Adobe Unveils AI-Powered Features Across Creative Cloud Suite at Adobe MAX 2024

Adobe Revealed 17 New Features at Its 2024 Event: I'm Hyped for All of Them

ChatGPT's New Windows App Lets You Invoke It With a Keyboard Shortcut Key Takeaways AI tools introduced in the Adobe suite will save you time and change your workflow, like Premiere Pro Beta's AI video generation. Photoshop brings new features like the Reference Image tool, distractions removal, adjustment presets, and the Generative Workspace Library. Adobe Express adds new tools including Dynamic Text Reflow, Bulk Create, integration of PSD layers, and AI content calendar. Adobe Max 2024 was held from October 14th to 16th, and as expected, some impressive new features were announced across the Adobe suite. Here's a rundown of what's available, what's coming soon, and what the distant future will bring for Adobe customers -- I am hyped for it all. Adobe Introduces More AI to Its Tools Everyone expected new AI tools, and they weren't disappointed. Some of the AI announcements are small, simple tools automating daily processes for designers and editors -- like Photoshop's new AI feature to find and remove cables and wires. Other AI tools are more in-depth and change your workflow and output by saving you time and frustration, like Premiere Pro Beta's new AI video generation. While it comes with some caveats, being a Beta tool means it's only going to improve over time. New Features in Photoshop The new Reference Image function when using AI generation tools allows you to guide AI towards what you aim to achieve from your generated image. You won't experience AI going in the opposite direction from your creative vision. The Find and Remove Distractions tool adapts to various distractions based on what's identified in your photo -- such as cables, trash, and people in the background -- and removes it in one seamless motion. The new adjustment presets and brushes speed up your workflow, allowing you to apply your most frequently used adjustments faster and with greater precision. My favorite Photoshop announcement is the Generative Workspace Library -- this is still in Beta, but it automates a library of all your AI-generated images. You no longer lose them once you save your file or flatten your layers. You can apply adjustments across your library, share and create variations easily, and so much more. This takes AI in your image workflow to a new level. Adobe Express Gets a Bunch of New Tools I already love so many of the tools in Adobe Express (it's a fantastic alternative to Canva) and being an Adobe tool means I can connect all my Adobe assets across my workflow. Express's new tools include: Dynamic Text Reflow Bulk Create Integration of PSD layers when importing PSDs An AI-suggested content calendar and scheduler Brand template improvements with lockable and sharable features Whether you use Adobe Express for creating fun things or it's part of your professional content workflow, these new features really save so much time. It's like having a working secretary right inside the software. Illustrator's Exciting New Features If you've ever drawn text on a path in Illustrator, you'll be excited to see Illustrator's latest feature: Objects on Path. Along with that -- which is a truly helpful feature on its own -- comes the ability to Rotate on Path, keeping the placement and changing the angle of the element. No more moving an element pixel by pixel to set perfect spacing or alignment. Illustrator announced some features earlier in 2024, but they were recapped at Adobe Max, including the Generate Pattern feature and improved image trace functions -- including being able to finally image trace a gradient without causing color banding. There's also the character design, which allows you to apply your design and style to a 3D character, so it fits perfectly in the right places. And you'll no longer deal with missing files in your workflow, as Illustrator now auto-links missing files. Content Credentials to Protect Artists Content Credentials is a browser-based tool that receives all new updated identification tech. The premise of this program is to allow authors to prove they created a piece -- like applying a digital signature, much like you can add your artist signature in Procreate. This is a strong step toward preventing theft of creative ideas. It works across elements within a piece of design or art, cropped areas of images, and much more. Content Credentials currently only works for uploaded flat imagery. However, during Adobe Sneaks -- the announcement of upcoming tools over the next year or longer -- attendees were informed that Adobe is not only working on a video function of Content Credentials, but also an AR function where you can take photos of artwork found in public, real-life places to find out who created it. Frame.io Features and Support Frame.io is primarily a tool for video asset management, but this Adobe Max announcement revealed a new focus on photo asset management. The biggest update of which is the new integration with Canon, Nikon, and Leica cameras with a built-in camera to cloud technology. This allows you to take your photos in real-time and they'll automatically appear in your Frame.io library -- or if you don't have a WiFi connection, they'll upload as soon as you do. From your Frame.io library, you can connect directly to Lightroom or other Adobe software to edit or collaborate on your images. The new Draw Annotation for Review feature allows you to comment on specific parts of an image for review and criticism. This is more precise than commenting on an entire document. Lightroom Mobile Gets New Editing Tools There are already some great reasons to use Lightroom Mobile, but with the new Quick Actions, adaptive presets, and enhanced Remove tool, there are even more reasons to love Lightroom. Lightroom also added video editing tools -- you can now edit videos with HDR editing in Lightroom Mobile. You'll also find most new Lightroom updates available in Lightroom on the Web before they're implemented into Lightroom CC for the desktop. Adobe Max 2024 delivered exactly what I hoped for and more. With these game-changing new offerings and updates, there's so much for every type of creative to look forward to.

Every New Feature Adobe Announced in Photoshop, Premiere Pro and More

Katelyn is a writer with CNET covering social media, AI and online services. She graduated from the University of North Carolina at Chapel Hill with a degree in media and journalism. You can often find her with a novel and an iced coffee during her time off. The next generation of Adobe Creative Cloud programs is here, and it's all about generative AI-powered editing. At the company's annual creative conference this week, Adobe unveiled new product updates and tools across its suite of editing software, including Premiere Pro, Photoshop, Illustrator and its AI model Firefly. The creative industry has been rocked by the advance of generative AI, which has become increasingly commonplace in creative software -- and increasingly controversial among professional creators, Adobe's primary users. While some artists are taking legal action against AI companies, particularly around copyright infringement concerns, others are trying to discern what uses, if any, there are for AI in creative spaces. Adobe certainly seems to think there are some, as AI powers many of its product updates and was one of the main focuses of this year's event. CNET was on site in Miami at this year's event covering all the latest creator and AI news -- including advanced previews of special projects. We've sorted through the 100+ innovations in Creative Cloud and highlighted the biggest changes coming for Adobe users. Here's everything you need to know. Adobe first announced that its AI model Firefly will be getting video generation capabilities in September, and Adobe confirmed Monday that the generative AI video tool will be available in public beta starting this week. It will be the first publicly available commercially safe video model, trained on Adobe Stock and other public databases. In the app, Firefly can also transform reference images into B-roll footage and handle 2D and 3D animation. There are also lighting and camera controls that let you customize the clip however you need it. Firefly's AI video model is also being integrated into Premiere Pro, where it powers a new feature called generative extend. Generative extend lets users add on an extra two seconds of video clip (up to 10 seconds for audio) to help creators when they need a few extra frames, want to smooth out a transition or hold onto a shot for longer. The feature uses the previous clip as a reference and builds a matching video you can use to fill in the gap in your timeline. While it does use the content you've uploaded to create the new clips, your original clip doesn't become part of Adobe's training database. It's available in beta in Premiere Pro starting Monday. Those who use Adobe's Firefly app or integrations will automatically have content credentials attached to their work -- a kind of digital nutrition label that identifies a creator's work and any AI use. Adobe announced a new, free app called Content Authenticity that's dedicated to creating and managing these labels earlier this month. Photoshop and Illustrator are getting many updates, thanks in part to Adobe's newest AI model, Firefly Image 3. Previously available only in beta, it now powers new features and updates across Creative Cloud programs. In Photoshop, its suite of generative tools -- including generative fill that lets you create text-to-image designs for a certain space -- is coming out of beta into general availability. Photoshop's removal tool is getting upgraded to be better at removing distracting elements, like cables and wires. Photoshop is also rolling out a new generative workspace in beta that creators can use to help ideate and brainstorm -- it will also give creators access to a fast generation mode. Substance 3D viewer is also coming to Photoshop in beta, making it easier to edit 3D elements within a 2D design. For Illustrator, Adobe is bringing a beta version of Project Neo into the program. Project Neo is a web app that was first teased at last year's Max, and it's meant to help designers and illustrators work and edit 3D designs. Deepa Subramaniam, vice president of product marketing for Creative Cloud, told CNET that Project Neo has been in a private beta with around 60,000 users and has been incorporating the group's feedback. A new feature called objects on path will save creators time while rearranging objects on a set path, helping keep them aligned without manually adjusting each piece. Image trace, one of the most popular Illustrator features, is also getting a major overhaul to hopefully make it easier to convert images to vectors. Generative shape fill is also getting better selection and controls. Many of the updates Adobe announced are aimed at Creative Cloud users, but this one is for everyone. You can now design your own custom Gatorade Squeeze water bottle using Firefly's text-to-image capabilities on Gatorade's website. With Gatorade's free membership program, you can enter what you want to appear on your water bottle, and Gatorade's site will use Firefly to try to bring your vision to life.

Adobe Max Recap: New AI Video Tools, Photoshop and Illustrator Updates

Katelyn is a writer with CNET covering social media, AI and online services. She graduated from the University of North Carolina at Chapel Hill with a degree in media and journalism. You can often find her with a novel and an iced coffee during her time off. Adobe is kicking off a new era. At Adobe Max, the company's annual creative conference that began Monday, Adobe's leadership laid out the next generation of product updates, collaborations and new projects, including rolling out Firefly's new generative AI text-to-video tool in public beta, a surprising athletic company partnership and over 100 new innovations in Creative Cloud. The creative industry has been rocked by the advance of generative AI, which has become increasingly commonplace in creative software -- and increasingly a controversial topic among professional creators, Adobe's primary users. While some artists are taking legal action against AI companies, particularly around copyright infringement concerns, others are trying to discern what uses, if any, there are for AI in creative spaces. Adobe certainly seems to think there are some, as AI powers many of its product updates and is one of the main focuses of this year's event. CNET is on site in Miami at this year's event, covering all the latest creator and AI news. Below is a round-up of all the biggest news Adobe announced during its keynote address on Monday. Many of the updates Adobe announced are aimed at Creative Cloud users, but this one is for everyone. Starting Monday, you can design your own custom Gatorade Squeeze water bottle using Firefly's text-to-image capabilities on Gatorade's website. With Gatorade's free membership program, you can enter what you want to appear on your water bottle, and Gatorade's site will use Firefly to try to bring your vision to life. Adobe first announced its Firefly video tool in September, and Adobe confirmed Monday that the generative AI video tool will be available in public beta Monday. It will be the first publicly available commercially safe video model, trained on Adobe Stock and other public databases. In the app, Firefly can also transform reference images into B-roll footage and handle 2D and 3D animation. Firefly's AI video model is also being integrated into Premiere Pro, where it powers a new feature called generative extend. Generative extend lets users create new video clips, including video and audio. It's supposed to help creators when they need a few extra frames, want to smooth out a transition or hold onto a shot for longer. The feature uses the previous clip as a reference and builds a matching video you can use to fill in the gap in your timeline. While it does use the content you've uploaded to create the new clips, your original clip doesn't become part of Adobe's training database. It's available in beta in Premiere Pro starting Monday. Those who use Adobe's Firefly app or integrations will automatically have content credentials attached to their work -- a kind of digital nutrition label that identifies a creator's work and any AI use. Adobe announced a new, free app called Content Authenticity that's dedicated to creating and managing these labels earlier this month. Photoshop and Illustrator are getting many updates, thanks in part to Adobe's newest AI model, Firefly Image 3. Previously available only in beta, it now powers new features and updates across Creative Cloud programs. In Photoshop, its suite of generative tools -- including generative fill that lets you create text-to-image designs for a certain space -- is coming out of beta into general availability. Photoshop's removal tool is getting upgraded to be better at removing distracting elements, like unintentional photo-bombers. Photoshop is also rolling out a new generative workspace in beta that creators can use to help ideate and brainstorm -- it will also give creators access to a fast generation mode. Substance 3D viewer is also coming to Photoshop in beta, making it easier to edit 3D elements within a 2D design. For Illustrator, Adobe is bringing a beta version of Project Neo into the program. Project Neo is a web app that was first teased at last year's Max, and it's meant to help designers and illustrators work and edit 3D designs. Deepa Subramaniam, vice president of product marketing for Creative Cloud, told CNET that Project Neo has been in a private beta with around 60,000 users and has been incorporating the group's feedback. A new feature called objects on path will save creators time while rearranging objects on a set path, helping keep them aligned without manually adjusting each piece. Image trace, one of the most popular Illustrator features, is also getting a major overhaul to hopefully make it easier to convert images to vectors. Generative shape fill is also getting better selection and controls.

New Photoshop AI features unveiled at Adobe MAX 2024

Adobe has kicked off its annual Adobe MAX conference by unveiling a series of new AI-powered features across its Creative Cloud suite of applications, aiming to make creative workflows more efficient and intuitive for users. The announcements include significant updates to Photoshop, Illustrator, InDesign, and Premiere Pro, which now incorporate advanced AI technology to enhance traditional design tasks. The highlight of Adobe's announcements is the addition of new AI features in Photoshop, particularly a "Distraction Removal" tool that can automatically identify and remove unwanted elements such as people, wires, and cables from an image. This new feature builds on Adobe's existing Remove Tool, which already functions similarly to Google's Magic Eraser on Pixel phones by letting users brush away distractions. The "Distraction Removal" tool further simplifies this process by automatically detecting common elements that users might want to remove, allowing for a one-click cleanup. Photoshop users now have the option to choose how they wish to use the Remove Tool: they can rely on Adobe's generative AI model, Firefly, non-generative AI technology, or let Photoshop decide which method works best for the scene. Adobe has updated other Photoshop AI tools as well, including Generative Fill, Generative Expand, Generate Similar, and Generate Background, all of which now leverage the latest Firefly Image 3 Model. This update is designed to improve both the variety and the photorealistic quality of generated content while better understanding complex user prompts. How is Adobe Content Authenticity web app protecting artists' work from AI? Adobe has also expanded Photoshop's capabilities on the web, introducing an AI feature that can automatically select all the objects in an image, thereby simplifying the editing process for web users. In addition to Photoshop, Adobe announced major updates for Illustrator, including the new "Objects on Path" feature. This tool allows designers to easily attach, arrange, and move objects along any given path shape, providing greater flexibility when aligning various elements in their work. Adobe's Mockup tool, which helps stage designs on 3D models, is now widely available, and the Image Trace feature, used to convert raster images into scalable vectors, has been enhanced to create more precise, cleaner vectorized outputs. Adobe has also integrated its Generative Expand tool into InDesign, providing users with the ability to extend images to fit their desired layout with ease. Meanwhile, Premiere Pro is receiving a new AI feature called Generative Extend, which is part of Adobe's new Firefly AI Video Model. Though still in beta, this model will likely become foundational for other features within Adobe's Creative Cloud apps over the next year, further streamlining video production workflows. Adobe's announcements highlight a continued push to integrate AI technology throughout its products, enabling users to save time and effort on complex creative tasks. These updates reflect Adobe's commitment to making advanced tools accessible to both novice and experienced creators, while boosting the overall efficiency of creative projects.

Adobe releases more AI magic for Creative Cloud users at Max 2024

It's hard to believe it's been a year since Adobe announced Generative Fill at Adobe Max 2023, the company's annual creative conference. Generative Fill, along with its cousins Generative Expand and Generate Image, has become such an integral part of my Photoshop process that it feels like I've been using all three forever. It's Adobe Max time once again. Here are some of the AI features the company just launched -- we'll follow up with more details in subsequent articles as the event continues. On the Photoshop front are two new features that are sure to improve the disposition of photo editors, as well as save a lot of time. Adobe calls this "distraction removal smart technology." It figures that marketing folks can somehow take something amazingly useful and reduce it to buzzword-ified corporate speak. Also: How to use Photoshop's Generative Fill AI tool to easily transform your boring photos Here's what they're doing. Adobe now has a tool that will remove cables and wires from photographs. You know, all those phone wires, power cables, and other teeny little lines that get in the middle of your shots and take half of your Saturday to remove? Gone in one click. Adobe has also added what I like to call the new "Post-Apocalyptic" effect to Photoshop. All you need to do is select a group of people, apply the effect, and poof...no more people. It's called Find Distractions and is available once you select the Remove tool. Unmesh Dinda has a great demo of Remove Distractions in the beta over on his PiXimperfect YouTube channel. While you're there, take a moment to look at the guy's perfect hair. It's a special effect all on its own. That's some serious Captain Pike-level hair right there. I mean, it's no Ancient Aliens hair, but it's still quite impressive. Adobe is also introducing a tool for editing 3D objects in 2D space, as well as something they're calling Generative Workspace, which is an "ideation" and brainstorming tool that we'll be learning more about soon. Premiere's new killer feature is Adobe Firefly Video Model, in beta, the company's AI-generated video solution. It comes in three modes: text to video, generative expand (adding frames to continue an action), and the ability to extend footage to fit a music track. These are all powered by Adobe's Firefly AI tech. Also: ChatGPT's productivity upgrade and your new AI coworkers I switched away from Premiere many years ago because it crashed on me regularly. The product has improved substantially since then, but you develop both muscle memory and infrastructure for your nonlinear editing system, so switching back would require a great deal of investment and time that I'd rather not put in. This is a form of lock-in, but it's a voluntary form of lock-in. That said, some of these new Premiere features are very interesting. I could see this AI-generated video feature as very useful for creating generic B roll clips of things like kids in a classroom or people in a park. But there are limits. I don't expect it to be useful for a clip of changing filament on a 3D printer or of tanks driving up Main Street because Adobe assets are fairly limited, and, as we've seen in our other Generative Fill tests, their restrictions on what kind of content you can request are fairly extensive. Also: Meta says its Movie Gen marks 'real' advance in AI video generation As of now, Final Cut doesn't have anything like the AI features in Premiere. So I can see possibly launching Premiere to generate some simple B roll, and exporting that for inclusion in my Final Cut projects. This kind of feature is compelling, so I may try to incorporate it into my workflow. I'll be sure to let you know how it goes if I do. This summer, I showed you Illustrator's vector generative fill and wrote about why I thought it was so game-changing. Adobe continues to move forward with Illustrator, adding an Objects on Path feature that allows users to move objects along any path in their creations. They've also added an Enhanced Image Trace feature that makes it easier to convert bitmap images into vectors. This is definitely a much-needed feature that could benefit from all the AI Adobe can bake into it. Also: Every high-performing business embraces AI now - but here's what else they're doing right Lightroom has a new Generative Remove feature. I'm not sure how that differs from the wire and people distraction removal tool being added in Photoshop, but my sources deep within their PR team tell me it will be able to remove anything. The company is also "Unveiling Powerful New Innovations for Photographers." I'm not sure what that means, but my source, Deep Pixel, says it's pretty cool. That's it for now. The ZDNET news team is covering Adobe Max in-depth, so stay tuned for many more details and announcements. I'll be back soon with some hands-on tests of these new features. Also: Adobe unveiled a new tool to help protect artist's work from AI - and it's free What are you most looking forward to? Have you used the generative AI features introduced in the past year? Have you saved time? Let us know in the comments below.

Adobe announces over 100 new features, including text-to-video

Adobe has announced over 100 new features across the Creative Cloud, upgrading tools in Illustrator, Photoshop, Premiere Pro, InDesign, Lightroom, Firefly and Express. As with last year's AI advancements, the emphasis is on speeding up workflow and making ideation processes easier. As expected, Firefly is advancing through the Creative Cloud - with improved vector and image functionality but the major breakthrough is the expansion into video. With Adobe's messaging very much being 'creator-first', the takeaway from these announcements is that these new technologies are being integrated in a way that respects and supports the creative community. But, as with any new AI development, we know there will be mixed reactions. We've got someone on the ground at MAX Miami, who will be sharing first-hand experience of these announcements but, for now, here is what we know. Firstly, and perhaps most importantly, Photoshop is getting a major update, including new Automatic Image Distraction Removal, powerful new 3D workflows in Adobe Substance 3D viewer. A new Generative Workspace (in beta) aims to provide a workspace to ideate, and brainstorm new concepts faster and more intuitively. Added to that, Generative Fill, Generative Expand, Generate Similar, Generate Background and Generate Image are now generally available to everyone across Photoshop web and desktop - and are all powered by Firefly Image 3 model. I was at MAX last year when Project Neo was shown as a sneak, and this has come to beta in Illustrator. Project Neo brings 3D into Illustrator, including shape, colour, lighting and perspective. Added to that, Illustrator is getting new Objects on Path, Enhanced Image Trace, and expanded Firefly in Generative Shape Fill. Plus design workflows have been supercharged and made easier. Text-to-video is the headline here, and we're on tenterhooks to see what this will actually looks like. Video is a whole different beast so we can't wait to see what the quality is like as Firefly integrates with Premiere Pro in the new Firefly Video Mode (beta). But there's also Generative Extend to help with video edits - this will help cover gaps in footage, smooth out transitions or hold on to shots longer. Another headline is Project Concept, which brings the ability to remix images in real time so multiple creative professionals can concept together in one live canvas. Lightroom integration with Frame.io offers faster route from capture to completion. Latest version of Frame.io also simplifies complex collaboration for large creative teams with better workflow management. New Express capability is focused on cross-team collaboration, and helps everyone access approved assets. This is helped by the addition of InDesign and Lightroom compatibility as well as the existing Photoshop and Illustrator functionality.

Adobe Max 2024: All the major announcements around design and AI

We're collecting all the biggest announcements below for you to follow along. Adobe is kicking off its annual Adobe Max conference today with the launch of new AI-powered features across its Creative Cloud apps. New AI features for Photoshop, like automatic background distraction removal and a more powerful Firefly generative AI model, are the biggest announcements, with Illustrator, InDesign, and Premiere Pro also getting new features that can help to speed up traditionally labor-intensive design tasks.

Adobe powers up Photoshop with some clever new AI tools

This year's Adobe Max event has seen the company greatly expand its AI offerings, with loads of new tools hitting Photoshop, Illustrator, and InDesign - all powered by Firefly. Top tools coming to our current pick for the best photo editor around include an upgrade Remove tool, a space for design ideation, and a range of genAI tools now available to all. And, since it's Adobe Max-mas, the company has also announced a handful of extras for Illustrator and InDesign, too. Photoshop was already no slouch in the artificial intelligence department, filled with tools that streamline editing workflows - so, we were intrigued to see the latest servings for Adobe users. First up, a number of essential AI tools will see general availability for Photoshop desktop and web users. So, look out for Generative Fill, Generative Expand, Generate Similar, Generate Background, and Generate Image powered by Firefly Image 3 Model. The Remove tool gets a serious update, too, and now features what Adobe dubbed "distraction removal technology". Effectively, this will let users remove unwanted elements from an image in a single click. The company has also announced a new Generative Workspace within Photoshop. This lets designers try out new ideas (or adapt existing ones) in a sandbox, where generations run in the background without disrupting the workflow. The space also includes generation history, to quickly view previous prompts and images. One of the most exciting developments to come to Photoshop is the Adobe Substance 3D Viewer app. Now in beta, this tool merges 2D and 3D image design, so users can import models created in Adobe Substance 3D straight into Photoshop. More AI tools are also on the way for Illustrator, including new Objects on Path and Generative Shape Fill, and InDesign, which now boasts Generative Expand, Text to Image, and integration with Adobe Express.

Photoshop is getting a bunch of new AI tools

Adobe is kicking off its annual Adobe Max conference today with the launch of new AI-powered features across its Creative Cloud apps. New AI features for Photoshop, like automatic background distraction removal and a more powerful Firefly generative AI model, are the biggest announcements, with Illustrator, InDesign, and Premiere Pro also getting new features that can help to speed up traditionally labor-intensive design tasks.

Adobe unveils new AI-powered app for marketing teams

Adobe launches GenStudio for Performance Marketing to boost productivity and efficiency Adobe Max 2024 has seen a raft of major new updates to the company's software suite - and while content creators and video editors have been well-served with a raft of AI tools for Photoshop, Premiere Pro, and more, there are developments for enterprise users. From today, Adobe GenStudio for Performance Marketing will be available, making it easier for marketing teams to work together on creating genAI assets, and learn from AI-enhanced insights. "With GenStudio for Performance Marketing, brands have a single, self-service application to create paid social ads, display ads, banners, marketing emails and more by leveraging pre-approved, on-brand content," the company said. Part of Adobe Experience Cloud, GenStudio is an AI-first content marketing tool designed to create and collaborate on marketing materials. The latest addition to the space, GenStudio for Performance Marketing, lets users work on a wide range of assets and campaigns Finding the right content has been made easier with the inclusion of a content library for pre-approved, on-brand assets, as well as the ability to edit existing content or create new, brand-appropriate, commercially safe media to help scale up content production. The application supports Firefly, of course, alongside other AI tools and third-party LLMs to speed up the production of emails and online ads. With data the lifeblood for modern businesses, GenStudio for Performance Marketing will also let users view key performance metrics and insights - while AI can 'read' image and video elements to help understand and tailor future content that engages specific audiences. Users can also expect to see future integrations with Meta, TikTok and Snap, and the Adobe Journey Optimizer, allowing teams to publish directly on platforms through the social media marketing tool. "Delivering impactful global campaigns hinges on the ability to bring marketing and creative teams closer together, with generative AI-powered workflows that eliminate cumbersome and inefficient processes," said Varun Parmar, general manager for Adobe GenStudio. "Adobe GenStudio for Performance Marketing enables creatives to focus on delivering deep creative designs that amplify a brand, while empowering their marketing counterparts to create the high volume of content variations that are needed to drive customer engagement, personalization and conversion." In addition to the new GenStudio for Performance Marketing, Adobe also recently announced major updates to Adobe Express, designed to optimize workflows for marketing teams. Highlights include add-ons for TikTok, cloud storage services including Google Drive and OneDrive, and AI-generated music and script-to-video tools. Conversely, Express add-ons will also be available in ChatGPT, HubSpot, Slack, and Box. Users can find out more about Adobe GenStudio for Performance Marketing by clicking here.