Adyen Launches AI-Powered Payment Optimization Suite: Adyen Uplift

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Adyen introduces Adyen Uplift, an AI-powered payment optimization suite designed to increase payment conversion, simplify fraud management, and reduce payment costs for businesses.

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Adyen Introduces AI-Powered Payment Optimization Suite

Adyen, a global financial technology platform, has launched Adyen Uplift, an innovative AI-powered payment optimization suite. This new product aims to revolutionize payment processing by leveraging artificial intelligence to enhance conversion rates, streamline fraud management, and reduce payment costs for businesses 1.

Key Features and Benefits

Adyen Uplift offers several key advantages:

  1. Increased Payment Conversion: The AI-driven system has demonstrated the ability to boost payment conversion rates by up to 6% compared to legacy implementations 5.

  2. Simplified Fraud Management: By automating fraud control, Adyen Uplift removes the operational burden from fraud management teams. Pilot enterprise customers have reduced their manual risk rules by 86% on average, with 35% eliminating manual rules entirely 2.

  3. Cost Reduction: The system has shown the potential to reduce payment processing costs by up to 5% for pilot customers in the U.S. 4.

AI-Powered Optimization

Adyen Uplift utilizes AI trained on over a trillion dollars worth of global payment data from Adyen's single platform. This vast dataset allows the system to recognize shopper behavior and differentiate between legitimate customers and potential fraudsters 3.

Real-World Impact

Several businesses have already experienced significant benefits from Adyen Uplift:

  • On, a Swiss performance running shoe company, reported a 2% increase in conversion rate while maintaining fraud control 1.
  • Nord Security saw a 10% increase in conversion rate on customer-initiated transactions 2.
  • Indeed, a job matching platform, successfully ran AI-based optimization experiments tailored to their unique business characteristics, resulting in reduced operational workload 4.

Future Implications

Carlo Bruno, VP of Product at Adyen, emphasized the transformative potential of Adyen Uplift: "This will transform cost savings and performance, redefining business efficiency in 2025 and beyond" 5. As businesses continue to seek ways to optimize their payment processes, AI-driven solutions like Adyen Uplift are poised to play an increasingly crucial role in the financial technology landscape.

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