Aurora Mobile Reports Strong Q4 and FY 2024 Results, Emphasizes AI-First Strategy

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Aurora Mobile, a Chinese customer engagement and marketing tech company, announces positive Q4 and FY 2024 financial results, highlighting revenue growth and commitment to AI investments.

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Aurora Mobile Reports Strong Q4 and FY 2024 Results

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, has announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024. The company reported significant growth and emphasized its commitment to an "AI First" strategy 12.

Financial Highlights

In Q4 2024, Aurora Mobile achieved several key milestones:

  1. Group revenue grew by 20% compared to Q4 2023, reaching RMB93 million (US$12 million) 1.
  2. Developer Services revenue increased by 28% year-over-year 1.
  3. Core Developer Subscription Services revenue hit a record high of RMB54 million 2.
  4. EngageLab business saw a 200% quarterly revenue growth year-over-year 2.
  5. Positive adjusted EBITDA for the sixth consecutive quarter 12.

For the full fiscal year 2024:

  1. Total revenue increased by 9% to RMB316 million (US$43 million) 1.
  2. Gross profit rose by 5% to RMB209 million (US$28 million) 1.
  3. Net loss decreased significantly to RMB6 million, compared to RMB62 million in 2023 12.

AI-First Strategy and Future Outlook

Mr. Weidong Luo, Chairman and CEO of Aurora Mobile, emphasized the company's commitment to an "AI First" strategy. He stated, "Aurora Mobile remains committed to our 'AI First' strategy and views AI as the most critical business driver for the future" 12.

The company believes that the enterprise application of AI is still in its early stages and plans to increase investments in this area. Aurora Mobile sees its vast enterprise customer base, diverse business scenarios, and rich data resources as invaluable assets in the AI era 12.

Business Outlook

For the first quarter of 2025, Aurora Mobile expects total revenue to be between RMB74 million and RMB77 million, representing a year-over-year growth of approximately 15% to 20% 12.

Share Repurchase Update

As of December 31, 2024, the company had repurchased a total of 278,857 American Depositary Shares (ADS), with 33,219 ADSs (worth around US$233 thousand) repurchased during Q4 2024 12.

Market Position and Customer Retention

Aurora Mobile's Net Dollar Retention Rate for its core Developer Subscription business stood at 95% for the trailing 12 months ended December 31, 2024, indicating strong customer loyalty and satisfaction 2.

As Aurora Mobile continues to focus on AI-driven solutions and maintains its growth trajectory, the company appears well-positioned to capitalize on the increasing demand for customer engagement and marketing technology services in China's evolving tech landscape.

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