Elon Musk pledges to open source X's recommendation algorithm amid regulatory pressure

Reviewed byNidhi Govil

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Elon Musk announced that X will make its recommendation algorithm open source within seven days, including code for organic posts and advertising post recommendations. The platform has been integrating Grok AI to personalize user feeds, though the move comes amid mounting regulatory scrutiny over content moderation and transparency from European authorities.

X Commits to Algorithm Transparency with Monthly Updates

Elon Musk announced on Saturday that X will publish its full recommendation algorithm to the public within seven days, marking a significant step toward transparency for the social media platform

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. The open source algorithm will include all code used to determine which organic posts and advertising post recommendations appear in user feeds

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. According to Musk, the platform will repeat this release every four weeks with comprehensive developer notes to help users understand what changed between versions

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Source: Bloomberg

Source: Bloomberg

Grok AI Powers New Approach to Personalize User Feeds

The company has been working to incorporate more artificial intelligence into its recommendation algorithm, specifically leveraging Grok, Musk's artificial intelligence chatbot developed by xAI

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. Musk explained the algorithm's purpose: "It's just trying to show you what you are most likely to find interesting. The goal is to maximise unregretted user-seconds"

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. In September, Musk stated the goal was for X's recommendation engine to "be purely AI," with plans to share the open source algorithm approximately every two weeks

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. The company was working to have all of the more than 100 million daily posts published to X evaluated by Grok, which would then offer individual users the posts most likely to interest them

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Source: ET

Source: ET

Regulatory Scrutiny and Content Moderation Challenges

While Musk didn't explicitly state why X was making its algorithm open source, the decision comes amid intensifying regulatory scrutiny from global authorities

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. The European Commission has extended a retention order sent to X last year related to algorithms and dissemination of illegal content

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. European regulators have stepped up scrutiny of the company with a focus on misinformation, inadequate content moderation, and shortcomings in transparency

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. In July, French authorities asked the company to share its algorithm as part of a probe into allegations of bias and manipulation, though X refused to comply, accusing the investigation of being politically motivated

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Technical Issues and xAI Funding Developments

The platform has faced technical challenges with its For You algorithm. In October, Musk confirmed X had found a "significant bug" after users complained about receiving fewer posts from people they follow

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. Separately, Musk's xAI announced the completion of a $20 billion funding round from investors including Nvidia, Valor Equity Partners, and the Qatar Investment Authority, though the company did not disclose individual investment amounts

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. The funding reportedly included roughly $7.5 billion of equity and up to $12.5 billion of debt to purchase Nvidia processors for AI infrastructure

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