GetVantage Launches AI-Powered GrowthSahay Platform to Revolutionize MSME Financing in India

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GetVantage, an embedded finance fintech, introduces GrowthSahay, an AI-powered financing platform for MSMEs in India, committing Rs 500 crore for funding. The initiative aims to address the critical credit gap and double MSME credit access within 3-5 years.

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GetVantage Introduces AI-Powered GrowthSahay Platform

GetVantage, a leading embedded finance fintech in India, has launched GrowthSahay, an innovative AI-powered financing platform designed to address the critical credit gap for Micro, Small, and Medium Enterprises (MSMEs) in the country. The platform was unveiled at MumbAI Tech Week 2025, Asia's largest AI festival, organized by the Tech Entrepreneurs Association of Mumbai and the Government of Maharashtra 12.

Addressing the MSME Credit Gap

With over 64 million MSMEs in India, only 14% currently have access to credit. GrowthSahay aims to double this figure within the next 3-5 years. The platform leverages the advanced framework of Open Credit Enablement Network (OCEN) to provide swift, hassle-free, and non-dilutive funding ranging from ₹1 lakh to ₹1 crore 1.

Bhavik Vasa, Founder & CEO of GetVantage, emphasized the platform's purpose: "GrowthSahay is purpose-built to address the critical credit gap for over 64 million MSMEs. While only 14% of MSMEs in India have access to credit today, initiatives like Growth Sahay, built on India Stack infrastructure like OCEN, aim to double credit access within the next 3-5 years" 2.

Key Features of GrowthSahay

  1. Unsecured working capital financing without collateral for GST-registered MSMEs
  2. 100% digital, frictionless experience ensuring transparency and security
  3. Disbursements as quick as 72 hours
  4. Follow-on funding through a single application
  5. Flexible loan terms ranging from 3 to 12 months 12

Beta Success and Future Commitments

During its six-month beta phase, GrowthSahay successfully facilitated over ₹100 crores in funding to more than 600 MSMEs across India. GetVantage has committed to providing ₹500 crores to over 1000 businesses in the next 12-18 months through the platform 2.

PSLAI and Industry Collaboration

As a founding member of the Priority Sector Lenders Association of India (PSLAI), GetVantage is at the forefront of reshaping the credit landscape for MSMEs. PSLAI unites stakeholders across the credit ecosystem, including fintechs, lenders, and policymakers, to drive sustainable and inclusive growth in India's MSME sector 12.

Sharad Sharma, Co-Founder of iSPIRT Foundation, commented on the potential impact: "Significant change, not incremental improvements, are essential in this sector and with the right product developments, cash flow-based financing and policy support, credit in this sector could double to nearly Rs 130 trillion in the next few years and achieve 2x growth in the next 3-5 years" 2.

Alignment with Government Initiatives

The launch of GrowthSahay aligns with the Government of India's mission to strengthen MSMEs through programs like Pradhan Mantri MUDRA Yojana and Startup India. By complementing these efforts, GrowthSahay and PSLAI aim to propel the MSME sector toward contributing to a $5 trillion economy by 2025-26 12.

Impact on MSMEs

The platform's impact is already evident, as demonstrated by Jaya Saha of HutsandLooms, an SME from Howrah, West Bengal: "Accessing working capital was our biggest challenge. GetVantage has been a game-changer for our business and our artisans, helping us grow 150% QoQ and empowering our community" 2.

As GetVantage continues to innovate in the fintech space, GrowthSahay represents a significant step towards bridging the MSME credit gap and fostering economic growth in India's vital small business sector.

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