19 Sources
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Atlassian to buy Arc developer The Browser Company for $610M | TechCrunch
Productivity software maker Atlassian has agreed to acquire The Browser Company, which makes the Arc and Dia browsers, for $610 million in cash. "Today's browsers weren't built for work; they were built for browsing. This deal is a bold step forward in reimagining the browser for knowledge work in the AI era," Mike Cannon-Brookes, Atlassian's CEO and co-founder, said in a statement. "Together, we'll create an AI-powered browser optimized for the many SaaS applications living in tabs - one that knowledge workers will love to use every day," he added. The Browser Company's CEO Josh Miller, said on a post on X that his company will operate independently under Atlassian and will continue to develop Dia, the browser it started working on last year after deciding to stop development of its previous browser, Arc. Miller said that the deal would allow The Browser Company to hire and ship features faster and support multiple platforms. The deal is expected to close in the second quarter of Atlassian's fiscal year 2026. The Browser Company most recently raised $50 million at a $550 million valuation last year. The startup has so far raised $128 million in total across multiple rounds, and its investors include Pace Capital, LinkedIn's Jeff Weiner, Medium's Ev Williams, Figma's Dylan Field, Notion's Akshay Kothari, and GitHub's Jason Warner. The announcement comes a day after a U.S. District Court spared Google from being forced to sell its browser, Chrome.
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The company behind the Dia and Arc browsers is being acquired
Mike Cannon-Brookes, the CEO of enterprise software giant Atlassian, was one of the first users of the Arc browser. Over the last several years, he has been a prolific bug reporter and feature requester. Now he'll own the thing: Atlassian is acquiring The Browser Company, the New York-based startup that makes both Arc and the new AI-focused Dia browser. Atlassian is paying $610 million in cash for The Browser Company, and plans to run it as an independent entity. The conversations that led to the deal started about a year ago, says Josh Miller, The Browser Company's CEO. Lots of Atlassian employees were using Arc, and "they reached out wondering, how could we get more enterprise-ready?" Miller says. Big companies require data privacy, security, and management features in the software they use, and The Browser Company didn't offer enough of them. Eventually, as companies everywhere raced to put AI at the center of their businesses, and as The Browser Company made its own bets in AI, Cannon-Brookes suggested maybe the companies were better off together. The acquisition is mostly about Dia, which launched in June. Dia is a mix of web browser and chatbot, with a built-in way to chat with your tabs but also do things across apps. Open up three spreadsheets in three tabs and Dia can move data between them; log into your Gmail and Dia can tell you what's next on the calendar. Anything with a URL immediately becomes data available to Dia and its AI models. For a company like Atlassian, which makes a whole suite of work apps -- the popular project-tracker Jira, the note-taking app Confluence, plus Trello, Loom, and more -- a way to stitch them all together seems obviously compelling. Miller is clear, even forceful, that Dia is not about to become just a wrapper for Atlassian apps, or shift to thinking primarily about IT managers and enterprise features. Dia is still for individual users. It's just that now, it's primarily for individual users at work. Before, Miller says, "we talked a lot about shopping, making reservations, finding showtimes. That is going to go away in terms of our focus." He says he sees everyone else, from ChatGPT to Claude to Gemini to Replika, competing to be a central new character in your personal life. He's happy to build a work tool instead. For The Browser Company, the deal is both a big exit and a slightly surprising one. With companies like Anthropic tripling their valuation out of nowhere and practically any startup with a .ai domain name raking in billions in funding, why get out of the race now? It's easy to look at this deal as The Browser Company waving the white flag, getting out while the getting's good and before the bigger players fully take over. Not surprisingly, Miller doesn't see it that way. He offers a couple of reasons to do this deal now, starting with the sheer speed at which this market is moving. "I think the winner of the AI browser space is going to be crowned in the next 12 to 24 months," he says. For Dia to become truly mainstream, The Browser Company needs huge distribution, a sales organization, and scale it simply doesn't have and probably can't get quickly enough. "It didn't feel like something money could buy, in the time horizon we had," Miller says. He says this is the way to make sure Dia doesn't get swallowed by the big names. Selling to a company like Atlassian also gives The Browser Company some much-needed stability in an incredibly frothy market. "It reverts us back to a clear focus," Miller says. He seems very excited to not have to worry about raising more money. The only goal, he says, is to get more active users for Dia, and trust that Atlassian can figure out how to turn that into more revenue for the company. As for what this all means for The Browser Company's browsers, it's still too early to say for sure. Miller promises no favored-nation features for Atlassian products, nor any Microsoft Edge-style popups begging you to sign up for Jira. Miller says the team is even more committed to being a truly cross-platform product, and that Windows in particular is about to get a lot more attention. He also says there's an aggressive roadmap for bringing the best of Arc to Dia, after the company's pivot angered some of its most dedicated users. Arc's status hasn't changed, and will still be maintained but not actively developed. (Reading between the lines, though? I wouldn't count on Arc being around for too long -- there's just no place for it in this new arrangement.) The Browser Company has been through a lot of changes the last few years, but its biggest idea has both stayed consistent and been largely correct: that the era of siloed apps was coming to an end, and that the browser would be a powerful new way to interact with computers. Almost everyone agrees with this theory, too: Perplexity has a browser, Google is AI-ifying Chrome at a blistering pace, even OpenAI is reportedly close to launching a browser based on ChatGPT. The job in front of Miller now is not to convince the world he's right, but to make sure he wins. And when you need to win, it really does help to have a sales team.
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How Atlassian's $610 million AI browser acquisition puts knowledge workers first
Like Dia, it will leverage agentic AI to take action on behalf of users. The race to build the next generation of web browsers is heating up. Atlassian, the software company behind Trello and Jira, announced on Thursday that it has acquired The Browser Company, creator of the Dia web browser. First unveiled in June, Dia is a web browser that uses an AI agent system to interact with users via natural language, predict their browsing goals without specific prompting, and pull information from third-party apps. Dia is the successor to Arc, another platform created by The Browser Company. Also: Perplexity's $200 AI browser is free for students now - with more discounts to keep using it Through the acquisition -- which reportedly cost $610 million -- Atlassian aims to upgrade Dia into an AI-powered web browser designed specifically for knowledge workers. There will also be a focus on personalization: Whereas traditional web browsers have historically required users to navigate the vast expanse of the web on their own, the new browser will be built to understand the context of a user's search history and actively help them to more efficiently retrieve the information they're looking for. "It's time for a browser that's actually built for work -- a browser that helps you do, not just browse," Atlassian CEO Mike Cannon-Brookes wrote in a company blog post. "Knowledge workers need a browser designed for their specific needs, not one that's been built for everyone on the planet. That's what we will build with The Browser Company." In his blog post, Cannon-Brookes offered some sneak peeks at his company's forthcoming web browser. For one thing, it will transform tabs from inert clutter at the top of the web page into icons "enriched with context," according to the blog post. In a short demo clip, for example, a Google Calendar tab is shown counting down the minutes to a meeting. Also: This free Chrome tool cleans up your Google searches - hide AI, sponsored links, and more The browser will also be built "with AI skills and personal work memory," Cannon-Brookes writes, seemingly suggesting that the browser will be able to proactively take action on behalf of users based on their personal browsing history -- something that Dia can already do (with user consent). Atlassian did not immediately respond to a request for comment to elaborate on how its new browser will differ from Dia in this respect. Atlassian will also aim to market the new, AI-powered Dia to businesses by emphasizing security, compliance, and top-down administrative control, according to Cannon-Brookes' post. Traditional search engines like Google and Bing have long leveraged algorithms to determine which web content gets surfaced in response to users' queries. But the ongoing rise of generative AI has been reshaping some of the fundamental dynamics of how people engage with the internet, thereby causing a massive shift in the online search industry. Google, for example, responded to the viral success of ChatGPT by fusing its own large language model into its search engine, so that users now see an AI-generated summary at the top of each search, above the long list of web links. Also: The best secure browsers for privacy: Expert tested In October, OpenAI launched ChatGPT search, which lets users retrieve up-to-date web information via the chatbot. Apple is reportedly planning to add AI features to Safari and is also rumored to be in talks to buy Perplexity, the AI-powered search startup that recently launched its own AI-powered web browser, Comet. A common thread among all these efforts is the growing belief that generative AI can usher in a new search experience, one in which users aren't left to their own devices but can work with an automated sidekick to find better information faster.
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How Atlassian's $610 million AI browser acquisition aims to serve knowledge workers first
Like Dia, it will leverage agentic AI to take action on behalf of users. The race to build the next generation of web browsers is heating up. Atlassian, the software company behind Trello and Jira, announced on Thursday that it has acquired The Browser Company, creator of the Dia web browser. First unveiled in June, Dia is a web browser that uses an AI agent system to interact with users via natural language, predict their browsing goals without specific prompting, and pull information from third-party apps. Dia is the successor to Arc, another platform created by The Browser Company. Also: Perplexity's $200 AI browser is free for students now - with more discounts to keep using it Through the acquisition -- which reportedly cost $610 million -- Atlassian aims to upgrade Dia into an AI-powered web browser designed specifically for knowledge workers. There will also be a focus on personalization: Whereas traditional web browsers have historically required users to navigate the vast expanse of the web on their own, the new browser will be built to understand the context of a user's search history and actively help them to more efficiently retrieve the information they're looking for. "It's time for a browser that's actually built for work -- a browser that helps you do, not just browse," Atlassian CEO Mike Cannon-Brookes wrote in a company blog post. "Knowledge workers need a browser designed for their specific needs, not one that's been built for everyone on the planet. That's what we will build with The Browser Company." In his blog post, Cannon-Brookes offered some sneak peeks at his company's forthcoming web browser. For one thing, it will transform tabs from inert clutter at the top of the web page into icons "enriched with context," according to the blog post. In a short demo clip, for example, a Google Calendar tab is shown counting down the minutes to a meeting. Also: This free Chrome tool cleans up your Google searches - hide AI, sponsored links, and more The browser will also be built "with AI skills and personal work memory," Cannon-Brookes writes, seemingly suggesting that the browser will be able to proactively take action on behalf of users based on their personal browsing history -- something that Dia can already do (with user consent). Atlassian did not immediately respond to a request for comment to elaborate on how its new browser will differ from Dia in this respect. Atlassian will also aim to market the new, AI-powered Dia to businesses by emphasizing security, compliance, and top-down administrative control, according to Cannon-Brookes' post. Traditional search engines like Google and Bing have long leveraged algorithms to determine which web content gets surfaced in response to users' queries. But the ongoing rise of generative AI has been reshaping some of the fundamental dynamics of how people engage with the internet, thereby causing a massive shift in the online search industry. Google, for example, responded to the viral success of ChatGPT by fusing its own large language model into its search engine, so that users now see an AI-generated summary at the top of each search, above the long list of web links. Also: The best secure browsers for privacy: Expert tested In October, OpenAI launched ChatGPT search, which lets users retrieve up-to-date web information via the chatbot. Apple is reportedly planning to add AI features to Safari and is also rumored to be in talks to buy Perplexity, the AI-powered search startup that recently launched its own AI-powered web browser, Comet. A common thread among all these efforts is the growing belief that generative AI can usher in a new search experience, one in which users aren't left to their own devices but can work with an automated sidekick to find better information faster.
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Atlassian buys The Browser Company, challenges ChromeOS
'A cross-platform browser as an OS is now closer than ever,' claims $610M richer cofounders of The Browser Company Atlassian today revealed it has purchased New York startup The Browser Company, and it appears the pair have plans to reinvent the ChromeOS wheel with added... AI. The $610 million all-cash deal is expected to close in the second quarter of Atlassian's FY 2026, which ends in December. According to Browser Company founders Josh Miller and Hersh Agrawal, their six-year-old biz will retain independence within Atlassian, and it intends to continue developing Dia, its "AI"-driven web browser that was talked up in May. Arc, The Browser Company's prior product that offered a fresh UI take on a web browser, was put into maintenance mode earlier this year after Miller predicted AI interfaces would replace traditional browsers within the next five years. Dia's main selling point appears to be that it simply adds a layer of AI abstraction between users and web pages. Instead of browsing content like a plebeian, Dia users are meant to think of web content as "tool calls with AI chat interfaces." While Miller and Agrawal said Dia will remain their focus as an Atlassian subsidiary - and Arc won't be permanently put out to pasture - it appears the larger goal of the Atlassian-Browser Company union is to compete with Google to build what can only be described as a version of ChromeOS that's heavy on AI and designed for knowledge workers. According to The Browser Company's founders, handing the keys to Atlassian means "our largest vision, a cross-platform browser as an OS, is now closer than ever." Given both Arc and Dia are Chromium-powered, it sounds a lot like we're talking about a new version of ChromeOS. "Like us, [Atlassian] believe the browser is becoming the new operating system," Miller and Agrawal wrote. "Together, Dia has a real shot at becoming central to the next great platform shift." Atlassian CEO Mike Cannon-Brookes said much the same in his statement about the purcahse, describing the merged pair's plans as a bid to reinvent the browser for the SaaS and AI era. "Your current browser isn't designed to help you ... it's a bystander in your workflow, treating every tab the same, with no awareness of your work context, no understanding of your priorities, and no help connecting the dots between your tools," Cannon-Brookes wrote. An Atlassian spokesperson told us our belief that the deal would result in an AI-powered ChromeOS competitor for the enterprise was "a fair take." "Atlassian and The Browser Company intend to reimagine the browser for knowledge work in the AI era," Atlassian head of product Sanchan Saxena told The Register in an email. "That means Dia will be optimized for the SaaS apps where [knowledge workers] spend their day; packed with AI skills and personal work memory to connect the dots between apps, tabs, and tasks; and built securely so they can bring it to the office." That revolution is going to take at least a few years, as Atlassian doesn't predict its buy of The Browser Company will have any material impact on its bottom line until at least 2028. The Browser Company didn't respond to questions before publication. ®
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Atlassian bets on AI browsers with $610 million deal for The Browser Company
Sept 4 (Reuters) - Atlassian (TEAM.O), opens new tab said on Thursday it will acquire New York-based startup The Browser Company for $610 million in cash, moving into the fast‑crowding market for AI‑driven browsers. Startups and incumbents are racing to embed agentic AI features to browsers, turning them into a workspace that summarizes pages and takes actions for users. The New York-based startup's Dia browser, which was launched earlier this year, faces tough competition from the likes of Nvidia-backed (NVDA.O), opens new tab Perplexity's Comet and Brave's Leo. Atlassian plans to make Dia its go‑to browser for work, designed to pull together tasks and tools from across the web and add context in enterprise environments. Microsoft's (MSFT.O), opens new tab Edge browser, bundled with Copilot, has become a staple in enterprise environments due to its integration with Microsoft 365 and built‑in security controls, making it one of the most widely deployed corporate browsers. But Google's Chrome still dominates the market, holding about 69% share in August, according to Statcounter. The Browser Company, founded in 2019, had released the Arc and Dia browsers. It closed a $50 million Series B round that valued the startup at $550 million last year, according to Pitchbook data. Atlassian's venture capital arm had invested in the startup's $75.5 million Series A round in 2023. Salesforce Ventures, Figma CEO Dylan Field and former Instacart CEO Fidji Simo were among its investors. The team-collaboration software maker said it will fund the deal using cash from its balance sheet. Atlassian had $2.5 billion in cash and cash equivalents at the end of the June quarter. The deal is expected to close in Atlassian's fiscal second quarter, which ends in December, subject to regulatory approvals, and is not expected to be material to results in fiscal year 2026-2027. Reporting by Akash Sriram in Bengaluru; Editing by Krishna Chandra Eluri Our Standards: The Thomson Reuters Trust Principles., opens new tab
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Atlassian agrees to acquire The Browser Company for $610 million
Mike Cannon-Brookes, co-founder and CEO of Atlassian, speaks at the National Electrical Vehicle Summit in Canberra, Australia, on Aug. 19, 2022. Cannon-Brookes is urging Australia to show more ambition on climate action, even as the new government legislates plans to strengthen the country's carbon emissions cuts. Atlassian said it has agreed to acquire The Browser Company, a startup that offers a web browser with artificial intelligence features, for $610 million in cash. The companies aim to close the deal in Atlassian's fiscal second quarter, which ends in December. Established in 2019, The Browser Company has gone up against some of the world's largest companies, including Google, with Chrome, and Apple, which includes Safari on its computers running MacOS. The startup debuted Arc, a customizable browser with a built-in whiteboard and the ability to share groups of tabs, in 2022. The Dia browser, a simpler option that allows people to chat with an AI assistant about multiple browser tabs at once, became available in beta in June. Atlassian co-founder and CEO Mike Cannon-Brookes said he sees shortcomings in the most popular browsers for those who do much of their work on computers. "Whatever it is that you're actually doing in your browser is not particularly well served by a browser that was built in the name to browse," he said in an interview. "It's not built to work, it's not built to act, it's not built to do." Cannon-Brookes said Arc has helped him feel like he can manage his work, with its ability to organize tabs and automatically archive old ones. But only a small percentage of people who used The Browser Company's Arc adopted the program's special features. "Our metrics were more like a highly specialized professional tool (like a video editor) than a mass-market consumer product, which we aspired to be closer to," Josh Miller, The Browser Company's co-founder and CEO, Josh Miller, said in a newsletter update. The startup stopped building new features for Arc, leading to questions of whether it would release the browser under an open-source license.
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Atlassian is buying Arc maker The Browser Company for $610 million
The Browser Company -- the maker of the Arc and AI-centric Dia browsers -- is set to have a new owner. Atlassian is buying it for around $610 million in , which it expects to close in the second quarter of its fiscal year 2026 (i.e. by the end of the 2025 calendar year). According to The Browser Company, it will continue to operate independently as it builds Dia. A private beta for the browser . Arc (a on which the company has ) and Arc Search will stick around, and a long-term plan for those will be revealed in the near future. Co-founders Josh Miller and Hursh Agrawal are staying on as CEO and CTO, respectively. Miller that they are looking to accelerate their ambitions by teaming up with Atlassian. "We chose Atlassian because their strengths complement our gaps," Miller wrote. "And most importantly, like us, they believe the browser is becoming the new operating system." The Browser Company plans to bring Dia to "to every platform faster than we could have previously imagined" in the coming months. Miller said the company had three conditions for any acquisition: to ensure it remained independent, that all of its team members still had a job and that its "vision for Dia remains at the center." He added that "a large part of why we chose Atlassian is values. Now more than ever. Not the kind you hang on a wall, but the ones you see in the work itself." Atlassian is the owner of productivity and enterprise services such as project management apps Jira and (which has been buggy for me for over a year, for what it's worth). Last month, it laid off around 150 workers, many of whom were said to be in the customer service department, and was said to be planning to use AI to take over some of those former employees' tasks. "Our vision is to make Dia the AI browser for work," Atlassian CEO Mike Cannon-Brookes said in a video announcing the acquisition. The team is designing Dia so it's "optimized for the SaaS [software as a service] apps where you spend your day; packed with AI skills and your personal work memory to unleash your potential; and built with trust and security in mind, so you can bring it to the office. An AI browser for your system of work."
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Atlassian Aims For AI Browser For Knowledge Workers With $610M Acquisition Of Startup Behind Dia
Collaborative software giant Atlassian announced on Thursday that it has agreed to acquire The Browser Co. for about $610 million in cash. The purchase price is inclusive of The Browser Co.'s cash balance, subject to customary adjustments. Founded in 2019 by Josh Miller and Hursh Agrawal, The Browser Co. is a startup behind the AI-powered Dia and Arc browsers. The New York-based company has raised $68 million in funding, per Crunchbase data, from investors such as BoxGroup, Pace Capital, NextView Ventures, Atlassian Ventures, and Figma co-founder and CEO Dylan Field. According to Crunchbase's predictions, The Browser Co. was "very likely" to be acquired. OpenAI and Perplexity also considered buying the startup, as reported by CNBC. In a blog post, Mike Cannon-Brookes, co-founder and co-CEO of Australia-based Atlassian, wrote that his company's goal with the acquisition is to create a browser designed for the specific needs of knowledge workers "in the AI era," and "not one that's been built for everyone on the planet." "Today's browsers weren't built for work, they were built for browsing," he added. For example, part of that vision is having the browser "packed with AI skills" and a user's personal work memory "to connect the dots between ... apps, tabs, and tasks." Startup M&A has been on the rise in 2025. Acquirers made just over $100 billion worth of disclosed-price startup purchases in the first half of 2025, per Crunchbase data. That's a whopping 155% increase from the same period last year, showing buyers are increasingly willing to write big checks for sought-after companies.
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Another Chrome challenger bites the dust - Atlassian is buying The Browser Company for $610m
The way we interact with the web will change, and legacy browsers aren't fit Atlassian is set to buy The Browser Company, responsible for Arc and Dia, for $610 million in cash. The company says its first focus will be on improving the Dia browser by optimizing it for SaaS apps, but it will also integrate AI via browser-based context to help users "connect the dots between... apps, tabs and tasks." "Your current browser isn't designed to help you move any of that work forward," noted Atlassian co-founder and co-CEO Mike Cannon-Brookes. "It was designed before the explosion of SaaS apps, and well before the current AI revolution." Despite the backing of a much larger software company, The Browser Company is set to continue operating independently. The deal stemmed from discussions surrounding the enterprise readiness of Arc, used by Atlassian workers. Enhanced data privacy, security and management were missing in The Browser Company's tools, thus Atlassian is stepping in to ramp these up, it says. Cannon-Brookes also cited separate Gartner research which claims although 85% of the average employee's day is spent in the browser, fewer than 10% have adopted a secure enterprise browser. Instead, users will be interacting more with AI chat interfaces. However, "new interfaces start from families ones," which is why Dia still resembles legacy browsers, thus requiring a smaller learning curve and supporting a longer-term transition. Cannon-Brookes expects the combination of a "passion[ate]" browser builder and a software company that has a "deep expertise on how the world's best teams operate" will result in a truly powerful next-generation browser.
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Atlassian acquires AI browser developer The Browser Company for $610M - SiliconANGLE
Atlassian acquires AI browser developer The Browser Company for $610M Atlassian Corp. is buying The Browser Company Inc., a startup that develops browsers with embedded artificial intelligence features. The companies announced the deal today. It values The Browser Company at $610 million, or about $60 million than the valuation it reportedly received last year following a $50 million funding round. Atlassian expects to close the transaction by December. The Browser Company launched in 2019 and debuted its first browser, Arc, three years later. It includes a built-in ad blocker and a multitasking feature that can display two tabs side-by-side in the same window. A personalization tool allows users to change the design of webpages without writing code. Arc also ships with a collection of AI features called Arc Max. When a user hovers over a tab in the browser's toolbar, the AI displays a preview complete with a description of the tab's contents. Another Arc Max feature allows users to launch ChatGPT from the search bar. The Browser Company introduced its second browser, Dia, in June. It includes a broader set of AI features headlined by an embedded chatbot. Users can ask the chatbot to generate documents, translate webpages and perform other text processing tasks. Some of Dia's AI features are geared towards online shopping. The browser can summarize the customer reviews below a product listing and check whether the item is available elsewhere for a lower price. In May, The Browser Company paused development of Arc to refocus its efforts on Dia. Atlassian plans to carry over some of Arc's features to Dia after it completes the acquisition. It will also add new cybersecurity and regulatory compliance features to make the latter browser more suitable for business users. "Knowledge workers need a browser designed for their specific needs, not one that's been built for everyone on the planet," Atlassian Chief Executive Officer Mike Cannon-Brookes wrote in a blog post today. "That's what we will build with The Browser Company." The acquisition could create more competition for Perplexity AI Inc,. which launched an AI-powered browser called Comet in May. It can summarize documents and perform online research similarly to Dia. Comet is also capable of interacting with webpages on the user's behalf, which allows it to speed up tasks such as making online purchases. Atlassian may also seek to compete with enterprise browser makers such as Island Technology Inc., which raised $250 million in May. The latter company's browser includes security features that block malicious webpages. There's also a password manager that stores the login credentials with which workers sign into business applications. It's possible Atlassian will seek to integrate similar features into Dia as part of its effort to make the browser more useful for enterprises.
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Atlassian to acquire The Browser Company in $610m deal
Atlassian aims to leverage the platform to improve its own offerings, particularly in the area of AI. Team collaboration and productivity software Atlassian has announced plans to purchase The Browser Company, the business behind browsers Dia and Arc, in a cash deal worth roughly $610m. Founded in New York, in 2019, the Browser Company aims to recreate 'the browser experience' and reimagine how users engage with the internet, both efficiently and creatively. Its Dia software is of particular importance to Atlassian as it is an AI-powered platform that mixes browser and chatbot capabilities. According to Atlassian, AI is the next frontier in browser creation, as "today's browsers were built before the explosion of SaaS apps and well before the current AI revolution." Atlassian plans to put Dia at the front of its operations, utilising its AI capabilities to optimise the workday and "connect the dots between apps, tabs, and tasks". Commenting on the future acquisition Mike Cannon-Brookes, the CEO and co-founder of Atlassian said, "today's browsers weren't built for work, they were built for browsing. This deal is a bold step forward in reimagining the browser for knowledge work in the AI era. "By combining The Browser Company's passion for building beloved browsers with our two decades of understanding how knowledge workers operate, we see a huge opportunity to transform the way work gets done. Together, we'll create an AI-powered browser optimised for the many SaaS applications living in tabs." In a post on X the CEO of The Browser Company Josh Miller said that currently the focus going forward will be on Dia and that they will continue to operate independently under Atlassian, working to bring their vision to life. He noted, the acquisition will give The Browser Company the freedom to "invest in cross-platform support and secure syncing, train custom AI models designed specifically for Dia and turn ambitious ideas about 'computer use' and 'memory' into reality." Reportedly, the deal is set to close during Atlassian's fiscal second quarter, which ends in December. Artificial Intelligence has been the topic on everyone's tongues over the course of the last few months as multiple companies have tried to push forward in the AI race. In August, AI search engine Perplexity made an unsolicited offer of $34.5bn to purchase Google's Chrome browser. The offer came at the same time as the US Department of Justice pushed for Google to divest from Chrome after last year's ruling, in which a US court determined that the Alphabet-owned company has a monopoly on search engines. It was recently decided that Google would not be forced to divest from Chrome. Don't miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic's digest of need-to-know sci-tech news.
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Atlassian acquires The Browser Company for AI that connects context across tabs
I thought the browser wars were settled more than a decade ago, but yesterday's news that Atlassian is acquiring The Browser Company of New York for $610 million heralds a brand new battle for browser dominance, this time stoked by the rise of generative AI. The Browser Company is best known for its Arc browser and its recently released, AI-enabled successor, called Dia. Both browsers have a simple, easily customized interface, various ways of managing and grouping tabs to match different work tasks, and built-in tools such as a notes jotter and an AI assistant. Dia, first released in June and still in beta, has much more extensive AI capabilities, including task automation, content creation, and the ability to summarize, compare, analyze and take actions across multiple tabs and websites. Arc already has a strong following among tech cognoscenti, including a groundswell of adoption within Atlassian -- CEO Mike Cannon-Brookes is an avid user -- but it's Dia that Atlassian really wants, with the aim of "making Dia the AI browser for work," as its press release states. Atlassian's thesis is that today's established browsers are optimized solely for browsing web content, whereas today's browser users -- especially when they're at work -- are spending most of their time actually trying to get things done. Add to that the potential for AI to help them get those things done faster and more thoroughly, and the opportunity to create a browser experience that massively improves their productivity is self-evident. Yesterday, we spoke to Sanchan Saxena, Atlassian's Head of Product, who explains: If you look at the target audience that we are going after, which is knowledge workers, they're not passively consuming, they're actually creating work. They're doing work, they're moving work forward. So it's a very action-oriented workflow, if you think about it. Each tab represents some action I take -- respond to an email, attend a meeting, write a document, send out some messages. There is an action behind every tab. [Today's browsers] are very well designed for consumption. But if you think about when I shift between tabs, there's no context that carries with me. The tab that I'm using for Figma or Canva has no clue what I was doing before or what I'm going to do next. It doesn't have any personal memory, or my work memory, that carries along with me. These are the things that are very important for a knowledge worker, than it is for a consumer. Atlassian's primary goal, therefore, is to make Dia the browser of choice for anyone who spends a lot of time working in modern SaaS apps -- not just Atlassian's teamwork and developer tools. He goes on: The number one priority right now is to invent the best AI-native browser for all knowledge workers' SaaS apps. In other words, Dia should be your best browser, even if you use Figma and Canva and use zero apps from Atlassian. Of course, if you use Teamwork Collection, if you use Strategy Collection, et cetera, they work just better... The first-order priority being, make it the best knowledge worker browser for all SaaS apps. For example, Dia's AI skills capability might enable a salesperson to automate the process of responding to customer enquiries coming into Gmail by updating a presentation in Canva, sending a response with a Loom recorded video, and updating the contact record in HubSpot. In another example, someone might have Dia automatically check out a collection of websites and apps every day and provide a dashboard summarizing what's new, with tabs open for each source. Atlassian is limited in what it can say about distribution and pricing until the transaction closes, likely in the next few weeks, but it's expected that Dia will continue to be available to download for anyone to use, and that it will become an add-on to Teamwork Collection for users of flagship Atlassian apps such as Jira, Confluence and Loom. Saxena comments: Atlassian not only just wants to reinvent the product and reimagine the product, we also want to reinvent the business model. There's nothing in particular to announce today, but you can imagine a combination of seat pricing and some consumption-based pricing on AI will probably be the sweet spot for us to innovate on and land that as a pricing model. Part of the justification for charging enterprise customers will be the security, governance and compliance components that will need to be built into Dia so that it can take on that role of passing data, context and actions between tabs without exposing gaping vulnerabilities. Saxena says that Atlassian will bring its existing experience of keeping enterprise data secure to Dia: [It] doesn't have this today, but is going to work with Atlassian to build these, where information sharing will be in compliant ways, traceable ways, and in a way that the company can configure to do so... That is what we bring as part of Atlassian and Dia joining forces is, how do you enable those secure, compliant, enterprise grade things that only an enterprise company DNA will have, which is Atlassian. Dia is excited about that, because Dia was a consumer browser. And now we're going to pivot to focus on the enterprise piece. Atlassian is also committed to working with other B2B SaaS vendors to enable these connections -- in contrast, he says, with some of the talk in Silicon Valley about browsers or AI agents making B2B SaaS applications redundant. He goes on: Our vision is that B2B SaaS apps and AI will co-exist and work together, rather than obfuscate some of these B2B apps. That's why the partnership angle that we're going to take with these applications will be a differentiator, versus a general-purpose browser who can enable data sharing, but without any compliance, without any security, without any controls that an enterprise can have. It's also evident that delivering this vision will involve resolving some novel integration challenges. Much of the work to date within the industry on forging connections between AI agents has focused on the application layer. Doing this at the browser layer will require agreement on new standards for integration and connection that have not yet been fully defined. But Atlassian believes the browser layer is the right place to focus. Saxena explains: There are three layers at which the AI battle is being fought. One is the application layer, the other is at the browser layer and the operating system layer... As we have seen across 30 years of the Internet explosion, each of these layers innovate and solve certain use cases. So we, an application layer company called Atlassian, are moving to the browser layer, because we believe that is where the most amount of user experiences can be built, and that is where we believe has the most amount of value accretion in the value chain, which is the browser layer. Yes, there will be agents from Figma, Canva, Atlassian, everybody. But those agents need to interoperate over some framework at some layer, and the browser gives us the ability to do that in the most efficient way. That's our bet. This conversation brought back a whirlwind of memories from back in the early 2000s, when SaaS vendors struggled to get any kind of reasonable user experience in the browsers of those days. Back then, Microsoft's determination to keep application users wedded to its Windows operating system ultimately led to its Explorer browser giving up market leadership to Mozilla Firefox and Google's Chrome, while the iPhone brought Safari to prominence. Now, the tab-centric paradigm of those current market leaders no longer serves the needs of users of sophisticated modern browser apps like Canva and Figma, while AI innovators strain against their limitations. But Atlassian is making a bigger bet with this acquisition than simply backing an emerging challenge to the status quo by an AI-savvy web browser. It's also making a big bet on agent-to-agent integration happening in the browser, rather than taking place at a lower, application layer. I suspect that its focus on team-based knowledge work gives it a perspective on this that stands outside of the traditional application-centric way of looking at this, and is therefore better aligned with the knowledge-centric way that generative AI operates. For example, look at how Adobe with its new PDF Spaces in Acrobat Studio, or Box with Box Hubs, support users in collating information that AI can then search and analyze, providing crucial context for the AI to work with. Dia is able to generate similar collections of source material without having to first move them into an application -- instead, the browser-based collection transcends application boundaries. I think Atlassian is onto something here that may prove significant. All of this reinforces how early we are in the evolution of enterprise AI and the many directions in which the technology may yet go. Previous browser wars have taken several years to play out, and it took at least a decade to arrive at the technology that supports applications like Canva and Figma. Perhaps in the AI era things will move faster, but it still takes years rather than weeks to complete the kind of changes we're talking about here. The next year or so, however, will be crucial in setting the tone for what follows.
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Atlassian invests $610M in the Browser Company
With billions pouring in, the next browser war may be fought with AI, not ads. Atlassian has invested $610 million in The Browser Company, signaling a major bet on the future of AI-powered browsers. The move marks a shift from consumer-focused applications toward enterprise-level adoption of AI in web browsing. The timing of this investment comes just days after a Washington judge ruled that Google would not be forced to sell its Chrome browser in an antitrust case. Judge Amit Mehta allowed Google to retain Chrome and Android but imposed data-sharing requirements to encourage competition. He also noted that AI-driven browsers and search tools, such as OpenAI's ChatGPT, are emerging as credible challengers to Google's dominance. This ruling provides critical context for Atlassian's move. With regulators acknowledging AI browsers as competitive threats, Atlassian's $610 million investment appears aligned with the broader shift in how users and companies will access information online. The Equity podcast, hosted by Max Zeff and Anthony Ha, analyzed how Atlassian's deal could reshape competition. They highlighted that Google's near-escape from a Chrome breakup has created space for rivals like The Browser Company to position AI-native browsers as alternatives to Chrome's ad-driven ecosystem. The podcast also discussed other major AI-related moves: Atlassian's investment underscores a growing belief that AI-native browsers could move beyond consumer novelty and into enterprise workflows. With courts forcing Google to share data and investors channeling billions into AI, the conditions are set for new competitors to redefine the browser market.
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Why Atlassian Just Acquired This AI Startup for $600 Million
Atlassian said on Thursday it will acquire New York-based startup The Browser Company for $610 million in cash, moving into the fast‑crowding market for AI‑driven browsers. Shares of the San Francisco-based company fell about 2 percent. Startups and incumbents are racing to embed agentic AI features to browsers, turning them into a workspace that summarizes pages and takes actions for users. The New York-based startup's Dia browser, which was launched earlier this year, faces tough competition from the likes of Nvidia-backed Perplexity's Comet and Brave's Leo. Atlassian plans to make Dia its go‑to browser for work, designed to pull together tasks and tools from across the web and add context in enterprise environments. Microsoft's Edge browser, bundled with Copilot, has become a staple in enterprise environments due to its integration with Microsoft 365 and built‑in security controls, making it one of the most widely deployed corporate browsers. But Google's Chrome still dominates the market, holding about 69 percent share in August, according to Statcounter. The Browser Company, founded in 2019, had released the Arc and Dia browsers. It closed a $50 million Series B round that valued the startup at $550 million last year, according to Pitchbook data. Atlassian's venture capital arm had invested in the startup's $75.5 million Series A round in 2023. Salesforce Ventures, Figma CEO Dylan Field and former Instacart CEO Fidji Simo were among its investors. The team-collaboration software maker said it will fund the deal using cash from its balance sheet. Atlassian had $2.5 billion in cash and cash equivalents at the end of the June quarter. The deal is expected to close in Atlassian's fiscal second quarter, which ends in December, subject to regulatory approvals, and is not expected to be material to results in fiscal year 2026-2027. (Reporting by Akash Sriram in Bengaluru; Editing by Krishna Chandra Eluri) The final deadline for the 2025 Inc. Best in Business Awards is Friday, September 12, at 11:59 p.m. PT. Apply now.
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Atlassian bets on AI browsers with $610 million deal for The Browser Company - The Economic Times
Atlassian will acquire The Browser Company for $610 million, expanding into AI-driven browsers. The deal, funded from cash reserves, closes by December pending regulatory approvals.Atlassian said on Thursday it will acquire New York-based startup The Browser Company for $610 million in cash, moving into the fast‑crowding market for AI‑driven browsers. Startups and incumbents are racing to embed agentic AI features to browsers, turning them into a workspace that summarizes pages and takes actions for users. The New York-based startup's Dia browser, which was launched earlier this year, faces tough competition from the likes of Nvidia-backed Perplexity's Comet and Brave's Leo. Atlassian plans to make Dia its go‑to browser for work, designed to pull together tasks and tools from across the web and add context in enterprise environments. Microsoft's Edge browser, bundled with Copilot, has become a staple in enterprise environments due to its integration with Microsoft 365 and built‑in security controls, making it one of the most widely deployed corporate browsers. But Google's Chrome still dominates the market, holding about 69% share in August, according to Statcounter. The Browser Company, founded in 2019, had released the Arc and Dia browsers. It closed a $50 million Series B round that valued the startup at $550 million last year, according to Pitchbook data. Atlassian's venture capital arm had invested in the startup's $75.5 million Series A round in 2023. Salesforce Ventures, Figma CEO Dylan Field and former Instacart CEO Fidji Simo were among its investors. The team-collaboration software maker said it will fund the deal using cash from its balance sheet. Atlassian had $2.5 billion in cash and cash equivalents at the end of the June quarter. The deal is expected to close in Atlassian's fiscal second quarter, which ends in December, subject to regulatory approvals, and is not expected to be material to results in fiscal year 2026-2027.
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Worth more that the GDP of 100+ nations, Atlassian acquires The Browser Company for $610 million
Atlassian acquires The Browser Company for $610 million cash, entering AI browser market with Dia workspace browser to compete against Microsoft Edge, Google Chrome in enterprise environments Atlassian announced Thursday, September 4, it will acquire New York-based startup The Browser Company for $610 million in cash, marking the enterprise software company's entry into the competitive AI-driven browser market. The acquisition price exceeds the gross domestic product of more than 100 countries, including Palau ($264 million), Marshall Islands ($221 million), and Tuvalu ($63 million), according to World Bank data. Also read: Atlassian bets on AI browsers with $610 million deal for ... Atlassian shares fell approximately 2 per cent following the announcement. The acquisition positions Atlassian to compete in the rapidly expanding market for AI-powered browsers, where startups and established companies are integrating agentic AI features that transform browsers into comprehensive workspaces. These next-generation browsers can summarize web pages and execute actions on behalf of users, representing a significant evolution from traditional browsing experiences. The Browser Company's Dia browser, launched earlier this year, competes directly with Nvidia-backed Perplexity's Comet browser and Brave's Leo browser in the AI-driven browsing space. Atlassian intends to position Dia as its primary browser for workplace environments, designed to integrate tasks and tools across the web while providing contextual information for enterprise users. The company faces significant competition from Microsoft Edge, which has become a cornerstone browser in corporate environments through its Copilot integration, Microsoft 365 compatibility, and built-in security features. Also read: Broader Context - Nasdaq tightens listing rules amid Chinese IPO surge Google Chrome maintains dominant market position with approximately 69 per cent market share as of August, according to Statcounter data. Founded in 2019, The Browser Company previously developed both Arc and Dia browsers before the Atlassian acquisition. The startup completed a $50 million Series B funding round in 2023, achieving a $550 million valuation according to Pitchbook data. Atlassian's venture capital division participated in the company's earlier $75.5 million Series A round in 2023. Notable investors in The Browser Company included Salesforce Ventures, Figma CEO Dylan Field, and former Instacart CEO Fidji Simo. Atlassian will finance the acquisition using existing cash reserves from its balance sheet. The company reported $2.5 billion in cash and cash equivalents at the end of its June quarter. Also read: Ray Dalio bids farewell: Bridgewater founder sells final stake The transaction is expected to close during Atlassian's fiscal second quarter, ending in December, pending regulatory approvals. Company executives indicated the acquisition will not materially impact fiscal year 2026-2027 results.
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Atlassian Enters Into Definitive Agreement to Acquire The Browser Company of New York
Atlassian and The Browser Company to join forces to build the AI browser for knowledge workers Atlassian Corporation (NASDAQ: TEAM), a leading provider of team collaboration and productivity software, today announced it has entered into a definitive agreement to acquire The Browser Company, the company behind the Dia and Arc browsers. Together, the companies intend to deliver the browser for knowledge work in the AI era. Today's browsers were built before the explosion of SaaS apps, and well before the current AI revolution. Optimized to appeal to the consumer masses, browsers were not designed for the knowledge workers who rely on them to get things done. For these workers, each tab contains a different workflow to move forward - a meeting to schedule, a design to review, a memo to write. Current browsers are passive bystanders, unaware of that context and unable to connect business processes, holding up work. Atlassian and The Browser Company intend to change this by making Dia the AI browser for work, that is: * Optimized for the SaaS apps where knowledge workers spend their day. Whether work is happening in email, a project management tool, or a design app, tabs will be enriched with context that helps move work forward. * Packed with AI skills and personal work memory to connect the dots between apps, tabs, and tasks. * Built with trust and security in mind, so company data is protected. "Today's browsers weren't built for work, they were built for browsing. This deal is a bold step forward in reimagining the browser for knowledge work in the AI era," said Mike Cannon-Brookes, Atlassian's CEO and co-Founder. "By combining The Browser Company's passion for building beloved browsers with our two decades of understanding how knowledge workers operate, we see a huge opportunity to transform the way work gets done. Together, we'll create an AI-powered browser optimized for the many SaaS applications living in tabs - one that knowledge workers will love to use every day." With more than 300,000 customers - including over 80% of the Fortune 500 - relying on Atlassian apps to drive work forward, Atlassian has the opportunity to bring Dia to millions of new users. Complementing this reach is Atlassian's expertise in operationalizing AI at scale, with over 2.3 million monthly active users of AI capabilities across its platform - growing more than 50 percent quarter-over-quarter. Together, these strengths will accelerate the companies' shared vision for the future of work. "For laptop workers, your browser is where your job actually happens - where you spend hours working within tabs every day," said Josh Miller, The Browser Company's CEO and co-founder. "That context, plus access to your tools, is incredibly valuable for AI. Atlassian gets that. Teaming up means we can move faster, dream bigger, and focus on building an AI browser for work that people genuinely love to use - one that is trusted by companies but feels personal to every individual." Details of the Transaction Under the terms of the definitive agreement, Atlassian will acquire The Browser Company for approximately $610 million in cash, inclusive of The Browser Company's cash balance, subject to customary adjustments. The transaction will be funded through cash from Atlassian's balance sheet and is expected to close in the second quarter of its fiscal year 2026, subject to customary closing conditions and required regulatory approvals. The acquisition is not expected to have a material impact on the company's financials in fiscal years 2026 and 2027. For additional details on the announcement from Mike Cannon-Brookes, Atlassian's CEO and co-Founder, head to Atlassian's Work Life blog. About Atlassian Atlassian unleashes the potential of every team. A recognized leader in software development, work management, and enterprise service management software, Atlassian enables enterprises to connect their business and technology teams with an AI-powered system of work that unlocks productivity at scale. Atlassian's collaboration software powers over 80% of the Fortune 500 and 300,000+ customers worldwide - including NASA, Rivian, Deutsche Bank, United Airlines, and Bosch - who rely on our solutions to drive work forward. About The Browser Company of New York The Browser Company of New York (BCNY) is the team behind Dia and Arc -- both bold new takes on the web browser - that have amassed millions of users. The Verge called Arc "a new way of using the internet" and the Chrome replacement they had been waiting for, while The New York Times described Dia as a new type of AI browser that "makes generative A.I. more accessible to the mainstream." Since 2020, BCNY has been striving to make our days online more human, more powerful, and more futuristic. Forward-Looking Statements This press release contains forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify these statements by forward-looking words such as "may," "will," "expect," "believe," "anticipate," "intend," "could," "should," "estimate," or "continue," and similar expressions or variations, but these words are not the exclusive means for identifying such statements. All statements other than statements of historical fact could be deemed forward-looking, which are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to: Atlassian's ability to successfully integrate the business, technology, product, personnel and operations of The Browser Company, and to achieve the expected benefits of the acquisition; the ability of Atlassian to extend its leadership in the team collaboration and productivity software space, or to develop and commercialize browser software; the potential benefits of the transaction to Atlassian and The Browser Company customers; anticipated new features and solutions that will become available; the ability of Atlassian and The Browser Company to close the announced transaction and the expected timing of the closing of the transaction; the ability to integrate Atlassian's and The Browser Company's technology, including in AI and security investments; the financial statement impact of the transaction on Atlassian, including any impact on its share repurchase strategy; risks related to any statements of expectation or belief; and risks related to any statements of assumptions underlying any of the foregoing. Atlassian undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. The achievement or success of the matters covered by such forward-looking statements involves known and unknown risks, uncertainties and assumptions. If any such risks or uncertainties associated with Atlassian's and The Browser Company's business materialize or if any of the assumptions prove incorrect, actual results could differ materially from the results expressed or implied by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Forward-looking statements represent Atlassian's management's beliefs and assumptions only as of the date such statements are made. Further information on factors that could affect the expected results of the transaction is included in filings Atlassian makes with the Securities and Exchange Commission (the "SEC") from time to time, including the section titled "Risk Factors" in its most recently filed Forms 10-K and 10-Q, as well as those that may be updated in its future filings with the SEC. These documents are available on the SEC Filings section of the Investor Relations section of Atlassian's website at https://investors.atlassian.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20250904645125/en/
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Atlassian bets on AI browsers with $610 million deal for The Browser Company
Atlassian Corporation is a global technology company. The Companyâs primary products include Jira for planning and project management, Confluence for content creation and sharing, Jira Service Management for team service, management and support applications, Loom for asynchronous video collaboration, and Rovo for unlocking organizational knowledge. The Atlassian platform is the common technology foundation for its products that drives connections between teams, information, and workflows. It enables modern and connected experiences across teams, tools, workflows, and data, including collaboration, analytics, automation, and artificial intelligence capabilities. The comprehensive data model, or Teamwork Graph, unifies and standardizes data across Atlassian products, third-party tools, and teams. Its Loom platform is a video messaging platform that helps users to communicate through shareable videos.
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Atlassian has acquired The Browser Company for $610 million, with plans to develop an AI-powered browser optimized for knowledge workers and SaaS applications.
Atlassian, the productivity software giant known for tools like Jira and Trello, has made a significant move in the AI-driven browser market by acquiring The Browser Company for $610 million in cash
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. This acquisition, expected to close in the second quarter of Atlassian's fiscal year 2026, marks a bold step towards reimagining the browser for knowledge work in the AI era1
.Source: Economic Times
Mike Cannon-Brookes, Atlassian's CEO and co-founder, emphasized that current browsers are built for browsing, not work. The company aims to create an AI-powered browser optimized for the many SaaS applications that knowledge workers use daily
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. This new browser will be designed to understand the context of a user's search history and actively help them retrieve information more efficiently3
.The Browser Company, which recently pivoted from its Arc browser to the AI-focused Dia browser, will operate independently under Atlassian
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. Josh Miller, CEO of The Browser Company, stated that this deal would allow them to hire and ship features faster, as well as support multiple platforms1
. The acquisition is primarily focused on Dia, which combines web browsing with chatbot functionality and the ability to interact across different applications2
.Source: ZDNet
Context-Aware Tabs: The new browser will transform tabs into icons enriched with context. For example, a Google Calendar tab might display a countdown to the next meeting
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.AI Skills and Personal Work Memory: The browser will be built with AI capabilities that can proactively take action based on a user's personal browsing history
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.Enterprise-Ready: Atlassian plans to market the new AI-powered Dia to businesses by emphasizing security, compliance, and administrative control features
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.This acquisition comes at a time when the integration of AI into web browsing is accelerating. Google has already fused its large language model into its search engine, and OpenAI launched ChatGPT search for up-to-date web information retrieval
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. Apple is reportedly planning to add AI features to Safari and may be in talks to acquire Perplexity, an AI-powered search startup3
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.Related Stories
The founders of The Browser Company believe that with Atlassian's support, their vision of a "cross-platform browser as an OS" is now closer to reality
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. This concept challenges Google's ChromeOS, potentially creating a new AI-driven operating system designed specifically for knowledge workers5
.Source: Crunchbase News
While the acquisition is significant, Atlassian does not expect it to have a material impact on its bottom line until at least 2028
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. However, the move positions Atlassian as a potential major player in the evolving landscape of AI-enhanced web browsing and productivity tools.As the race to build the next generation of web browsers heats up, Atlassian's acquisition of The Browser Company represents a strategic bet on the future of work-oriented browsing. By focusing on the specific needs of knowledge workers and leveraging AI capabilities, Atlassian aims to create a browser that not only helps users navigate the web but actively assists in their daily work tasks.
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