Firefox introduces AI controls to block generative features as Mozilla responds to user concerns

Reviewed byNidhi Govil

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Mozilla announced that Firefox 148 will introduce AI controls on February 24, allowing users to block all current and future generative AI features with a single toggle. The update responds to user feedback about AI integration, offering granular control over individual features like chatbots, translations, and tab grouping. CEO Anthony Enzor-DeMeo emphasized that AI should always be optional as Mozilla navigates growing competition in the browser market.

Mozilla Introduces AI Browser Kill Switch for Firefox

Mozilla announced on Monday that Firefox will introduce comprehensive AI controls starting with Firefox 148, rolling out on February 24. The update addresses growing user feedback about AI integration by offering a "Block AI enhancements" toggle that disables all current and future generative AI features from a single location within desktop browser settings

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. When enabled, this AI browser kill switch prevents pop-ups or reminders about existing or upcoming AI features, offering users complete control over their browsing experience.

Source: PC Magazine

Source: PC Magazine

"AI is changing the web, and people want very different things from it," Mozilla wrote in a blog post. "We've heard from many who want nothing to do with AI. We've also heard from others who want AI tools that are genuinely useful. Listening to our community, alongside our ongoing commitment to offer choice, led us to build AI controls"

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. The new controls will first reach Firefox Nightly users before becoming available to all desktop users later this month.

Granular Control Over Individual AI Features

Beyond the master toggle, the new AI controls section allows users to manage five distinct AI features individually, providing flexibility for those who want selective functionality. These include an AI chatbot in the sidebar that offers access to services like Anthropic Claude, ChatGPT, Microsoft Copilot, Google Gemini, and Le Chat Mistral

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. Other features users can enable or disable include browser translations for viewing web content in preferred languages, alt text generation for images in PDFs, AI-enhanced tab grouping with suggested names for related tabs, and link previews that display key points before clicking

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Source: Engadget

Source: Engadget

Firefox head Ajit Varma emphasized that configured AI preferences will persist across browser updates and can be modified at any time, ensuring user choice and control remains central to the browsing experience

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. This approach stands in contrast to competitors like Google Chrome and Microsoft Edge, which have integrated AI features more aggressively without comprehensive opt-out mechanisms.

CEO Commitment Following User Backlash

The announcement follows December's appointment of Anthony Enzor-DeMeo as Mozilla CEO, who faced backlash over plans to evolve Firefox into a "modern AI browser"

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. Enzor-DeMeo quickly reassured users on Reddit, stating "Rest assured, Firefox will always remain a browser built around user control"

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. In a blog post, he emphasized that "AI should always be a choice -- something people can easily turn off. People should know why a feature works the way it does and what value they get from it"

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The move reflects Mozilla's response to consumer concerns about software bloat, AI-induced errors, and the practical usefulness of such features

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. Over the past year, Firefox joined competitors in doubling down on AI, introducing features like "shake to summarize" for iPhone users to get AI-powered summaries of online content

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. The company is also developing an "AI Window," an opt-in browsing experience using an AI assistant and chatbot to help users search the web.

Mozilla's Broader AI Strategy and Market Position

While introducing opt-out controls, Mozilla continues investing in AI development as it navigates renewed competition from companies like Perplexity, Arc, OpenAI, and Opera challenging the dominance Firefox and Google Chrome held for over a decade

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. Enzor-DeMeo told The Verge he believes there's space for another AI browser from "a technology company that people can trust"

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Mozilla's focus on transparency extends beyond Firefox. CNBC reported that Mozilla President Mark Surman is building "a rebel alliance of sorts" comprising tech startups, developers, and public-interest technologists committed to making trustworthy AI and checking the power of players like OpenAI and Anthropic

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. Mozilla plans to deploy approximately $1.4 billion worth of reserves to support tech businesses and nonprofits promoting AI transparency and pushing back against companies growing at historic speeds with limited oversight. Early adopters can provide user feedback through Mozilla Connect, the company's dedicated platform for discussions

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Source: BleepingComputer

Source: BleepingComputer

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