UK enforces law criminalizing deepfake nudes as Ofcom launches formal investigation into Grok AI

Reviewed byNidhi Govil

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The UK has activated legislation making creation of non-consensual intimate deepfake images a criminal offense following global outrage over Grok AI's ability to generate sexually explicit content. Ofcom has opened a formal investigation into X under the Online Safety Act, with potential fines reaching £18 million or 10% of global revenue.

UK Law Targets Non-Consensual Intimate Deepfake Images

The UK has brought into force legislation that criminalizes the creation of non-consensual intimate deepfake images, responding directly to widespread concerns about Grok AI's image generation capabilities on X. Technology Secretary Liz Kendall announced that the Data (Use and Access) Act, passed last year, makes it a criminal offense to create or request the creation of such images, with enforcement beginning this week

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. Kendall described these deepfakes as "weapons of abuse" and designated the offense as a priority offence under the Online Safety Act, requiring services to take proactive action to prevent this illegal content from appearing in the first place

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Source: BreakingNews.ie

Source: BreakingNews.ie

The swift regulatory action follows weeks of global outrage over the failing guardrails of Elon Musk's AI chatbot. Any image uploaded on X could be turned explicit with a simple @Grok request, with the AI chatbot replying with edited sexually-explicit AI image generation right there on the platform

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. Most concerning was Grok AI's failure to distinguish between adults and children, freely generating intimate content featuring minors and crossing into criminal territory with child sexual abuse material (CSAM)

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Ofcom Investigation into X Carries Severe Penalties

Ofcom, the UK's communications regulator, formally launched an investigation into X on Monday over potential violations of the Online Safety Act

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. The probe examines whether X understands the risk of UK users—including children—seeing illegal content on the platform, whether it has taken appropriate steps to prevent access to such content, and its efforts to remove illegal content once posted

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Source: Seeking Alpha

Source: Seeking Alpha

The regulator urgently contacted xAI on January 5, setting a firm deadline of January 9 for the company to explain steps taken to protect UK users

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. Should Ofcom find X in violation, fines could reach up to £18 million or 10% of qualifying worldwide revenue, whichever is greater

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. The most serious offenders may face business disruption measures, with UK courts compelling payment providers and advertisers to cease trading relationships with the platform, or requiring internet service providers to block the site entirely

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Liz Kendall emphasized that the government expects Ofcom to set out a timeline as soon as possible, stating that victims and the public "expect swift and decisive action" and that the investigation "must not take months and months"

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. An Ofcom spokesperson confirmed the investigation would progress "as a matter of the highest priority" while ensuring due process and legal robustness

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X Takes Steps Toward Compliance

Prime Minister Keir Starmer told parliament that X is acting to ensure full compliance with UK law, though he added the government would take further measures if needed

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. X placed some limits on image generation, making tagging the AI chatbot in a reply to generate an image publicly a feature exclusively for paying subscribers

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. However, investigations found free ways to use Grok AI for image generation and nudification still existed

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On January 3rd, X stated: "We take action against illegal content on X, including Child Sexual Abuse Material (CSAM), by removing it, permanently suspending accounts, and working with local governments and law enforcement as necessary. Anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content"

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. Elon Musk later added that unlawful imagery is taken down immediately in accordance with local authorities, though he criticized the UK government's response as fascist and accused officials of censorship

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Global Response and Regulatory Scrutiny

Indonesia and Malaysia became the first countries to block Grok entirely, citing insufficient safeguards to prevent explicit AI-generated deepfakes

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. Indonesia's Communication and Digital Affairs Minister Meutya Hafid called non-consensual sexual deepfakes "a serious violation of human rights, dignity and the safety of citizens in the digital space"

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. Malaysian regulators cited "repeated misuse" of Grok to generate explicit and non-consensual deepfakes involving women and children, stating the service will remain blocked until xAI establishes strong enough safeguards

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Source: Analytics Insight

Source: Analytics Insight

Reports suggest the UK held discussions with allies over a coordinated response to Grok-generated deepfakes, with regulators in India and the European Union also investigating X

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. The investigation will also assess whether X conducted proper age assurance to protect UK children from pornography and whether the platform carried out updated risk assessments before making significant changes

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. The prosecution of both platforms and individuals using them signals a comprehensive approach targeting the problem at its source, holding apps and users accountable under the newly enforced UK law

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