AI-Generated iPhone 16 Review Sparks Controversy and Raises Ethical Questions

Joanna Stern made an AI bot that can answer all your iPhone 16 questions - 9to5Mac

Joanna Stern at The Wall Street Journal is an expert at coming up with clever and inventive new angles for her Apple product reviews. For this year's iPhone 16 launch, Joanna tried something entirely new by creating "Joannabot," which she describes as a "generative-AI buddy who never tires of answering your iPhone 16 questions -- especially whether it's worth an upgrade." Joanna and the WSJ team fed the generative AI bot a decade of her iPhone review excerpts, iPhone specs from Apple, and her notes after a week of testing the iPhone 16. The result? An interactive chatbot - powered by Google's Gemini Flash large language model - that can answer all of your questions about the iPhone 16, feature comparison, make upgrade suggestions, and more. Why a bot? Well, with iPhones, it's starting to feel very "Groundhog Day" -- similar, year after year. Plus, you might be looking for something my review didn't address. Joannabot is more open-ended. And since Apple is now all about AI, why not embrace it? I'm excited for you to chat with Joannabot. Just remember this is an experiment. We told it to stay focused on iPhones, but like all generative-AI assistants, it can get things wrong, or make things up. If you want the real me, feel free to scroll down and peruse my iPhone 16 test notes for yourself. You can head to The Wall Street Journal website to try out Joannabot for yourself. Alternatively, you can read all of her iPhone 16 review notes for yourself. You can also read the notes via Apple News+ as well.

Want an iPhone 16 review? Just ask Joannabot

Meet Joannabot, a generative-AI buddy who never tires of answering your iPhone 16 questions -- especially whether it's worth an upgrade. With the help of engineer Brian Whitton and others, we fed it a decade of iPhone review excerpts, Apple's iPhone specs and my notes from a week of testing the full iPhone 16 lineup. Why a bot? Well, with iPhones, it's starting to feel very "Groundhog Day" -- similar, year after year. Plus, you might be looking for something my review didn't address. Joannabot is more open-ended. And since Apple is now all about AI, why not embrace it? I'm excited for you to chat with Joannabot. Just remember this is an experiment. We told it to stay focused on iPhones, but like all generative-AI assistants, it can get things wrong, or make things up. If you want the real me, feel free to scroll down and peruse my iPhone 16 test notes for yourself. Humans are still essential to the art of iPhone reviewing. For instance, bots can't take pictures, let alone the perfect shot of a 3-year-old face-planting into a cake. Nor can they experience the pure joy of two-day battery life. Here's what my testing revealed: Overall thoughts: The iPhone 16 Pro and Pro Max are the best iPhones you can buy right now. But the more affordable iPhone 16 and 16 Plus -- what I call the Regulars -- are more appealing than in years past. They now come with perks like the Action Button, Camera Control and Dynamic Island. Plus, they offer better color options than the Pro. I love the blue color -- sorry, ultramarine. If my decision were based on color, I'd get an iPhone 16. But please don't choose an iPhone just based on color. You'll probably put it in a case anyway. There are three reasons to spend the extra $200 and go Pro: Battery: The iPhone 16 and 16 Plus have solid battery life, lasting most people a full day on a charge. I'm not most people, so I opt for the Pro models. This year's smaller 16 Pro lasted as long as last year's giant iPhone 15 Pro Max. I take my phone off the charger around 7 a.m., and on a busy workday (emails, calls, social media), the 16 Pro hit 20% around 6 p.m. The 16 Pro Max lasted even longer, not hitting 20% until 9 p.m. Over the weekend, I took it off the charger on Saturday morning -- and didn't have to charge until Sunday afternoon. Apple says this is the longest battery life of any iPhone -- and that's right. Cameras: The iPhone 16 models never took noticeably better photos than the iPhone 15...or even 14. And the new Photographic Styles, on-the-fly color and tone adjustments, were neat but not something I'd use often. Video improvements are more noteworthy. I was able to isolate my voice from a train passing behind me using Audio Mix. And I enjoyed filming my toddler knocking down blocks in 4K 120-frame-per-second slow-mo with the 16 Pro. The new Camera Control button isn't just for quick snapshots: Hold it down and you immediately record video. Oh, and I love being able to pause a video recording, though that's an iOS 18 feature available to older iPhones, too. Other notes: The new wireless MagSafe charger (sold separately) is faster than the old one. It charged the iPhone 16 Pro Max from 5% to 50% in 40 minutes. But it's still not as fast as wired charging. Using the included USB-C cord, it took 25 minutes for that same charge. In both cases, the phone seems to get less toasty than the iPhone 15 and 14 models. I did some initial testing of iOS 18.1, which includes Apple Intelligence, on the iPhone 16 Pro. The writing tools, which can help you rewrite text, are handy when writing emails or texts. Stay tuned. Too early to say yet if Siri is any smarter. Joannabot is powered by Google's Gemini Flash large language model. In testing, the more powerful Gemini Pro model produced better results but was cost-prohibitive to implement for this. My colleague Brian Whitton did all the hard technical work. He built a system that would force Joannabot to answer questions based on a database of old review excerpts and a selection of specs from Apple's websites. When we realized the system needed deeper insight into my iPhone thoughts, I wrote a 12-page document with my explicit advice. Together, Brian, myself and some of our talented editors wrote the system prompt to instruct Joannabot what it should and shouldn't answer. It behaves...most of the time. I plan to share more on our experiences building a generative-AI bot trained on my years of hard work. In the meantime, please tell me what you think. Email me at [email protected]. -- Sign up here for the Tech Things With Joanna Stern weekly newsletter. Everything is now a tech thing. Columnist Joanna Stern is your guide, giving analysis and answering your questions about our always-connected world.