AI image generators keep defaulting to the same 12 visual clichés, new study reveals

Reviewed byNidhi Govil

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A new study published in Patterns journal shows that AI image generators like Stable Diffusion XL consistently converge on just 12 generic visual motifs—researchers call it "visual elevator music." When two AI models played a game of visual telephone for 100 rounds, even wildly different prompts devolved into the same clichéd scenes: Gothic cathedrals, Parisian streets, and formal interiors. The findings raise urgent questions about AI creativity and the need for human oversight in AI creative processes.

AI Image Generators Trapped in a Loop of Generic Imagery

When researchers at Dalarna University asked AI image generators to play a game of visual telephone, they uncovered a troubling pattern. No matter how diverse or unusual the starting prompts, the systems repeatedly collapsed into the same 12 generic visual styles—what study co-author Arend Hintze describes as "visual elevator music."

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The study, published in Patterns journal, paired Stable Diffusion XL with the Large Language and Vision Assistant (LLaVA) for 100 rounds of iterative image generation and description.

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The visual telephone game worked like this: Stable Diffusion XL received a deliberately unusual prompt and generated an image. LLaVA then described that image, and the description was fed back to Stable Diffusion XL to create a new image. This cycle repeated 100 times across 1,000 different iterations.

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Researchers crafted prompts to be as distinct as possible, including scenarios like "eight weary travelers prepare to embark on a plan that will seem impossible to achieve" and stories about forgotten languages in ancient books.

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The Convergence Toward Visual Clichés

Within just a few dozen rounds, original ideas began slipping away. A prompt about a prime minister navigating a fragile peace deal devolved into an image of a pompous sitting room with a dramatic chandelier. Across hundreds of trajectories, the 12 generic visual styles that emerged included maritime lighthouses, Gothic cathedrals, pastoral landscapes, rainy nighttime scenes in Paris, formal interiors, urban night settings, and rustic architecture.

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These motifs represent the kind of bland, inoffensive imagery you'd find in hotel rooms or Ikea picture frames.

Source: Gizmodo

Source: Gizmodo

The trend persisted even when researchers adjusted randomness parameters and swapped in different AI models. When the experiment extended to 1,000 iterations, most image sequences remained stuck once they reached one of the dominant motifs. In rare cases, a trajectory would jump abruptly—shifting from a snow-covered house to cows in a field, then to a quaint town—but such breaks from the pattern were uncommon.

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Why AI Lacks True Creativity and Amplifies Biases

Ahmed Elgammal, director of the Art and Artificial Intelligence Laboratory at Rutgers University, explains that because AI systems are designed to generalize, they naturally gravitate toward familiar themes in their training data.

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The biases in training data play a critical role. Visual datasets used to train these models are typically curated to be visually appealing, broadly acceptable, and free of offensive material—leading to Eurocentric biases and homogenization.

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Jeba Rezwana, a human-AI co-creativity researcher at Towson University, emphasizes that the study provides more evidence that unsupervised AI systems can amplify existing biases, underscoring the need for human oversight in AI creative processes.

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Unlike human culture, which tends to have corrective countercultures pushing back against homogenization, AI operates through "reinforcement without critique," as philosopher Caterina Moruzzi from the Edinburgh College of Art notes.

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The Stakes for Creative Diversity and Generative AI

As AI models are increasingly deployed as independent agents that autonomously generate, critique, and revise content, the implications grow more serious. Even a simple query to ChatGPT can trigger what Hintze calls "an avalanche of large language models in the background that you're not seeing."

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When humans step out of the loop entirely, AI systems struggle to maintain creative direction, potentially leading to what researchers warn could flatten creative diversity across digital media.

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The study reveals a fundamental limitation: while humans in a game of telephone produce extreme variance due to individual biases and preferences, AI has the opposite problem. No matter how outlandish the original prompts, AI image generators default to a narrow selection of styles.

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This suggests that copying styles proves far easier than teaching taste—a critical insight for anyone building or deploying generative AI systems.

What remains unclear is whether certain visual endpoints prove more stable than others, or if specific motifs act as stronger attractors. "Does everybody end up in Paris or something? We don't know," Hintze admits.

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As AI ethics discussions intensify and more organizations rely on these tools, understanding how to maintain diversity in AI-generated content becomes essential for preventing a future of homogenized visual culture.

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