2,000 video/audio credits per month and up to 20 five-second 1080p video generations starting at $9.99. Firefly Pro ups that to 7,000 video/audio credits per month, 70 five-second 1080p video generations and starts at $29.99.

Adobe expands generative AI with Firefly video, launching today

The big picture: One of the most impressive applications of generative AI is its ability to create videos from nothing more than a simple text description. Type a few words into one of the many different video generation tools now available - including Adobe's Firefly model - and out pops what can be amazingly lifelike clips. It's a great example of how powerful this technology has become, as well as how quickly it's advancing. At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part of larger discussions on the development and evolution of AI-powered tools. We've already started to see this play out with text generation tools that were trained on material scraped from across the internet - much of it original commercial content. There are serious questions about whether and how content creators should be compensated for their work when it's incorporated into a large language model. Given the enormous amount of effort (and cost) that goes into creating videos, the voices of concern are bound to grow even louder as generative video usage becomes more widespread. In the graphics world, Adobe recognized these issues early on and made copyright protection a core part of its initial Firefly image generation tools. The company chose to use only content it had licensed and offered compensation to creators when integrating it into the model training process. Of course, it helped that Adobe had an enormous trove of content and direct connections to creators via its long-running Adobe Stock business, which offers millions of still images and videos for sale. Nevertheless, Adobe chose to follow these principles in leveraging that data and built a set of generative content tools that not only met general rules of fairness, but also provided a guarantee of commercial safety. In other words, anyone who used the Firefly tools was assured they would not face legal or financial challenges for using copyrighted content. Given that an important percentage of Adobe's customers are involved in creating commercial content, that has proven to be a significant advantage. Not surprisingly, as the company makes its latest Firefly video model publicly available today (in beta), it is following the same commercially safe principles and offering the same guarantees. In addition, Adobe is integrating support for Content Credentials with its AI-generated video, allowing people to reliably verify that it was created with AI - an increasingly critical capability in a world seemingly overrun with deepfakes. Adobe is launching access to the new model today (it was first unveiled last fall) via both a new web application and through a "Generative Extend" feature in Adobe Premiere Pro. The company is also debuting two new Firefly plans and previewing one more. Firefly Standard is priced at $9.99/month, offering 2,000 audio/video credits per month which allows users to create up to 20 five-second 1080p resolution videos per month. Firefly Pro increases the limit to 7,000 credits and up to 70 five-second videos for $29.99/month. Firefly Premium, arriving later this year for $199.99/month, is designed for creative professionals who, according to Adobe, "expect to generate new video content on a daily basis." Like other offerings, the Firefly video model supports both text-to-video and image-to-video generation, keyframes at the beginning and end of a clip, and the ability to translate and accurately lip-sync audio across 20 different languages. A key differentiator for Adobe users will be the seamless integration with other apps across the Adobe suite. For example, users can easily create workflows that move from a still image in Photoshop or a vector illustration in Illustrator into the Firefly Video model and integrate the output straight into Premiere. Adobe has also added a new Scene-to-Image tool, which can be used to create 3D elements for video - whether in an animated or photorealistic style. It's clear that Adobe is focusing on the kinds of tools and capabilities that regular users of its products will appreciate. While many people have been experimenting with other generative video tools for fun, Adobe appears to be focused on delivering practical capabilities that make video creation and editing easier. The new Generative Extend feature in Premiere Pro is a great example of this. While it might only be needed to extend an existing scene by half a second or so, that can make a huge difference for professional editors trying to match existing music, audio, and video elements. Similarly, an early preview of the new Firefly web app user interface highlights key creative choices for aspects like camera angles and movement, helping the model generate more engaging and cinematic outputs. While it's fair to say that Adobe is playing a bit of catch-up in the rapidly evolving field of generative AI video - and adding 4K support, which Adobe says will be coming later this year - it's also clear that the company is applying its own unique approach to the challenge. For the creative professionals who rely on Adobe for their work, that's an important step. Bob O'Donnell is the founder and chief analyst of TECHnalysis Research, LLC a technology consulting firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech

Adobe Firefly unveils first video generation model that it says is "safe to use"

Current plans support five-second 1080p video generations, 4K coming soon Adobe has lifted the wraps off what it's calling the "only generative AI video model that is IP-friendly and commercially safe." The new Firefly Video Model is available to try in beta on the Firefly web app and Adobe Premiere Pro with Generative Extend, and can produce production-ready AI-generated video content for creatives can use to support their online campaigns. The addition of a video-generating tool adds to Adobe's growing Firefly suite available through the web app, including its popular image generator tool. To date, the company's AI portfolio has generated 18 billion assets globally, a number that appears to be exponentially rising. Users can create videos with text prompts or images, then refine the shots with tweaked camera angles and add further atmospheric and design elements. Available in beta, users subscribers can produce 1080p content, but a future update will bring the option to reduce the video quality for quicker processing and 4K resolution for a clearer finish. To coincide with the beta launch of the Firefly Video Model, Adobe is also adding a Firefly Standard and Firefly Pro plan to its subscription options. The company envisions creators picking up the AI-generated video and refining it in its other Creative Cloud software, like Premiere Pro. "We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can't wait to see how the creative community uses it to bring their stories to the world," noted Adobe's digital media business president, David Wadhwani. Firefly Standard and Pro include unlimited access to Firefly imaging and vector features, plus tiered capacity for video and audio features, starting with 2,000 video/audio credits and up to 20 five-second 1080p videos for $9.99 per month. The higher plan, priced at $29.99 per month, increases capacity to 7,000 credits and 70 five-second videos.

Adobe's Firefly Generative AI Gets Video Creation Capability

Adobe today announced the availability of the Firefly Video Model in public beta, which allows users to generate video content from text prompts or existing images. The company claims that it's the only commercially safe option -- that is, it doesn't violate any intellectual property rights, so companies can use it without fear of being sued. Adobe also announced new Firefly plans that include not only this video-generation capability, but also the updated web app's other tools such as image generation, vector generation, 3D image editing, and the also-new audio and video translation tools. Generate Video Content With Firefly The new Generate Video feature can produce up to 5 seconds of 1080 video. For comparison, a ChatGPT Plus account ($20 per month) includes Sora video generation with the same 5-second limit at a resolution of only 720p. For 1080p, you need the $200-per-month ChatGPT Pro account, which also increases the duration limit to 20 seconds. Google's Veo generative video AI isn't yet available, but the search company says it will be capable of 4K content for over 2 minutes. Meta's free Make-a-Movie feature produces 5-second videos at resolution of 1,024-by-1,024, but the company has demonstrated 1080p content of 16 seconds. Text prompts can be up to 1,000 words, and you can add your own image as a reference for creating the AI video. You get a good degree of control over your video's look in Firefly, with choices like shot size (close-up, medium, or long shot), camera angle (including aerial, eye level, and top down), and motion (things like zooming in and out and panning left or right). You also choose a frame rate and aspect ratio, with 24fps and 16:9 the defaults. One thing we'll have to see is whether Firefly generates improved prompts for you the way VideoGen does. As noted above, Adobe claims that the video you generate with Firefly won't impinge on anyone's intellectual property, and it doesn't use your input for training. Adobe has a documented set of AI Ethics principles. The videos created in Firefly will come with Content Credential metadata to let the world know that the content was generated by AI rather than in the real world. 3D and AI Translation Capabilities in Firefly Aside from video, a generative AI capability Adobe announced today is Scene-to-Image. This allows 3D creators to perfect a 3D sketch into a high-resolution image, changing angles and perspectives and render production-ready assets. Firefly can also now translate Spoken words from either video or audio files into any of more than 20 languages. The voices created will match the tone and acoustic features of the original. New Firefly Web App Plans Starting today, users will be able to buy subscriptions to Firefly. A Firefly Standard plan costs $9.99 per month and gets you 2,000 AI credits per month and up to 20 5-second 1080p video generations. For $29.99 per month, the Pro plan includes 7,000 credits and up to 70 5-second generations. A Premium plan for larger organizations is coming soon, with higher limits. Firefly Video in Creative Cloud Apps Adobe has already announced or even implemented several Firefly-powered tools in its other Creative Cloud applications such as Photoshop and Premiere Pro. With today's announcement, the company announced the availability of a "limited taste" of the new AI features for Creative Cloud subscribers. Premiere Pro users are also getting the previously announced Generative Extend feature, which uses AI to lengthen video clips to fit their project.

Adobe Firefly muscles into AI video--here's what it looks like

Adobe said today that it's bringing AI-generated video, aka the Firefly Video Model, to Adobe Premiere Pro plus its Firefly generative art service. Unlike its generative AI image capabilities, however, it won't be free. AI-generated video has been available for months. In December, OpenAI released Sora, its ability to craft AI video clips of several seconds from a text prompt. What Adobe is offering is authenticity. Like the AI-generated images in Firefly and Photoshop, Adobe trained its Firefly Video Model on licensed clips. Right now, Adobe is positioning its AI-generated video clips as b-roll. It's like filler video behind a title, for example. It also helps facilitate a transition between two different scenes. In a demonstration provided to reporters, Adobe envisioned an AI-generated clip of red-hot sparks flying across the screen, as a backdrop to a title screen introducing clips of Iceland. However, Adobe also showed off an entirely AI-generated "drone flight" over an erupting volcano for the same project, suggesting viewers will still have to question the authenticity of what they see. Adobe Firefly models will be able to generate and download the video. In Premiere Pro, like in Photoshop, users will be able to generate the AI-generated content within the app themselves and then simply drop it inside the workflow. To use Adobe's Firefly Video Model, however, you'll need to pay. Adobe is offering early access on two plans. The $9.99 Firefly Standard plan gives users 2,000 video credits per month or up to 20 five-second 1080p videos. Firefly Pro allows users to create 70 five-second 1090p videos via 7,000 video/audio credits per month as well. A Firefly Premium plan for those "looking to generate video content on a regular basis" is also en route, Adobe says, but the pricing hasn't been announced. The plans sound a little confusing at first, but essentially you're using the credits to "buy" the videos, according to an Adobe representative who I asked to clarify the plans. In addition to simply creating the video, users will be able to edit videos, too: by providing filters, crafting paths for the camera to create motion shots, and more. Creatives can also lock the first and last images of the clip to facilitate transitions, and tweak the color to maintain consistency with the other clips in the scene, Adobe says. It doesn't sound like those features will cost credits. Adobe won't generate audio via AI, however. Instead, Adobe is offering to take pre-recorded audio and translate it into 20 languages. Adobe is promising that its translations will maintain an "authentic voice," with voice, tone, cadence, and acoustic matching. AI-generated video is far more computationally intensive than AI-generated still images, so it makes sense that Adobe would charge more. Adobe already uses a credit system for AI images, and Firefly only allocates 25 image-generation credits to users who sign up for the free version of Adobe's apps. With the video model, Adobe has yet to allow users to trial the Firefly Video model with a free tier. What isn't clear is if users will "spend" any available credit, or if they'll just be used to buy video creation time. Adobe does have competition here. Creating AI-generated video via cloud services is possible with services like Sora, Pika Labs, Runway, and more. Services like Invideo.ai also offer to help create entire video segments from scratch, using AI-generated clips (as well as stock images) and an AI-generated script. Creating AI video on your own local PC is also possible -- barely, it seems. Mochi, according to the documentation, requires 60GB of VRAM to generate 480p videos from your PC. That's more than the 32GB of VRAM in an Nvidia GeForce 5090 Founder's Edition. Other competitive offerings don't seem to be much better. Local AI video models seem to struggle with creating a video clip from a text prompt rather than a reference image, too. Adobe's Firefly model does both. Running an AI generator like Stable Diffusion on your PC seems quite realistic for AI-generated still images, but AI video may be forced to use the cloud for this generation of PCs. Adobe's offering that sort of power with its cloud service. In the long run, convenience may be the real selling point. While Adobe's Firefly service provides a grab-and-go approach to AI art, it's the easy, tight integration into Photoshop that's made it especially useful. I'd expect the same of Premiere Pro and Adobe's new video model.

You Can Create AI Videos With Adobe Firefly Starting Today

It's official: Another big tech company has dropped an AI video generator for public use. On Wednesday Adobe announced that its Firefly video model is available now, accessible on the redesigned Firefly web app. Like Adobe's other AI services, the video generator is commercially safe -- meaning you can probably use it for your professional work. Firefly can create generative AI videos that are 5 seconds long, in 1080p, with no audio. You can enter text prompts or use image-to-video to create your scenes. Like we saw in the teaser video in September, there's a whole panel of controls that let you select the aspect ratio, shot size (like a close up versus a widescreen), camera angle, frames per second and motion (zoom in, zoom out, tilt up, etc). While the videos don't have any sound, you can translate existing audio into more than 20 different languages using a model on Firefly web app that helps retain the speaker's natural voice. Adobe's AI models are trained on Adobe Stock and other publicly licensed content, and it doesn't train on its users' work. Adobe expects AI video to be used for tasks like creating new clips based on existing footage, as well as potentially saving on expensive production costs like drones for aerial shots. There's an option in the beta version of Premiere Pro that lets you export a frame into Firefly to create a video from that reference image, which will be handy if you're already knee-deep in a project. Video editors can also nab another 2 seconds of content by using Premiere Pro's generative extend tool. OpenAI launched its AI video generator, Sora, for paying ChatGPT users last December. The other big tech AI video models -- Meta's Movie Gen and Google's Veo -- were both teased at tech events last year and may be released publicly this year. We'll have to wait until the AI video models are out before we can really compare how they stack up. So far though, one noticeable difference between Sora and Firefly is that Firefly doesn't have a visible watermark denoting it as an AI creation (though AI content used in Premiere Pro is marked as such on your timeline). You can try out the new AI image generation tools with one of the Firefly plans, standard and pro. Standard gets you 2,000 generation credits a month (this includes translating audio) and up to 20 AI videos for $10 per month. Pro is more expensive at $30 per month but gives you more generation credits per month (7,000 and up to 70 AI videos). Both of these Firefly plans come with unlimited AI image generation.

Adobe's new Firefly video generator is here and it doesn't steal copyrighted content

Unlike models from OpenAI and Google, Adobe says its Firefly video generator isn't trained using intellectual property Video and image generators might be buzzy, but they're not exactly "brand-friendly." While video generators like OpenAI's Sora or Google's Veo are impressive, the content that the models are trained on is not always fair use -- that's to say they use intellectual property. If you're generating images or video at home for fun, that's probably not a big deal, but if you're a commercial outfit looking to use that content for marketing or anything business-related, it could be a copyright disaster waiting to happen. That's where Adobe wants its new Firefly generator to come in. This week, Adobe is launching its Firefly video generator in beta which means that anyone looking to test its model out can visit Adobe's web application or give it a whirl with Adobe Premiere Pro's Generative Extend. I haven't had a chance to test Adobe's new video generator myself, but its use cases appear to be fairly expansive. According to Adobe, Firefly can generate videos from text prompts, be used to extend b-roll, add atmosphere, and is even smart enough to understand granular commands about camera angles, shots, and subject framing. What really separates Adobe from the rest of the pack of video generators, however, isn't necessarily its feature set, it's the data on which the model is trained. According to Adobe, Firefly is "only trained on content that Adobe has permission to use." That includes content that's licensed by the company in Adobe Stock and also content in the public domain. Adobe says it never uses Adobe customer content to train its Firefly model. Conversely, OpenAI, which has its own video generator, Sora, has been furtive about what data the model is trained with. When asked about what content the company uses, OpenAI's CTO Mira Murati seemed to avoid the question. "I'm not going to go into details of the data that was used," Murati told the Wall Street Journal's Joanna Stern in an interview last year. For most people, the use of IP in training sets probably isn't a deterrent, but if you're a company looking to use something generated for commercial purposes, things could get tricky. Adobe says it has already successfully courted companies with the promise of IP-free content, including Deloitte, Gatorade, and IBM. The rollout of Firefly video generator in beta will also usher in a couple of new features. According to Adobe, users will also be able to translate videos and audio files across languages to create "personalized, natural-looking content." Outputs are designed to match voice, tone, and cadence and theoretically help creators save time with dubbing and audio mixing. The features support translations in over 20 languages according to Adobe. According to Adobe, the Firefly video generator supports 1080p resolution, though you can render at lower resolutions if you choose, and a high-speed iteration and a 4K model are coming soon. On one hand, it just makes sense for Adobe to eschew the use of copyrighted content in model training for commercial purposes. The value proposition here is basically a video generator that you don't have to worry about getting you into legal trouble. And for Adobe, which is the professional standard for many, catering to professionals is just common sense. But even if it's just a savvy business move, it's also nice to see a model that isn't just blatantly ripping off artists and creators who have little to no recourse in the situation. Already, AI titans like OpenAI entered the fray with disputes over the use of intellectual property. Famously OpenAI has already made enemies with the New York Times, which has sued the company for copyright infringement. ChatGPT, the lawsuit alleges, was trained using troves of journalistic content from the paper. Several separate lawsuits on that front are still ongoing, but it's clear that the backlash against chatbots vacuuming up copyrighted content is real, which gives Firefly a unique advantage. If you're interested in trying Firefly Adobe is currently offering early access pricing, with two plans, Firefly Standard and Firefly Pro. Both of those give users unlimited access to Firefly imaging and vector features and tiered capacity for new video and audio features. Firefly Standard gives users 2,000 video/audio credits per month, up to 20 five-second 1080p video generations, starting at $9.99 while Firefly Pro plans enable access to 7,000 video/audio credits per month, up to 70 five-second 1080p video generations, starting at $29.99.

Adobe launches the first AI video generator that's genuinely useful

Firefly Video could be a game changer for VFX and video editing. Kling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack with the beta release of its Firefly AI video model. And, based on the demo I was shown, my first impression is that anything it may lack in realism it makes up for in the amount of control it provides, making it potentially the most useful AI video generator for professionals. Firefly AI video can generate video from text prompts and from still image references. And like with its Firefly image model, Adobe claims it's the industry's first "commercially safe AI video generation model to market". Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was Generative Extend in Premiere Pro. That allows users to add extra seconds to existing footage. Now fully blown AI video generation is available, not within Premiere Pro, but in a new-look Adobe Firefly web app. According to Adobe, the Firefly Video Model generates IP-friendly video content that can be used in commercial productions without fear of copyright infringement (though it hasn't provided much info on training data). For now, it can generate up to five seconds of footage at a time in 1080p resolution at a default 24 fps in vertical or horizontal format. Each generation takes about 90 seconds. Adobe says a lower resolution model for high-speed ideation and a 4K model for professional production are coming soon. It looks like the biggest advantage of Firefly's video model is the amount of control it provides - something that's been difficult in other models. Adobe's recognised that being able to direct the output is critical to producing usable footage. You can choose shot size (close up, medium, long etc), camera angle (aerial, eye-level, high, low, top-down) and camera motion (zoom in, tilt, handheld, etc) to provide more control over framing and the dynamism of a shot. The image-to-video functionality allows two images to be uploaded to define the first and last frames of a shot, with the AI generating the movement in between. And like with many image generators, seed number can be used for more consistency in iterations, for example to keep a similar piece of footage with a different camera angle. Since Firefly already provides still image generation, Adobe envisages a workflow in which users will generate images in Firefly, edit them in Photoshop, turn them into video in the Firefly video model and then take them into Premiere Pro to edit and integrate them into video projects. This complete workflow, benefiting from the powerful colour and masking tools already in Premiere Pro, could give Adobe the edge over rival tools (see our Adobe software list). When the Firefly image model was released, its output often looked less realistic than results from the likes of Midjourney and Stable Diffusion, which were trained with unlicensed material. I've not seen enough from Firefly video yet to make a call, but initial results don't look so far from other models. A lot of the example footage from Adobe is very clearly AI - those whales (below) aren't going to fool anybody. But the more precise controls make for some strong use cases for Firefly. Assets can be generated with green screen backgrounds to be ultra-keyed in Premiere Pro or After Effects or on black screen to use with a blending mode to add atmospheric effects like snow, rain and smoke cheaply and easily. The tool could also be really useful for generating temporary fillers to convey creative direction while editors wait for the final footage to arrive. To coincide with the addition of the video model in beta, the Firefly web application has been revamped to incorporate access to the new tool. Adobe has also added another new AI image tool: Scene to Image in beta. This allows users to design a basic 3D structure in browser and then add a text prompt to turn it into an image. There's also a new Translate Video tool, which Adobe reckons this will save time on dubbing and audio mixing, Just don't think I would rely on it without a native speaker on hand to verify the results. We're told an AI speech enhancer and text-to-avatar tool will be added soon. New models mean new costs. The Firefly video model is free to try, but with limited generations. Adobe's announced the launch of two Firefly monthly subscription plans: Firefly Standard and Firefly Pro. It seems that existing Creative Cloud customers will still need a plan. Firefly Standard starts at $9.99 for 2,000 video/audio credits per month, good for up to 20 five-second 1080p video generations.Firefly Pro starts at $29.99 per month for 7,000 video/audio credits - up to 70 five-second 1080p video generations. Coming later, there will also be a Firefly Premium plan for those who want to generate video on a more regular basis. The new tools are available via the Adobe Firefly website. See Creative Cloud pricing below. For more AI video news, see the viral videos being generated with Tencent's Hunyuan and the Netflix-linked AI video generator that allow cut-and-drag animation. And for more updates from Adobe, check out the new Project Concept mood boarding tool.

Forget Sora: Adobe launches 'commercially safe' AI video generator. How to try it

Generating only IP-friendly content, Adobe's Firefly Video model could be a boon to professionals such as filmmakers and marketers. AI video generators unlock new possibilities for creatives, allowing them to bring their ideas to video form with a quick prompt or reference image. However, using these AI tools in their work can risk copyright lawsuits. Adobe's video generator tackles that issue. On Wednesday, Adobe launched its Firefly Video Generator, available in two ways: As a public beta for users in the new Firefly web application through Generative Video, which can use a user's text or images to generate videos, and in Adobe Premiere Pro through Generative Extend, which adds frames to your shot using AI. The Generate Video experience, powered by the Firefly Video model, allows users to generate video clips from text prompts or images. It also includes several professional-grade customization tools, such as camera angles and cinematic movement. At launch, the videos will support 1080p resolution, with lower resolution and pro-level 4K production coming soon. Adobe's Firefly Video model is also now available in Adobe Premiere through the Generative Extend feature (also in beta), which allows users to expand a clip with AI-generated video and audio that matches the original clip. This feature can help video editors fill in gaps in their timelines without having to go through multiple, complicated steps or find more b-roll. The model's competitive edge versus models like OpenAI's Sora is that it is commercially safe, which means that the model generates only IP-friendly video content because its training dataset does not include trademarked or copyrighted content. This is particularly important for professionals such as filmmakers and marketers who need to use the generated videos in their work. Also: 3 lucrative side hustles you can start right now with OpenAI's Sora video generator Of course, when using any AI creation tool, it's always a good idea to be transparent about your use of AI to build trust with your audience and be aware of potential legal risks that can come with using the technology. To support this transparency, all content generated using the Firefly Video Model contains Content Credentials, a nutrition label for what makes up a photo. Along with the launch of the Generate Video feature, Adobe introduced a new Firefly web application that hosts many of Adobe's Firefly tools, enabling users to access AI video and image generation, audio and video translation, and even the generation of professional images from 3D sketches and reference shapes all in one place. Adobe Creative Cloud users will appreciate that the Firefly web application integrates with Creative Cloud applications for a seamless workflow experience. Adobe also launched two new Adobe Firefly plan offerings: Firefly Standard and Firefly Pro. The former costs $9.99 a month and grants users access to 2,000 video/audio credits and up to 20 five-second 1080p video generations per month, according to the company. The Firefly Pro plan, meant for power users costs $29.99 a month and grants users access to 7,000 video/audio credits and up to 70 five-second 1080p video generations per month.

Adobe Expands Generative AI Offerings Delivering New Firefly App with Industry's First Commercially Safe Video Model

New Firefly plan offerings unlock full power of the new Firefly app -- the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct integration with Adobe Creative Cloud apps to seamlessly move from ideation to production Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP- friendly and commercially safe, so brands and creative professionals can use it confidently for production- ready content Leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale Today Adobe (Nasdaq: ADBE) released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the Firefly Video Model in public beta. The Firefly app is the all-in-one professional destination that inspires users to seamlessly ideate and create production quality work with unparalleled creative control, multi-modal workflows and integration with industry- leading Creative Cloud applications. The new Firefly Video Model -- the industry's first commercially safe AI video generation model -- powers Generate Video (beta) in the Firefly application, as well as Generative Extend (beta) in Adobe Premiere Pro, and generates IP-friendly video content that can be used in production today. It is the latest offering in the Firefly family of creative generative AI models, which has been used to generate over 18 billion assets globally. Adobe introduced two new offerings -- Firefly Standard and Firefly Pro -- that give customers access to premium Firefly video and audio features. All Firefly plans include unlimited access to Firefly imaging and vector features and tiered capacity for premium video and audio features so customers can choose the right capacity for their generative AI needs. Adobe Firefly's breadth of capabilities allow users to generate images, edit the images, turn them into videos and apply cinematic movement before moving to Adobe Creative Cloud applications to transition seamlessly from ideation to production. Using Adobe's suite of industry-leading creative apps, creative professionals can refine their work with Photoshop on the web, Premiere Pro and Adobe Express, or leverage Firefly-powered features such as Generative Fill in Photoshop and Generative Remove in Lightroom to edit and bring photos to life with the video model. Generate Video (beta), powered by the Firefly Video Model, empowers creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional-quality images from 3D sketches, craft atmospheric elements and develop custom motion design elements. It supports 1080p resolution to start, with both a lower resolution ideation model for high-speed iteration and a 4K model for pro-level production work coming soon. Creative professionals, enterprises, brands and media agencies -- including dentsu, PepsiCo/Gatorade and Stagwell -- are finding success with the video model beta, praising its commercially safe, IP-friendly generations and unrivaled levels of creative control for real-world applications. "Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production," said David Wadhwani, president of Adobe's digital media business. "We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can't wait to see how the creative community uses it to bring their stories to the world." Introducing the New Firefly Application The Firefly application offers a suite of professional grade controls, enabling creative professionals to deliver their finest work from ideation to production. They can now create 3D worlds, start with style and structure reference images, use professional camera angles to get the perfect shot and translate audio and video into multiple languages while maintaining an authentic voice, all with Firefly. It integrates with Adobe Creative Cloud applications including Photoshop, Premiere Pro, Express and more -- and Firefly is safe for commercial use, providing creators confidence to use it for production-ready content. In under two years, Firefly has been used to generate over 18 billion assets globally and has evolved from an image generation tool to the most comprehensive generative offering for creative teams. Beyond generating high-quality images, it provides creators unmatched control over their work through professional camera angles and positioning, rich detail and prompt accuracy and the ability to match the structure of style of a reference image in image, video and 3D outputs. New and available globally in the Firefly app today: Generate Video (beta) for industry-leading controls that enable creative professionals to generate videos, b-roll, animations and more, all powered by the Firefly Video Model. With Text to Video and Image to Video features, creative professionals can produce stunning high-quality 1080p video from simple text prompts, generate b-roll to fill gaps in timelines, add atmospheric elements to a shot and develop custom motion design elements. Intuitive controls provide new levels of precision to fine-tune any video with detailed camera settings, like sweeping aerial views, frame subjects exactly as envisioned, from dramatic close-ups to expansive long shots, and dynamic movement by selecting from multiple motion paths. Creative professionals can also lock in the first and last frames of a shot to preserve visual continuity, keep colors and character details consistent and more. [GIF/Animation] The new Firefly app enables multi-modal workflows, bringing together video, image and vector generation in a single application that empowers creators to seamlessly ideate and create. Creative professionals can generate an image and turn it into stunning video, quickly translate audio into several new languages and write a text prompt to create a video clip with exactly the desired style and camera angle all within Firefly. To take their ideas and creations further, Firefly integrates with Adobe Creative Cloud applications including Photoshop, Premiere Pro and Adobe Express. Scene to Image (beta) to create professional quality images from 3D sketches and reference shapes. Using a lightweight 3D sketching tool, creative professionals can transform artwork into beautiful high- resolution images, build structure references directly within Text to Image and create precise visual guides using intuitive 3D tools. Creative professionals can change 3D image angles and perspectives to get the perfect With Scene to Image, creators can seamlessly render production-ready assets from 3D shapes, all with the flexibility and precision required in professional graphic design workflows. [GIF/Animation] Translate Audio and Video for the translation of spoken dialog into multiple languages while maintaining an authentic voice. Creators can quickly and easily translate videos and audio files to reach a large, global audience with personalized, natural-looking With voice, tone, cadence and acoustic match when translating video content into different languages, creators can also spend less time on dubbing performance and audio mixing, saving time and budget on translation and dubbing services. Translate Audio and Video supports translations in over 20 languages. New Firefly Offerings Available today with early access pricing, two new Adobe Firefly plan offerings -- Firefly Standard and Firefly Pro -- give creators unlimited access to Firefly imaging and vector features as well as tiered capacity for new video and audio features. Firefly Standard plans enable access to 2,000 video/audio credits per month, up to 20 five-second 1080p video generations, starting at $9.99 USD. Firefly Pro plans enable access to 7,000 video/audio credits per month, up to 70 five-second 1080p video generations, starting at $29.99 USD. For India, Firefly Standard and Firefly Pro plans are priced at INR 797 and INR 2,394 per month, respectively. Additionally, a new Firefly Premium plan designed for professionals looking to generate video content on a regular basis will be coming soon to provide even more audio and video capacity for high-volume creators and teams. Firefly Paves the Way for Brands and Agencies Adobe is the partner of choice for the entertainment industry given its robust suite of audio and video offerings like Premiere Pro. Global enterprises choose Adobe creative and enterprise cloud offerings to scale on-brand content production. Leading brands including Deloitte Digital, IBM, IPG Health, Mattel and Tapestry are delivering strong results with Firefly, and customers including dentsu, PepsiCo/Gatorade and Stagwell have voiced excitement about their early use of the Firefly Video Model beta. James Thomas, Global Chief Technology Officer, dentsu: "Firefly's creator-friendly approach to AI has been instrumental in enhancing our creative process, allowing us to bring to life high-quality ideas & visuals at scale, more efficiently and in less time. Our creatives have been testing and providing valuable feedback, helping to steer the roadmap and building proprietary product solutions and custom workflows for our clients. From proof of concept to storyboarding and beyond, Firefly is accelerating creative development while ensuring commercially safe results. This is just the beginning, and we're excited to see how tools like Firefly will continue to push creative boundaries and empower our teams." Merrill Raman, Global Chief Technology Officer, Stagwell: "Adobe Firefly is a not just an agency tool, it's a force multiplier. Firefly empowers our teams to innovate fearlessly within established brand guidelines, maximizing the impact of our client campaigns." Adobe's Approach to AI with Firefly As Adobe continues to advance generative AI tools to inspire and support creative endeavors, it remains committed to doing so responsibly, guided by its AI Ethics principles. Firefly is only trained on content that Adobe has permission to use, which includes licensed content from Adobe Stock and public domain content -- never on Adobe customer content. Adobe is also helping to drive transparency in the digital ecosystem through its leadership in the Content Authenticity Initiative (CAI) and by promoting the widespread adoption of Content Credentials, a "nutrition label" for digital content. To provide transparency around wholly AI-generated content, Firefly Video Model outputs will include Content Credentials, allowing consumers to verify that the content was AI-generated by using the Inspect tool in the Adobe Content Authenticity web app. Pricing and Availability Generate Video (beta) is available globally in the Firefly application through new Firefly plan offerings detailed here.

Adobe Firefly AI Can Now Generate Videos -- And It's Amazing

AI-generated images were just the beginning -- now Adobe Firefly can create videos, and the results are mind-blowing. This isn't just about filters or tweaks -- it's full-on video creation from text prompts. Adobe Firefly AI Video Generation Is Released Publicly On February 12th, Adobe released its Firefly AI Video Generator under a public beta model. All Adobe users -- subscribers or account holders -- can access the Generate Video (Beta) tool and generate up to 5-seconds of high-quality video output. AI video generation was announced at the Adobe Max conference in October 2024 with no set release date, so it's been an exciting wait for its release to the public. Generate Video (Beta) Generate Video (Beta) results are high quality with lots of customization options. Whether you use the generated clips to add a B-roll or correct mis-filmed elements from your production, you'll be impressed with the results. You can also use the generated video to ideate future film plans and shots. Adobe Firefly AI video generation is the first publicly available and commercially safe video generator. Adobe exclusively uses Adobe Stock imagery and video for training models. Generative Extend Along with the long-awaited Generate Video tool, Adobe simultaneously implements AI video generation in Premiere Pro. This feature comes in the form of Generative Extend -- an AI feature that lets users generate an extra 2 seconds of video from any existing clip in your Premiere Pro timeline. This is enough to bridge gaps between clips or finalize any missed seconds of filmed content. All-New Adobe Firefly Web App Adobe users have had public access to Adobe Firefly since its release in 2023. Available through your browser of choice, anyone with an Adobe account -- free account or paid subscription -- can access the Firefly tools. The announcement of video AI features also brings a re-imagined Firefly app, making it even easier to try Adobe's AI offerings. The Firefly homepage shows all available AI features, including brand-new Generate Video, Translate Video, Translate Audio, and Scene to Image generators. There's no guarantee for how long you'll have access to these tools from Firefly. They usually disappear once the public beta is over and the tool becomes implemented in its intended software, locked behind a subscription paywall. Translate Video and Audio Adobe implemented AI caption translation in Premiere Pro at the beginning of 2025, which could be seen as foreshadowing the following big features: AI video and audio translation tools. Both tools are available on the Firefly web app. The audio and video translation tools let you translate into up to 20 languages while retaining the authentic voice. The video translation tool also ensures realistic lip-syncing in the translated language for an authentic result with no AI out-of-time lip movement. The translation tools are available in the Firefly web app for now, but eventually, these features should be made available in Premiere Pro to offer a more complete translation experience. How to Access Adobe Firefly AI Video Tools Using the re-imagined Adobe Firefly web app, you'll have loads of creative control for the Generate Video prompt. Its customization features include choosing the camera angle (such as aerial, eye-level, top-down shots and more), camera motion (like panning left or right, handheld movement, or none), and shot type to replicate a full video production. The Translate Audio and Video features are both currently available on the Firefly web app too. You'll also find beta modes for new features like Scene-to-Image, which you can use as an image reference in the video generator. Generative Extend is only available in Adobe Premiere Pro (Beta). The Generate Video tool isn't available in Premiere Pro, but you can download your generated clips and import them to Premiere Pro. Then, you can use Generative Extend on the AI clips if required. Although accessing the tools is fairly easy, their prices are ramping up. Currently, Adobe free account holders are limited to only 25 AI credits, while Creative Cloud All Apps subscribers receive 1,000 AI credits. This announcement also introduces a tiered AI credit plan starting with Firefly Standard, which costs $9.99 for 2,000 credits. This provides enough credits for 20 5-second video generations if you use it for nothing else. Firefly Pro provides 7,000 audio/video credits for $29.99 per month. Adobe has gone all-in on AI in 2025, and its results are high-quality and impressive. AI can be gimmicky or lack quality and accuracy, but Adobe waits until it's perfected its craft before allowing the public to use new tools. Adobe Firefly video AI looks great.

Adobe's New AI Video Model: Can It Compete with OpenAI's Sora?

The Firefly is ready to compete against the already-popular OpenAI's Sora and the rising startup - Runaway. Adobe's model is different from its competitors in many ways. It is designed for creating professional pieces. More importantly, the software company highlighted that the tool will generate video clips of 5 seconds but, at a higher resolution of 1080 pixels. When comparing video clip lengths, it's evident that Adobe's new AI tool generates much shorter clips than Sora. Addressing this, Adobe stated that most production clips are limited to three seconds. This Adobe AI Tool aims to fix and improve such loopholes instead of producing only random AI pictures. Blending the uniqueness of suite, Firefly produces high-end products. Generating clips through Firefly will bridge the gaps in adding atmospheric effects, like snow or fog. With this, Adobe provides additional AI tools, like Scene-to-Image and Audio/ Video Translation tools. These features, alongside the Firefly model, are a crucial part of Adobe's strategy to boom the AI world. Many might be curious to know Firefly's price tag to better understand its superiority over competitors like Sora.

Adobe's AI-Powered Video Generation Tool Is Now Available in Public Beta

The Firefly platform offers access to all of Adobe's generative AI tools Adobe released its Generate Video tool in public beta on Wednesday, which is now available to all users. The artificial intelligence (AI) video generation tool is powered by the company's Firefly Video Model, and was first teased in September 2024. The San Jose-based tech giant also redesigned the Firefly web app, and the new layout highlights all the different generative AI tools powered by Firefly models, and can be used directly from the platform. Additionally, two new Firefly subscriptions were also introduced by Adobe. Generate Video is the company's first AI-powered end-to-end video generation tool. It supports both text prompts and images as input, and can generate 1080p resolution videos at 24 frames per second. Adobe said in a newsroom post that the tool offers granular control to users by allowing them to specify camera angles, motion, shooting distances, art styles, and other cinematography details. It can currently generate five-second-long videos. Users will also be able to make technically complex requests such as to lock in the first and last frames of a shot for continuity, keeping colours and character details consistent, and more. Adobe said that the company will soon add a lower-resolution ideation model and a 4K model for production work soon. Currently, companies like PepsiCo, Stagwell, and Dentsu are using Generate Video for real-world applications. The Firefly web app, which was launched in 2023, has now been redesigned. The platform was aimed as a hub for Adobe's generative AI tools, and the new user interface now makes finding different tools easier than before. Alongside, the tech giant has also integrated the platform with Creative Cloud apps including Photoshop, Premiere Pro, and others. Adobe has claimed that Firefly AI models have been trained on datasets from the public domain and licensed content making it "IP-friendly" and safe for commercial usage. Additionally, the tech giant has also released two other tools -- Scene to Image and Translate Audio/Translate Video -- to the Firefly platform. Unlike Generate Video, these are not free to use. The former generates "professional-quality" images based on 3D sketches and reference shapes, and even lets users change the 3D image angles and perspectives to get the perfect output. The latter will allow users to translate audio files and audio channels in videos into more than 20 languages. Adobe says the tool will preserve the original voice of the speaker. Further, the company also introduced two new Firefly subscription plans. Firefly Standard is priced at $9.99 a month and offers 2,000 video and audio credits along with up to 20 video generations. The Firefly Pro subscription offers 7,000 credits and up to 70 video generations for the price of $29.99 a month. Adobe is launching two new Firefly subscription plans which provide credits that can be spent to use Adobe's Firefly models. Firefly Standard starts at $9.99 (roughly Rs. 870) per month for 2,000 video/audio credits and provides up to 20 five-second 1080p video generations. The pricier Firefly Pro plan starts at $29.99 (roughly Rs. 2,600) for 7,000 credits and up to 70 five-second 1080p video generations. A notable perk is that both plans include unlimited access to Firefly imaging and vector features.

Adobe launches subscriptions for Firefly AI | TechCrunch

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company's AI image, vector and video generating models. This marks Adobe's boldest attempt yet to turn its Firefly AI models into a real product. The company is also launching a redesigned webpage, firefly.adobe.com, where people can use Adobe's AI models. This includes the new Firefly AI video model, which is rolling out in public beta on the Firefly website and in the Premiere Pro Beta app. Firefly's Standard plan costs $9.99 per month and provides unlimited access to Adobe's AI image and vector generating features, as well as Adobe's new AI video model. The Standard plan gives users 2,000 credits, which is enough to make 20 five-second AI videos. Users can also connect Firefly plans to their Creative Cloud accounts to get unlimited AI image and vector generation in Photoshop, Express or other Adobe apps. Meanwhile, the Pro plan will run users $29.99 a month, and offers enough credits to generate 70 five-second AI videos per month. The company is also working on a "Premium" tier (it hasn't announced pricing for this yet) that lets users create 500 AI videos per month, according to Adobe's VP of Generative AI, Alexandru Costin. Previously, Adobe offered many of Firefly's AI tools within its existing Creative Cloud subscriptions, letting users try the new tools for no added cost. Users could upgrade to pricier plans if they wanted more access to Firefly, but they didn't have to. That system worked well for Adobe: Firefly's generative fill feature, added to Photoshop in 2023, has become one of the company's most popular new features of the last decade. Now, Adobe wants to see if users will also pay up for its Firefly AI models. The Firefly video model lets you turn text or images into a five-second, AI-generated video. There are controls on a side panel for changing the camera angles, camera movement, aspect ratio, and other features that creative professionals might want to customize. The new Firefly offerings will compete directly with OpenAI's Sora, Runway's Gen-3 Alpha, and other AI video models that already have dedicated webpages and subscription plans. Google DeepMind's AI video model, Veo, seems to be a legitimate contender in the space as well, but it's still in private beta. Part of Adobe's pitch to creative professionals is that Firefly was trained on a dataset of licensed videos, without any brand logos or NSFW content (something the company paid quite a bit to do). That means, according to Adobe, creatives should be able to use the Firefly AI models without worrying about legal troubles. "We think the key differentiator for us is that we're the only IP-friendly, commercially-safe video model," Costin said in an interview with TechCrunch. "We want to differentiate with deep understanding of customer problems." Adobe has also tried to ship AI tools that solve problems for creative professionals instead of just generating random AI videos. For example, one of Firefly's AI video features, Generative Extend, lets users extend any clip's video and background noise by a few seconds. This is one of the more practical AI video tools on the market; other AI models just let you create new videos from scratch, or animate photos. Costin says Adobe is working on another AI video tool to help with pre-production. The tool, which has yet to be announced, would help get creatives aligned on the same vision by creating a rough sketch of what a scene, or string of scenes, would look like. However, Adobe needs to walk a fine line with generative AI. Many professionals who have used Adobe's apps for decades are upset about the rise of generative AI tools in their industries. The technology poses a threat to their livelihoods as they risk having their work automated away to an AI model -- like the ones Adobe is building. But Adobe is convinced this is where the puck is going in the creative world.

Adobe launches AI video tool to compete with OpenAI

Feb 12 (Reuters) - Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year. The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video-generation services. Facebook owner Meta Platforms has also developed a video-generation AI model but has not given a timeline for when it will be released. Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software. To that end, many of the features that Adobe is emphasizing revolve around feeding existing shots into the video model and asking it to generate clips that fix or expand on shots that were taken on a real production set but that did not come out quite right. Adobe said the service will generate five-second clips at 1080p resolution. While that is shorter than the clips of up to 20 seconds generated by OpenAI's service, Adobe executives said the majority of individual clips in most productions are only three seconds. Adobe said a user can generate 20 clips per month for $9.99 and 70 clips for $29.99. That compares with 50 videos for $20 per month with OpenAI's plan at lower resolution and a $200 OpenAI plan that can handle longer, higher resolution videos. Adobe is also working on a "Premium" pricing plan for studios and other high-volume video users and will release those pricing details later this year. Alexandru Costin, Adobe's vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips. "We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that's unusable," Costin told Reuters. Reporting by Stephen Nellis in San Francisco; Editing by Sonali Paul Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial Intelligence

Adobe's Firefly is here to make AI video easier, but there are limits

Summary Adobe Firefly AI video generation is available under public beta in the browser. Firefly generates 5-second videos with customizable parameters for orientation, camera angles, and style. Firefly AI credit plans are priced at $10 for 2,000 credits, encouraging creative use within limits. Generative AI tools have been popping up everywhere in the last two to three years. Adobe has been at the forefront of many generative AI models, including implementing its Firefly AI model into the Adobe Express app for image generation and contract intelligence tools in Acrobat . Adobe fans and creative users have been waiting eagerly for publicly available AI video generation from the creative developer giants. Now it's here. Related 12 best video editing apps on Android in 2024 Creating mesmerizing videos on Android doesn't require pro skills Posts 5 As of February 12, 2025, Adobe Firefly AI video generation is available under public beta from your browser. The results are impressive. Firefly's video AI model has been in private beta mode for many months, with Adobe teasing expectations of video features like generative video extension in Premiere Pro. The announcement includes more than users might've expected, but it comes with limits too. Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It's the only IP-friendly model, and it's not trained on public data, imagery, or video. Adobe trains Firefly on Adobe Stock data only. Adobe Firefly AI video generation has arrived Close Firefly AI video generation is available from the re-imagined Adobe Firefly web app, where you'll find Adobe Firefly AI tools including beta models. Adobe users and non-subscribers can generate AI images, templates, text effects, and test public beta tools such as new scene-to-image generation, image-to-video generation, and audio and video translation of up to 20 languages -- which includes authentic voices and realistic translated lip-syncing. All available from the browser. Firefly AI video generation uses a text prompt with customizable features such as orientation, camera angles, lens type, camera motion, and also output styles -- Firefly Video doesn't solely generate realistic live action video, but also animation or stylized motion. Firefly AI video generation results are powerful and impressive, but they're limited to only 5-seconds of generated video per prompt. To begin with, you can only generate 24 FPS, but that should increase in the future. Hand-in-hand with the consecutive announcement of Firefly credit plans, users cannot generate unlimited video, but by purchasing a credit plan, you'll be able to generate more across the Adobe suite. Adobe Firefly credit plans are available with multiple tier options: Firefly Standard and Firefly Pro, and a future Firefly Premium plan. The Standard plan is $10 for 2,000 AI credits (that's enough to generate up to 20 5-second video clips) and the Pro plan is $30 for 7,000 AI credits. A typical All Apps subscription comes with 1,000 monthly credits as standard and an Adobe account with no subscription provides only 25 credits. Related Google Veo: The ultrarealistic AI video generation tool explained Close-ups, panning, and all the film-school tricks at your fingertips Posts Firefly AI video generation is available from the Firefly web app, but Premiere Pro users have access to the all-new Generative Extend feature, allowing you to add up to two seconds of generated video to an existing clip. This tool can bridge the gap in editing processes when video clips just need a fraction longer to complete the scene. Generative Extend requires no text prompt; it generates directly from the clip you're extending. An AI-generated label will appear on any AI-generated content in your timeline. New Adobe features are always exciting, but they come with limitations such as generation length. This encourages users not to rely solely on video generation for an entire project -- it should be used as a creative tool for ideation or adding missed coverage which isn't cost-effective to film once post-production begins. The results are impressive, even when limited to only 5-seconds. Adobe Firefly See at Adobe

Adobe launches AI video tool to compete with OpenAI

(Reuters) - Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year. The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video-generation services. Facebook owner Meta Platforms has also developed a video-generation AI model but has not given a timeline for when it will be released. Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software. To that end, many of the features that Adobe is emphasizing revolve around feeding existing shots into the video model and asking it to generate clips that fix or expand on shots that were taken on a real production set but that did not come out quite right. Adobe said the service will generate five-second clips at 1080p resolution. While that is shorter than the clips of up to 20 seconds generated by OpenAI's service, Adobe executives said the majority of individual clips in most productions are only three seconds. Adobe said a user can generate 20 clips per month for $9.99 and 70 clips for $29.99. That compares with 50 videos for $20 per month with OpenAI's plan at lower resolution and a $200 OpenAI plan that can handle longer, higher resolution videos. Adobe is also working on a "Premium" pricing plan for studios and other high-volume video users and will release those pricing details later this year. Alexandru Costin, Adobe's vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips. "We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that's unusable," Costin told Reuters. (Reporting by Stephen Nellis in San Francisco; Editing by Sonali Paul)

Adobe's Firefly generative AI video app is now in public beta

Adobe's is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that it's the first commercially safe generative AI video model in the market. Previously, it was only available in the Adobe Premiere Pro video editor with Generative Extend, but you can also access a now. For those unaware, Adobe's Firefly Video Model powers the Generate Video feature, which can generate video clips from a text prompt or image. It can also edit images, turn them into videos, create 3D worlds and more. The content is "safe" for commercial use too, since the AI applies watermarks signifying which parts have AI assistance, and that can be checked with the Adobe web app's . In other words, it's "safe" because people can check if AI was used in the content due to embedded data. The Firefly web app integrates with Adobe Creative Cloud apps such as Photoshop, Premiere Pro, Express and more. Three new features available on the app today include video generation and scene-to-image generation with the ability to fine-tune footage, allowing users to make images from 3D sketches, plus audio and video translation into supported languages. Currently, there are two pricing plans: Firefly Standard and Firefly Pro. The former grants access to 2,000 video/audio credits a month and 20 five-second 1080p video generations, while the latter increases the number of credits to 7,000 and video generations to 70. A Firefly Premium plan for professionals is coming soon. You can now purchase a Firefly Standard subscription for $10 a month, while a Firefly Pro subscription costs $30 a month.

Adobe's AI videos, PIN's AI app, and a Nvidia challenger gets millions: This week's AI launches

Adobe (ADBE) released a beta version of its Firefly Video Model to the public this week -- the market's first commercially safe generative AI model for video, according to the company. The AI video model is available through Adobe's new Firefly app and Premiere Pro with Generative Extend. The Firefly app integrates with Adobe's other applications such as Photoshop and Express, so creators can use it for text-to-video generation, video storyboards, and more. "Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production," David Wadhwani, president of Adobe's digital media business, said in a statement. "We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can't wait to see how the creative community uses it to bring their stories to the world."

Adobe Firefly now lets anyone create 5-second AI video in 1080p

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in 1080p HD free of charge ... You can either use a text description for your video, or upload an image which will be used as the starter. For additional fun, you could even use Text to Image to generate an AI image which is then used as the starter for an AI video. Adobe made the announcement on its blog. At Adobe, our mission has always been to empower creativity through tools that give anyone the ability to express their ideas and tell their story. Today, we are expanding this vision with the launch of the Adobe Firefly Video Model, the only generative AI model that is IP-friendly and commercially safe, and the expansion of creative control in the Firefly web app which empowers anyone, at any skill level, to explore, ideate and bring their creative vision to life. With the addition of Firefly Video Model in beta, we've built Firefly for multi-modal creation, bringing together video, image, and vector generation all in a single application to streamline your creative flow. Generate an image and turn it into stunning video, quickly translate audio into several new languages, and write a text prompt to create a video clip with exactly the style and camera angle you want all within Firefly. There are also new paid plans for those who want to be able to create longer clips or work at higher resolutions. We are also announcing two new offerings -- Firefly Standard and Firefly Pro -- that give you access to premium Firefly video and audio features. All Firefly plans include unlimited access to Firefly imaging and vector features and tiered capacity for premium video and audio features, so you can choose the right capacity you need to bring your creative projects to life. And we're not stopping there -- coming soon, Firefly Premium will provide even more audio and video capacity for high-volume creators and teams who want to push the boundaries of what's possible. You can see a number of sample videos in the blog post. Results may vary ... Here's its first attempt at "Apple launching a next generation Vision Pro headset":

You can now use Adobe Firefly to generate 5-second HD videos for free

Summary Adobe Firefly AI Video Generator is now in public beta, and anyone with an Adobe account can access it. The tool is commercially safe, allowing it to be used for commercial projects without legal concerns. Adobe's Firefly AI Video Generator allows users to create 5-second video clips in 1080p HD. If AI-generated images blow your mind, you're in for a treat with Adobe's latest AI offering. Today, as announced in an Adobe Newsroom post, the company officially released the Firefly AI Video Generator to the public. First showcased at Adobe Max 2024, the tool is now in public beta, allowing users to create 5-second 1080p HD video clips with a free or paid account. Related 10 Adobe tools you can use without a subscription All the Adobe greatness with none of the Adobe cost Posts Adobe's AI Video generator is "commercially safe" Adobe Firefly's Generate Video (beta) feature, powered by the Firefly Video model, allows users to create video content using descriptive text prompts or reference images. Users also get plenty of control over the final output, with options to choose the shot type (close-up, medium, or long shot), camera angle (top-down, eye-level, and more), and camera motion (zooming in and out, panning left or right). Users can also select a frame rate and aspect ratio. Currently, the tool is limited to 1080p resolution, but Adobe has confirmed that a 4K model for professional production is in the works. Many AI video generators, like OpenAI's Sora, have unclear or restrictive licensing terms, making them far from ideal for commercial use. Like Adobe Firefly's image generator (which you're missing out if you aren't using), the AI video tool is trained exclusively on Adobe Stock, licensed, and public domain content, ensuring it doesn't violate intellectual property rights. This makes it the first publicly available and commercially safe AI video generator. So, if you're planning to use the tool for ads, social media, or other commercial projects, you can rest assured that you won't receive a legal notice. Alongside the new AI tool, Adobe also announced a brand-new Firefly web application that brings together many of its generative AI tools, including the Text to Video and Image to Video features. The Generate Video tool is available globally starting today and can be accessed through the Firefly web app and Adobe Premiere Pro within the Generative Expand tool. Free users are limited to 25 generative AI credits per month. Adobe also introduced two new Firefly subscription plans: Firefly Standard and Firefly Pro. Firefly Standard starts at $9.99/month and includes 2,000 video and audio credits, which is enough for 20 five-second AI videos if used exclusively for this feature. Firefly Pro starts at $29.99/month and offers 7,000 credits, allowing for up to 70 five-second 1080p videos.

Adobe Debuts 'Production Quality' Video AI Offerings | PYMNTS.com

Adobe has rolled out its new artificial intelligence (AI) video offering as it takes on the likes of OpenAI. The company announced Wednesday (Feb. 12) that it would let subscribers pay either $9.99 or $29.99 per month to generate 5-second videos. "We're pricing it at a lower point right now for adoption," Ely Greenfield, chief technology officer of Adobe's creative software business, told Bloomberg News. "If you do the math and look what's out there, we're competitive in the marketplace." The subscriptions come as Adobe is releasing its new Firefly application, which lets users generate images, vectors and videos with the Firefly Video Model in public beta. The app, the company says, lets users "seamlessly ideate and create production quality work" that's integrated with Adobe's Creative Cloud applications. "The new Firefly Video Model -- the industry's first commercially safe AI video generation model -- powers Generate Video (beta) in the Firefly application, as well as Generative Extend (beta) in Adobe Premiere Pro, and generates IP-friendly video content that can be used in production today," Adobe said. "It is the latest offering in the Firefly family of creative generative AI models, which has been used to generate over 18 billion assets globally." Adobe announced it was introducing video AI tools in October, days after Meta introduced generative AI research showing how simple text inputs can be employed to create custom videos and sounds and edit existing videos. Meta Movie Gen, as this model is known, is an expansion of the company's earlier generative AI models Make-A-Scene and Llama Image, "and combines the modalities of those earlier generation models and allows further fine-grained control," PYMNTS wrote. Then there's OpenAI's Sora tool, which, as noted here last year, has the potential to transform how movies are made, though experts differ in how far that transformation might go. For example, observers say Sora is not a replacement but a new tool for filmmaking, similar to how computer graphics and sound editing tools were introduced. Phil Siegel, founder of the nonprofit Center for Advanced Preparedness and Threat Response Simulation, told PYMNTS that Sora will reduce the time and cost of making movies. "I'm sure we'll see creators use Sora to do whole pieces, but I expect those to be niche," Siegel said. "It could be used, therefore, to reduce simple development and editing costs, which technically reduces hours spent creating a film, but I expect it to be used more as a tool to drive efficiency and make mundane and repetitive tasks more efficient and accurate, much like Microsoft Copilot is expected to do in the office world."

Adobe Reimagines Generative Video With Latest Firefly

In addition, as it does with still images, Adobe is integrating support for Content Credentials with its AI-generated video, which means people can reliably verify that it was created with AI - an increasingly critical capability in a world seemingly overrun with deep fakes. One of the most impressive applications of Generative AI (GenAI) is the ability to create videos from nothing more than a simple text description. Simply type a few words into one of the many different video generation tools now available - including Adobe's ( Bob O'Donnell is the founder and chief analyst of TECHnalysis Research, LLC a technology consulting and market research firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech.

Adobe's AI Video Generator is Nowhere Near Ready to Charge $30 a Month

Adobe today launched its competitor to OpenAI's Sora, a text-to-video AI generator that Adobe is positioning as a possible alternative to licensing stock footage. It costs at least $10 per month with the "best value" option at $30 per month, but it's nowhere near good enough to warrant either price. Powered by Adobe's Firefly video model, the generative video feature is currently in beta but is still being monetized. Current Creative Cloud subscribers can test it out with two free generations but after that, Adobe requires a Firefly subscription. The $10 per month option grants 2,000 generative credits, which is enough for 20 generated videos, while the $30 per month option grants 7,000 credits, which is enough for 70 video generations. Videos are always five seconds long (no longer) and max out at 1080p resolution. It is important to note that these are "introductory" prices that will change on March 15. Adobe has not been clear what it will change to. When a customer attempts to subscribe, a notice informs them that the pricing "will automatically renew monthly until you cancel. Price subject to change at renewal." Change to what? Adobe does not say. This language only appears during the purchase process and is not explained in Adobe's public FAQ. Additionally, Adobe doesn't offer other tiers above these, such as an unlimited tier, so the only option for those who exhaust their pool of credits is just to buy another subscription to Firefly and stack them on top of each other. At least the annual subscription option does provide a discount over the month-to-month option, which isn't always the case for Adobe software. Keeping that pricing structure in the back of mind, let's examine what Adobe believes this tool is going to be useful for. "Today, we are expanding this vision with the launch of the Adobe Firefly Video Model, the only generative AI model that is IP-friendly and commercially safe, and the expansion of creative control in the Firefly web app which empowers anyone, at any skill level, to explore, ideate and bring their creative vision to life," Adobe says. "This isn't just another video tool -- - we've revolutionized the creative workflow and watching our community generate custom b-roll that exactly matches their vision, crafting dynamic visual effects, and designing motion elements, all while maintaining complete creative control. And there's more -- whether you need to bridge content gaps in your timeline or enhance existing footage with new elements, Firefly Video Model empowers you to achieve your creative vision with efficiency and precision." So there are two proposed use cases: one is stock footage that is more specifically tailored to something that might not exist and the other is for what boils down to moving storyboards. To be frank, the idea that Firefly is good enough to replace stock footage in any circumstance is laughable. PetaPixel generated four videos with varying prompts to see how it handled them. Actually, we only generated three since the first one required a re-do since we wanted to see a variation of it. That burned both of our test generations on one account. The first was created using the prompt: "an asian-american camera reviewer on youtube in the snow talking about camera equipment while holding a camera." The last two are better, but they still don't look believable. The San Francisco skyline might pass for usable at first glance for anyone who had not seen it before but compared to reality, the perspective is wrong. The main issue is that the buildings are not the right height in relation to one another (let alone most of the less iconic ones are just incorrect). Adobe has a lovely stock video that is, basically, exactly what I asked Firefly to create and serves as an example of what the AI should be aiming for: The wolf is, I think, the best generation. Additionally, real stock footage of wolves is scant and often pretty bad. That said, what Firefly created looks like a moving painting, not like a video clip that would be usable for anything an editor would purchase stock footage for. And, again, Adobe Stock has a good option that basically fulfills the demand of the prompt and does so significantly better than Firefly did. I can see the argument that I shouldn't be so hard on Adobe Firefly Text-to-Video here because it's a beta and it's not nearly the "final form" that it will eventually reach. Even so (and I am not convinced it will get to the point where it can ever replace real footage), why then is Adobe charging for it? Charging for a beta that produces low-resolution, inaccurate, unusable, and extremely short clips feels like something thought up in a board room by bureaucrats who have never once even spoken to an artist. Firefly's text-to-video tool is not good enough to be used for what Adobe says it's there to be used for and I'd have this opinion even if it was free. But it's not. It's expensive, especially considering videos are difficult to get right on the first go-around and multiple attempts will often be required. In no world is this worth $10 a month, let alone $30 or more. And that's an important note: starting in one month, it will cost more -- that is for certain. Adobe already says that the $30 tier isn't going to be the top-end option. "Additionally, a new Firefly Premium plan designed for professionals looking to generate video content on a regular basis will be coming soon to provide even more audio and video capacity for high-volume creators and teams," the company said in a press release. When it's not worth using for free, I'm not sure it matters how much it will cost.