Amazon Boosts Commissions for Content Creators Ahead of Festive Season Sale

Amazon announces commission hike for content creators ahead of festive sale

E-commerce platform Amazon on Monday announced an increase in its standard commission income rates across 20 plus sub-categories for over 50,000 content creators engaged with it. The revised structure will offer content creators 1.5x-2x increased income across a wide range of product categories, including popular choices like fashion, beauty and personal care appliances, home, kitchen, toys, and books, Amazon said. Click here to connect with us on WhatsApp "This empowers creators to earn more during the peak shopping season and capitalise on the increased consumer demand during the Amazon Great Indian Festival (AGIF)," a company statement said. The Amazon Great Indian Festival is set to start on September 27, with 24-hour early access for Prime members. Apart from the overall increase in standard commission income rates, it has also introduced target-linked incentives of up to 10-15 per cent of revenue generated, it added. As part of the Amazon Live program, hundreds of creators will run over 1,500 live streams across categories including Mobiles, Home Appliances, Home Decor, Fashion and Beauty among many others for the AGIF (Amazon Great Indian Festival), the statement said. Director of shopping initiatives for India and emerging markets at Amazon, Zahid Khan said this enhanced support system will not only benefit creators but also translate into a more engaging and rewarding shopping experience for the customers. Also Read Amazon India launches AI chatbot Rufus ahead of its festive sale event German court rules in Nokia's favour in Amazon video tech patent dispute Amazon veteran Samir Kumar to replace Manish Tiwary as head of India ops Amazon Great Indian Festival to begin from September 27, check top deals Samir Kumar named Amazon India's country manager after Manish Tiwary's exit

Amazon Increases Commissions Of Its 50,000 Influencers

With this, Amazon is looking at leveraging the fan base of these content creators to bring more users to its ecommerce platform during the festive season sale, which starts on September 27 In a bid to shore up its sales during its upcoming festive season, ecommerce major Amazon has increased the commissions of more than 50,000 creators who are part of the influencer marketing network. In a statement, Amazon India said that payouts under the revised structure will increase in the range of 1.5X to 2X for "active" creators across product categories such as fashion, beauty and personal care appliances, home, kitchen, toys, among others. While the commissions for categories such as fashion and luggages will increase to 9% from 5% previously, the commission payable to online celebs in the sports equipment category will jump to 7.5% from 2.5%. Besides, the ecommerce major will now also offer "target-linked incentives" of up to 10% to 15% (of revenue generated) for influencers that drive sales. "By significantly increasing commission rates across key categories and offering additional resources through programs like Creator University and Creator Connect, we're providing creators with the tools and incentives they need to thrive during the festive season and beyond..," said Amazon's director of shopping initiatives for India and emerging markets Zahid Khan. With this, Amazon is looking at leveraging the fan base of these content creators to bring more users to its ecommerce platform. The move comes just days ahead of the company's flagship annual festive season sale, Great Indian Festival. The sale kicks off on September 27, but Prime subscribers will get access to the event 24-hours prior to the others. Locked in a tight battle with Flipkart for supremacy in the Indian ecommerce market, the US-based ecommerce has rolled out a slew of new offerings and incentives in the run up to the event. Last week, it launched three new fulfilment centres in Delhi NCR, Guwahati and Patna to cater to over 2.5 Lakh sellers. Amazon India also slashed the selling fees for merchants in the range of 3% to 12% across various product categories just weeks earlier. It also announced the full-fledged roll out of its AI chatbot Rufus in India last week. The new launches come at a time when Amazon India has been grappling with leadership issues and regulatory challenges. Just a week ago, Sameer Kumar took over the reins of India operations after Manish Tiwary's recent exit. Additionally, the ecommerce major has also been lagging in terms of its ecommerce foray even when its biggest rival, Flipkart, has already debuted in the segment with Minutes. On the regulatory front, the company has reportedly been found guilty of violating antitrust norms by the Competition Commission of India (CCI). The watchdog reportedly found that the company allegedly prioritised certain sellers and listings, in violation of local competition laws.