Budy Raises $4.2 Million to Revolutionize Sales and Marketing with AI

Budy Bags $4.2 Mn To Simplify Sales & Marketing For Businesses

According to Inc42, India's GenAI market is expected to see a major boom in the coming years and is projected to cross the $17 Bn mark by 2030 AI chatbot Budy, floated by robotics firm GreyOrange's cofounder Samay Kohli, has secured $4.2 Mn (around INR 35.3 Cr) in a pre-seed funding round led by RTP Global. The round also saw participation from BeeNext, The Neon Fund, BITS SPARK Angels, along with a clutch of angel investors, including Raju Reddy, Abhinav Asthana (CEO and cofounder of Postman), John Hayes (cofounder of Pure Storage), Bruno Kurtic (cofounder of Sumo Logic) and former executives of GreyOrange. The company plans to use the fresh funds to boost training and development of its core AI capabilities. Currently, Budy is partnering with select enterprise customers as part of its design partnership to address high-impact use cases, including re-setting salesforce for the current stage of the company while maintaining data, increasing lead conversion rates by identifying and plugging leakages in sales and marketing pipeline and scaling up revenue and cash forecasting by introducing a bottom-up forecasting model. Founded by Kohli this year, Budy is an AI-driven agent designed to simplify the deployment and management of sales and marketing software stacks for enterprises. Unlike traditional approaches that focus solely on software deployment, the company claims to be purpose-driven, concentrating on achieving end outcomes and tangible business results. The initial focus will be on North America, with Budy's solution designed to be scalable and applicable across global markets. The platform addresses a universal challenge faced by enterprises worldwide -- optimising the deployment and management of sales and marketing software ecosystems, Kohli told Inc42. "Our mission with Budy is clear -- we want to solve the growing complexity of sales and marketing software deployment. Using AI we can finally start using the software packages we already have better rather than installing new ones on top of them. With Budy, we're confident we can help companies get much more out of their sales & marketing budgets in a way that no other platform has," he added. The development comes at a time when brands across sectors are increasingly leveraging AI to streamline operations and enhance user experience. Companies like SarvamAI and Krutrim are leading the charge by focusing on Indic large language models (LLMs), while ObserveAI has secured $214 Mn to provide customised customer and operational support. According to Inc42, India's GenAI market is expected to see a major boom in the coming years and is projected to cross the $17 Bn mark by 2030.

AI firm Budy bags $4.2 million in funding round led by RTP Global

The funds will be used to accelerate the training and development of the artificial intelligence (AI) skills of the company founded by robotics firm GreyOrange cofounder Samay Kohli.California-based Budy, which simplifies the deployment and management of sales and marketing software stacks, has raised $4.2 million (about Rs 35.29 crore) in a funding round led by early-stage investor RTP Global. The round saw participation from Beenext, The Neon Fund and angel investors such as Postman cofounder and chief executive Abhinav Asthana, Sierra Atlantic founder Raju Reddy and Pure Storage cofounder John Hayes. The funds will be used to accelerate the training and development of the artificial intelligence (AI) skills of the company founded by robotics firm GreyOrange cofounder Samay Kohli. "Buddy is an AI agent. We are trying to give it more and more capabilities to use different sales and marketing software packages," Kohli told ET. Founded in 2024, the startup aims to help enterprises in streamlining their sales and marketing processes while reducing operational complexity. "The goal for the year is more about building out the platform with paying customers. We are solving a really big pain problem for the customer. As a result, it's really valuable for customers to essentially pay for it," said Kohli. "The idea is to augment work along with human beings and do work rather than being an assistant or a chatbot." The company is working with select enterprise customers as part of its design partnership. "We're looking for primarily large companies, specifically early-stage companies with annual revenues between $25 million and $200 million. These are companies which are essentially looking to use sales and marketing software for their selling motion," said Kohli, highlighting that the startup will initially target North America. Commenting on the investment, Nishit Garg, partner at RTP Global, said, "This investment aligns perfectly with RTP Global's focus on backing visionary founders in transformative sectors like AI. We believe founders with bold ideas can redefine industries, and supporting them early is crucial for driving innovation." Reddy of Sierra Atlantic said, "Having worked with Samay during his journey at GreyOrange, I've seen firsthand his ability to scale innovative technologies. I'm confident in his vision for Budy and the potential of AI to revolutionise enterprise software management."

AI-Powered Budy.bot Raises $4.2 Mn to Simplify Sales and Marketing Chaos for Companies

According to Grand View Research, the chatbot market is set to reach over $3.9 billion globally by 2030. Buddy.bot, an AI-driven sales and marketing assistant, has secured $4.2 million in pre-seed funding. The funding round, led by RTP Global with contributions from BeeNext Pte Ltd, The Neon Fund, BITS SPARK Angels, and over 15 angel investors, will fuel Budy's mission to simplify the complex world of software stacks. Buddy's core AI capabilities are set to get a boost with the funds earmarked for training and development. The company has already collaborated with select enterprise clients to address some of the challenging pain points in sales and marketing like reconfiguring salesforce for optimal performance, plugging lead conversion gaps, and introducing a more accurate bottom-up revenue forecasting model. Targeting growth-stage companies with annual revenues between $25 million and $200 million, Budy aims to solve the unexpected operational hurdles these firms face as they scale. Often, as businesses grow, they resort to adding more software layers, which complicates rather than simplifies their operations. Budy offers a streamlined approach, helping businesses get the most out of their existing systems without the need for endless software add-ons. Speaking on the company's mission, Samay Kohli, Founder & CEO of Budy, said, "By using AI, we can unlock the potential of tools companies already have, rather than forcing them to pile on new software. With Budy, we're confident we can help businesses maximize their sales and marketing budgets like never before." According to Grand View Research, the chatbot market is set to reach over $3.9 billion globally by 2030 with over 50 percent of large enterprises investing more capital in chatbots than mobile sales app development. And AI is now an essential part of the sales and marketing strategy. Already IBM's Watsonx, Amazon's Lex, and Dell are functional to guiding businesses through their growth journeys with smart AI solutions and seamless support.