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On Thu, 1 Aug, 12:02 AM UTC
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College Football 25 wouldn't have been possible without AI, EA boss says
In an investor call on Tuesday, Wilson said in prepared remarks that "creating 150 unique stadiums and over 11,000 player likenesses [for College Football 25] couldn't be done without EA's deep history of being a technology leader and by our incredibly passionate and talented teams harnessing the power of AI and machine learning." Wilson later clarified those remarks, saying that player likenesses -- which he called "heads" -- and stadiums weren't purely generated by AI and machine learning. EA's "very talented artists" supplemented that algorithmic work by touching up and enhancing the players likenesses, Wilson said, as opposed to "having to go through the full head development programs." Wilson noted that "in any given year, [EA] will develop about 500 to 1,000 star heads" for one of its sports games. The 11,000 that were needed to represent the players featured in College Football 25 was obviously a much bigger challenge. "In the absence of AI we simply would not have been able to deliver College Football at the level we did, even though we've given the team many, many years in development," Wilson concluded. "It was a decision that we made because we were really building the franchise for the future," Wilson said. "It was the first time we had done it in 10 years and the level of gameplay and the level of visual fidelity that we did was a combination of many years of work of our incredible teams amplified and accelerated by AI, something that we just wouldn't have been able to do as little as two or three years ago." That reliance on AI and machine learning won't be limited to College Football 25, Wilson noted. The EA CEO said that the follow-up to this year's EA Sports FC 24, the replacement for its FIFA franchise, will also use AI tech. "Following a historic brand relaunch embraced by players, fans, and partners the world over, EA Sports FC 25 is going to be a giant step forward," Wilson said. "FC 25 will feature more innovation, as well as more realistic and authentic gameplay driven by enhanced tactical sophistication using AI and real-world footballing data."
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College Football 25 production relied on "the power of AI" - and now that it's had 5 million players in its first week, EA isn't gonna stop
"In the absence of AI we simply would not have been able to deliver College Football at the level we did" EA Sports College Football 25 has seen substantial success - to the tune of 5 million players - and EA says the game would not have been the same without AI. In its latest financial report, EA says that College Football 25 "welcomed 5 million unique players into the game through its first week, with over 500,000 more playing via the EA Play trial." The new game marks a comeback for the series after over a decade away, and clearly fans of collegiate sport have been ready for this return. In his prepared remarks during an investor call, CEO Andrew Wilson noted that "Creating 150 unique stadiums and over 11,000 player likenesses couldn't be done without EA's deep history of being a technology leader and by our incredibly passionate and talented teams harnessing the power of AI and machine learning to deliver truly amazing entertainment." Wilson had previously been quite positive about the potential of AI, saying that "more than 50% of our development process" would be impacted by the tech. "The reality is our teams are incredible and built workflows to facilitate that, but they were amplified and accelerated through AI and machine learning," Wilson said during a Q&A session later in the call. "We were able to take in a whole plethora of photo imagery across 11,000 players and build workflows out where AI and machine learning would generate heads and our very talented artists would be able to come in and touch up and enhance those heads versus having to go through the full head development programs. In the absence of AI we simply would not have been able to deliver College Football at the level we did, even though we've given the team many, many years in development." AI technology in the creative sphere has been extremely controversial, particularly the use of generative AI which often plagiarizes its source material from unconsenting artists and writers. College Football's use of AI for player faces is arguably more palatable than that - you've got developers making use of machine learning on an internal data set in order to make an extremely tedious process reasonable to complete. But even with that in mind, AI is the tech buzzword of the moment, and given the success of College Football 25 you can be sure EA will continue diving deep into every technology that can find room under the "AI" umbrella. After all, Activision Blizzard is reportedly already making games with AI, so the game industry arms race is on.
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EA Sports' College Football 25 has made a triumphant return after a decade-long hiatus, utilizing AI and machine learning to create an incredibly realistic gaming experience. The game has already attracted 5 million players in its first week of release.
EA Sports' College Football 25 has made a spectacular comeback after a 10-year absence, thanks in large part to the power of artificial intelligence and machine learning. The game's development team utilized these cutting-edge technologies to create an unprecedented level of realism and detail in the virtual college football experience 1.
One of the most impressive applications of AI in College Football 25 is the creation of player models and animations. The development team used machine learning algorithms to analyze thousands of real college football players, generating highly accurate representations of body types, movements, and playing styles. This approach has resulted in a diverse and realistic roster of virtual athletes that closely mimic their real-world counterparts 1.
AI has also been instrumental in improving the game's strategic elements. The virtual coaches and players now exhibit more intelligent decision-making and adaptive gameplay. This enhancement creates a more challenging and engaging experience for players, as the AI-controlled teams can adjust their strategies based on the flow of the game and the opponent's tactics 2.
The game's atmosphere has been significantly enhanced through the use of AI. Crowd behaviors and reactions are now more dynamic and responsive to in-game events. This improvement creates a more immersive stadium experience, with virtual fans reacting realistically to the ebb and flow of the match 1.
College Football 25's launch has been nothing short of spectacular, with the game attracting 5 million players in its first week of release. This success is a testament to the game's quality and the long-awaited return of the franchise. EA Sports has expressed its commitment to continuing the use of AI and machine learning in future updates and iterations of the game, promising even more improvements and innovations 2.
While AI has played a crucial role in the development of College Football 25, EA Sports emphasizes that human creativity and expertise remain essential. The development team views AI as a powerful tool to augment and enhance their work, rather than replace human input entirely. This balanced approach has allowed them to create a game that pushes the boundaries of realism while maintaining the core elements that fans love 1.
Electronic Arts (EA) is heavily investing in artificial intelligence for game development. With over 100 active AI projects, the company aims to revolutionize game design, player experiences, and operational efficiency.
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As generative AI makes its way into video game development, industry leaders and developers share their perspectives on its potential impact, benefits, and challenges for the future of gaming.
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EA Sports' return to college football gaming after a decade-long hiatus has been met with enthusiasm. The new title, EA Sports College Football 25, offers a fresh take on the genre with improved gameplay mechanics and a wealth of features.
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Electronic Arts and Adobe collaborate to integrate Adobe Express into College Football 25's Team Builder mode, offering players AI-powered design tools and a vast library of assets for team customization.
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