AI in dating apps creates polished profiles but raises questions about authenticity and consent

Opinion | AI is changing online dating. Try our profile refiner to see how.

AI output: Museums and street art both stop me in my tracks. I like talking about what we see. Valentine's Day is approaching. You find a match! From the person's profile, they sound funny, warm, confident. Great vibe. The right amount of self-deprecating humor. You start imagining the story you'll tell at your wedding. Plot twist: It wasn't them, or at least not them alone. Instead, what you fell for was an AI-enhanced remix, complete with algorithmically boosted chemistry. Dating apps like Bumble and Tinder are racing to add AI tools that can rephrase and repackage your biography, pick your photos and even suggest what to say next. The pitch is simple: Let us help you put your best self forward. But when pretty much everyone's best self is AI-generated, what are you actually swiping right for? See for yourself how easy it is. Your result probably didn't feel perfectly you to you, but a shrinking minority of the public recognize AI when they see it. A University of California study found that OpenAI's GPT-4.5 was rated as more human-sounding than real people. For many daters, discovering that a profile was AI-assisted communicates lower effort, borrowed personality or a lack of authenticity. But did you notice something? With minimal input, AI can spit out a dating profile that's ... decent. It sounds like a real person -- warm, fun, tuned to the "right" level of social. It's generic, but close enough to feel real. We're still in the uncanny valley, but not by much. And it's not even lying. In many cases, AI just helps smooth out the weird, specific, slightly awkward parts that make you you. Everyone gets the same upgrade: a little more charm, a little more wit, a little more "fun, social and quietly profound." The result is a sea of profiles that are oddly interchangeable. Dating profiles have always been curated and calibrated, it's true, but at least it was still a human mind that was making the choices. AI lets daters skip right over that part. Here's the irony: AI is now a near-universal dating aid among Gen Z and millennials. A 2025 survey found that more than 8 in 10 young singles use it, yet a majority say they would lose interest if they found out their match had done the same. The dating-app double standard The app Hily conducted a study of 1,559 U.S. daters age 18 to 44 to examine views on the use of AI in online dating. Dating apps depend on noisy signals to work well: the quirks, rough edges and minor turn-ons and turnoffs that help people identify the right match for them. Now, these signals are becoming pure static, with millions of users optimized toward the same attractive average, swiping through versions of each other that don't really exist. AI may get you more matches. But a match is not a connection. The human things that create real feeling are exactly what optimization erases. In a world of not-bad profiles, being recognizable may matter more than being attractive, because the person you actually build a life with won't be an AI-optimized version of anyone. They'll be themselves.

Hot bots: AI agents create surprise dating accounts for humans

Computer science student Jack Luo is "the kind of person who'll build you a custom AI tool just because you mentioned a problem, then take you on a midnight ride to watch the city lights". At least that's how his artificial intelligence assistant describes him on MoltMatch -- a dating site on which machines do the flirting for humans, sometimes without their knowledge. The platform is the latest bizarre evolution of OpenClaw, an AI tool able to execute tasks that has both fascinated and spooked the tech world. While the prospect of a robot scrolling through reams of dating profiles may be appealing to some hoping to save time finding love, the experiment has also raised ethical concerns. An AFP analysis of the top profiles on MoltMatch found at least one example of a model's photos, taken from the internet, being used to create a fake profile without her consent. In Luo's case, the 21-year-old signed up for OpenClaw to use the tool as an assistant but had not expected it to take up the mantle of finding his soulmate without his direction by creating a MoltMatch profile. "Yes, I am looking for love," said the California-based student and startup founder. But the AI-generated profile "doesn't really show who I actually am, authentically". Users of OpenClaw -- created by an Austrian researcher in November to help organise his digital life -- download the tool, and connect it to generative AI models such as ChatGPT. They then communicate with their "AI agent" through WhatsApp or Telegram, as they would with a friend or colleague. Many users gush over the tool's futuristic abilities to send emails and buy things online, but others report an overall chaotic experience with added cybersecurity risks. Perfect match A pseudo-social network for OpenClaw agents called Moltbook -- a Reddit-like site where AI chatbots converse -- has grabbed headlines recently. Elon Musk called it "the very early stages of the singularity", a term for the moment when human intelligence is overwhelmed by AI forever, although some have questioned to what extent humans are manipulating the content of the bots' posts. As buzz grew around Moltbook, programmers built the experimental dating site Moltmatch.com, allowing AI agents to "find their perfect match". The company Nectar AI then created its own version, called Moltmatch.xyz, on which agents interact with each other to seek partners for their human creators -- such as Luo. When Luo set up his OpenClaw agent, he said he "wanted to explore its capabilities" and instructed it to join Moltbook and other platforms. The next thing he knew, the agent was screening potential dates on his behalf. Luo has yet to score a match on the site, but that may turn out to be a relief. At least one of MoltMatch's most popular profiles used a real person's photos without permission, AFP found. Very vulnerable With nine matches, "June Wu" is the third "most wanted" profile on Moltmatch.xyz. But its photos depict June Chong, a freelance model in Malaysia, who told AFP she did not have an AI agent and did not use dating apps. Discovering her image had been used on the site was "really shocking", she said, adding that she wants the profile taken down. "I feel very, I feel very vulnerable, because I did not give consent." Digital innovation professor Andy Chun said a human had likely linked an AI agent to a fake X account using Chong's photos. "The platform restricts what AI agents can and cannot do: they can only swipe, match, message, and tip," Chun, at Hong Kong Polytechnic University, told AFP. AFP contacted Nectar AI, Moltmatch.xyz and X for comment, but has not received a response. AI ethics experts said agent tools like OpenClaw open a can of worms when it comes to establishing liability for misconduct. "Did an agent misbehave because it was not well designed, or is it because the user explicitly told it to misbehave?" said David Krueger, assistant professor at the University of Montreal. Carljoe Javier at the Philippine non-profit Data and AI Ethics PH said that even computer scientists don't understand the inner workings of AI when it makes a decision. "And when it's something, for me, deeply important, like romance, love, passion, these things -- is that really a thing in your life that you want to offload to a machine?" he said.