Amplitude Launches AI Feedback Tool to Transform Customer Input into Product Insights

Amplitude launches AI Feedback to turn customer input into actionable product insights - SiliconANGLE

Amplitude launches AI Feedback to turn customer input into actionable product insights Behavior-tracking software firm Amplitude Inc. today announced the launch of AI Feedback, a customer feedback engine using large language model technology that automatically turns raw input into prioritized, actionable insights. AI Feedback has been created to tackle the issue that in the era of artificial intelligence, organizations have more customer data than ever, but often lack a unified platform to analyze insights. That means they have to stitch together fragmented feedback across a range of disconnected tools. Amplitude argues that to develop products that provide real value, organizations need a complete, connected picture of how their customers feel and engage. "The hardest part of building great products isn't writing code," said head of AI Yana Welinder. "It's hearing what customers are saying across thousands of sales calls, reviews and support tickets. AI Feedback provides clarity into what customers really want - all in one place." AI Feedback works with Amplitude's Analytics, Session Replay and Guides & Surveys to allow companies to instantly surface customer input, understand what matters most and take action within the Amplitude platform. The technology powering the service comes from Kraftful Inc., a company acquired by Amplitude in July. Using AI Feedback, customer can now surface and quantify the most requested features to develop a product roadmap that delivers maximum impact to customers, understand how customers talk about their needs to ensure product messaging aligns and surface the biggest customer pain points before they become cancellations, automatically identifying the bugs and frustrations that drive them away. Additionally, the service allows organizations to map dissatisfaction to key accounts, revealing which issues need immediate attention and turn customer insights into stories and product requirement documents with a simple prompt. In pre-launch testing, Amplitude customers were pleased with the results. The company quoted Amol Jain, head of product engineering at Replit Inc., as saying that "Amplitude AI Feedback helped us cut through the noise and see exactly what mattered to our users. Now, we're prioritizing the right features, faster and we're able to back every decision with customer evidence." AI Feedback is now available across all Amplitude plans, with organizations able to purchase larger volumes of feedback analysis as an add-on in Growth and Enterprise plans.

Amplitude launches AI tool to analyze customer feedback By Investing.com

SAN FRANCISCO - Amplitude, Inc. (NASDAQ:AMPL) introduced AI Feedback, a new tool that automatically processes customer feedback into actionable insights, according to a company press release issued Wednesday. The digital analytics company, currently valued at approximately $1.49 billion, has seen its stock jump nearly 16% over the past week, according to InvestingPro data. The digital analytics platform provider said the new tool uses a proprietary large language model (LLM) to analyze customer input from various sources and identify priority issues for product development teams. The technology aims to address challenges companies face when trying to consolidate feedback scattered across multiple channels such as sales calls, reviews, and support tickets. "The hardest part of building great products isn't writing code," said Yana Welinder, Head of AI at Amplitude. "It's hearing what customers are saying across thousands of sales calls, reviews, and support tickets." The tool integrates with Amplitude's existing analytics, session replay, and survey capabilities, allowing companies to surface customer input and take action within a single platform. According to the company, AI Feedback helps organizations identify most-requested features, align product messaging with customer language, address complaints proactively, monitor at-risk accounts, and generate product requirement documents. The new offering follows Amplitude's acquisition of AI company Kraftful in July to enhance its artificial intelligence capabilities. AI Feedback is now available across all Amplitude plans, with additional analysis capacity available as an add-on for Growth and Enterprise customers. In other recent news, Amplitude Inc reported quarterly results that surpassed analyst expectations, with revenue 6.4% above Needham's estimate and a notable 15.8% year-over-year growth in annual recurring revenue. Needham reiterated its Buy rating with a price target of $18, emphasizing strong sales execution and platform awareness. UBS also upgraded Amplitude to a Buy rating, setting a $13 price target, citing potential revenue growth exceeding 20% by fiscal year 2026 due to increased multi-product adoption. Amplitude announced a collaboration with GitHub to enhance AI-powered workflows, aiming to streamline product development by integrating product insights with code implementation. This new agent-to-agent integration facilitates better collaboration between product and engineering teams, using GitHub Copilot to convert user data into code. Furthermore, Amplitude launched its Model Context Protocol (MCP) server, allowing companies to access behavioral data within AI environments using natural language queries. These developments reflect Amplitude's ongoing efforts to innovate and expand its offerings in the digital analytics space. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.