AI Chatbots Struggle with News Accuracy, Posing Risks to Public Trust

Reviewed byNidhi Govil

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A comprehensive study reveals that AI assistants misrepresent news content 45% of the time, raising concerns about their reliability as information sources and potential impact on public trust in media.

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AI Chatbots Struggle with News Accuracy

A groundbreaking study conducted by the European Broadcasting Union (EBU) and led by the BBC has revealed that AI chatbots frequently misrepresent news content, potentially endangering public trust and democratic participation

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. The research, involving 22 public service media organizations across 18 countries and 14 languages, evaluated over 3,000 responses from leading AI assistants including ChatGPT, Copilot, Gemini, and Perplexity

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Key Findings

The study found that 45% of all responses generated by these AI systems contained at least one significant issue

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. More alarmingly, 20% of the responses had major accuracy problems, such as hallucinations or outdated information

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. Google's Gemini performed the worst, with 76% of its responses containing significant issues, particularly in sourcing

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Specific Issues Identified

  1. Sourcing Problems: 31% of responses showed serious sourcing issues, including missing, misleading, or incorrect attributions

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  2. Accuracy Issues: 30% of responses contained major accuracy problems, including hallucinated details and outdated information

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  3. Outdated Information: AI chatbots often provided outdated information about current events and political figures

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Implications for Public Trust

The study raises serious concerns about the potential erosion of public trust in news organizations and the stability of democracy

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. Jean Philip De Tender, EBU Media Director and Deputy Director General, warned that when people don't know what to trust, they might end up trusting nothing at all, potentially deterring democratic participation

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Growing Reliance on AI for News

Despite these issues, AI chatbots are increasingly becoming a primary source of information for many users. According to the Reuters Institute's Digital News Report 2025, 7% of people surveyed globally use AI tools to stay updated on news, with this number rising to 15% for respondents under 25

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Recommendations and Next Steps

The research team has released a News Integrity in AI Assistants Toolkit to help develop solutions to the issues uncovered in the report

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. The EBU and its members are also pressing EU and national regulators to enforce existing laws on information integrity, digital services, and media pluralism

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As AI continues to evolve and integrate into our daily lives, addressing these accuracy and reliability issues becomes crucial for maintaining an informed and trust-based society. The challenge lies in balancing the potential benefits of AI in news dissemination with the need for accuracy and trustworthiness in information.

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