Backbase Unveils AI-Powered Banking Platform to Revolutionize Customer Engagement and Sales
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Backbase unveils AI-powered banking platform
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Momentum accelerates with the release of its next-generation platform, purpose-built to accelerate growth and efficiency in banking by unifying two mission-critical domains: customer servicing and digital sales. This launch marks the next phase of Backbase's bold vision: putting bankers at the forefront of the AI revolution, fully equipped to drive sustainable, profitable growth. Built for unified sales and servicing In today's competitive landscape, banks can no longer afford to rely on passive digital channels and reactive workflows. Backbase's AI-powered Banking Platform enables banks to: Transform customer engagement with AI-powered self-service and real-time support Hardwire AI into daily operations to maximize employee productivity and smarter decision-making Streamline and scale sales through intelligent activation and end-to-end automation Expand revenue with AI-driven up- and cross-sell journeys that deepen customer relationships. Banks do not need more pilots - they need outcomes. With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock unprecedented growth faster than ever. Jouk Pleiter CEO & Founder of Backbase Why now? The industry is at a tipping point. While fintechs surge ahead, many banks are still trapped by legacy tech and fragmented data -- unable to fully seize the AI opportunity. The last decade delivered basic digital channels. The next will be owned by banks that master AI-powered growth orchestration: acquiring, activating, expanding, and retaining customers at scale. Powered by the Intelligence Fabric At the heart of the platform is the Intelligence Fabric -- a unified data foundation that turns behavioral signals, transactional data, and operational insights into real-time, actionable intelligence. A breakthrough addition is Agentic AI: modular, intelligent agents purpose-built for banking. Operating safely within guardrails, these agents seamlessly embed into service and sales journeys -- automating tasks, guiding next-best actions, and boosting productivity across the front and back office. Trust and secure by design Built on a trusted AI foundation, the platform ensures every decision, recommendation, and action is transparent, secure, and auditable. Agents are developed, deployed, and governed within a tightly controlled environment, enabling banks to confidently scale while upholding the highest standards of compliance, risk, and operational integrity. Closing the talent gap with the AI Factory AI adoption demands new expertise -- and Backbase delivers it through the AI Factory: an embedded delivery model designed to bridge the industry's AI skills gap. By integrating Backbase's AI experts directly into their teams, banks can rapidly co-create high-impact use cases and turn innovation into execution with speed and confidence. This isn't proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast. AI waits for no bank. It's not a wait-and-see - it's here, now, and it's rewriting the rules of the industry. The time to act is now. Jouk Pleiter CEO & Founder of Backbase Available now The AI-powered Banking Platform is already delivering breakthrough efficiency and unlocking new growth for early adopters. As of today, it's officially live and globally available -- ready to transform how banks operate at scale.
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Backbase launches world's first AI-powered Banking Platform, putting banks back in Growth Mode
Amsterdam, April 29, 2025 (GLOBE NEWSWIRE) -- Today, Backbase announces a major industry shift: the launch of the world's first AI-powered Banking Platform, following the launch of its Intelligence Fabric in September 2024. Momentum accelerates with the release of its next-generation platform, purpose-built to accelerate growth and efficiency in banking by unifying two mission-critical domains: customer servicing and digital sales. This launch marks the next phase of Backbase's bold vision: putting bankers at the forefront of the AI revolution, fully equipped to drive sustainable, profitable growth. Built for unified sales and servicing In today's competitive landscape, banks can no longer afford to rely on passive digital channels and reactive workflows. Backbase's AI-powered Banking Platform enables banks to: Transform customer engagement with AI-powered self-service and real-time support Hardwire AI into daily operations to maximize employee productivity and smarter decision-making Streamline and scale sales through intelligent activation and end-to-end automation Expand revenue with AI-driven up- and cross-sell journeys that deepen customer relationships "Banks don't need more pilots - they need outcomes," said Jouk Pleiter, CEO & Founder of Backbase. "With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock growth faster than ever." Why now? The industry is at a tipping point. While fintechs surge ahead, many banks are still trapped by legacy tech and fragmented data -- unable to fully seize the AI opportunity. The last decade delivered basic digital channels. The next will be owned by banks that master AI-powered growth orchestration: acquiring, activating, expanding, and retaining customers at scale. Powered by the Intelligence Fabric At the heart of the platform is the Intelligence Fabric -- a unified data foundation that turns behavioral signals, transactional data, and operational insights into real-time, actionable intelligence. A breakthrough addition is Agentic AI: modular, intelligent agents purpose-built for banking. Operating safely within guardrails, these agents seamlessly embed into service and sales journeys -- automating tasks, guiding next-best actions, and boosting productivity across the front and back office. Trusted and secure by design Built on a trusted AI foundation, the platform ensures every decision, recommendation, and action is transparent, secure, and auditable. Agents are developed, deployed, and governed within a tightly controlled environment, enabling banks to confidently scale while upholding the highest standards of compliance, risk, and operational integrity. Closing the talent gap with the AI Factory AI adoption demands new expertise -- and Backbase delivers it through the AI Factory: an embedded delivery model designed to bridge the industry's AI skills gap. By integrating Backbase's AI experts directly into their teams, banks can rapidly co-create high-impact use cases and turn innovation into execution with speed and confidence. "This isn't proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast" said Jouk Pleiter, CEO & Founder at Backbase. "AI waits for no bank. It's not a wait-and-see - it's here, and it's rewriting the rules of the industry. The time to act is now." Available now The AI-powered Banking Platform is already delivering breakthrough efficiency and unlocking new growth for early adopters. As of today, it's officially live and globally available -- ready to transform how banks operate at scale. Attachments Backbase CEO & Founder Jouk Pleiter Backbase Alexandros Papaioannou Backbase [email protected] Market News and Data brought to you by Benzinga APIs
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Backbase launches an AI-powered Banking Platform, aiming to transform customer servicing and digital sales in the banking industry. The platform integrates AI to enhance efficiency, automate processes, and drive growth for banks.
Backbase Introduces AI-Powered Banking Platform
Backbase, a leading financial technology company, has unveiled its new AI-powered Banking Platform, marking a significant advancement in the banking industry. The platform, officially launched and globally available, is designed to accelerate growth and efficiency in banking by unifying customer servicing and digital sales
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.Transforming Customer Engagement and Operations
The AI-powered Banking Platform aims to revolutionize how banks interact with customers and manage their operations. Key features of the platform include:
- AI-powered self-service and real-time support for enhanced customer engagement
- AI integration into daily operations to maximize employee productivity
- Intelligent activation and end-to-end automation for streamlined sales processes
- AI-driven up-selling and cross-selling journeys to deepen customer relationships
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Jouk Pleiter, CEO & Founder of Backbase, emphasized the platform's focus on delivering outcomes rather than just pilots, stating, "With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock unprecedented growth faster than ever"
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.The Intelligence Fabric and Agentic AI
At the core of the platform is the Intelligence Fabric, a unified data foundation that converts various data types into actionable intelligence. A notable innovation is the introduction of Agentic AI, which consists of modular, intelligent agents specifically designed for banking. These agents operate within defined parameters, automating tasks and guiding actions across front and back office operations
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.Ensuring Trust and Security
Backbase has prioritized trust and security in the design of its AI-powered platform. The system ensures transparency, security, and auditability for all decisions, recommendations, and actions. The platform's agents are developed and governed within a controlled environment, allowing banks to scale confidently while maintaining high standards of compliance and operational integrity
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.Related Stories
Bridging the AI Talent Gap
Recognizing the need for specialized expertise in AI adoption, Backbase has introduced the AI Factory. This embedded delivery model aims to bridge the AI skills gap in the banking industry by integrating Backbase's AI experts directly into bank teams. This approach enables rapid co-creation of high-impact use cases and accelerates the transition from innovation to execution
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.Industry Impact and Availability
The launch of Backbase's AI-powered Banking Platform comes at a critical time for the banking industry. As fintech companies continue to advance, many traditional banks struggle with legacy technology and fragmented data, hindering their ability to fully leverage AI opportunities
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.Pleiter emphasized the urgency for banks to adopt AI technologies, stating, "AI waits for no bank. It's not a wait-and-see - it's here, now, and it's rewriting the rules of the industry. The time to act is now"
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.The platform is already delivering improved efficiency and growth for early adopters and is now globally available, poised to transform banking operations at scale
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