AI-Generated Influencers Flood Instagram, Threatening Human Content Creators

Inside the Booming 'AI Pimping' Industry

AI-generated influencers based on stolen images of real-life adult content creators are flooding social media. Instagram is flooded with hundreds of AI-generated influencers who are stealing videos from real models and adult content creators, giving them AI-generated faces, and monetizing their bodies with links to dating sites, Patreon, OnlyFans competitors, and various AI apps. The practice, first reported by 404 Media in April, has since exploded in popularity, showing that Instagram is unable or unwilling to stop the flood of AI-generated content on its platform and protect the human creators on Instagram who say they are now competing with AI content in a way that is impacting their ability to make a living. According to our review of more than 1,000 AI-generated Instagram accounts, Discord channels where the people who make this content share tips and discuss strategy, and several guides that explain how to make money by "AI pimping," it is now trivially easy to make these accounts and monetize them using an assortment of off-the-shelf AI tools and apps. Some of these apps are hosted on the Apple App and Google Play Stores. Our investigation shows that what was once a niche problem on the platform has industrialized in scale, and it shows what social media may become in the near future: a space where AI-generated content eclipses that of humans. Elaina St James, an adult content creator who promotes her work on Instagram, said she and other adult content creators are now directly competing with these AI rip-off accounts, many of which use photographs and videos stolen from adult content creators and Instagram models. She said that while there may be other changes to Instagram's algorithm that could have contributed to this, since the explosion of AI-generated influencer accounts on Instagram her "reach went down tremendously," from a typical 1 million to 5 million views a month to not cracking a million in the last 10 months, and sometimes coming in under 500,000 views. "This is probably one of the reasons my views are going down," St James told us in an interview. "It's because I'm competing with something that's unnatural." Alexios Mantzarlis, the director of the security, trust, and safety initiative at Cornell Tech and formerly principal of trust and safety intelligence at Google, compiled a list of around 900 accounts that 404 Media reviewed in its investigation. Mantzarlis, who stumbled on one of these accounts while casually using Instagram, said he started researching the AI-generated influencer accounts because it might show us where AI-generated content is taking social media and the internet more broadly, where he sees a "a rising blended unreality." Mantzarlis believes he could have easily found 900 more accounts and that the only reason he didn't get more is that Instagram restricted the account he used to scrape the platform.

Inside the Booming 'AI Pimping' Industry

AI-generated influencers that steal content from human models and adult content creators have taken over Instagram. Instagram is flooded with hundreds of AI-generated influencers who are stealing videos from real models and adult content creators, giving them AI-generated faces, and monetizing their bodies with links to dating sites, Patreon, OnlyFans competitors, and various AI apps. The practice, first reported by 404 Media in April, has since exploded in popularity, showing Instagram is unable or unwilling to stop the flood of AI-generated content on its platform and protect the human creators on Instagram who say they are now competing with AI content in a way that is impacting their ability to make a living. According to our review of more than 1,000 AI-generated Instagram accounts, Discord channels where the people who make this content share tips and discuss strategy, and several guides that explain how to make money by "AI pimping," it is now trivially easy to make these accounts and monetize them using an assortment of off-the-shelf AI tools and apps. Some of these apps are hosted on the Apple App and Google Play Stores. Our investigation shows that what was once a niche problem on the platform has industrialized in scale, and shows what social media may become in the near future: a space where AI-generated content eclipses that of humans. Elaina St James, an adult content creator who promotes her work on Instagram, said she and other adult content creators are now directly competing with these AI rip-off accounts, many of which use photographs and videos stolen from adult content creators and Instagram models. She said that while there may be other changes to Instagram's algorithm that could have contributed to this, since the explosion of AI-generated influencer accounts on Instagram her "reach went down tremendously," from an average of one to 5 million views a month to not cracking a million in the last 10 months, and sometimes coming in under 500,000 views. "This is probably one of the reasons my views are going down," St James told us in an interview. "It's because I'm competing with something that's unnatural." Alexios Mantzarlis, the director of the security, trust, and safety initiative at Cornell Tech and formerly principal of Trust & Safety Intelligence at Google, compiled a list of around 900 accounts 404 Media reviewed in its investigation. Mantzarlis, who stumbled on one of these accounts while casually using Instagram, said he started researching the AI-generated influencer accounts because it might show us where AI-generated content is taking social media and the internet more broadly, where he sees a "a rising blended unreality." Mantzarlis believes he could have easily found 900 more accounts, and that the only reason he didn't get more is that Instagram restricted the account he used to scrape the platform.