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Amazon Shutters 3 More Cashierless Go Stores In New York: Report - Amazon.com (NASDAQ:AMZN)
In a continued shift away from its cashierless Go convenience stores, Amazon.com, Inc. AMZN has reportedly shuttered three more locations in New York last week. What Happened: Amazon has been steadily reducing its Go stores that use the "Just Walk Out" technology, with the latest closures, the total number of Go stores has come down to 17 nationwide, reported TechCrunch (via The Information) on Friday. Last year in March also, the company had shut down eight Go stores in Seattle, San Francisco, and New York. Earlier this year, the company removed the Just Walk Out technology from its grocery stores, focusing more on smaller grab-and-go shops. It also opened a new Go store in Washington. The e-commerce giant also continues to license the Just Walk Out technology to third-party convenience stores. See Also: Nvidia's Blackwell GPU Sets New AI Benchmark With Over 100 System Configurations, Analyst Says Why It Matters: In 2016, Amazon launched its Just Walk Out feature, enabling customers to scan a QR code when entering a store, pick up items, and leave without going through a traditional checkout. The system relies on cameras, sensors, and a remote team monitoring shoppers to accurately track purchases and complete transactions. However, the experimental system has faced several challenges, including long delays in finalizing transactions -- sometimes taking hours -- and the high costs involved in installing the necessary cameras and sensors at each location. Earlier this year, it was reported that Amazon replaced this technology with a "smart-cart" system called Dash Cart in its grocery stores. Despite the closures, Amazon continues to focus on profitable ventures and efficiency gains. Earlier this month, Morgan Stanley analyst Brian Nowak reiterated Amazon with an Overweight rating, highlighting the company's growth potential. Read Next: OpenAI's SearchGPT Set To Disrupt Google's Search Empire As Former Engineer Sounds Alarm On Deteriorating User Experience Amid Rising Competition Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors. Photo courtesy: Wikimedia Market News and Data brought to you by Benzinga APIs
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Amazon closes more of its cashierless convenience stores
Amazon continues to scale back efforts around its cashierless checkout technology, Just Walk Out. The e-commerce giant closed three of its Go convenience stores in New York last week, The Information confirmed on Friday, leaving just 17 across the nation. (Amazon notes it recently opened one in Washington.) These convenience stores use AI systems to track what customers pick up, allowing them to buy items without ever having to formally check out with a cashier. Since 2023, Amazon has cut the number of Go storefronts it operates nearly in half. Amazon pulled Just Walk Out technology from its grocery stores earlier this year, saying at the time it would focus more on smaller grab-and-go shops - but maybe not its own. Amazon licenses Just Walk Out technology to lots of third party convenience stores, and Amazon says it's still committed to the Go format and technology as a whole.
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Amazon closes three more cashierless Go stores in New York, reducing its total to 17 nationwide, as it reevaluates its AI-powered "Just Walk Out" technology implementation in physical retail spaces.
Amazon.com, Inc. (NASDAQ:AMZN) has continued its strategic retreat from its cashierless Go convenience stores, closing three more locations in New York last week. This move has further reduced the total number of Go stores to just 17 nationwide, down from 25 in March 2023 1. The closures represent a significant shift in Amazon's approach to its AI-powered "Just Walk Out" technology in physical retail spaces.
Introduced in 2016, Amazon's Just Walk Out feature allowed customers to enter stores by scanning a QR code, pick up items, and leave without going through a traditional checkout process. The system relied on a complex network of cameras, sensors, and a remote team monitoring shoppers to track purchases and complete transactions 1.
However, the experimental system has faced several challenges:
Earlier this year, Amazon removed the Just Walk Out technology from its larger grocery stores, opting instead for a "smart-cart" system called Dash Cart 2. This change signaled a pivot in the company's strategy, focusing more on smaller grab-and-go shops and third-party licensing of the technology.
Despite the closures, Amazon maintains its commitment to the Go format and the underlying technology. The company recently opened a new Go store in Washington and continues to license Just Walk Out technology to third-party convenience stores 2.
The scaling back of Go stores reflects Amazon's broader strategy of focusing on profitable ventures and efficiency gains. This move aligns with the company's efforts to streamline operations and invest in areas with higher growth potential.
Morgan Stanley analyst Brian Nowak recently reiterated an Overweight rating for Amazon, highlighting the company's growth potential despite these changes in its physical retail strategy 1.
While Amazon recalibrates its approach to AI-powered retail, the concept of cashierless stores continues to evolve. The challenges faced by Amazon's Just Walk Out technology highlight the complexities of implementing AI systems in physical retail environments. As the technology matures and costs potentially decrease, we may see a resurgence of interest in cashierless concepts, albeit in more refined and efficient forms.
Amazon has unveiled a new AI model to improve its Just Walk Out technology, aiming to boost adoption among third-party retailers and enhance the checkout-free shopping experience.
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