Global Workforce Prioritizes AI, Leadership, and Productivity Skills, Udemy Report Reveals

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Udemy's Q3 2024 Global Workplace Learning Index highlights the growing demand for skills in GenAI, digital marketing, and leadership as organizations focus on upskilling to improve productivity and navigate digital transformation.

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Udemy Unveils Q3 2024 Global Workplace Learning Index

Udemy, a leading online skills marketplace and learning platform, has released its Q3 2024 Global Workplace Learning Index, shedding light on emerging professional and technical skills trends across global organizations

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. The report aims to help businesses stay competitive in the face of changing workforce dynamics, accelerated digital transformation, and evolving industry needs.

Key Findings and Global Themes

The index reveals several prominent themes in professional upskilling for Q3:

  1. Generative AI and Automation: There's a significant focus on skills related to GenAI and automation, reflecting the growing importance of these technologies in the workplace.

  2. Digital Marketing Strategies: Mastering digital marketing in the era of GenAI has become crucial. Anton Voroniuk, CEO of Skillsbooster, notes that over 700,000 professionals are learning digital marketing and GenAI skills through Udemy courses

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  3. Leadership and Productivity: Skills enhancing leadership capabilities and productivity are in high demand, indicating a shift towards more efficient and effective management practices.

Industry-Specific Trends

The report also highlights skills in demand among employees in the Professional, Financial, and Consulting Services sectors, suggesting a tailored approach to upskilling across different industries

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Organizational Focus on Upskilling

Scott Rogers, Senior Vice President of Instructor and Content Strategy at Udemy, emphasizes the widespread recognition of the need for rapid upskilling. He cites SHRM's State of the Workplace report, which reveals that 53% of organizations are prioritizing upskilling and reskilling employees to improve productivity, particularly in response to AI and an aging workforce

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Future of Work and Learning

Udemy is preparing for 2025, which it positions as a pivotal year of change, by hosting its annual FWD 2024 events. These events will focus on:

  1. Crafting exceptional learning experiences
  2. Driving the future of work
  3. Transitioning to a skills-based approach
  4. Enhancing workforce agility
  5. Driving innovation and sustainable growth

The events will also preview GenAI innovations within the Udemy Intelligent Skills Platform

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Global Reach and Impact

Genefa Murphy, Chief Marketing Officer at Udemy, reports that thousands of professionals have attended FWD events virtually, with over 500 attending face-to-face events in Japan, Vietnam, South Korea, and Brazil. These events facilitate engagement with industry leaders and discussions on the latest market trends in learning

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Methodology and Data Collection

The Udemy Global Workplace Learning Index utilizes data from thousands of Udemy Business customers worldwide. It compares course consumption in the Udemy Business collection from Q2 2024 to Q3 2024, with skills trends based on course topics

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As organizations continue to navigate the rapidly changing landscape of work and technology, the insights provided by Udemy's Global Workplace Learning Index offer valuable guidance for staying competitive and fostering a skilled, adaptable workforce.

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