Forrester Launches New Data, AI & Analytics Service for Business Leaders

Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Data, data everywhere. AI, AI everywhere. Data, AI, and analytics leaders find themselves in a maelstrom of heightened expectations for AI, evolving laws and regulations, and blazing-fast innovation. They consistently grapple with some age-old challenges that prevent them from building strong foundations in data, creating business impact with analytics, and empowering employees and leaders to make decisions rooted in data and sound analysis. Today, data and AI initiatives have accelerated to the point where they are no longer "nice-to-haves" but are rather imperatives for enterprise success. These leaders must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency. To solve these challenges, we are excited to announce a new service within our Forrester Decisions portfolio: Forrester Decisions for Data, AI & Analytics. At Forrester, we firmly believe that data, AI, and analytics power effective enterprise decision-making and that this will catalyze the next wave of growth for organizations. This new Forrester Decisions service will deliver research tailored to data and technology leaders to help them orient data, AI, and analytics efforts toward effective decisions that directly impact business outcomes. To get from data to decisions faster, we believe these leaders must: In addition to research, Forrester Decisions for Data, AI & Analytics provides access to our team of experienced analysts to help you maximize the value of data and seize the longer-term AI opportunity. Whether you're an existing client or new to Forrester, this new service can provide you with the research, insights, and best practices that will transform your organization into a data-driven powerhouse. To learn more about this service and how you can become a client, visit this page, which outlines the offerings in detail. If you're already a Forrester client, contact your account team today to learn how this new service can help you better align across functions and achieve your business goals.

Forrester Introduces New Forrester Decisions Service For Data, AI & Analytics Leaders

According toForrester's (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief data officers as partners to fuel AI-powered business growth in the year ahead. Additionally, 40% of regulated companies will combine their data and AI governance programs to ensure that their AI models are aligned with business goals and legal regulations. Yet only 22% of global data and analytics decision-makers identify data integrity and quality as among the top challenges in executing their vision for data-related initiatives. To empower data and technology leaders to make strategic decisions rooted in data and analytics and build the foundation to scale AI, Forrester has unveiled a new research service, Forrester Decisions for Data, AI & Analytics. Announced at Forrester's Technology & Innovation Summit North America -- a leading event for technology leaders to discover how to architect a high-performance IT strategy and amplify results with AI -- the new Forrester Decisions service will help chief data, AI, and analytics leaders build insights-driven competencies that effectively align their data and AI strategy. Forrester Decisions for Data, AI & Analytics will position executives, functional leaders, and their teams to plan for and pursue their most pressing priorities, including: "For enterprise data and technology leaders to drive AI-powered innovation, they first need to build a strong data foundation with clear business objectives, institute processes for data governance, cultivate data literacy, and foster a culture of data-driven decision-making across the organization," said Sharyn Leaver, chief research officer at Forrester. "With the launch of Forrester Decisions for Data, AI & Analytics, leaders can access essential research, tools, and frameworks to transform their data and AI initiatives into enterprise imperatives and accelerate their organization's growth." Through a unique research and continuous guidance model, Forrester combines research-based insights, tools, and frameworks with continuous guidance to help clients accelerate progress on their initiatives. Noteworthy research topics in the new Forrester Decisions for Data, AI & Analytics service include Crucial Components For Establishing An Effective Data And AI Team, The Architect's Guide To Generative AI, Data Governance Is The Foundation Of Insights-Driven Business, The Generative AI Advantage, and Five Architecture Patterns To Enable Data And Analytic Business Outcomes. Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work -- to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. To learn more, visit Forrester.com.