Adobe Unveils AI Agents for Photoshop and Premiere Pro: A New Era of Creative Assistance

Adobe Photoshop is getting its first AI agent - here's what it can do for you

Agentic AI is the hottest AI topic because it takes AI assistance as we know it a step further, actually carrying out tasks for users. Adobe has millions of users who rely on its applications and services to carry out complex everyday business or creative processes. As a result, it is nearly a perfect candidate for agentic AI, and Adobe plans to go all in on it. Also: Adobe brings four highly-requested Premiere Pro AI features out of beta On Wednesday, Adobe published a blog post previewing how it will integrate AI agents into its applications, including some of its most powerful offerings -- Acrobat, Express, Photoshop, and Creative Cloud. The company says it is taking a similar approach to its integration of generative AI, incorporating features designed to help people spend more time doing what they love. To find out what tasks these AI agents will be able to take off your plate soon, keep reading the round-up below. Adobe Photoshop already has some agentic adjacent features, such as the Distraction Removal feature, which allows users to remove background distractions like poles and wires with one click. At Adobe Max the company will build on this groundwork, unveiling a new Action Panel, the first creative agent in Photoshop. Also: Google Workspace gets a slew of new AI features. Here's how they can help your daily workflow Adobe says that with the Action Panel Photoshop will be able to analyze your image and then recommend context-aware edits. After suggesting the edit, it will be able to carry out the reaction for you with one click. Users will also be able to use natural language or normal, everyday language to access more than 1,000 one-click actions that can carry out the intended task for you. According to Adobe this will not only help speed up the process but also ensure that users learn and familiarize themselves with the applications and learn how to use the tools better by providing feedback and suggestions. Just last week Adobe added an AI feature, Media Intelligence, in Premiere Pro that can help you filter through all the prompts using natural language that describes the scene or angle, or includes a spoken word or an element from the metadata, such as the shoot date or the camera type. Also: Adobe brings four highly-requested Premiere Pro AI features out of beta Taking it a step further, Adobe is working on AI agents that can use that advanced understanding of your media to take actions for you, such as developing a rough cut. Adobe says that oftentimes the most difficult part of starting a project is finding all of the right shots and piecing them together. This agent will be able to help sort all of that content for you and place it on your timeline with your direction so you can jump straight into the editing. Once you get started, the agent can provide suggestions and even help you learn how to perform complex tasks efficiently, expanding your skillset. Agents that can help assist with color grading and mix audio are also part of Adobe's greater vision for agentic AI in Premiere Pro in the future. Adobe Acrobat is one of the company's most widely known tools, with people from all different professions using it to view and interact with digital documents. The app already has an Acrobat AI Assistant, a feature that answers information about the documents and generates quick summaries that Adobe says is a first step into agentic AI. Also: Microsoft unveils 9 new Copilot features - you can try some now The company is working to build on that, bringing more agentic AI capabilities that enhance how users interact with their documents even further. For example, in the coming months there will be a feature that allows users to create custom agents with different roles, such as a research or sales assistant, or even a tutor. These agents will be able to analyze the documents, use reasoning to complete the task assigned to them, and make suggestions about further areas to explore, according to the release. Adobe Express is a content creation tool that caters to everyone, from beginners to experienced creative professionals, where people can create videos, PDFs, graphics, and more. Agentic AI in Adobe Express is meant to make the aforementioned content creation process more "intuitive and efficient," according to the blog post. Also: Your DoorDash menu options may look more tempting soon, thanks to AI Specifically, Adobe is building an agent that can function as a creative partner, giving users support in carrying out their intended project, even if they are not familiar with what tools to use or how to get there. Adobe shares the example of an Express user asking Express to create and improve a design. Get the morning's top stories in your inbox each day with our Tech Today newsletter.

Adobe is building AI agents for Photoshop and Premiere Pro

Umar Shakir is a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge. Adobe is building AI agents for Photoshop and Premiere Pro that can suggest ways to edit your photos or videos and then carry out the tasks for you, according to a blog written today by Ely Greenfield, Adobe's CTO of digital media. Adobe Photoshop's agentic AI, or what the company calls its "creative agent," will be presented in a new floating Actions panel that will recommend context-aware edits after analyzing your photo. For instance, it will be able to suggest removing people standing in the background or creating a greater depth of field by blurring everything behind the subject. All you need to do is click the suggestion and it will be carried out automatically. Long-time Photoshop users are used to manually manipulating photos by tediously masking people and objects and then creating layers so changes can be made to only certain parts of the image. Adobe has already added AI features that let you extend and fill photos across a larger canvas, or delete unwanted objects or people from the background using Distraction Removal. Adobe's vision is that Photoshop users will be able to prompt agents with natural language, making it easier to learn the steps needed to perform a task (although the agent will still be able to do it for you). And you can continue prompting the agent to make more changes, or manually make adjustments in the layers. In one example video, someone asks the agent to clean up an image and add a text box behind a person, and the agent then lists out steps including: remove background people, auto brighten, remove distracting objects, create "subject" layer, create text layer, and organize layers. For Premiere Pro, Adobe will build on the new Media Intelligence feature introduced last week, which analyzes videos for objects and composition so you can find the footage you need. A future agent will let you direct the agent to make a rough video cut. "While AI can't replace human creative inspiration, with your input it can make some educated guesses to help you get your project off the ground," Greenfield wrote in the blog. "It can also help you learn how to perform complex tasks with a few simple keystrokes, helping you grow as an editor." Premiere Pro's creative agent will eventually help editors refine shot choices, adjust color, mix audio, and more. Adobe also just launched Generative Extend, which uses AI to add seconds to your clips to help fit a transition. Adobe will introduce the technology behind the first AI agent, which will be for Photoshop, at its Max event in London on April 24th.

Adobe's Upcoming AI Chatbot Can Edit Your Photos for You in Photoshop

At this point, nearly everyone is aware of artificial intelligence (AI). AI technology is everywhere, heavily featured in the latest smartphones and apps. Photographers are well aware of AI thanks to AI-powered photo editing tools and in-camera AI-based autofocus tech. But what about "agentic AI?" This refers to conversational AI that can help users solve problems, and Adobe is all-in on it. As Adobe explains in a newly published blog post, the company is excited by agentic AI and its implications for creative workflows. "At Adobe, our approach to agentic AI is clear, and it mirrors our approach to generative AI: The best use of AI is to give people more control and free them to spend more time on the work they love -- whether that's creativity, analysis or collaboration," says Ely Greenfield, CTO of Adobe's Digital Media business. Greenfield, doubling down on Adobe's commitment to the power of human imagination, contends that while not creative, AI agents can help creative people do better work. For more beginner users, such as those just getting their feet wet in a tool like Adobe Express or Photoshop, agentic AI could replace boilerplate templates and help users access the right tools for the job quicker and with less friction. For professionals, agentic AI can streamline tedious tasks that waste time (and cost money). "We envision many ways that AI agents can help you work more efficiently and raise the bar of what you create," Greenfield says. "... What if Photoshop gave you suggestions for making your image pop -- then carried out those actions for you, at your direction, with just a click?" Adobe's blog post outlines some agentic approaches in popular Adobe apps, including Acrobat, Express, Photoshop, Premiere Pro, and Creative Cloud at large. For photographers, Adobe says it has already built a strong foundation for agent-driven workflows within Photoshop. "For instance, last year we introduced Distraction Removal, which analyzes an image to find distractions like poles, wires and people in the background and can remove those distractions for you with just a click," Greenfield says. At Adobe MAX London later this month, Adobe will fully unveil the debut of what will eventually become its first creative agent in Photoshop with an all-new Actions panel. Adobe believes that with the aid of agentic AI, Photoshop will be able to analyze a photographer's image and instantly recommend "smart, context-aware edits." "Want a more dramatic sky? Photoshop could not only spot the opportunity to improve your image but also take the action for you with a single click, while keeping you in control," Greenfield writes. "We also envision you being able to use natural language to access more than 1,000 one-click actions in Photoshop." While having quicker and more direct access to useful photo editing tools is appealing to many users for a range of reasons, Adobe says agentic AI is about much more than just faster edits. The company also believes that agentic AI can be instrumental in educating its users and helping people learn more ways to improve their photos inside Photoshop. Adobe Photoshop, while not Adobe's most complex software, can have quite a steep learning curve. Adobe has worked to flatten that curve in recent years through enhanced tutorials and more educational resources, but Adobe believes agentic AI in Photoshop is its best educational effort yet. "This is all part of our vision to build the most creator-friendly approach to AI in the industry," says Adobe. As for Premiere Pro, the newly released Media Intelligence in Premiere Pro, which automatically analyzes and understands the audio and video contents of clips inside Premiere pro to enable robust natural-language searching, is a sign of things to come. "This is only the beginning -- we're working on agents that understand all your media and that you can direct to take actions like developing a rough cut. The hardest part of the editorial process is often simply getting started. Finding the best shots in mountains of footage and combining them in a way that tells a coherent story is daunting," Greenfield explains. "While AI can't replace human creative inspiration, with your input it can make some educated guesses to help you get your project off the ground." Adobe believes "agentic AI will act as a powerful force multiplier for creative professions." Users won't need to wait long to see if these aspirations are well founded, as more information will be shared at Adobe MAX London later this month.

Adobe's agentic AI wants to give you control over your work, and focus on what matters most

Adobe has spilled the beans on exactly where it sees agentic AI playing a role in the workforce, and spoiler alert, humans won't be displaced by the tech despite our concerns. Described as "tech that's capable of conversing, acting and solving complex problems," agentic AI marks the next stage of the artificial intelligence wave, promising more autonomy to free up workers' time for more productive and creative tasks. In a blog post, Adobe's Digital Media business CTO Ely Greenfield noted some of the areas that Adobe's suite of apps have already seen major improvements with AI and AI agents, but the message remains clear - humans are at the center of creativity. "We've always believed that the single most powerful creative force in the world is the human imagination," Greenfield commented. In Acrobat, for example, AI Assistant can understand and interact with documents to help workers process huge amounts of data more efficiently, and custom agents are already on the way for role-specific tasks like research or sales assistants. Maybe one of the most impressive use cases for Adobe's AI is for enhancing the existing work of creatives - in Photoshop, users can use the models for context-aware edits like blurring backgrounds and removing people, while the tech also facilities with rough cuts, color adjustment and audio mixing in Premiere Pro. Boating the generation of "more than 20 billion commercially safe, production-ready assets globally" since Firefly's launch around two years ago, Adobe claims that more than three in four Photoshop users now use generative AI. Greenfield also referenced another blog post highlighting Adobe's creative-friendly approach to artificial intelligence, stressing that user data is "never" used to train Firefly. Concluding, the CTO highlighted the company's plans to "help every creator, at every skill level, work across every medium."

Will Adobe's AI agents cause the death of creativity?

The promise of a lot what we currently call AI is that these tools can streamline some of the most tedious bits of life. They can summarize that meeting you missed without having to read a transcript or they can trim a video without you manually cutting every silent second. Adobe has taken that to the next stage with its new range of AI agent features. Adobe's new agentic AI actively takes on full tasks, not just bits of larger projects. It can suggest edits in Photoshop and make them happen with a click. The AI can analyze hours of raw video footage in Premiere Pro, then make a judgment call about the best clips, assemble a rough cut, and even make color corrections. The AI agents will build an animated flyer from scratch in Express and read your PDFs in Acrobat, highlighting what they believe matters. They will even use them to produce a full sales pitch. The idea of delegating the mind-numbing roles to AI so you can focus on the parts that engage your mind creatively is appealing. Adobe isn't wrong when it says this could significantly shift how people carry out these projects. But it's also a moment fraught with uncertain implications. The more we let the AI handle the heavy lifting, the fewer hours we spend manually adjusting every image or organizing the minutes of every meeting, and the easier it becomes for those passing out those assignments to devalue the creativity underlying the toil. It's easy to tell ourselves we're still in control. That we're just tweaking what the machine gives us. But at some point, if all we're doing is picking from drop-downs and nudging sliders, how much of the "creative" in the "creative process" is left? Adobe says this isn't about replacing creativity but amplifying it. The AI isn't the artist; it's the assistant. And in many ways, that's true. The AI doesn't know your brand voice, your weird sense of humor, or your obsession with putting subtle frog references in every campaign. It can't feel the rush of a good idea or the gut instinct that something just works. It doesn't daydream in the shower or scribble storyboards on napkins. It just calculates. Artists, whether professional painters, commercial designers, or guerrilla documentarians, all understand that the AI's help is only as good as the human vision. Even so, there are plenty of people who would reason that if an AI can generate 10 polished options in seconds, then it's not worth paying a human to spend hours coming up with one that may not work out. After all, why wrestle with structure, tone, or typography when your digital agent is happy to make those calls for you? In a business context, speed and cost often win out. If the AI can generate something that's "good enough," will anyone fight for the slower, messier, more human-made alternative? If a marketing department can produce entire campaigns in minutes that are on-brand, on-message, and 85% ready to go, how long before creative teams become more like editors, checking the machine's work rather than making their own? This isn't happening today or tomorrow or even next year. There are still a thousand tiny decisions that only a human can make, or at least make well. The inevitable mockery and outrage that greets attempts to delegate creative tasks to AI fully makes that clear. Remember the ad Google had for the Olympics suggesting a little girl use AI to write a fan letter? There's a reason Google had to answer a lot of questions about the point of that ad. There's still a soul in the work. But the slope is starting to feel a little slippery. I don't claim to have all the solutions, but I do have a few ideas on how to think about AI's place among creative tools. I do think there's a place for it, but at the same time, the more people and companies that reserve space in a project for actual creative exploration, the better. Related to that, talking about the value of AI is certainly worthwhile, but it shouldn't outweigh highlighting human creativity. AI might be 'good enough' almost always, but rough ideas, weird experiments, and even bad drafts are still worth making. Sometimes, they're the only things worth remembering. Adobe does seem to get this. They talk a lot about keeping the human in the loop in their announcement, about making the creator the director and the agent the crew. They describe how these tools are transparent, responsive, and in service of creative goals. And for now, that feels mostly true. You can reject suggestions. You can still do things the long way. You're not being forced to hand over the reins. It still feels like a potential cultural shift as much as a technological one. The future Adobe is working toward is one where creative professionals may be expected to do more, faster, with fewer people, by relying on agents that never sleep and don't charge hourly rates. That's great for productivity. Maybe less great for careers built on the slow, joyful chaos of making stuff. Agentic AI is not the death of creativity, but it might constrain its presence without conscious effort. If we don't pay attention and let speed and convenience dictate artistic efforts, creativity might become mostly a hobby and not something valued outside of that. If ideas come from prompts and output comes from agents, humans will mostly be there to sign off. That doesn't have to happen. These tools can be incredible if we use them intentionally. They can give beginners a head start and help pros focus on what matters most. They can democratize design and storytelling in ways we've never seen. I'm sure we can come up with all new ways for creativity to flourish beyond the reach of any AI if we use our imagination.

Adobe's AI Agents Will Soon Create and Edit Your Creative Projects

Adobe recently released Media Intelligence in Premiere Pro Adobe shared a sneak peek of several under-development artificial intelligence (AI) agents across its platforms on Wednesday. The San Jose-based software giant is currently looking at how agentic tools can complete manual tasks to free up users to focus on creativity and productivity-based tasks. Adobe is building several AI agents for Photoshop, Premiere Pro, Acrobat, Adobe Express, and even Creative Cloud, that can make the creation and editing process easier for users. Notably, most of the previewed AI agents are currently not available to users, as the company is still working on them. In a blog post, the tech giant detailed the different AI agents it is currently working on. AI agents have become somewhat of a loosely used buzzword, with different companies defining it differently. But in essence, it is described as an AI system with a central intelligence and access to external tools that can not only analyse a problem and generate a solution, but can also take actions using tools to complete tasks autonomously. Adobe's previewed AI agents also fall under the same umbrella. The company is working on creating a suite of custom agents that can be assigned specific roles. These agents will come with different domain expertise, such as academic research, sales assistants, or tutors. After adding multiple files to Acrobat, users can activate the relevant agent and assign them tasks using a text prompt. The agents can then analyse the files, answer queries, and use reasoning to suggest more areas to explore. It can also derive insights from the files to create notes for the user. The tech giant is also planning to add an AI agent to the Adobe Express workflow. The firefly-powered platform allows users to create and edit designs for a wide variety of purposes. The company says the AI agent in the platform will act as a "creative partner" and will assist the user in every stage of the creation process. Users will be able to ask the AI to create a design, make specific changes, and even take manual control and make edits themselves. Adobe said enterprises can locally add a set of on-brand material, and the AI can understand the design language to generate images and creatives that adhere to the standard. Smaller startups can also benefit from the AI agent, as it can reduce the workload of the design team by outsourcing some of the creation process to the tool, the company added. Later this month, Adobe plans to debut the first "creative agent" in Photoshop alongside a new Actions panel. The agent will be able to analyse images added to a project and recommend "context-aware" edits. Users can then accept or reject the changes with a single tap. Additionally, they can also use natural language prompts to access more than 1,000 actions via the tool. The company highlighted that the main purpose of the planned AI tool is not just to provide users with an option to make faster edits, but to act as an assistant and get more out of Photoshop. Adobe said, in the future, the AI agent will also be able to share feedback and suggestions to help the user learn the platform better. It can also complete repetitive tasks such as preparing assets for export. Creative Cloud, the company's subscription-based on-cloud design service, is also said to be getting an AI agent. Adobe said the agent could be commanded to finish a series of tasks in the background while the user focuses on new design tasks or learning new techniques. These could include completing a mid-way design project or suggesting next steps in a workflow and completing them after the user gives confirmation. Earlier this month, Adobe also introduced an agentic tool in Premiere Pro. Dubbed Media Intelligence, the agent comes with a new search bar and allows users to find a particular clip in the user's library by typing a query in natural language. The tool can recognise a wide range of attributes, including objects, locations, camera angles, visuals, spoken words, or embedded metadata such as shoot data or camera type. This means editors can type "close-up of a glass of orange juice," and the agent can find it from a large number of clips stored on the app. Notably, apart from the AI agent in Premiere Pro, others are still under development, and the company might introduce them later this year. The AI agent in Photoshop could be the first to arrive after Adobe showcases it next month.

Our vision for accelerating creativity and productivity with agentic AI

There's a wave of innovation and excitement around agentic AI -- tech that's capable of conversing, acting and solving complex problems. As with so many recent advancements in AI, agentic technology is spurring a lot of conversation -- both excitement and questions. At Adobe, our approach to agentic AI is clear, and it mirrors our approach to generative AI: The best use of AI is to give people more control and free them to spend more time on the work they love -- whether that's creativity, analysis or collaboration. We've always believed that the single most powerful creative force in the world is the human imagination. AI agents are not creative, but they can empower people -- enabling individuals to unlock insights and create content that they wouldn't otherwise be able to and enabling creative professionals to scale and amplify their impact more than ever. For people at all levels, agentic AI's potential makes starting from templates feel stale and old-fashioned. For professionals, it offers a pathway to growing their careers by freeing up time to do more of the things only they can do. We envision many ways that AI agents can help you work more efficiently and raise the bar of what you create. For example, what if Acrobat could analyze a set of documents and help a salesperson craft their pitch for a specific customer? What if a business owner could create a unique, animated flyer from a blank page in minutes just by telling Adobe Express what they want? What if Photoshop gave you suggestions for making your image pop -- then carried out those actions for you, at your direction, with just a click? These are just some of the ways we see agentic AI accelerating your work and empowering your creativity. Here's a preview of our agentic AI vision for creativity and productivity: Adobe Acrobat Our agentic approach in Acrobat is rooted in providing an environment in which people can do their best work, beginning with providing more intuitive and efficient ways to interact with and understand the information in their digital documents. Acrobat is the global standard for digital documents; there are more than three trillion PDFs in circulation and 400 billion are opened in Acrobat each year by our 650 million monthly active users. And the first step in our agentic journey, Acrobat AI Assistant, is already resonating strongly with business professionals and students alike. We're working to bring more agentic-supported capabilities into Acrobat to make it even more helpful for business professionals, knowledge workers and consumers. In the coming months, Acrobat will enable the creation of custom agents that can be assigned specific roles - like research or sales assistants or academic tutors ready to help analyze documents, answer questions and use reasoning to suggest further areas to explore. Vignette: Agentic-powered research can help a salesperson prep for a meeting Adobe Express We believe agentic AI will fundamentally accelerate our vision to empower people to "step beyond the template" and easily create standout visual content with Adobe Express. Millions of customers - from marketers and small business owners to sales teams and content creators - already turn to Adobe Express every month to elevate their visual storytelling. With agentic AI, we will completely reimagine the content creation process to be more intuitive and efficient - and Express users will benefit from having a guide helping them achieve significantly better outcomes, regardless of their prior experience with creation tools. We've been building an agent in Adobe Express that acts as a creative partner across every stage of the creation process. It will support customers in building their vision better and faster without having to learn every aspect of the tool. They can simply ask the agent to create and improve upon a design, while always having the ability to further edit and refine their work as needed. Here's a sneak peek at some of the possibilities we're exploring for how AI Assistant could be integrated into Adobe Express. Vignette: Adobe Express AI Assistant can help a marketer create a stunning multi-channel campaign in minutes Vignettes: Solopreneur can use AI Assistant to make a digital flyer pop with motion and generative video Agentic AI in Adobe Express will bring the best of Adobe's creativity capabilities and the rapid developments in generative AI to more people - and do it in a way that is both radically approachable and connected to professional ecosystems. For solopreneurs, it could mean agentic AI helping them get to eye-popping designs by using trending fonts, effects and looks from the creative community. And, for enterprise marketers, it could mean creating a whole new set of campaign collateral within minutes by localizing preapproved on-brand materials made by the creative team. For students, agentic AI in Express has the potential to inspire new levels of critical thinking across disciplines and foster more impactful ways of communicating. Creative Cloud For creative professionals, we believe agents will become a natural part of creative workflows and make creative tools even more powerful and productive - just as generative AI has. In the two years since we launched Adobe Firefly, our customers have generated over 20 billion commercially safe, production-ready assets globally and now create more than one billion Firefly assets each month, mostly as part of their existing workflows within their Creative Cloud apps. More than 75% of Photoshop users already use Firefly-powered features in Photoshop and we believe agents have the potential to have a similar impact. Imagine what you could accomplish if you could give instructions to the agent in the creative software to finish a series of tasks while you move on to the creation of a new design or train yourself on new techniques. By offloading tedious tasks to an agent, you'll be able to take on more work and explore more concepts. Photoshop With Photoshop, we've already laid the groundwork for intelligent, agent-driven workflows. For instance, last year we introduced Distraction Removal, which analyzes an image to find distractions like poles, wires and people in the background and can remove those distractions for you with just a click. At MAX London later this month, we'll debut the foundation of what will become our first creative agent in Photoshop - with the all new Actions panel. Photoshop will analyze your image and recommend smart, context-aware edits. Want a more dramatic sky? Photoshop will not only spot the opportunity to improve your image but also take the action for you with a single click, while keeping you in control. You will also be able to use natural language to access more than 1,000 one-click actions in Photoshop. Vignette: Photoshop Actions suggests options the creator can take to improve the image Vignette: An agent can provide a designer new ways to control Photoshop and get started on a project faster This isn't just about faster edits - this is the foundation for an agent that can help you learn and use Photoshop. The Photoshop agent will be able to help you learn the tool, share feedback and suggestions, and even handle repetitive tasks like preparing assets for export. You stay in control in the creative driver's seat, while your agent helps you out where you need / want it to. This is part of how we're building the most creator-friendly approach to AI in the industry. Premiere Pro We've also laid the foundation for agentic professional video workflows in Premiere Pro. Last week, we released Media Intelligence in Premiere Pro, which understands the content of your clips, automatically recognizing objects and the visual composition of shots in every frame. The reception from video pros has been phenomenal because Media Intelligence solves a time-consuming part of the editing process, helping you find what you need in seconds by understanding your content and your context. Vignette: Media Intelligence in Premiere Pro understands the content of your clips, automatically recognizing objects and the visual composition of shots within every frame to find the perfect clips in seconds This is only the beginning - we're working on agents that understand all your media and that you can direct to take actions like developing a rough cut. The hardest part of the editorial process is often simply getting started. Finding the best shots in mountains of footage and combining them in a way that tells a coherent story is daunting. While AI can't replace the creative inspiration of a human assistant, with your input it can make some educated guesses to help you get your project off the ground. For example, AI can understand spoken dialogue, parse information within an image or frame of video, and understand camera moves and compositional elements such as "angle," "wide shot" and "close up." Once you've gotten started, it can provide suggestions that help you quickly ideate and explore creative options. It can also help you learn how to perform complex tasks with a few simple keystrokes, helping you grow as an editor. We envision a world where you can direct a creative agent to help you refine shot choices, craft rough cuts, assist with color, help mix audio, and more. Accelerating Creativity and Productivity with Agentic AI With our Firefly family of models, we've taken the most creator-friendly approach to AI in the industry - and integrated Firefly-powered features into Adobe products to help accelerate and expand the creative process. Now with agentic AI, we're excited for its potential to help every creator, at every skill level, work across every medium. The Adobe Research team - the research scientists and engineers who helped create the Acrobat AI Assistant and AEP AI Assistant - are busy building the foundational pieces for Adobe's new agentic AI framework. We've started building toward this future by creating Experience Platform Agents in our enterprise applications that augment the capabilities of marketing and creative teams to drive personalization at scale. And we believe agentic AI will act as a powerful force multiplier for creative professionals. By learning from feedback, adapting to changes, and proactively contributing ideas and execution for faster delivery, intelligent agents have tremendous potential to accelerate creative work. We're excited by the technology's ability to enable a single creative to scale their imagination and output by allowing them to operate with speed, versatility, and impact.

Adobe says we'll soon be able to chat with Photoshop

Amid all the controversy over AI in creative tech, it seems to me that we've yet to see the tech's most useful possible applications. Surely the real potential of AI in creative software is not to create images of ourselves as action figures but to streamline how we interact with the software. Apply the text-based approach of AI image generation to a whole digital art program like Photoshop, and we'd be able to do repetitive everyday tasks without having to scroll through menus and drag sliders for every filter or tool we want to use. Add voice input and we could tell Photoshop to invert a selection or increase the feathering by a certain number of pixels like Harrison Ford asking the computer to zoom in on an image in Blade Runner. Well, it seems that Adobe is on it. Ok, not the Blade Runner bit yet, but the first part is coming. Adobe thinks AI agents will soon become a natural part of creative professionals' workflows, helping to make us all more productive. It's already laid some of the groundwork in Photoshop with things like AI image generation and Distraction Removal. At MAX London later this month, it's planning to demonstrate the next step: a 'creative agent' that will be accessible via a redesigned Actions panel. The idea is that Photoshop to be able to analyse your work, spot opportunities for improvements and recommend context-aware edits, allowing you to apply actions with a single click. It says users should be able to use natural language to access more than 1,000 one-click actions. For the moment, this sounds limited, and a bit like a more functional extension of the existing contextual task bar, which is sometimes useful but sometimes just distracting. And although the user will still be in control, I don't much like the idea of Photoshop 'suggesting' how I could improve my work, unless its suggestions are based on my own previous decisions and workflows. Everyone's work could start to look a bit similar if we're all taking the same creative direction from Photoshop. But Adobe sees these suggestions as just the foundation. Further ahead, its intention is that the creative agent will be able to help users learn Photoshop - which could save time trawling through our collection of Photoshop tutorials. And it may be able to handle repetitive tasks like preparing assets for export itself. What I'm hoping for is that the ultimate goal will be a full natural language interface in which we can tell Photoshop what we want it to do, without having to select from a list of suggestions. Similar changes are afoot in Adobe's video editing software. Adobe recently released Media Intelligence in Premiere Pro, which automatically recognising objects and visual composition to help you find the shot you want. The next step will be agents that understand users' media and can suggest actions. Again, Adobe says the agents to be able to teach users how to use the software. "We envision a world where you can direct a creative agent to help you refine shot choices, craft rough cuts, assist with color, help mix audio, and more," Adobe says. A lot of Adobe's focus for agentic AI has been in Adobe Express, which makes sense since this is the product it aims at non-pros and 'solopreneurs', who may need more of a hand in terms of suggestions to get started. Adobe says that in Express users can simply ask the agent to create and improve on a design, while still having the option to manually edit the results. For enterprise marketers, that could mean creating a new set of campaign collaterals by finding pre-approved on-brand materials made by the creative team.