Facebook rolls out AI-powered animations for profile pictures to attract younger users

Reviewed byNidhi Govil

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Meta announced new AI features for Facebook, including animated profile pictures with preset motion effects, a Restyle tool that uses generative AI to reimagine Stories and Memories, and animated backgrounds for text posts. The updates target Facebook's 2.1 billion daily active users as the platform works to regain relevance with Gen Z.

Meta Introduces AI-Powered Animations for Profile Photos

Facebook is rolling out new Facebook AI features that let users animate their profile pictures using Meta AI, transforming still photos into playful, motion-filled images in seconds

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. The animated profile pictures feature offers preset animations including natural, party hat, confetti, wave, and heart effects, with Meta planning to add more animation options throughout the year

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. To achieve optimal results, Facebook recommends using a clear photo featuring a single person facing the camera with their face clearly visible, and not holding other objects

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. Users can select photos to animate directly from their camera roll or choose from images already uploaded to the platform

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Source: TechCrunch

Source: TechCrunch

Restyle Tool for Stories and Memories Brings Generative AI Photo Editing

Beyond profile pictures, Facebook is enhancing Stories—short photo and video posts that disappear after 24 hours—and Memories with a new Restyle tool for Stories and Memories

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. This Facebook Story editing tools capability uses generative AI to reimagine the look of user-uploaded images. After uploading a photo to Stories or selecting a Memory to share, users can tap Restyle and either enter text prompts or select from preset themes including anime, illustrated, glowy, ethereal, and low-poly

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. The tool also provides options to adjust moods, lighting, and colors, and to swap in new backdrops such as a beach or cityscape

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. This ability to reimagine user photos based on text prompts represents Meta's continued push into AI-generated animations and image manipulation across its platforms

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Animated Backgrounds for Text Posts Enhance User Engagement

To make text posts more visually appealing in the Feed, Facebook is gradually rolling out animated backgrounds for text posts

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. By clicking on the new rainbow "A" icon while drafting a post, users can choose from a variety of still and animated scenes, such as falling leaves or rolling ocean waves, to make their posts stand out

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. Meta says seasonal backgrounds are coming soon to make posts feel timely and festive

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. These features aim to create "share-worthy moments that spark meaningful interactions and conversations with friends," according to the company

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Targeting Gen Z as Facebook Maintains Massive User Base

With around 2.1 billion daily active users, Facebook remains a social media giant, though it has struggled in recent years to attract and retain a younger demographic

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. As Meta works to maintain relevance among Gen Z on its flagship app, it's betting that these new features will deliver a more personalized experience that appeals to younger users

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. The platform has embraced new technology, including AI, and introduced a more youthful redesign as part of CEO Mark Zuckerberg's stated goal to "get back to some OG Facebook"

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. Recent updates include a friends-only feed that ditches algorithmic content and the ability to use unique display names within Groups, similar to Reddit's approach

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Source: The Verge

Source: The Verge

Meta's Broader AI Strategy Across Platforms

Meta has been heavily pushing its AI products across Facebook, WhatsApp, and Instagram, with Meta AI now used for several image editing and image generation features

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. The company has adopted generative AI for search across Meta apps, and conversations with Meta's generative AI are used for ad targeting and personalization purposes, with no way to opt out

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. While the new tools offer creative possibilities for user photos and motion effects, some observers question whether users were actively seeking AI-powered profile animations

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. Meta recently announced that its Vibes feed of AI-generated content will be getting a standalone app

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. As these features roll out, watch for how younger users respond to the photo restyling capabilities and whether the animated profile pictures gain traction beyond novelty use cases.

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