Amazon Unveils AI-Powered Creative Tools for Advertisers at unBoxed 2024

Amazon enhances ad tools with AI for cross-media content creation By Investing.com

AUSTIN - Amazon Ads has announced the expansion of its generative artificial intelligence (AI) capabilities to include a wider range of media types, aiming to assist advertisers in crafting content that spans images, video, and audio. The unveiling of two new tools, AI creative studio and Audio generator, took place at unBoxed 2024 and is intended to simplify the process of creating engaging advertisements, making it more accessible to brands of various sizes. The AI creative studio consolidates Amazon's AI-powered image and video generators into a single platform, allowing advertisers to design and update ad content easily. This new tool is expected to enable the transformation of simple product shots into dynamic videos and, in the future, the conversion of traditional TV commercials into online sponsored ads. Jay Richman, Vice President of Creative Experiences for Amazon Ads, emphasized the potential impact of these tools in streamlining the creation of content across different formats and placements. According to Amazon Ads, brands that utilized the Image generator from October 2023 to June 2024 experienced an almost 5% increase in sales per advertiser on average. This statistic underscores the effectiveness of AI in enhancing advertising outcomes. The Audio generator complements the existing suite by offering a quick and cost-free method to produce interactive audio ads, particularly for use on Alexa-enabled devices. Advertisers can input their Amazon-listed products, and the tool will generate a voiceover script, which can be customized with different voices, tones, and background music to create a 30-second audio ad. Both AI creative studio and Audio generator are currently available in beta for select U.S. advertisers. Amazon Ads' move to expand its generative AI tools reflects a broader trend in the advertising industry towards leveraging technology to reach customers more effectively and with greater creative flexibility. This development is part of Amazon Ads' commitment to providing full-funnel advertising solutions and reaching a substantial ad-supported audience, which includes over 275 million customers across its properties in the U.S. The company's focus on AI-powered tools is expected to continue, with Richman hinting at more innovations to come. The information for this article is based on a press release statement. In other recent news, Amazon.com Inc (NASDAQ:AMZN). has announced significant updates to its Amazon Demand-side Platform (DSP), aiming to improve the efficiency and effectiveness of digital advertising campaigns. The updates, which include a revamped user interface, new machine learning features, and interoperability improvements, were announced during the unBoxed 2024 conference. In preparation for the holiday season, Amazon also plans to hire 250,000 seasonal employees, mirroring its hiring numbers from 2023. Goldman Sachs (NYSE:GS) has reaffirmed its confidence in Amazon, highlighting stable eCommerce demand and expected growth in Amazon Web Services (AWS). Meanwhile, Baird has maintained an Outperform rating on Amazon shares, despite expectations of increased operating expenses due to infrastructure expansion. In other recent developments, Indigenous groups in Para, Brazil have raised concerns over their exclusion from a carbon credit deal involving Amazon and other multinational companies. The deal is part of the LEAF Coalition's initiative for Amazon rainforest conservation. In the technology sector, Amazon, along with other major companies like Google (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT), has engaged with nuclear power providers to support their energy-intensive data centers. These are among the latest developments involving Amazon.com Inc. Amazon's expansion into AI-powered advertising tools aligns with its strong market position and financial performance. According to InvestingPro data, Amazon boasts a substantial market capitalization of $1.97 trillion, reflecting its dominant status in the e-commerce and cloud computing sectors. The company's revenue growth of 12.32% over the last twelve months as of Q2 2024 indicates its continued ability to expand its business, which now includes a growing advertising segment. An InvestingPro Tip highlights that Amazon is a "prominent player in the Broadline Retail industry," which supports its capacity to leverage its vast customer base for advertising purposes. This position is further strengthened by the company's robust financial health, with another InvestingPro Tip noting that "cash flows can sufficiently cover interest payments," suggesting Amazon has the financial flexibility to invest in innovative technologies like AI-powered advertising tools. The company's P/E ratio of 43.75 and high earnings multiple, as mentioned in an InvestingPro Tip, indicate that investors have high expectations for future growth, potentially driven by initiatives like the new AI advertising capabilities. With 11 additional tips available on InvestingPro, investors can gain further insights into Amazon's financial outlook and market position.

Amazon Debuts AI-Powered Tools for Creating Advertisements | PYMNTS.com

Amazon Ads has debuted two artificial intelligence (AI) tools designed to help advertisers expand their reach. The company's AI creative studio and Audio generator were both announced Tuesday (Oct. 15) at Amazon Ads' annual "unboxed" event. "By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats," Amazon said in a news release. Audio generator is an expansion of the company's suite of artificial intelligence (AI) tools, including its image and video generator. Advertisers can use it to develop audio ads by inputting their Amazon-listed product to get a voiceover script based on the product information. The creative studio, the release says, combines Amazon Ads' AI-powered image and video -- and eventually, audio -- generation capabilities into one experience. "Whether it's turning a simple product shot into videos or, in the near future, converting a TV commercial into online sponsored ads, AI creative studio makes it easy to build and scale campaigns in innovative ways -- helping brands reach customers," the release said. The debut of these tools comes on the heels of Amazon's new AI-powered Vision-Assisted Package Retrieval (VAPR) for delivery drivers, set to roll out by early next year. With this solution, drivers need only look for VAPR's green light that spotlights the right packages for each stop, according to a news release. The tool uses a form of computer vision called Amazon Robotics Identification (AR-ID) to automatically identify items. When the van reaches a delivery location, VAPR uses audio and visual cues to tell the driver it has found the packages required for that stop and employs automotive light projectors mounted on the roof of the vehicle to shine a green "O" light on those packages and a red "X" light on all other packages. "Before, it could take me anywhere between 2 and 5 minutes to empty a tote and organize packages for the next stops," Bobby Garcia, a driver with Bloomfield Logistics, said in the release. "Now, with VAPR, this whole step just takes me about a minute." In related news, PYMNTS wrote recently about Amazon's growing use of generative AI to enhance its eCommerce platform with the introduction of AI Shopping Guides for its U.S. apps and mobile site. "Guides help you reduce the time spent researching before you make a purchase by proactively consolidating key information you need alongside a relevant selection of products, making it easier to find the right product for your needs quickly," Daniel Lloyd, the eCommerce giant's vice president of personalization, wrote on the company blog.

Amazon Ads Launches New AI Tools for Advertisers - AI Creative Studio and Audio Generator

(NASDAQ: AMZN) -- At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241015351111/en/ With Audio generator, Amazon Ads expands its suite of AI-powered creative tools - including Image generator and Video generator - empowering brands to connect with customers across the shopping journey. These tools make it simple to build and activate new campaign creatives, helping brands experiment more freely and optimize based on performance - with little more than the information on their Amazon product page. According to Amazon Ads findings, on average, brands who used Image generator between October 2023 and June 2024 saw almost 5% more sales per advertiser. To further enhance a seamless ad building experience, Amazon Ads is releasing AI creative studio - which helps advertisers explore and create unique ads all in one place. AI creative studio brings Amazon Ads AI-powered creative generators into a single application, where brands can conceptualize, create, and refresh content regardless of format. Whether it's turning a simple product shot into videos or, in the near future, converting a TV commercial into online sponsored ads, AI creative studio makes it easy to build and scale campaigns in innovative ways - helping brands reach customers. "We're excited to introduce these new AI-powered creative tools, which have the potential to transform how brands connect with Amazon customers," said Jay Richman, Vice President of Creative Experiences for Amazon Ads. "By reducing the complexities of working across multiple formats and placements, these innovations empower advertisers to more easily reach their target audiences at every stage of the marketing funnel. They can also easily update creatives seasonally, generate fresh, trend-driven content, and tailor ads to different use cases. This leads to a more dynamic and engaging customer experience, ultimately helping to drive overall campaign performance." Explore, get inspired, and create across display, video, and audio formats AI creative studio brings Amazon Ads AI-powered image and video - and in the future, audio - generation capabilities together within a single experience. Advertisers of all sizes and skill levels can use AI creative studio to research, generate, refine, and publish a variety of high-quality ad creatives produced from a single product shot, product page, or existing ad creative. Within AI creative studio, brands can explore the AI gallery - a content hub that houses examples of re-creatable ad formats, concepts, and designs - to spark inspiration. For example, an advertiser might start by browsing themes and choose something "zen"-inspired. They could then take a product shot of their handmade ceramic mug on a plain white backdrop, replace that backdrop with a captivating image that features the mug in a serene picnic setting against a picturesque prairie background, and add eye-catching motion like wildflowers swaying in the breeze. Brands can also upload their own assets to AI creative studio. Advertisers can take existing creative and generate a variety of concepts, adjust them to multiple aspect ratios, and refine them by choosing different styles, lighting, camera angles, colors, and tone presets. For instance, a brand could upload a product photo and convert it into a series of short videos or live images, tailored to engage customers across Amazon - from Prime Video to Twitch, and on Amazon.com. The resulting ads can be saved directly to the advertiser's creative asset library within their existing campaign workflows, for easy campaign activation. "Imagine the impact this can have for businesses of all sizes," says Richman. "Traditionally, investing in multiple ad formats and placements demands significant time, budget, and expertise. Now, with AI creative studio, advertisers can easily draw inspiration from custom concepts, select one, and seamlessly create display, video, and eventually audio ads - all within a single workflow." AI creative studio also provides unlimited storage, so that brands can have a breadth of creative assets ready for live campaigns. It is available in beta for select U.S. advertisers starting today. Generate audio creatives in minutes Advertisers can use Audio generator to easily develop engaging, interactive audio ad creative in just minutes and at no additional cost. This technology makes audio advertising available to more brands, helping them drive incremental reach by engaging relevant audiences while they are listening to their favorite content on Alexa-enabled devices. Just like with Image and Video generator, advertisers simply input their Amazon-listed product and Audio generator will automatically create a voiceover script based on the product information. Advertisers can then select the voice and tone, as well as background music, and Audio generator will deliver a high-quality, 30-second interactive audio ad that can complement a brand's display, video, and sponsored ads campaigns. The resulting ad can also be refined at any point. Advertisers can tweak the script, make the tone more promotional, conversational, or narrative-based, and test different variations to keep the message fresh and optimize performance. Ads also include an interactive element, such as "Alexa, add to cart," with more options to come. Available now in beta, U.S. advertisers can access Audio generator via the Amazon DSP. "We're really excited to add Audio generator to our growing suite of AI-powered creative tools," says Richman. "From images to video and now audio, we are removing creative barriers for advertisers and unlocking new audiences and opportunities that weren't possible just a year ago. And the invention won't stop here -- this is just the beginning." To learn more about all of the announcements at unBoxed 2024, visit ads.amazon.com. Brands interested in AI creative studio can learn more here. About Amazon Ads Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the U.S. For more information, please visit ads.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.