Apple Partners with Taboola for Ad Sales in Apple News and Stocks Apps
2 Sources
2 Sources
[1]
Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5Mac
Apple has struck a deal with a new partner for ad sales in its Apple News and Stocks apps. Unfortunately, that ad seller -- Taboola -- carries a reputation for employing some of the worst ads you've ever seen. Sara Fischer, writing for Axios: Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios...Taboola's effort to build trust with Apple across its various teams and stakeholders was "a multiyear process,'" Singolda said. Taboola is infamous for its use of chumbox ads across the web -- the kind of clickbait, oft-grotesque and/or shocking ads designed to grab your attention. Often they're found at the bottom of an article, and bear no distinguishable relation to an actual product being advertised. So should we be worried about such ads making their way to News and Stocks? Probably not. Fischer continues: Taboola works with more than 9,000 publishing partners to sell native ad space across their properties to more than 18,000 advertisers globally. Most of those client relationships are direct, which makes it easier for Taboola's team of more than 100 ad moderators to establish certain levels of control around which advertisers it will sell through to Apple apps, Singolda said. In other words, Taboola may be responsible for garbage ads across some of the other web partners it serves, but it also has a team of human moderators who will be monitoring and selectively serving ads to Apple customers. Here's hoping that means the ad quality will, at a minimum, stay the same as it is now, and perhaps even improve. Previously, reports indicated Apple was exploring using AI as a tool for ad placement across its apps, including the App Store. This Taboola partnership doesn't entirely rule out that possibility, but it does seem to indicate the company is sticking with human ad curators for now -- at least for News and Stocks. How would you judge the quality of ads in Apple News and Stocks? Let us know in the comments.
[2]
Apple News ads may get much worse with new Taboola deal
Brace yourself for wildly over-the-top clickbait adverts in Apple News and the Apple Stocks app, as Apple hands over placing ads to the chumbox firm, Taboola. Internet services need advertising to survive, and that's true even for Apple, which famously makes most of its income from iPhones and Macs. Consequently, Apple has an ad sales business, and in fact that has benefitted from how its privacy rules hinder rivals. As part of its apparent moves to grow that business, though, Axios says that Apple has agreed a deal with Taboola. This firm is best known for what are called chumbox ads, where a trio of images and clickbait headlines often sit at the end of an article. It's not clear whether the deal with Taboola is exclusive. It's possible that the deal may instead be the common practice where a firm such as Apple sells ads itself but then uses another such firm to fill in any gaps. Whether it tops up Apple's ad sales or entirely runs the ads on both Apple News and Apple Stocks, any one advert will usually be run without Apple having to approve it. Instead, Apple is hopefully likely to use the chumbox firm's Taboola Select program for large companies, which limits ads to what are deemed to be premium publishers. This deal currently covers adverts in Apple News and the Stocks app, but it's only part of Apple's expanding advertising business. As well as examining ads on Apple TV+, the company has reportedly been looking at how to use AI to optimize ads on the App Store.
Share
Share
Copy Link
Apple has entered into a partnership with Taboola, a controversial ad network, to sell ads in its Apple News and Stocks apps. This move has raised concerns about the potential impact on user experience and ad quality.
Apple's New Ad Partnership
Apple, known for its focus on user privacy and high-quality experiences, has made an unexpected move in the advertising world. The tech giant has partnered with Taboola, a content recommendation platform often associated with clickbait-style ads, to sell advertisements in its Apple News and Stocks apps
1
.Taboola's Controversial Reputation
Taboola has gained notoriety in the digital advertising industry for its content recommendation widgets, which are frequently seen at the bottom of web pages. These widgets often feature sensationalist headlines and questionable content, leading to concerns about the quality and appropriateness of ads that may appear in Apple's apps
2
.Implications for Apple News and Stocks
The partnership raises questions about the future ad experience in Apple News and Stocks. Users of these apps may soon encounter a different type of advertising than they're accustomed to, potentially including more aggressive or clickbait-style content. This shift could significantly impact the user experience, which has traditionally been a key focus for Apple
1
.Apple's Advertising Strategy
This move appears to be part of Apple's broader strategy to expand its advertising business. The company has been gradually increasing its focus on ad revenue, with the App Store Search Ads being a notable example. The partnership with Taboola suggests that Apple is looking to further monetize its news and financial information services
2
.Related Stories
User Privacy Concerns
Given Apple's strong stance on user privacy, the partnership with Taboola has raised eyebrows. It remains to be seen how Apple will balance its privacy commitments with the data-driven approach typically employed by ad networks like Taboola. Users and privacy advocates will likely be watching closely to see how this partnership unfolds and what measures Apple puts in place to protect user data
1
.Industry Reactions
The news of this partnership has been met with mixed reactions in the tech and advertising industries. While some see it as a pragmatic move by Apple to boost ad revenue, others worry about the potential degradation of the user experience in Apple News and Stocks. The long-term impact on Apple's brand image and user trust remains to be seen
2
.References
Summarized by
Navi
[2]
Related Stories
Weekly Highlights
1
Anthropic Secures $13B in Funding, Reaching $183B Valuation Amid AI Industry Boom
Business and Economy
2
Tesla Proposes $1 Trillion Pay Package for Elon Musk Tied to Ambitious AI and Robotics Goals
Business and Economy
3
Anthropic's $1.5B AI Copyright Settlement: A Landmark Deal Under Scrutiny
Policy and Regulation
Weekly Highlights
Explore today's top stories
Your Daily Dose of Curated AI News
Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.
