Elon Musk pledges to open source X algorithm in seven days amid mounting regulatory pressure

Reviewed byNidhi Govil

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Elon Musk announced that X will make its recommendation algorithm open source within seven days, including all code used to personalize user feeds and show advertisements. The move comes as the platform faces regulatory scrutiny from European authorities over content moderation and algorithmic transparency, though Musk's track record on similar promises has been inconsistent.

Elon Musk Commits to Making X Algorithm Open Source

Elon Musk announced on Saturday that X will publish its new recommendation algorithm as open source within seven days, marking one of the most ambitious transparency commitments from a major social media platform

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. The release will include all code used to determine what organic posts and advertisements appear in user feeds. "This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed," Musk wrote in a post on the platform

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. The decision to make the content recommendation algorithm public comes at a critical moment for X, as the company navigates intensifying EU scrutiny and user complaints about feed quality.

Source: ET

Source: ET

Grok AI Powers X's Recommendation Engine

The company has been working to incorporate more artificial intelligence into its recommendation algorithm for X, using Grok, Musk's AI chatbot developed by xAI

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. In September, Musk stated the goal was for X's recommendation engine to "be purely AI" and that improvements in user feeds are "not due to the actions of specific individuals changing heuristics, but rather increasing use of Grok and other AI tools"

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. Grok now analyzes vast amounts of user interaction data including likes, reposts, and viewing time to predict what each person is most likely to find engaging

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. The company was working to have all of the more than 100 million daily posts published to X evaluated by Grok, which would then offer individual users the posts most likely to interest them

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Source: Bloomberg

Source: Bloomberg

Regulatory Scrutiny and Content Moderation Challenges

The announcement comes as X faces mounting regulatory scrutiny from European authorities. The European Commission issued a retention order to X at the start of 2023 and recently extended it through 2026, requiring the company to preserve certain data for regulatory review

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. In July, French authorities asked the company to share its algorithm as part of a probe into allegations of bias and manipulation, but X refused to comply, accusing the investigation of being politically motivated

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. European regulators have stepped up scrutiny with a focus on misinformation, inadequate content moderation, and shortcomings in transparency

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Image Generation Controversy Intensifies Pressure

Grok's image generation capabilities have faced criticism from global regulators over a recent flood of AI-generated images that sexualize women and children on X

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. Indonesia blocked access to Grok after an investigation into the AI system's generation of sexual content, while UK Prime Minister Keir Starmer demanded X urgently "get their act together" over the sexualized images

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. Technology Secretary Liz Kendall warned the government could "block services from being accessed in the UK, if they refuse to comply with UK law"

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. As of Friday, Grok told users on X that they would need a paid subscription to generate and edit images, a shift from the initially free service with daily limits

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History of Unfulfilled Transparency Promises

Musk has promised in recent years to make some of X's algorithms public, but the follow-through has been spotty

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. The company's last significant algorithm release dates back to 2023, when a repository appeared on GitHub showing portions of the platform's feed-ranking logic

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. That codebase has not been meaningfully updated in three years, and its relevance to today's system is minimal

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. Analyses at the time found the code lacking key details on how recommendations were generated

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. The original Grok-1 repository, published in early 2024, has not seen updates in nearly two years, while internal versions have advanced to Grok-3

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User Complaints Drive For You Algorithm Fixes

Some X users had previously complained that they were receiving fewer posts on the social media platform from people they follow

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. In October, Musk confirmed in a post on X that the company had found a "significant bug" in the platform's For You algorithm and pledged a fix

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. The company said it had fixed the issue, though some users report ongoing irregularities in what they see

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. If the upcoming algorithm release does include the entire stack behind X's content recommendations, as Musk now promises, it would represent one of the most detailed disclosures ever made by a major social network

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xAI Secures Major Funding as X Pursues Algorithmic Transparency

Meanwhile, Musk's artificial intelligence startup xAI announced the completion of a $20 billion funding round from investors including Nvidia, Valor Equity Partners and the Qatar Investment Authority

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. The company did not disclose individual investment amounts or the split between debt and equity, and named Stepstone Group, Fidelity Management & Research, MGX, Baron Capital Group and Cisco Systems Inc.'s investment group among other investors

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. The funding underscores the growing importance of AI infrastructure to X's operations and Musk's broader vision to personalize user feeds through advanced machine learning models.

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