Google blocks 1.75 million malicious apps as AI-powered protections reshape Play Store security

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Google prevented 1.75 million policy-violating apps from reaching the Play Store in 2025, marking a significant drop from previous years. The tech giant credits AI-powered protections and proactive security measures for deterring bad actors. Google Play Protect identified 27 million new malicious apps outside the store, while enhanced fraud protection blocked 266 million risky installation attempts across 2.8 billion devices.

Google Play Security Strengthens With AI-Powered Defenses

Google has reported a marked decline in malicious app attempts targeting its platform, attributing the success to increased investments in AI and proactive security systems. In its latest Android app ecosystem safety report released Thursday, the company revealed it prevented 1.75 million policy-violating apps from being published on Google Play in 2025, down from 2.36 million in 2024 and 2.28 million in 2023

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. The declining numbers suggest that enhanced security measures are not just catching threats but actively discouraging bad actors from attempting to infiltrate the platform.

Source: Droid Life

Source: Droid Life

The company also banned more than 80,000 developer accounts in 2025 that attempted to publish harmful apps, a significant decrease from 158,000 in 2024 and 333,000 in 2023

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. According to Vijaya Kaza, Google's vice president of App & Ecosystem Trust, these reductions reflect how initiatives like developer verification, mandatory pre-review checks, and testing requirements have raised the bar for the Android app ecosystem

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Generative AI Models Transform App Review Process

Google has integrated its latest generative AI models directly into the app review process, fundamentally changing how threats are detected. The AI works alongside human reviewers to identify complex malicious patterns faster than manual code review alone could achieve

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. The company now runs over 10,000 safety checks on every app it publishes and continues to recheck apps after publication

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These AI-powered protections have proven particularly effective at preventing excessive user data access. Google blocked more than 255,000 apps from gaining unnecessary access to sensitive user data in 2025, a dramatic reduction from 1.3 million in 2024

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. This includes preventing location requests from apps that don't need it or photo access for calculator apps

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. Google plans to increase its AI investments in 2026 to stay ahead of emerging threats

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Google Play Protect Expands Real-Time Malware Detection

While fewer threats are reaching the Play Store, malware attempts outside the official marketplace are surging. Google Play Protect, Android's built-in defense system that scans over 350 billion apps daily, identified more than 27 million new malicious apps from outside Google Play in 2025

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. This represents a substantial increase from 13 million non-Play Store apps identified in 2024 and five million in 2023

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. The trend suggests bad actors are increasingly avoiding the Play Store when targeting users with their malicious apps.

Source: Android Authority

Source: Android Authority

Enhanced fraud protection launched in 185 markets in 2025, covering 2.8 billion devices, and blocked 266 million risky installation attempts

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. The feature now blocks installations from internet sources like browsers or messaging apps that request sensitive permissions. Google also implemented protections against social engineering tactics, preventing users from disabling Play Protect while on phone calls—a common scammer technique

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Fighting Spam and Review Manipulation

Beyond malware, Google tackled spam and manipulation across its platform. The company blocked 160 million spam ratings and reviews in 2025, including fake five-star campaigns and organized efforts to damage app reputations

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. These interventions prevented an average 0.5-star rating drop for apps targeted by review bombing

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. Developers also gained access to tools like Play Policy Insights in Android Studio, which identify possible issues while code is still being written

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Looking forward, Google plans to open developer verification to everyone this year, including students and hobbyists, with a simplified process. In Android 16, a single line of code will protect sensitive information like banking logins from tapjacking attacks

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. As artificial intelligence helps hackers find new attack vectors, Google's commitment to fighting fire with fire through AI-driven defenses will remain critical for maintaining trust in the Android ecosystem.

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