Disney to Leverage AI for Personalized Experience in New ESPN App
5 Sources
5 Sources
[1]
Disney sees AI helping to personalize new ESPN app
Walt Disney's ESPN network is exploring the use of artificial intelligence to help personalize its news and recap show "SportsCenter" as younger audiences embrace streaming TV, ESPN Chairperson Jimmy Pitaro said on Wednesday. As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year. Disney aims to make the app the preeminent digital destination for sports fans, with a tailored version of "SportsCenter" based on users' interests, Pitaro told reporters at the company's headquarters in Bristol, Connecticut. "AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration." AI can help generate clips for the vast array of sports that ESPN offers, Pitaro added. "AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan." Disney is also working to add features such as betting, fantasy sports and e-commerce, he said.
[2]
Disney sees AI helping to personalize new ESPN app
As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year.Walt Disney's ESPN network is exploring the use of artificial intelligence to help personalize its news and recap show "SportsCenter" as younger audiences embrace streaming TV, ESPN Chairperson Jimmy Pitaro said on Wednesday. As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year. Disney aims to make the app the preeminent digital destination for sports fans, with a tailored version of "SportsCenter" based on users' interests, Pitaro told reporters at the company's headquarters in Bristol, Connecticut. "AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration." AI can help generate clips for the vast array of sports that ESPN offers, Pitaro added. "AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan." Disney is also working to add features such as betting, fantasy sports and e-commerce, he said.
[3]
Disney sees AI helping to personalize new ESPN app
Bristol, Connecticut (Reuters) - Walt Disney's ESPN network is exploring the use of artificial intelligence to help personalize its news and recap show "SportsCenter" as younger audiences embrace streaming TV, ESPN Chairperson Jimmy Pitaro said on Wednesday. As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year. Disney aims to make the app the preeminent digital destination for sports fans, with a tailored version of "SportsCenter" based on users' interests, Pitaro told reporters at the company's headquarters in Bristol, Connecticut. "AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration." AI can help generate clips for the vast array of sports that ESPN offers, Pitaro added. "AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan." Disney is also working to add features such as betting, fantasy sports and e-commerce, he said. (Reporting by Lisa Richwine; Editing by Richard Chang)
[4]
Disney's new ESPN app will use AI for personalization - report (NYSE:DIS)
ESPN network, owned by media giant Disney (NYSE:DIS), is looking to integrate artificial intelligence to help personalize its news and recap show "SportsCenter," as streaming becomes the norm among youth, according to Reuters, citing ESPN Chairperson Jimmy Pitaro, who spoke to reporters on Wednesdsay. The report said Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year. "AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration. AI can help generate clips for the vast array of sports that ESPN offers. AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan," Pitaro told reporters from ESPN headquarters in Bristol, Connecticut.
[5]
Disney sees AI helping to personalize new ESPN app
By Lisa Richwine Bristol, Connecticut (Reuters) - Walt Disney's ESPN network is exploring the use of artificial intelligence to help personalize its news and recap show "SportsCenter" as younger audiences embrace streaming TV, ESPN Chairperson Jimmy Pitaro said on Wednesday. As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year.
Share
Share
Copy Link
Disney plans to use artificial intelligence to enhance user experience in its upcoming ESPN sports betting app. The company aims to create a personalized platform that caters to individual preferences and betting habits.
Disney's AI-Powered ESPN App
The Walt Disney Company is set to revolutionize sports betting with its upcoming ESPN app, leveraging artificial intelligence (AI) to create a highly personalized user experience
1
. This innovative approach marks a significant step in Disney's foray into the sports betting market, a move that has been eagerly anticipated by both investors and sports enthusiasts.AI-Driven Personalization
At the heart of the new ESPN app is its AI-powered personalization feature. The technology will analyze user behavior, preferences, and betting patterns to tailor the app's content and offerings to each individual user
2
. This level of customization is expected to enhance user engagement and potentially increase the app's popularity among sports bettors.Strategic Partnership with Penn Entertainment
Disney's venture into sports betting is bolstered by its partnership with Penn Entertainment. The collaboration, which involves a $1.5 billion licensing deal, will see the ESPN brand being used for Penn's sports betting operations
3
. This strategic move allows Disney to enter the lucrative sports betting market while maintaining a degree of separation from direct gambling operations.Market Potential and Competition
The sports betting market in the United States is experiencing rapid growth, with projections suggesting it could reach $40 billion annually by 2030
4
. Disney's entry into this space with an AI-powered app positions the company to compete effectively against established players like DraftKings and FanDuel.Related Stories
Ethical Considerations and Responsible Gambling
As Disney ventures into sports betting, the company faces the challenge of balancing profit potential with ethical considerations. The use of AI in gambling applications raises questions about responsible gaming practices
5
. It remains to be seen how Disney will address these concerns and implement safeguards to promote responsible betting behavior.Future Implications for Disney and the Sports Betting Industry
The launch of the AI-powered ESPN app represents a significant shift in Disney's business strategy. It not only opens up new revenue streams for the company but also has the potential to reshape the sports betting landscape. As AI technology continues to evolve, it may set new standards for personalization and user experience in the gambling industry, potentially influencing how other companies approach sports betting applications in the future.
References
Summarized by
Navi
[1]
[2]
[3]
Related Stories
Weekly Highlights
Weekly Highlights
Explore today's top stories
Your Daily Dose of Curated AI News
Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.
