AI Startup Just Words Raises $1.7M for Personalized Enterprise Messaging
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On Tue, 27 Aug, 4:02 PM UTC
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Former X Executives' Startup Just Words Nets Funding To Automate Personalised Messaging For Enterprises
It counts the likes of Grammarly, BeReal, Naukri, Jeevansathi and BiggerPockets, among its clients Former X (erstwhile Twitter) executives floated Just Words, a startup which offers hyper-personalised messaging solutions, has secured $1.7 Mn in a seed funding round co-led by Peak XV Partners and Y Combinator. The startup will use the fresh capital to build a team for developing an AI marketing stack for enterprises and expand its offerings. Founded by Neha Mittal and Jeff Hara in March, Just Words is a SaaS company which claims to simplify and automate personalised messaging offerings for enterprises. It counts the likes of Grammarly, BeReal and BiggerPockets, among its clients. Just Words' product offering includes hyper-personalised messaging with AI, content optimisation, automated data reports, cross-channel messaging and next-best-action prediction. "Users will become more discerning as they are inundated with AI-driven messages. Only the most relevant and engaging content will cut through the noise," Just Words' founder and CEO Neha Mittal said. The startup is also planning to expand its offerings in India, currently serving platforms like Naukri and Jeevansathi. A report by McKinsey & Company also outlined that 71% of consumers expect companies to deliver personalised interactions and 76% get frustrated when this doesn't happen. With this demand for personalised messaging, companies like Slack, Mailchimp, and Salesforce have made their mark by offering services to digital-first businesses. The personalised messaging offering further forms part of the broader digital marketing for businesses.
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just words, an AI startup, raises $1.7M in seed funding from Peak XV and Y Combinator
just words, an AI-first marketing platform, has announced the closing of a $1.7 million seed funding round led by Peak XV Partners (Previously Sequoia Capital India & SEA) and Y Combinator. Founded by Neha Mittal and Jeff Hara, the company said it wants to revolutionise user-facing messaging by leveraging AI to deliver highly personalised content in real time. The platform's AI engine analyses user behaviour, preferences, and market trends to automatically refine messaging across various channels, including emails and push notifications. The company claims this approach enables businesses to experiment with multiple messaging styles simultaneously, combat content fatigue, and drive higher engagement and conversions. The startup has gained traction with leading AI-first companies like Grammarly, BeReal, and BiggerPockets, demonstrating the platform's ability to deliver tangible results. The platform also focuses on the Indian market, aiming to serve billions with tailored solutions for platforms like Naukri and Jeevansathi. Neha Mittal, CEO and Co-Founder of just words, said, "We're thrilled to partner with Peak XV and Y Combinator as we embark on our mission to redefine how businesses communicate with their customers. With this funding, we will invest in expanding our AI capabilities and building a world-class team to meet the growing demand for personalized messaging solutions." Mittal also addressed the increasing importance of hyper-personalisation in the age of AI-generated content. "Users will become more discerning as they are inundated with AI-driven messages. Only the most relevant and engaging content will cut through the noise," she stated. With a combined track record of driving growth and engagement at platforms like Twitter, Pinterest, and Tumblr, Mittal and Hara said they identified a critical market gap: the inability of businesses to adapt and optimise their messaging. Traditional methods of A/B testing and manual content creation were slow, inefficient, and unable to keep pace with evolving user preferences. just words replace these one-off A/B tests with continuous optimization. SHARE Copy linkEmailFacebookTwitterTelegramLinkedInWhatsAppRedditPublished on August 27, 2024
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Just Words, an AI startup founded by former X (Twitter) executives, has secured $1.7 million in seed funding to develop automated personalized messaging solutions for enterprises.
Former X Executives Launch AI-Powered Messaging Startup
Just Words, a new AI startup founded by former X (previously Twitter) executives, has successfully raised $1.7 million in seed funding. The company aims to revolutionize enterprise communication by automating personalized messaging at scale 1.
Founders' Background and Vision
The startup was co-founded by Parminder Singh, former Managing Director of X (Twitter) in Southeast Asia, India, and MENA, and Arvinder Gujral, who previously served as Managing Director for Southeast Asia at X. Their combined experience in the social media industry has shaped their vision for Just Words, which aims to address the challenges of personalized communication in the corporate world 1.
Funding Details and Investors
The $1.7 million seed funding round was led by Peak XV Partners (formerly known as Sequoia Capital India) and included participation from Y Combinator, the renowned startup accelerator. This early-stage investment demonstrates confidence in Just Words' potential to disrupt the enterprise messaging space 2.
Technology and Product Offering
Just Words leverages artificial intelligence to automate personalized messaging for enterprises. The startup's technology aims to help businesses communicate more effectively with their customers, employees, and stakeholders by tailoring messages to individual preferences and contexts. This approach could significantly enhance engagement and efficiency in corporate communications 1.
Market Opportunity and Potential Impact
The founders identified a significant gap in the market for personalized communication at scale. With businesses struggling to maintain meaningful connections with their audiences in an increasingly digital world, Just Words' solution could provide a valuable tool for enterprises looking to improve their communication strategies 2.
Future Plans and Expansion
With the newly secured funding, Just Words plans to further develop its AI-powered platform and expand its team. The startup is currently in stealth mode but aims to launch its product in the coming months. As the company grows, it may target various sectors where personalized communication is crucial, such as customer service, marketing, and internal corporate communications 1 2.
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