Adobe Unveils New GenAI Tools for Enhanced Content Personalization and Performance Measurement
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Adobe Launches Brand New GenAI Tools to Boost Content Personalisation and Performance
The flagship AI Assistant Content Accelerator helps marketers to create tailored marketing materials offering multiple content variations. Adobe today unveiled new innovations in Adobe Experience Cloud, including Adobe Content Analytics and real-time experimentation tools, enabling brands to personalise, test, and measure AI-generated content across channels, while providing actionable insights to optimise marketing performance and enhance customer engagement. Amit Ahuja, senior vice president, digital experience business at Adobe, said that marketers are being challenged to ensure that AI-generated content resonate with customers, and Adobe's latest innovations will help brands meet the moment through real-time exerpimentation and actionable insights. "Personalising customer experiences in today's environment can require thousands of variations for different marketing channels and regions, a problem that has been alleviated with the support of generative AI," said Ahuja. Adobe Content Analytics in Customer Journey Analytics (CJA) provides detailed insights into content across platforms like web and mobile, allowing marketers to track the full customer journey. By linking specific features such as colors, objects, or locations with customer actions, marketers can see what fits best. The flagship AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO) helps marketers to create tailored marketing materials for different channels like email, SMS, offering multiple content variations. Adobe Experience Manager (AEM) Edge Delivery Services allows brands to use AI-generated content like text or images in real time, automatically showing customers the best-performing options and giving marketers insights into what drives engagement. Earlier last year, with the launch of Adobe Firefly in partnership with NVIDIA, Adobe entered the generative AI race. Despite being late to the AI bandwagon -- as 2022 saw the rise of models like Midjourney, Stable Diffusion, and DALL.E -- Adobe diversified its portfolio and positioned itself as an all-round generative AI powered enterprise software platform. Adobe's Firefly was a game changer, which has an edge compared to other AI design startups, including the likes of DALL.E, Midjourney, and Stable Diffusion. "India is one of the fastest growing markets for Adobe right now. The growth rate of the enterprise business, which is enabling businesses to be digital, is utterly massive," said Prativa Mohapatra, VP and MD of Adobe India, in an earlier interaction with AIM. It is interesting to note that in June this year, Adobe also announced the expansion of its research team in India, seeking specialists in Generative AI, LLMs, NLP, NLG, Computer Vision, and related domains.
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Adobe Introduces Tools to Measure Impact of AI-Generated Content | PYMNTS.com
Adobe has introduced new tools that will enable brands to demonstrate the business impact of their artificial intelligence (AI)-generated content. With this capability, brands will be able to adjust and optimize their campaigns in real time, the company said in a Monday (Sept. 16) press release. "Marketers are being challenged to ensure that AI-generated variants also resonate with customers, and Adobe's latest innovations will help brands meet the moment through real-time experimentation and actionable insights," Amit Ahuja, senior vice president, digital experience business at Adobe, said in the release. These new tools will help brands show the return on investment (ROI) of the image and copy generation tools they have been embracing to help them create marketing assets, according to the release. The tools do this by matching AI-generated content with customer preferences and creating a feedback loop through actionable insights, the release said. They will be implemented across the Adobe Experience Cloud, per the release. They include Adobe Content Analytics within Customer Journey Analytics, which is now in beta and provides attribute-level insights on content spanning web and mobile platforms; AI Assistant Content Accelerator in Adobe Journey Optimizer, which is generally available and allows marketers to generate and optimize marketing asset for email, SMS and other channels; and Adobe Experience Manager Edge Delivery Services, Self-Learning Experimentation, which will allow real-time experimentation with AI-generated content variations on a web page. "Personalizing customer experiences in today's environment can require thousands of variations for different marketing channels and regions, a problem that has been alleviated with the support of generative AI, Ahuja said in the release. Adobe said Thursday (Sept. 12) that its Firefly Services reached the milestone of 12 billion generations, demonstrating how the company's AI technologies are reshaping content creation and document workflows with efficiency and creativity. "We're delighted to see customer excitement and adoption for our AI solutions continue to grow and we have now surpassed 12-billion Firefly-powered generations across Adobe tools," Adobe President and CEO Shantanu Narayen said Thursday during the company's quarterly earnings call. The marketing and sales functions are leading generative AI efforts at 16% of consumer and retail companies, according to the PYMNTS Intelligence and AI-ID collaboration, "What Generative AI Has in Store for the Retail Industry."
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Adobe has launched a suite of generative AI tools aimed at boosting content personalization and measuring the impact of AI-generated content. These innovations are set to transform digital experiences and marketing strategies.
Adobe's GenAI Revolution in Content Creation and Analysis
Adobe, a leader in creative software, has taken a significant leap forward in the realm of generative AI (GenAI) with the introduction of new tools designed to enhance content personalization and measure the effectiveness of AI-generated content. This move comes as part of Adobe's ongoing efforts to integrate AI capabilities into its suite of products, aiming to revolutionize how businesses create, personalize, and analyze digital experiences
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.New Tools for Content Personalization
At the forefront of Adobe's latest offerings is a set of GenAI tools that promise to boost content personalization. These tools are designed to help marketers and content creators tailor their output to specific audience segments more efficiently and effectively. By leveraging AI, Adobe aims to enable businesses to create highly targeted content at scale, potentially increasing engagement and conversion rates across digital platforms
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.Measuring AI-Generated Content Impact
In a groundbreaking move, Adobe has also introduced tools specifically designed to measure the impact of AI-generated content. This development addresses a growing need in the marketing industry to understand and quantify the effectiveness of content created with the assistance of AI technologies. These measurement tools will likely provide valuable insights into how AI-generated content performs compared to traditionally created content, helping businesses make data-driven decisions about their content strategies
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.Integration with Adobe's Ecosystem
The new GenAI tools are expected to integrate seamlessly with Adobe's existing ecosystem of creative and marketing software. This integration could potentially streamline workflows for Adobe users, allowing them to incorporate AI-driven personalization and analysis directly into their current content creation and marketing processes. The move reinforces Adobe's position as a comprehensive solution provider for digital experience creation and management
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Implications for the Marketing Industry
Adobe's latest innovations could have far-reaching implications for the marketing industry. By providing tools that not only generate personalized content but also measure its effectiveness, Adobe is addressing two critical challenges faced by modern marketers: the need for scalable personalization and the demand for robust ROI measurement of AI initiatives. These tools may set a new standard for how businesses approach content creation and evaluation in the age of AI
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.Future of AI in Creative Software
The launch of these new GenAI tools by Adobe signals a broader trend in the creative software industry towards the integration of AI technologies. As AI continues to evolve, we can expect to see more sophisticated tools that not only assist in content creation but also provide deep insights into content performance and audience engagement. This development marks another step towards a future where AI and human creativity work in tandem to produce highly effective and personalized digital experiences
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Analytics India Magazine
|Adobe Launches Brand New GenAI Tools to Boost Content Personalisation and Performance
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