Creatio Unveils 'Energy' Release: Integrating Multiple AI Types in No-Code CRM Platform

Creatio combines multiple AI types in new release of its no-code platform - SiliconANGLE

Creatio combines multiple AI types in new release of its no-code platform No-code platform developer Creatio Inc. today released a new version that combines agentic, generative and prescriptive artificial intelligence capabilities in a single platform driven by natural-language prompts. The "Energy" release can be used to build packaged capabilities called "skills" that perform common workflow and customer relationship management tasks involving decisions and autonomous actions. Creatio said its new approach can help businesses realize productivity savings of up to 80% for some knowledge worker tasks by combining different types of AI functions. Agentic AI operates autonomously, makes decisions and takes actions to pursue specific goals with strategies based on context and feedback. Generative AI creates content based on patterns learned from large datasets. Prescriptive AI suggests actions by analyzing data and predicting outcomes, then recommending optimal decisions or strategies. "We have seen a lot of noise around agentic AI, with vendors releasing different products, tools and add-ons that create a fragmented experience," said Burleigh Kawasaki, Creatio's head of product marketing and strategy. "Unified AI is integrated into one platform so you can build skills using one set of tools." For example, he said, a user can write a natural language description of what the system should do and link it to a response or action like sending an email, generating an article or updating a knowledge base. "You basically use one platform to apply any AI pattern you need," said Chief Growth Officer Andie Dovgan. "For lead management automation, I can augment data based on generative AI, score it with predictive automation and then assign the best representative to take action." Creatio, which raised $200 million in funding in June, will initially use OpenAI LLC's foundation model but plans to add support for Google LLC's Gemini and Anthropic PBC's Claude. The new release comes with 20 prebuilt skills, primarily around customer relationship management use cases. The company is encouraging its partner ecosystem to add more. The Energy release also adds over 80 new no-code feature enhancements. The company said it plans to accelerate adoption by including a limited set of AI tokens as part of its base software license at no additional charge. "Every customer gets a free set of tokens they can use to experiment with AI skills," Dovgan said. Additional token packages will carry a fee. An AI Command Center (pictured) enables administrators to track Skills adoption, including the consumption and users of each AI Skill.

Creatio makes the case for CRM automation via agentic AI with Energy release

Creatio today announced an update that seeks to offer both the simplicity of that app with the power and capabilities of something more fully featured like rival Salesforce's Agentforce platform. This 8.2 update, codenamed "Energy," combines no-code enterprise CRM app development with a unified suite of AI capabilities, designed to help businesses achieve faster results and higher productivity through streamlined, intuitive automation tools. By integrating agentic, generative, and prescriptive AI into a single solution, Creatio positions itself at the forefront of a new era in business software, emphasizing agility, scalability, and cost-effectiveness. Burley Kawasaki, Creatio's Global VP of Product Marketing and Strategy, told VentureBeat in a recent video call interview: "We believe we're in the early stages of a new era of business automation, driven by no-code and AI. This combination enables unprecedented levels of automation." Simplifying CRM complexity with no-code AI Creatio's Energy 8.2 introduces a cohesive approach to automation that stands in contrast to traditional enterprise SaaS systems, which are often costly, slow to implement, and complex to manage The company aims to empower organizations to leverage no-code and AI together to transform workflows without the burden of technical dependencies. Kawasaki said that the Creatio Energy release "completes our wave of innovation, establishing a solid foundation for a new era of business automation." Key features of Creatio 8.2 'Energy' Creatio's Energy release introduces several key enhancements and tools designed to maximize the capabilities of AI and no-code development across various business functions: * Unified AI Platform: Energy 8.2's AI Command Center brings together agentic, generative, and prescriptive AI within a single platform. This feature provides companies with a structured environment to create, deploy, and refine AI skills across departments, eliminating the need for technical expertise while expanding AI access throughout the organization. According to Kawasaki, "We've created a unified architecture that combines generative AI, prescriptive AI, and agent-based approaches, allowing rapid application creation powered by AI without technical barriers." * No-Code AI Skill Development: Users can now build and configure new AI Skills directly within the Creatio platform, utilizing natural language inputs to create automation and intelligence without writing code. This feature makes it easy for non-technical team members to design AI capabilities, increasing accessibility and accelerating implementation. "We're introducing a new concept called an 'AI skill,'" Kawasaki said. "It's like adding a skill to a human -- our platform acquires these skills, which can then be applied in various contexts across sales, marketing, and service." * Enhanced CRM with Pre-Built AI Skills: With over 20 pre-configured AI Skills embedded into the platform, Energy 8.2 enhances core functions within CRM for sales, marketing, and customer service. This allows organizations to automate tasks, improve customer engagement, and streamline workflows, all without requiring specialized development resources. These skills include functions like meeting scheduling, opportunity summaries, and case resolution recommendations. "We offer CRM-focused AI skills out-of-the-box, covering sales, marketing, and service," Kawasaki adds, "These skills are composable, customizable, and ready for immediate use." * Simplified Pricing and Accelerated Adoption: Unlike other AI-powered platforms that often involve complex pricing and hidden fees, Creatio includes all AI features within its standard licensing, allowing businesses to deploy AI capabilities without incremental costs. This approach supports faster and more predictable adoption by giving administrators full transparency over usage and token consumption through the platform's built-in monitoring tools. Chief Growth Officer Andie Dovgan told VentureBeat in the joint interview alongside Kawaski that: "Unlike other vendors who view AI as a revenue opportunity, we see it as an adoption opportunity, making it accessible and easy for our users to begin using AI from day one." Jim Slomka, Chief Revenue Officer at BSN Sports and a Creatio client, emphasizes the tangible benefits, noting, "With Creatio modern technology, we've been able to realize value extremely fast, boost front-office productivity, increase average order size, and streamline our commercial processes -- all without the need for IT and development resources." Generating the future of AI enterprise apps The release of Creatio Energy 8.2 aligns with industry trends highlighted in a recent Forrester research report, "The Four Agreements of Modern Business Apps," which underscores the importance of AI and low-code capabilities in future business applications. The report suggests that businesses need to embrace adaptive, AI-driven platforms to unlock greater value streams and enhance resilience. Kawasaki underscored this openness, stating, "Our platform remains agnostic, open to the AI models you prefer, starting with OpenAI, and expanding to others like Claude and Gemini. You can bring the models that are best for your needs." This vision is evident in Creatio's new features, which place AI at the core of the platform and leverage recent advances in large language models (LLMs) from OpenAI, Anthropic, and Google. The result is a platform designed not only to meet current automation needs but to scale and evolve in line with emerging AI innovations and preferences. A new standard in enterprise automation emerges Creatio's Energy release is set to redefine expectations for enterprise software, offering an approach that goes beyond basic automation tools to support a comprehensive, co-creative experience. By integrating AI directly into the app development cycle, Creatio enables businesses to accelerate innovation, improve customer experiences, and achieve rapid time-to-value. As Dovgan told VentureBeat: "The time-to-value and ease of AI adoption with Creatio is on a completely different level than competitors -- our users can experience AI benefits right from deployment." With Creatio's commitment to no-code development and a unified AI architecture, businesses gain a tool that acts as both a productivity enhancer and a strategic partner. As organizations seek to remain competitive in an increasingly digital market, Creatio Energy provides a flexible and powerful solution for navigating the evolving landscape of business automation.