Adobe Launches LLM Optimizer to Boost Brand Visibility in AI-Driven Search

SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI

The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search. For years, Google has effectively been the sole gatekeeper to online advertising, determining which brands get seen and which get lost in the noise. That paradigm is slowly but surely starting to shift, as people increasingly turn to AI chatbots like ChatGPT to find information online. Brands are having to adjust their marketing strategies in response. On Monday, Adobe introduced a platform designed to help advertisers capitalize on the wave of large language models (LLMs) that's been sweeping the internet. Also: Sam Altman says the Singularity is imminent - here's why The company's new LLM Optimizer -- announced at Cannes Lions, one of the ad industry's biggest annual events --provides some essential tools to help marketing teams keep track of their brands' visibility as their customers start to spend more time interacting with AI chatbots. "Generative AI interfaces are becoming go-to tools for how customers discover, engage, and make purchase decisions, across every stage of their journey," Loni Stark, vice president of strategy and product at Adobe Experience Cloud, said in a statement. "With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter." The Adobe LLM Optimizer can be thought of as a window into a brand's performance across a suite of generative AI tools, including (but not limited to) ChatGPT, Gemini, and Claude. Crucially, the platform also allows SEO leaders, digital marketers, and others to make quick adjustments to their online publishing strategies to help their brands stand out more conspicuously. For example, marketers can receive updates when their own content -- links to a website, for example -- is included in an LLM's response to a user query, providing clarity into how, when, and where their brands are appearing across the output of AI tools. This can also help them to understand the kinds of questions that customers are asking, allowing for further refinement of marketing tactics. Also: Meet the most important AI tool that no one is talking about - but everyone needs The platform also includes a "recommendation engine" that constantly monitors LLM responses and suggests adjustments to online content that can boost brand visibility. Recommended changes can be approved with a single click, negating the need for time- and labor-intensive web development processes. Adobe's system ensures that approved changes to branded content strategy adhere to all relevant brand design guidelines. The system can also generate reports that can be shared with other teams. Brands can access the LLM Optimizer now through their Adobe Experience Manager accounts -- it's also available as a standalone app. Pricing varies depending on the size and particular needs of each enterprise customer. While the use of chatbots like ChatGPT is certainly on the rise, Google still remains the undisputed king of online search. One study from earlier this year, for example, found that Google fielded around 373 times more search queries in 2024 than ChatGPT did. (That study, however, used a fairly narrow definition for "search," so the number of people who are actually using ChatGPT to find information online could in fact be much higher.) In December, OpenAI CEO Sam Altman said that ChatGPT fields around 1 billion messages per day; Google, on the other hand, receives an estimated 8.5 billion searches per day. AI tools are also reshaping users' moment-to-moment interactions with the internet. Since Google first rose to prominence in the early 2000s, most of us have grown accustomed to receiving a list of links for every web search. The ordering of those lists has been dictated by the company's proprietary algorithm, which brands have spent years trying to understand and manipulate. Google AdSense, meanwhile, has matched advertisers with web publishers, allowing the latter to earn money by hosting relevant ads on their websites. Also: ChatGPT has officially replaced Google Search for me - here's why Google's dominance in search and online advertising isn't going to disappear anytime soon, but the rise of generative AI is starting to subtly change the calculus for advertisers. For the first time in years, brands have to account for the fact that a growing number of their customers are turning to new online tools to, for example, receive personalized product recommendations or compare one service provider against another. The release of Adobe's LLM Optimizer reflects a growing awareness among big tech companies that, as the nature of consumer web interactions changes, so too must some of the foundational approaches to digital marketing strategies.

How can you make sure your brand shows up in LLM search? Adobe's new LLM Optimizer seeks to provide the tools

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more At the Cannes Lions festival on June 16, 2025, Adobe introduced Adobe LLM Optimizer, a new enterprise-grade tool designed to help businesses improve their visibility in generative AI-powered environments. As conversational interfaces like ChatGPT, Gemini, and Claude reshape how consumers search and engage online, Adobe's new application aims to give brands the ability to understand and influence how they appear in these rapidly evolving digital spaces. Backed by data from Adobe Analytics showing a 3,500% increase in AI-sourced traffic to U.S. retail sites and a 3,200% spike to travel sites between July 2024 and May 2025, Adobe's move comes at a time when the shift toward generative interfaces is accelerating. These tools are not only changing the mechanics of discovery -- they are redefining what it means to be visible and influential online. "The adoption of GenAI-powered chat services is astounding, with massive year-over-year growth," said Haresh Kumar, senior director of strategy and product marketing for Adobe Experience Manager. "It's fundamentally changing how consumers interact, search, and find information." "Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions," added Loni Stark, vice president of strategy and product for Adobe Experience Cloud. "With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter." GEO is the new SEO Haresh Kumar described the new digital reality as one in which brands no longer just optimize for search engines -- but for AI models. "SEO is no longer just about keywords and backlinks," he said. "In the era of generative AI, we're entering a new paradigm -- Generation Engine Optimization or GEO -- where relevance is judged differently." This evolving landscape demands new methods for tracking performance and influencing discoverability. Adobe LLM Optimizer aims to address this with a three-pronged framework: Revealing gaps in your brand's visibility to LLM users and assisting with filling them Adobe's system enables marketers to see where their brand is underrepresented in AI-driven results. "The goal is to help brands understand the gaps -- where they're not showing up in AI answers -- and what fixes can make them more visible," said Kumar. The application calculates projected traffic value for each suggested change, letting teams prioritize high-impact actions. "Brands often ask, 'Do I need to care about this new AI box?'" Kumar added. "The answer is yes -- because traffic is shifting there. If you're not optimizing for it, you're missing out." One example of content optimization includes focusing on formats that LLMs naturally prefer. "FAQ pages tend to perform exceptionally well in LLM indexing," said Kumar. "They provide direct, authoritative answers that LLMs prefer when generating responses." Adobe's platform not only recommends creating such content but also assists in generating it within a brand's existing voice and structure, thanks to native integration with Adobe Experience Manager. Always on analysis and expanding coverage for the growing library of LLMs LLM Optimizer uses a combination of push and pull models to keep content indexing current. When new content is published or accessed by an AI model, the system updates its analysis and surfaces insights to the user. "Our infrastructure includes both push and pull models. Whenever content is updated or accessed, we capture that fingerprint and feed it into our analysis engine," Kumar explained. Currently, the product tracks performance across several top AI models, including ChatGPT, Claude, and Gemini, with plans to expand coverage as new models emerge. Availability and integration Adobe LLM Optimizer is available now as a standalone product or as a native integration with Adobe Experience Manager Sites. While pricing is not publicly disclosed, Adobe confirmed it is a separate product requiring opt-in and agreement updates. "LLM Optimizer is a new product offering, fully integrated with Adobe Experience Manager but available as a standalone solution," said Kumar. "Customers need to opt in based on their AI readiness and strategy." With more consumers spending time inside AI-driven interfaces, Adobe positions LLM Optimizer as a forward-looking solution for enterprises navigating this new terrain. It offers a blend of visibility, automation, and strategic clarity as digital engagement moves beyond traditional search engines into the generative future.

Adobe To Help Brands Win The AI Search Game With New LLM Optimizer - Adobe (NASDAQ:ADBE)

Adobe ADBE on Monday announced at the Cannes Lions International Festival of Creativity the launch of Adobe LLM Optimizer, a new enterprise application designed to help businesses enhance brand relevance and visibility as consumers increasingly adopt generative AI-powered interfaces for brand engagement and discovery. The core function of the LLM Optimizer is to equip businesses with the tools to monitor, analyze, and enhance their presence within Large Language Model (LLM) powered environments. This will allow companies to track traffic originating from AI-driven sources and compare their brand's visibility against competitors. Also Read: Adobe Stock Undervalued, Says Analyst As It Breaks From Cautious Tech Pack, Lifts Guidance The system will then provide actionable recommendations to improve how a brand's content is discovered and presented in AI-generated responses. Highlighting the urgency and relevance of this new tool, Adobe shared insights from its own analytics, revealing a staggering 3,500% increase in traffic to U.S. retail sites from generative AI sources between July 2024 and May 2025. Adobe also announced that Lumen Technologies LUMN is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. The collaboration has yielded impressive results, most notably reducing the time required to launch a B2B marketing campaign from 25 days down to just 9 days, the company said in a press release. This increased efficiency is driven by Adobe GenStudio for Performance Marketing, which uses generative AI to produce on-brand content for various digital channels, including social media and email. Lumen is utilizing Adobe Firefly and Custom Models to quickly generate brand-compliant campaign imagery tailored to different audiences and industries. This has reduced the time to create ad variations by 65%. The tools enable Lumen to scale the production of highly tailored content for B2B decision-makers across the 10 industries it serves, which is crucial for long and complex sales cycles. By integrating solutions like Adobe Workfront for work management and Adobe Express for content creation, Lumen has simplified collaboration between its creative and marketing teams, ensuring a seamless approval process and brand consistency. Price Action: ADBE stock is trading higher by 0.08% to $392.00 premarket at last check Monday. Read Next: AMD 'Serious AI Contender' With Sights On Over $500 Billion TAM, Billions In Revenue: Analyst Photo by Charles-McClintock Wilson via Shutterstock ADBEAdobe Inc$392.100.11%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum20.99Growth76.50Quality54.13Value17.66Price TrendShortMediumLongOverviewLUMNLumen Technologies Inc$4.070.74%Market News and Data brought to you by Benzinga APIs