Apple deploys internal AI chatbot Enchanté to boost employee productivity across all departments

Report details the AI chatbots Apple uses to boost employee productivity

While Apple hasn't released an AI chatbot to the public, the company does have multiple chatbot-style tools in use among employees. A new report details Enchanté and Enterprise Assistant, two AI-powered apps used by Apple employees today. Macworld reports that Enchanté is a "ChatGPT-like assistant" used by Apple employees for "ideas, development, proofreading, and even general knowledge answers." The design of the app is reportedly similar to the ChatGPT app on macOS. It's been in use inside Apple since November 2025. Enchanté was designed "specifically for Apple's workflows and security requirements" and runs on "models approved by Apple." That includes Apple's Foundation Models, as well as access to Anthropic's Claude and Google's Gemini models. Employees are able to upload files and documents for analysis. The app can also "also access files stored on the Mac as a source for answers." According to an internal memo from Apple, Enchanté can be used by employees not only as a test platform, but also to help them with everyday tasks at work. The app includes a database of Apple's internal documentation and guidelines, and is being used across all departments, including engineering, design, marketing, and leadership. Macworld also reports that Apple has a second internal app known as "Enterprise Assistant," which "acts as a centralized knowledge hub for corporate employees." This app reportedly contains a "database of Apple's internal policies," and employees can ask questions about things ranging from health insurance and vacation days to technical problems. Bloomberg has also reported on Apple's internal use of a ChatGPT-style app to test Apple Intelligence features. Whether or not Apple ever releases a chatbot-style app to the general public remains to be seen. Apple executives have expressed doubt about the usefulness of chatbot interfaces for artificial intelligence features. In an interview with Joanna Stern at WWDC this year, Apple's Craig Federighi said Apple wants to build an experience that is "integrated into everything you do, not a bolt-on chatbot on the side." I think that's a shortsighted view and that most people legitimately find the chatbot mode of interaction useful for certain tasks.

Inside Enchanté, Apple's AI chatbot for employee productivity

This internal testing strategy helps Apple refine its AI capabilities for future Apple Intelligence features without exposing unfinished technology to consumers. Apple has been struggling to push Apple Intelligence and the promised revamped Siri to users. But behind closed doors, the company has been experimenting with more powerful AI tools focused on its own workforce. Macworld has learned that the company has begun rolling out two new AI-powered apps more broadly to employees in its offices. Both tools are designed for employees to not only test AI capabilities in real-world scenarios, a source said, but also integrate them into their workflow and even help improve Apple Intelligence. A source familiar with the matter provided Macworld with precise details about how both apps work and look, and how Apple has been using them internally. Enchanté: Apple's internal AI assistant The first app, called Enchanté, functions as an internal ChatGPT-like assistant for employees. The app can be used to assist employees with ideas, development, proofreading, and even general knowledge answers. The interface looks quite similar to what you see in the ChatGPT app for macOS. Many companies prohibit or restrict employees from using AI platforms for work tasks, as sensitive and internal data may end up being sent to third-party servers. Because of this, Enchanté was designed specifically for Apple's workflows and security requirements. For instance, the app only runs models approved by Apple, and they all run locally or on private servers, with no connection to third parties. In addition to Apple's own Foundation Models, which power Apple Intelligence, Enchanté also provides access to Claude and Gemini. Because of the level of privacy and security behind this app, employees can even upload documents, images, and files for analysis. Sources say the app can also access files stored on the Mac as a source for answers. According to an internal memo from Apple, Enchanté can be used by employees not only as a test platform, but also to help them with everyday tasks at work. The app includes a database of Apple's internal documentation and guidelines, and is being used across all departments, including engineering, design, marketing, and leadership. Enchanté began rolling out around November 2025. Employees using Enchanté can rate the quality of answers they receive via a feedback mechanism. The app also allows side-by-side comparisons between responses generated by Apple's models and those produced by third-party models. Enterprise Assistant: AI knowledge hub for employees The second internal app, known as Enterprise Assistant, is far more specialized. Built entirely around Apple's internal large language models (LLMs), Enterprise Assistant acts as a centralized knowledge hub for corporate employees. It reportedly includes a database of Apple's internal policies, allowing employees to ask questions about everything from executive roles and company conduct guidelines to health insurance benefits, vacation policies, and technical setup instructions such as configuring Apple's VPN on an iPhone. Like Enchanté, Enterprise Assistant includes tools for employees to evaluate responses, providing Apple with feedback on accuracy and usefulness. It's reasonable to assume Apple would use employee feedback and interactions to inform its own Apple Intelligence features for consumers, but our source doesn't have direct knowledge of how Apple uses the internal data. For what it's worth, the app's guidelines state the tools are "designed to support team members across all departments, including engineering, design, product, marketing, HR, customer support, and leadership." How does this fit into Apple Intelligence's strategy? This isn't the first time Apple has tested AI-based tools among its employees. Last year, Bloomberg reported that the company launched an internal iPhone app called "Veritas," which also functioned as an AI chatbot. The company has also been exploring AI tools to assist AppleCare agents. Of course, behind all these tests is Apple's goal to improve its own language models, which are mainly used by Apple Intelligence features such as Writing Tools and Summarization. The company also reportedly had plans to bring its own models to Siri, but those plans were put on hold as the models were not yet performing well. Instead, Apple struck a deal with Google to use Gemini in Siri. By rolling out AI assistants across its workforce and collecting feedback from employees, Apple can improve its language models in real-world conditions without rolling out unfinished technology to users. While the development of Apple Intelligence has been rocky, there's a real effort behind the scenes to give AI a purpose with Apple Park.

Apple Employees Using 'Enchanté' Internal AI Chatbot to Speed Up Work

Apple hasn't developed an AI chatbot for consumers, but it has been using them internally for some time now. Last year, Bloomberg's Mark Gurman detailed a Veritas chatbot to test the new version of Siri, and now Macworld has shared details on two other AI tools that Apple employees are allegedly using. Enchanté is apparently a chatbot that rolled out to employees in November 2025, and it is an "internal ChatGPT-like assistant" that Apple workers can use for "ideas, development, proofreading, and even general knowledge answers." The tool is said to look similar to the ChatGPT app for macOS, and it runs models approved by Apple. It is run locally or on private servers, and it incorporates Apple Foundation Models, Claude, and Gemini. Employees can upload documents, images, and files for analysis, and the app can access files stored on a Mac. Apple encourages employees to use Enchanté as a test platform and for everyday work tasks, because it incorporates Apple internal documentation and guidelines. The second AI tool that Apple developed is called Enterprise Assistant, and it is designed to be a knowledge hub for corporate employees. Macworld says that it has a database of Apple internal policies, so workers can ask questions about everything from company conduct guidelines to health insurance benefits. It's no surprise that Apple is using AI tools internally, and there have been reports about Apple testing different AI features and platforms since 2023. In 2024, for example, Apple tested a ChatGPT-like generative AI tool that allows AppleCare employees to speed up technical support. Apple hasn't rolled out consumer-facing chatbot features as of yet, but it has tested a Support Assistant in the Apple Support app. The Support Assistant uses natural language to provide users with help solving issues with Apple devices. Later this year, Apple plans to introduce an overhauled version of Siri that's powered by Google Gemini, and it will also incorporate chatbot features.

Apple's Open Secret? Employees Are Using AI Chatbots to Move Faster Amid Delays

The reports came amidst the much-talked-about Apple-Google AI partnership that could reshape the voice assistant market and unlock a segment valued at up to $5 billion. According to reports, Apple employees are using two AI tools named Enchante and Enterprise Assistant. Enchante was rolled out to Apple staff in November 2025. It is an internal ChatGPT-like assistant that Apple employees can use for "ideas, development, proofreading, and even general knowledge answers," according to the Macrumour report. The Enterprise Assistant acts as a knowledge hub for corporate employees. This chatbot includes a database of Apple's internal policies, which allows staff to ask questions about everything from company conduct guidelines to health insurance benefits. The app's guidelines state the tools are "designed to support team members across all departments, including engineering, design, product, marketing, HR, customer support, and leadership."

Amid AI delays, Apple is using this AI chatbot to speed up work

Apple is said to be encouraging its employees to use Enchante both for testing and for everyday work tasks. Apple hasn't launched an AI chatbot for the public yet, but it appears that the company has been quietly using them internally for some time. Last year, Bloomberg's Mark Gurman reported on a chatbot called Veritas, which was used to test a new version of Siri. Now, Macworld has shared details about two other AI tools that Apple employees are using. The first tool is called Enchante, which reportedly rolled out to Apple staff in November 2025. It is an internal ChatGPT-like assistant that Apple employees can use for "ideas, development, proofreading, and even general knowledge answers," according to the report. Also read: Apple plans to rebuild Siri as a ChatGPT-style AI chatbot: Report Enchante is said to look similar to the ChatGPT app for macOS and runs models that the iPhone-maker has approved. The chatbot likely operates locally or on private servers and incorporates Apple Foundation Models, Claude and Gemini. Employees can upload documents, images, and other files for analysis, and the app can access files stored directly on a Mac. Apple encourages its employees to use Enchante both for testing and for everyday work tasks, because it incorporates Apple's internal documentation and guidelines. The second AI tool is called Enterprise Assistant, which acts as a knowledge hub for corporate employees. As per the report, this chatbot includes a database of Apple's internal policies, allowing staff to ask questions about everything from company conduct guidelines to health insurance benefits. Also read: Samsung accidentally reveals smarter Bixby powered by Perplexity AI: Check details Meanwhile, the tech giant is reportedly working on a major overhaul of Siri that could turn its smart assistant into a chatbot similar to ChatGPT. This chatbot-style assistant is said to be integrated into iOS 27 and could take centre stage at Apple's Worldwide Developers Conference (WWDC) in June. It's not a surprise that Apple has been falling behind in the AI race. The company delayed the launch of a more personalised Siri several times.