Adobe Premiere partners with YouTube Shorts to deliver exclusive templates and AI editing tools

YouTube Shorts creators just got a boost from Adobe

Thanks to TikTok taking the world by storm, short-form video content is now a behemoth content category across apps. Following TikTok, Instagram came out with Reels, while YouTube introduced Shorts, both content categories that the respective companies continually strive to improve. Thanks to Shorts being monetized, creators are able to make a living entirely off short-form video content, and with YouTube now introducing a new partnership with Adobe, it's becoming easier than ever to start experimenting with creating short-form content. What are YouTube Shorts? Everything you need to know about YouTube's TikTok rival Posts By Faith Leroux Oct 19, 2024 Highlighted by Adobe in a new blog post, it is rolling out a new 'create for YouTube Shorts space' within its Premiere mobile app. It's worth noting that the app is currently only available on iOS. It is, however, in-development for Android, so the upgrades announced today will make their way to all Android users soon too. This new space is packed with exclusive templates, transitions and effects that make creating and instantly publishing your content to YouTube Shorts intuitive -- and frankly, fun! The new section is a one-stop-shop when it comes to finding tools to produce engaging short-form videos, to tap into trends, and to get tips to grow your audience. Said tools include exclusive effects, transitions, templates, presets and more, paired with advanced Firefly-powered AI features. Here's everything creators will find within the dedicated destination: * Exclusive effects, transitions and title presets to make every video pop. * Ready-to-use templates with stand-out transitions and effects for polished content. * Your own original templates to help inspire others and spark new YouTube trends. * An unlimited, multi-track timeline that delivers precision, speed and creative control. * Studio-quality voiceover and dialogue with Enhance Speech and perfectly timed AI sound elements created using your own voice with Generative Sound Effects, to make your videos more engaging. * Firefly-powered AI features to generate unique assets and elevate your content. * An option to share finished videos directly to YouTube Shorts. The goal here is to give users an easy way to create short-form content from the material in their gallery, and make it even easier to instantly publish the generated content to YouTube. The new 'Create for YouTube Shorts' section is available to try out now. As mentioned earlier, the Adobe Premiere app is currently limited to iOS. Android users can expect to try out the new features once the app lands for them.

Adobe and YouTube love-in delivers new tools for content creators -- and resolves the biggest issue we had with Adobe's free video editing app

And includes exclusive effects, transitions, and title presets Adobe and Google are continuing their love-in with the pairing of Adobe Premiere and YouTube Shorts to deliver more tools for content creators and streamline sharing to the platform. From today, the free video editing app will feature a new content creation space specifically built for creating, editing, and publishing directly to YouTube. And it also brings with it a host of new tools - including something we found lacking when we reviewed Premiere for iPhone and iPad: more transitions. In a press release, Adobe said the partnership with YouTube will "accelerate content creation for all creators and make producing and sharing your Shorts easier and faster." If you're a content creator or using the video editing app to market your business, there's a lot to like about this partnership between two giants of the creative space. The big change here is the addition of Create for YouTube Shorts. It's a new content creation space accessible from within the app. YouTubers will now be able to use AI-powered video editing tools and instantly publish videos on the platform. Here's what you'll find in the new creation space: Templates are getting the most amount of fanfare here, with the Premiere app boasting a YouTube Shorts Templates Gallery that, it promises, will be regularly updated with new options. Each one features built-in text, effects, and transition presets. There's also the option to create your own templates for others to use during the upload process, Usefully for creators and teams looking to grow their audience and boost viewing figures, the app now lets you tap into trends to see what's working on your channel, too. This isn't the first team-up we've seen between Adobe and Google, who owns YouTube. In October, it was revealed that Google's Gemini, Veo and Imagen AI models would be made available across the Adobe suite. So, this only deepens those ties. We were seriously impressed when we reviewed Adobe Premiere - we called it "an excellently crafted video editor," that made editing on the small screen a joy. And it's loaded with tons of pro-grade features like multi-track timeline editing, audio tools, and inevitably AI extras. Even better, most of the tools in the app are free to use. So, we expect this Adobe/YouTube love-in to only strengthen the editing process.

New Adobe Premiere space offers exclusive templates for YouTube Shorts

Adobe announced a partnership with YouTube on Monday to introduce a dedicated content creation space in its Premiere mobile app for iOS, targeting YouTube Shorts creators. This initiative provides exclusive templates, transitions, and effects, enabling direct publishing of Shorts from mobile devices to YouTube channels. The collaboration equips creators with tools tailored for producing engaging content that aligns with current trends. Adobe states that the space supports the creation of various video formats, including day-in-the-life vlogs, travel videos, and behind-the-scenes clips. These resources aim to assist creators in generating videos with potential for widespread sharing, expanding their viewer base, and adapting to popular styles observed on the platform. YouTube's decision to integrate this functionality promotes the use of Adobe's editing environment over alternative applications. Competitors such as Meta's Edits and CapCut, developed by ByteDance, the parent company of TikTok, offer similar mobile editing capabilities. By embedding this space within Premiere mobile, YouTube directs its community toward Adobe's ecosystem for Shorts production. Meagan Keane, Director of Product Marketing for Digital Video and Audio at Adobe, explained the distinctive aspect of this integration in an email to TechCrunch. She stated, "Although content edited in Premiere mobile can be shared to other social platforms, what's unique about this partnership is that creators getting inspiration from their YouTube Shorts feed can launch a template that caught their eye, directly into Premiere mobile and start customizing it for their own channel." Keane further noted, "This content creation space within the Premiere mobile app is designed and optimized for YouTube Shorts." The "Create for YouTube Shorts" section within the app includes templates sourced from prominent creators. Each template incorporates pre-set elements such as text overlays, visual effects, and transition sequences. Users import their personal media files to personalize these templates according to their preferred aesthetic. Additionally, the platform allows individuals to design and submit original templates for potential inclusion, fostering a collaborative environment among users. Accessing this feature requires a free account login for Premiere mobile and an associated YouTube profile for seamless uploading. Creators download the Adobe Premiere app from the Apple App Store. Once installed, they select the "Create for YouTube" option from the main interface to enter the dedicated space. Within the app, users upload video clips from multiple sources, including the iPhone's camera roll, various cloud storage services, or Adobe's Creative Cloud library. Editing options encompass precise cutting and trimming of footage, layering of multiple video and audio tracks, and modifications to color grading and brightness levels. Creators also apply text overlays and generate automatic captions to enhance accessibility and engagement. Upon completing edits, the app guides users through export settings optimized for Shorts format. Following these prompts, the final video uploads directly to the creator's YouTube channel, streamlining the workflow from ideation to publication. Keane highlighted the broader impact of these enhancements in her statement. She said, "New tools and capabilities in the app, like templates, effects, transitions, and this new content creation space for YouTube Short creation, will be powerful for all creators, from longtime creators to those just getting started." She detailed the included features: polished video editing with studio-quality audio integration, AI-generated sound effects, precision multi-track editing capabilities, and content generation powered by Adobe's Firefly AI model. Keane concluded, "It brings creators polished video editing with studio‑quality audio, AI sound effects, precision multi‑track editing, Firefly AI content generation, and more to make producing and sharing their content easier and faster. This ultimately helps us further our goal of empowering creativity for all. Every day, we're focused on doing our part to make this the best time ever to be a creator."