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Google says its AI systems helped deter Play Store malware in 2025
Fewer bad actors are targeting Google Play with malicious apps, the company says, a shift that the tech giant credits with its increased investments in proactive security systems and AI technology. In its latest Android app ecosystem safety report released on Thursday, Google said it prevented 1.75 million policy-violating apps from being published on Google Play in 2025, down from 2.36 million in 2024 and 2.28 million in 2023. The annual report offers a look at how Google is keeping Android users safe by reviewing and monitoring apps to protect against malware, financial fraud, privacy invasions, sneaky subscriptions, and other threats. For instance, Google says it banned more than 80,000 developer accounts in 2025 that had tried to publish these types of bad apps. That figure is also down year-over-year from 158,000 in 2024, and 333,000 in 2023. Google touted how its investments in AI and other real-time defenses have helped fight these sorts of threats, but also how they served as a deterrent. "Initiatives like developer verification, mandatory pre-review checks, and testing requirements have raised the bar for the Google Play ecosystem, significantly reducing the paths for bad actors to enter," the company's blog post explained, adding that its "AI-powered, multi-layer protections" have been "discouraging bad actors from publishing malicious apps." Google noted it now runs over 10,000 safety checks on every app it publishes and continues to recheck apps after publication. The company has also integrated its latest generative AI models into the app review process, which has helped human reviewers find more complex malicious patterns faster. Google said it plans to increase its AI investments in 2026 to stay ahead of emerging threats. In addition, Google said it prevented more than 255,000 apps from gaining excessive access to sensitive user data, a figure that's down from 1.3 million in 2024. The company also blocked 160 million spam ratings and reviews last year, and prevented an average 0.5-star rating drop for apps targeted by review bombing. Meanwhile, Android's defense system, known as Google Play Protect, identified more than 27 million new malicious apps, and warned users or blocked the app from running. That's an increase from the 13 million non-Play Store apps identified in 2024 and five million seen in 2023. These increases seem to suggest that bad actors are now more often avoiding the Play Store when targeting users with their malicious apps.
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Android security gets aggressive as Google bans thousands of developers and millions of sketchy apps
Artificial intelligence is helping hackers find new ways to sneak malware onto your phone, so Google is fighting fire with fire. The Android world has always been a back-and-forth battle, but in 2025, Google cranked up its machine-learning defenses to catch scammers before they reach the Play Store. A new report from Vijaya Kaza, Google's vice president of App & Ecosystem Trust, says Google stopped over 1.75 million policy-breaking apps from reaching the Play Store last year. It also removed more than 80,000 developer accounts trying to publish harmful apps. How is Google making this happen? The answer is AI. The company says it has added AI models directly into the app review process. Human reviewers are still involved, but the AI helps find complex malicious patterns much faster than a person could by manually reviewing code. You also get more privacy protection automatically. Last year, Google blocked over 255,000 apps from asking for too much sensitive data, like location requests from apps that don't need it or photo access for a calculator. Developers also get help from tools like Play Policy Insights in Android Studio, which point out possible issues while they are still writing code. Spam is also being tackled. In 2025, Google blocked 160 million spam ratings and reviews, including fake five-star campaigns and organized efforts to lower an app's score. The company says it stopped an average 0.5-star drop for apps targeted by review bombing. The protections go beyond the Play Store. Google Play Protect, Android's built-in malware scanner, now checks over 350 billion apps every day. Last year, its real-time scanning found 27 million new malicious apps from outside Google Play. If you have ever installed an app from an untrusted website, you may have seen a warning appear. That is Play Protect at work. This feature is also improving. Enhanced fraud protection now blocks installations from internet sources, such as browsers or messaging apps, that request sensitive permissions. In 2025, it launched in 185 markets, covering 2.8 billion devices, and stopped 266 million risky installation attempts. That means 266 million times someone avoided installing something dangerous. Google also made changes to fight social engineering. If you are on a phone call, Play Protect now removes the option to turn it off. This is because scammers often try to convince people to disable their protections while they are distracted. Now, that method no longer works. Looking forward, Google says it will open developer verification to everyone this year, including students and hobbyists, but with a simpler process. In Android 16, a single line of code can now protect sensitive information, such as banking logins, from "tapjacking" attacks.
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While You Were Snoozin', Google Play Was Catchin' Baddies
We may earn a commission when you click links to retailers and purchase goods. More info. Google shared a recap of 2025 in the world of Android and Google Play security. Huge numbers are thrown around. 27 million. 20 billion. 1.75 million. See, lots of numbers. As consumers, all we need to know is that Google has been working hard to build AI-powered tools and services to ensure our Android devices are out of harm's way. Time to give the aforementioned numbers a bit of context. Google reports that it prevented over 1.75 million policy-violating apps from being published onto Google Play and banned more than 80,000 developer accounts that attempted to publish harmful apps. Google Play runs over 10,000 safety checks on every app published, which led to the prevention of over 255,000 apps from getting excessive access to sensitive user data. The company is utilizing its own latest generative AI models in the review process, which helps the human review team find, "complex malicious patterns faster." Want more numbers? Google Play Protect scans over 350 billion Android apps daily. 350B. Daily. Last year, Play Protect's real-time scanning capability, "identified more than 27 million new malicious apps from outside Google Play, warning users or blocking the app to neutralize the threat." You get the point. There are bad actors out there who want your data and to turn your phone into a zombie device to do their bidding. Google ain't trying to hear all that. Going into 2026, Google provides the following statement. Our top priority remains making Google Play and Android the most trusted app ecosystems for everyone. This year, we'll continue to invest in AI-driven defenses to stay ahead of emerging threats and equip Android developers with the tools they need to build apps safely. Read Google's full 2025 security recap by following the link below.
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Google prevented 1.75 million policy-violating apps from reaching the Play Store in 2025, marking a significant drop from previous years. The tech giant credits AI-powered protections and proactive security measures for deterring bad actors. Google Play Protect identified 27 million new malicious apps outside the store, while enhanced fraud protection blocked 266 million risky installation attempts across 2.8 billion devices.
Google has reported a marked decline in malicious app attempts targeting its platform, attributing the success to increased investments in AI and proactive security systems. In its latest Android app ecosystem safety report released Thursday, the company revealed it prevented 1.75 million policy-violating apps from being published on Google Play in 2025, down from 2.36 million in 2024 and 2.28 million in 2023
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. The declining numbers suggest that enhanced security measures are not just catching threats but actively discouraging bad actors from attempting to infiltrate the platform.
Source: Droid Life
The company also banned more than 80,000 developer accounts in 2025 that attempted to publish harmful apps, a significant decrease from 158,000 in 2024 and 333,000 in 2023
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. According to Vijaya Kaza, Google's vice president of App & Ecosystem Trust, these reductions reflect how initiatives like developer verification, mandatory pre-review checks, and testing requirements have raised the bar for the Android app ecosystem2
.Google has integrated its latest generative AI models directly into the app review process, fundamentally changing how threats are detected. The AI works alongside human reviewers to identify complex malicious patterns faster than manual code review alone could achieve
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. The company now runs over 10,000 safety checks on every app it publishes and continues to recheck apps after publication1
.These AI-powered protections have proven particularly effective at preventing excessive user data access. Google blocked more than 255,000 apps from gaining unnecessary access to sensitive user data in 2025, a dramatic reduction from 1.3 million in 2024
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. This includes preventing location requests from apps that don't need it or photo access for calculator apps2
. Google plans to increase its AI investments in 2026 to stay ahead of emerging threats1
.While fewer threats are reaching the Play Store, malware attempts outside the official marketplace are surging. Google Play Protect, Android's built-in defense system that scans over 350 billion apps daily, identified more than 27 million new malicious apps from outside Google Play in 2025
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. This represents a substantial increase from 13 million non-Play Store apps identified in 2024 and five million in 20231
. The trend suggests bad actors are increasingly avoiding the Play Store when targeting users with their malicious apps.
Source: Android Authority
Enhanced fraud protection launched in 185 markets in 2025, covering 2.8 billion devices, and blocked 266 million risky installation attempts
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. The feature now blocks installations from internet sources like browsers or messaging apps that request sensitive permissions. Google also implemented protections against social engineering tactics, preventing users from disabling Play Protect while on phone calls—a common scammer technique2
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Beyond malware, Google tackled spam and manipulation across its platform. The company blocked 160 million spam ratings and reviews in 2025, including fake five-star campaigns and organized efforts to damage app reputations
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. These interventions prevented an average 0.5-star rating drop for apps targeted by review bombing2
. Developers also gained access to tools like Play Policy Insights in Android Studio, which identify possible issues while code is still being written2
.Looking forward, Google plans to open developer verification to everyone this year, including students and hobbyists, with a simplified process. In Android 16, a single line of code will protect sensitive information like banking logins from tapjacking attacks
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. As artificial intelligence helps hackers find new attack vectors, Google's commitment to fighting fire with fire through AI-driven defenses will remain critical for maintaining trust in the Android ecosystem.Summarized by
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