Equifax Unveils Ignite AI Advisor: Revolutionizing Data-Driven Lending Decisions

Equifax Launches Ignite AI Advisor to Help Lenders Make Data-Driven Decisions | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. Built on the Equifax Cloud and powered by its Amplify AI engine, the tool merges lenders' internal data with Equifax's proprietary credit and risk analytics. It allows financial institutions of all sizes to interact with data through natural language queries and visual dashboards, without requiring advanced technical expertise or dedicated data science teams. Felipe Castillo, Equifax's U.S. chief product officer, said the solution "democratizes analytics," helping lenders gain a clearer view of their business and respond to shifting credit dynamics faster. Users can ask questions such as "What are my highest-performing loan segments?" and receive contextual explanations, charts and comparisons based on Equifax benchmarks. Equifax said the platform enables clients to measure delinquency, originations, and market share relative to peers. The system also generates recommendations to identify untapped opportunities or emerging risks, supporting strategy refinement in real time. All insights remain private to each lender. The company positioned Ignite AI Advisor as part of its broader Ignite analytics suite, which integrates AI and cloud capabilities to make data more actionable. The tool's conversational interface adds an advisory layer to analytics -- combining generative AI with pre-trained financial models for explainable outputs. The launch reflects Equifax's continued investment in cloud-native data products. PYMNTS recently reported that the company expanded its U.S. business data offering with B2bConnect, a service providing real-time access to more than 67 million business records through the Equifax Cloud. The move reflects Equifax's strategy to make analytics scalable and interoperable across lending and small-business markets. Industry peers are taking similar steps to strengthen AI reliability. According to PYMNTS, FICO has developed tools to prevent generative AI hallucinations, part of a growing push to enhance accuracy and compliance in financial AI systems.

Equifax Inc. Introduces Equifax Ignite®? AI Advisor

Equifax Inc. announced the launch of Equifax Ignite®? AI Advisor, a new solution designed to help lenders pinpoint new opportunities, grow accounts, and make confident informed decisions at speed on one platform. Powered by a secure Agentic-AI enabled data and analytics engine on the Equifax Cloud??, Equifax Ignite AI Advisor is built with Equifax Amplify AI??. Part of a growing suite of Equifax AI-enabled solutions and new to the Equifax Ignite ecosystem, EquifaxIgnite AI Advisor has been purpose-built to empower busy lenders to quickly build comprehensive, actionable views of what matters most to their business by forgoing the everyday complexities associated with data and analytics. Equifax Ignite AI Advisor uses a lender's own data, alongside data provided by Equifax, to create clear, actionable insights that drive more-informed decision-making. These insights are secure and not shared outside of the lender's own view. Through a no- setup consultative experience, the solution delivers support for smaller and mid-sized financial institutions that may have limited access to dedicated data-scientists. Using natural language, Equifax Ignite AI advisor recommends actions a lender can take to resolve a potential issue, drive growth, or otherwise optimize lending workflows and outcomes. Equifax Ignite AI advisor enables lenders to: Benchmark Against the Competition - Compare key metrics like delinquency against peers, origination risk changes over time, and market share relative to peer performance. Find Growth Opportunities - Get practical recommendations for actions to take based on intelligence into wallet share and performance against peers. Make Confident Decisions - Ask questions through a generative AI chat with complementary visual dashboardrations, dynamic charts and graphs, to easily compare information, discover new trends and create new offers for consumers. Level the Playing Field - Obtain curated AI-driven insights that can benefit small and mid-sized financial institutions who may have limited access to in-house data scientists.