Facebook rolls out AI features to animate profile pictures and transform Stories with Meta AI

Reviewed byNidhi Govil

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Facebook unveiled new Meta AI features designed to boost user engagement on its flagship platform. Users can now animate profile pictures with preset motion effects, restyle Stories and Memories using generative AI prompts, and add animated backgrounds to text posts. With 2.1 billion daily active users but declining cultural relevance among younger demographics, Meta is betting these AI-powered features will help Facebook appeal to Gen Z and recapture its social media dominance.

Facebook Introduces AI-Powered Features to Boost User Engagement

Meta announced a suite of Facebook AI features on Tuesday aimed at helping users express themselves more creatively across the platform. The updates center on three core capabilities: animated profile pictures with preset motion effects, a Restyle tool for Stories and Memories powered by generative AI, and animated backgrounds for text posts

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. As Facebook struggles to maintain cultural relevance among younger users despite its massive scale, these AI-powered features represent Meta's latest attempt to make the platform more appealing to Gen Z

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Source: TechCrunch

Source: TechCrunch

The new tools arrive as Meta AI continues its expansion across the company's social media properties, with CEO Mark Zuckerberg previously stating his desire to "get back to some OG Facebook"

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. Whether these features will spark meaningful user engagement or simply add to what critics call "AI slop" remains to be seen

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Animate Profile Pictures With Preset Motion Effects

The animated profile pictures feature transforms static photos into short video clips using Meta AI technology. Users can select from preset animations including "natural, party hat, confetti, wave, and heart" to add movement to their profile images

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. Facebook recommends using clear photos featuring a single person facing the camera without holding objects for optimal results

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Photos can be pulled directly from camera rolls or selected from images already uploaded to Facebook

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. Once animated, users can share the result to their Feed and display it on their profile. Meta plans to add more animation options throughout the year, particularly for seasonal moments and special events

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. However, there appears to be no option for creating custom animations beyond the preset choices

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Restyle Tool for Stories and Memories Uses AI Prompts

Facebook is enhancing Stories—short posts that disappear after 24 hours—and Memories, which resurface posts from previous years, with photo restyling tools powered by Meta AI

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. After uploading a photo to Stories or selecting a Memory to share, users can tap the Restyle button and either enter text prompts describing desired changes or choose from preset themes

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Available preset styles include "anime, illustrated, glowy, ethereal, and low-poly," with additional controls allowing users to adjust moods, lighting, and colors

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. Users can also swap backgrounds with new scenes such as beaches or cityscapes

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. This represents Meta's continued push to integrate generative AI capabilities across its platforms for image generation and personalization

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Animated Backgrounds for Text Posts Roll Out Gradually

To make text posts more visually engaging in the Feed, Facebook is gradually introducing animated backgrounds for text posts

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. When creating a new text post, users can tap the rainbow "A" icon to access multiple still and animated backgrounds, such as falling leaves or rolling ocean waves

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. Meta says seasonal backgrounds will be introduced in the future to make posts feel "timely, festive, and a little more fun"

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Why This Matters for Facebook's Future

With around 2.1 billion daily active users, Facebook remains a social media giant

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. Yet the platform has struggled to attract and retain younger demographics in recent years, losing ground to Instagram and other competitors

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. Meta is betting that these AI-powered features will deliver the personalization and creative expression that appeals to Gen Z users

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Source: The Verge

Source: The Verge

Recent updates have included a friends-only Feed that removes algorithmic content, unique display names within Groups similar to Reddit, and attempts to revive the poke feature with a dedicated button

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. Meta has also been heavily pushing AI products across Facebook, WhatsApp, and Instagram, using conversations with Meta AI for ad targeting purposes with no opt-out option

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. As the company continues integrating AI throughout its ecosystem, users should watch for how these tools impact both user experience and data collection practices in the months ahead.

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