Adobe Unveils Firefly Bulk Create: AI-Powered Tool for Mass Image Editing

Adobe's 'Firefly Bulk Create' Can Make Edits to Thousands of Photos At Once

Adobe announced a new set of enterprise-focused Firefly AI tools headlined by Bulk Create which is capable of automating "tedious tasks" at scale like resizing, recoloring, or changing the background of thousands of images at once. Author's Note: Adobe did have a public news post written about Bulk Create but at the time of publication had deleted it. A PDF of the announcement was still available, however. The company did not respond to PetaPixel's request for comment. Aimed mainly at marketing, social media, and e-commerce companies, Adobe says Firefly Bulk Create integrates existing tools like Generative Fill and Generative Expand into an easy-to-use interface that can automate what it calls "tedious tasks in the content production cycle" without needing any technical expertise or the ability to code but without sacrificing a "high bar for quality." Adobe says the tool can instantly remove backgrounds from "thousands of product shots at a time" and then immediately place them into product pages or quickly create different versions for various use cases, mainly by changing the background into any number of AI-generated alternatives. The tool can also resize assets so they work across different platforms, like social media or as display ads on websites. Adobe bills Bulk Create as able to create so many different variations of an asset that the options available to marketers will allow them to easily customize a campaign for not only a specific use case but for specific customers. "Firefly Bulk Create will be able to intelligently place creative components across any layout," Adobe says. Hopefully, none of those results will accidentally add cryptocurrency logos into the results. "Brands require a massive amount of content to remain competitive in the digital economy, and effective marketing today requires an efficient content supply chain across planning, creating, managing, activating, and measuring content for campaigns," Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, adds. "Adobe Firefly Bulk Create enables teams to efficiently create the hundreds of thousands of variations that are needed each year to provide highly personalized experiences and drive better conversion." Adobe's Firefly tool can also adjust to a brand's campaign or style using what Adobe calls Custom Models. With it, brands can fine-tune the results Firefly generates by "safely training it with their own assets." Bulk Create is not the only new tool coming to Firefly. Adobe also announced that dubbing and lip sync APIs will roll out this month allowing companies to instantly translate dialogue into different languages while maintaining the original voice sound and matching the visual movement of the speaker's lips to make it appear as though the content was captured natively each time. Adobe will also add a tool that can automate layout design by automatically placing text and images in predefined templates as well as the ability to make "digital avatars" that can act as stand-ins for real humans for use in video content.

Adobe Firefly Bulk Create edits several images all at once

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Enterprise creatives often need to re-edit the same images repeatedly to keep their websites and social media fresh. With the advent of AI-powered image or video editing platforms, organizations will turn to these products to reduce these tedious tasks. Adobe announced Adobe Firefly Bulk Create, a new product connected to its Adobe Firefly Services API suite that streamlines the process. Bulk Create is a web app that allows users to edit several photos with AI in one go. Right now, Bulk Create can do two things: change backgrounds and resize images. Using Adobe's Firefly model, users can remove or replace the backgrounds of the photos they upload all at once. They can also generate new backgrounds and upload them to the platform using Firefly. The resize feature contains presets for popular social media platforms like Instagram or Facebook, which have specific image dimensions. Bulk Create doesn't require users to download a desktop app or get a license to run Photoshop. As long as someone pays for Adobe Firefly Services, they can access the web app for Bulk Create. The app also learns brand preferences so customers can customize how their images look. Bulk Create is currently in a private beta, but Adobe said the platform will become general availability in the first quarter of the year. A math problem Hannah Elsakr, vice president of Product at Adobe Firefly GenAI for Enterprise, told VentureBeat that the math problem of balancing the volume of images and time to update and edit remains a significant issue for many enterprise creative teams. "There's an unprecedented demand for content on every level, and it's backbreaking for a lot of creative teams," Elsakr said. "And what I mean by that is we have more and more digital channels with the need for personalization with engagement." Elsakr said enterprises, for example, retailers, often have to update product shots for their websites and social media channels to show seasonality. This could mean about 52 refreshes a year, one new photo a week. Photoshoots are expensive, so re-editing an image to change backgrounds or resizing them for the different social platforms are the more cost-effective option. While normally users would take to Adobe's incredibly popular editing tool, Photoshop, Bulk Create lets people who may not have Photoshop access the editing features to complete these tasks. Right now, Bulk Create only edits images, though Elsakr said video support may be coming soon. Adobe has always been a major player in the creative space. In June 2023, it released an enterprise version of Firefly that offered " commercially viable" AI content. After its announcement, some Adobe stock image creators voiced their concerns that the company may be training the model with their work. In 2024, after users noticed some wording in its Terms of Service requiring customers to agree to give access to their work, Adobe promised it doesn't train Firefly on customer work. AI in creative works Using generative AI to generate or edit images has become normalized for many enterprises, though many artists believe these tools train on their work without their consent. Most AI model providers have an image generation or editing model. OpenAI has DALL-E 3, which is now integrated into ChatGPT. Google's Imagen 3 is now available to users, and Meta lets people on Instagram and Facebook generate photos. Other popular image generators include Stability AI and MidJourney. Even Getty Images has a text-to-image generator. As these tools become more available, and if the move to label AI-generated content gains steam, more enterprises will turn to AI to get the images they need. However, there is a broader backlash against AI-generated photos and the public has become very sensitive to art they believe is made by a model. VentureBeat uses Adobe Firefly, MidJourney and other AI tools and programs to generate content.

Adobe's latest Firefly AI tool will let you edit thousands of images in one go

It's available through the web to paying Firefly Services customers Adobe has launched Firefly Bulk Create, a new tool allowing creatives and designers to edit large amounts of images in one go, helping them to apply similar settings to maintain a consistent feel across a brand as well as improve workload efficiency. The tool, accessible to customers paying for Adobe Firefly Services, is accessible via a web browser and doesn't require users to download any desktop software. From launch, the service promises to help users change backgrounds and resize images in bulk. This includes removing backgrounds from images and inserting new AI-generated backgrounds with Firefly AI. According to PetaPixel, Adobe said customers can change "thousands of product shots at a time." The company is also said to have stated: "Firefly Bulk Create will be able to intelligently place creative components across any layout." This will enable it to resize images in such a way that they work across different platforms, including social media and online ads. Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, said the tool was designed to help ensure "an efficient content supply chain across planning, creating, managing, activating, and measuring content for campaigns" to help brands stay ahead of the curve. "Adobe Firefly Bulk Create enables teams to efficiently create the hundreds of thousands of variations that are needed each year to provide highly personalized experiences and drive better conversion," added Parmar. However, although various media reporting such as this VentureBeat article confirm details of the new product release, Adobe has since removed the announcement from its website. There's currently no mention of Firefly Bulk Create on Adobe's Firefly web page, so we're uncertain whether the company had intended to announce the product so soon or whether it needs essential changes prior to going live. It's therefore unclear whether Adobe intended to publicize Firefly Bulk Create or whether further revisions are required for the service. TechRadar Pro has asked Adobe to comment, but we did not receive an immediate response.

Adobe's new bulk AI image tool can edit thousands of images in seconds

The big picture: Traditional AI-based image tools often focus on generating images from scratch using text prompts, which has invited controversy due to copyright concerns. Firefly, however, leverages prompts to make complex edits to existing images within Adobe programs like Photoshop and Illustrator. Users can seamlessly add objects while maintaining consistent lighting, introduce new patterns, remove backgrounds, or extend image boundaries - though sometimes with unintentionally humorous results. Adobe has introduced numerous features to its Firefly GenAI suite since its launch in 2023. The latest update enables companies to adjust images in bulk - by the thousands, if necessary. Adobe has added numerous features to its Firefly GenAI suite since its introduction in 2023. The latest update enables companies to adjust images in bulk - and when they say bulk they are claiming by the thousands, if necessary. Known as Firefly Bulk Create, this tool aims to accelerate advertising and messaging campaigns by making image alterations more efficient. While some critics worry that this technology might erode human artistry in advertising, Adobe's press release promotes the new tools as a means to cut through tedious work. According to a now-removed Adobe press release (perhaps deemed too contentious for its audience?), the Bulk Create feature can automate tasks like removing backgrounds, resizing images, and making other adjustments that would otherwise be repetitive if done manually. The functionality could facilitate large-scale communication by helping companies and organizations quickly customize assets for multiple channels and platforms. Currently, Bulk Create appears as two distinct functions within the Firefly web app. One function enables users to upload images, change their backgrounds, and save copies in batches as PNGs or JPEGs. The other function automatically adjusts image dimensions to fit the requirements of social media platforms like TikTok, Instagram, and Facebook by stretching or resizing backgrounds. In addition to Bulk Create, Adobe plans to introduce a new method for automating brand layouts in Firefly next month. This feature, entering beta, will integrate InDesign APIs with various data sources, allowing companies to arrange text and images into templates for posters, magazines, and other advertising formats. Although Adobe mostly advertises its AI tools by discussing how it reduces the tedious aspects of editing pictures on a mass scale, the company still mentions the controversial use of GenAI for creating new images or performing tasks traditionally handled by human artists. For instance, Adobe is launching GenAI avatars in beta this month, featuring capabilities like text-to-speech and automatic animation. Additionally, AI-based translation, dubbing, and lip-syncing for videos are expected to exit beta soon. Since the launch of Firefly, Adobe has attempted to address fears about copyright and the potential impact of GenAI on human creativity. The toolset is partially trained on stock photos, and Adobe has promised to compensate artists who contribute to improving the AI. Despite this, skepticism remains prevalent, as the debate over the ethical implications of GenAI remains contentious.

Adobe's New AI Tool Lets You Edit 10,000 Images at Once

You'll Always Be Able to Text in an Emergency Thanks to This Rugged Device Editing images with AI makes complex tasks a breeze, but given how computationally intensive it can be, it's tricky to find a way to perform edits in bulk. However, in the great AI race, Adobe hopes to take the lead by offering people the option to perform a batch edit for up to 10,000 images. Adobe Firefly's New Beta Program Opens the Gates for Batch AI Editing As reported by The Verge, the creative giant is testing out a new beta plan for its AI tool, Adobe Firefly. It's pretty generous, even at this stage; people enrolled in the beta can use AI to quickly edit up to 10,000 images. If you're expecting complicated and in-depth AI edits, you'll be a little disappointed. So far, the beta only allows you to resize images, remove backgrounds, or add a new background. However, for people who need to perform these tasks en-masse, this should be an excellent way to get the job done. The resizing tool is especially useful for content creators, with pre-set options for specific platforms and ad banners. If your image is too small, Adobe Firefly will expand the canvas and "imagine" what the rest of the image would look like using generative AI. However, The Verge notes that the generation isn't great and features obvious artifacts, so perhaps hold off on that one until Adobe can iron out the issues. Adobe states that the cost of editing images will be based on how many of them you upload, which likely means that you'll have to purchase credits via Adobe Firefly Services to use this service. And while it's in private beta right now, Adobe wishes to release it publically during Q1 2025. Until then, if you want to make use of Adobe's background removal tool but you don't have 10,000 images lying around, you can instead give the Photoshop Generative Fill tool a try.