Google Discover tests AI headlines that rewrite news stories with misleading clickbait titles

Reviewed byNidhi Govil

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Google is testing AI-generated headlines in its Discover feed that replace original news titles with shortened, often inaccurate versions. The experiment has drawn sharp criticism from publishers who say the AI clickbait nonsense misrepresents their work and erodes public trust in media, all while offering minimal disclosure about the automated rewrites.

Google Discover Begins Testing AI-Generated Headlines

Google has launched a small UI experiment that replaces original news headlines with AI headlines in its Discover feed, a move that has sparked immediate backlash from publishers and journalists. The test, which Google spokesperson Mallory Deleon confirmed to

The Verge

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, affects only a subset of Discover users and attempts to condense headlines to approximately four words or less. According to Google, the company is "testing a new design that changes the placement of existing headlines to make topic details easier to digest before they explore links from across the web"

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Source: Digital Trends

Source: Digital Trends

The AI rewriting news story headlines feature appears in Google Discover, the news feed accessible by swiping right on Samsung Galaxy or Google Pixel homescreens. While some AI-altered headlines like "Origami model wins prize" and "Hyundai, Kia gain share" maintain basic accuracy, many examples demonstrate how the system generates inaccurate and misleading headlines that fundamentally misrepresent the original stories

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Publishers Face AI Clickbait Nonsense Problem

The most egregious examples reveal how Google's AI creates misleading content that could damage news websites and publishers. An

Ars Technica

article titled "Valve's Steam Machine looks like a console, but don't expect it to be priced like one" was rewritten as "Steam Machine price revealed" — despite no price being announced

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. A PC Gamer story about

Baldur's Gate 3

players building armies of child-like NPCs became "BG3 players exploit children," removing critical context that these were non-player characters in a video game

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Source: The Verge

Source: The Verge

Other headlines simply became unintelligible. A PCGamer story was reduced to "Schedule 1 farming backup," while another appeared as "AI tag debate heats"

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The Verge

also noted that a story about "How Microsoft's developers are using AI" was shortened to "Microsoft developers using AI," stripping away the unique angle that made the story newsworthy

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Diminishing Publishers' Control Over Their Work

The experiment represents a significant challenge for publishers who carefully craft headlines to accurately represent their stories and attract readership. Journalists invest considerable effort in creating headlines that invite readers in, responsibly encapsulate the news, and help audiences understand why a story matters. Google's intervention effectively removes this agency, similar to a bookstore replacing a book's cover without the author's permission

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Source: PC Gamer

Source: PC Gamer

The disclosure problem compounds the issue. Google includes a note stating content is "Generated with AI, which can make mistakes," but this message only appears after users tap a "See more" button

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. There's no visible label indicating these are AI-generated titles rather than publisher-created headlines

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. Publication names appear directly next to the AI headlines, making it easy for readers to assume the clickbait originated from the news outlet itself

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Eroding Public Trust in Media and Revenue

The timing of this experiment is particularly concerning for the media industry. Public trust in journalism already faces serious challenges, and AI-generated misleading headlines threaten to worsen the situation by making legitimate news websites appear to engage in clickbait practices

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. When readers encounter inaccurate headlines, they may blame publishers rather than Google, potentially damaging hard-earned reputations.

The financial implications extend beyond trust issues. Google's

AI Overview

has already impacted readership and revenue for news websites, and this latest experiment adds another layer of concern

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. The overall trend at Google has been to prioritize its own products at the expense of sending clicks to news websites. Even Google has admitted in court that "the open web is already in rapid decline"

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. Users who encounter AI headlines in Discover can report stories as clickbait, but this punishes publishers by limiting their visibility rather than holding Google accountable for the misleading content

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For now, this remains a limited test rather than a full-scale feature release, and sufficient backlash could prevent Google from proceeding with broader implementation

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. The experiment raises fundamental questions about the balance between platform innovation and the sustainability of quality journalism in an AI-driven ecosystem.

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