BofA Predicts $155 Billion Agentic AI Boom by 2030, Highlighting Key Tech Beneficiaries

BofA Sees $155 Billion Agentic AI Boom By 2030, Names Key Beneficiaries - Microsoft (NASDAQ:MSFT), GitLab (NASDAQ:GTLB), Intuit (NASDAQ:INTU), OneStream (NASDAQ:OS)

A recent report from Bank of America Securities (BofA) highlights a significant, yet currently underestimated, medium-term surge in software spending driven by AI agents. While the market has shown some caution due to an "underwhelming generative AI adoption or monetization cycle" so far, BofA believes that "agentic functionality" could be the key to unlocking substantial revenue. BofA's "deep dive" into agentic AI suggests that spending on this technology could reach a staggering $155 billion by 2030. This estimate is three times higher than most current industry analyst projections. Also Read: Microsoft Plans Proprietary AI To Power Business Software And Reduce OpenAI Dependence: Report Agentic functionality could be the defining catalyst for AI monetization, as agents can potentially unlock sustainable, measurable, and material workforce productivity improvements, as per BofA. The analyst leveraged a top-down approach to estimate the potential "services" Total Addressable Market (TAM) capture of agentic AI (with services representing human salaries or wages). BofA estimated global knowledge worker wages across seven major occupation categories (sales, finance, and IT) are $18.6 trillion annually. The analyst noted it is reasonable to assume that agents will perform 10% of workflows for this cohort of employees by 2030, representing $1.9 trillion in automation-driven value. Assuming software vendors can capture roughly 8% of this value (representing 12 times customer ROI on agentic spending), this would equate to global agentic AI spending of $155 billion, as per BofA. The analyst presented surveys summarizing the state of agentic AI adoption, general agentic investment posture, and job functions best suited for agents. Responses indicate that 64% of organizations expect to pursue agentic AI initiatives in 2025, per BofA. However, the analyst noted that agentic AI initiatives remain in the early stages of deployment, with 53% in the exploration stage, 25% in the pilot stage, and only 6% of organizations in production (as of January 2025). Unsurprisingly, surveys indicate that customer service, marketing, sales, and software development are likely to be the first significant job functions to adopt agentic technologies, BofA said. Key AI beneficiaries in BofA coverage included Microsoft Corp MSFT (with the Azure or OpenAI partnership and Microsoft 365 product cycles), Salesforce CRM (Agentforce), ServiceNow NOW (Now Assist), Intuit INTU (Intuit Assist for QuickBooks and TurboTax), HubSpot HUBS (Breeze AI agents), GitLab GTLB (Duo) and OneStream OS (SensibleAI). As per the analyst, these firms possess the key ingredients for AI success and monetization, notably large customer datasets, robust data management, or governance capabilities. BofA said these companies also have publicly or in beta agentic AI features or products available today. The analyst expects monetization to begin ramping in calendar 2026. Read Next: Which Software Stocks Is BofA Securities Bullish On? Photo via Shutterstock CRMSalesforce Inc$273.003.64%Stock Score Locked: Edge Members Only Benzinga Rankings give you vital metrics on any stock - anytime. Unlock RankingsEdge RankingsMomentum29.60Growth90.20Quality61.98Value8.89Price TrendShortMediumLongOverviewGTLBGitLab Inc$42.544.50%HUBSHubSpot Inc$552.522.98%INTUIntuit Inc$763.550.13%MSFTMicrosoft Corp$490.430.91%NOWServiceNow Inc$996.321.62%OSOneStream Inc$26.860.83%Market News and Data brought to you by Benzinga APIs

Microsoft, Salesforce among AI agent winners as spending may hit $155B by 2030: BofA (MSFT:NASDAQ)

Get your investing edge with Seeking Alpha. Create a free account " Microsoft (NASDAQ:MSFT), Salesforce (NYSE:CRM), ServiceNow (NYSE:NOW) and Intuit (INTU) are expected to be among the top beneficiaries of artificial intelligence agent spending, as Bank of America believes the market could hit $155B by 2030. "We estimate global knowledge worker wages Today's Chaos. Tomorrow's Opportunity. Markets are unpredictable -- but your strategy doesn't have to be. With Seeking Alpha Premium, you get access to the tools and insights trusted by serious investors: ✔️ Top-rated stock ideas and Quant Ratings ✔️ Expert analysis from top analysts ✔️ Portfolio tracking, alerts, and screeners ✔️ Data-driven dividend and valuation grades Now's the perfect time to try it: Start your 7-day free trial and get 20% off your first year of Premium.