Google Enhances Shopping Experience with AI-Powered Features

Google Shopping Will Now Use AI to Find You the Right Clothes

Google Shopping's virtual try-on feature can now visualise pants and skir Google Shopping, the company's product discovery platform, is getting upgraded with several new artificial intelligence (AI) features. Announced on Wednesday, these new features will enable them to find and experience new products before making purchases. The new AI tools are aimed at the apparel and makeup categories, and the company said that they were built by bringing together Google's AI models with the platform's Shopping Graph. These new tools will let users generate images of apparel and find a similar product, see how a makeup item would look on them, and more. In a blog post, the company detailed the new features being rolled out to the platform. Notably, these features will currently be available to users in the US, and the company has not disclosed when they might be expanded to other markets. The first feature uses image generation and visual search to find users the right apparel. This AI tool is aimed at situations when a user has a clothing item in mind, but is struggling to find it via traditional search. In such scenarios, the user can now scroll down to see a new "Can't find it? Create it" prompt. Tapping on it will allow them to write a text prompt to describe the outfit. The AI will then generate multiple images similar to the description. Users can then select the image that matches their description the closest. Then, the platform will run a visual search to find products that closely resemble the image. Notably, this feature was previously available as an experiment in Google Labs. The company is also letting users try out beauty looks with multiple makeup products virtually. This tool uses AI and augmented reality (AR) to virtually add a makeup look as a filter to the user's face. To access this feature, users will have to search for celebrity makeup looks or terms such as "spring makeup". This will show several looks that users can try on. Once they select the look and turn on the AR mode, the AI will add effects such as eyelash, blush, lip gloss, and mascara on the user's face to help them understand if they prefer the look. In case they like it, they can find the makeup products listed below. Finally, Google Shopping is also expanding its virtual try-on tool. The platform allows users to see any garment on a diverse set of real models ranging from XXS to XXL. Earlier, users could only see tops and dresses using this feature. But now, it is being updated to include pants or skirts. Buyers can select the model they resonate with the most, and any apparel they select will be visible, including the fitting and length. Google said it is using its machine learning models to improve accuracy and brand styling.

Google's Vision Match AI helps you find clothes with just words

Google has launched a new AI image feature for its Shopping tab, enabling users to find clothing based on their specific descriptions. The feature, named "Vision Match," is now available for mobile users in the U.S. Vision Match allows shoppers to describe garments they envision, prompting the AI to suggest items that match the description and are available for purchase. Users can access this feature by typing their idea into the search bar and selecting the "Can't find it? Create it" prompt or navigating to "Create & Shop" in the left panel of the Shopping tab. Video: Google Previously an experimental option in Labs since 2023, Vision Match aims to simplify the shopping process for those who have trouble finding specific items. Data indicates that over half of shoppers report challenges in locating clothing that aligns with their vision. The feature utilizes AI image generation to present ideas based on user descriptions. Alongside this launch, Google is enhancing its augmented reality (AR) beauty features to allow users to try on multiple makeup products at once. U.S. users can now virtually apply various lipsticks, mascaras, eyeshadows, and eyeliners from brands like E.L.F., Fenty, and Glossier. By searching terms such as "soft glam," shoppers can select "See the looks on you" and "Try it on" to see how the products appear on their face. Additionally, Google is expanding its virtual try-on feature, which allows users to see how clothing fits on a variety of models. The updated tool now includes pants and skirts from hundreds of brands, enabling users to visualize these garments on real-life models in sizes ranging from XXS to XXL. Shoppers can find and select items with a "try on" badge to see how they look on diverse body types. Video: Google In 2023, Google implemented generative AI to enhance the Shopping tab, previously adding features such as AI summaries for product searches. For example, searching for a winter jacket provides users with key tips necessary for informed purchasing decisions. With these developments, Google aims to improve the online shopping experience, making it easier for users to turn their fashion and beauty visions into reality and make more informed buying choices.

Google thinks AI is ready to be your personal stylist

Google's new AI shopping tool lets you see how clothes fit other people Summary Google is bringing previously experimental shopping tools like AI-generated clothing searches (vision match), AR beauty try-ons (powered by Gemini), and virtual clothing try-ons into a more accessible and unified experience. Users can now describe clothing they envision to find matching products, virtually try on full makeup looks inspired by trends, and see how pants and skirts fit on diverse body types. Google is leveraging AI to transform online shopping into a more personalized experience, helping users translate their style visions into reality and make more informed purchasing decisions. Google's shopping push is in full swing -- not only does the tech giant have a separate Shopping tab within Search, it also has a dedicated shopping website to help you make the best purchase decisions. After rolling out AI Overview-like product briefs, tailored recommendations, and a dedicated deals page for Google Shopping, the Mountain View, California-based tech giant is now consolidating several previously scattered experimental shopping features under one roof. Related Google Shopping gets its own version of AI Overviews for your product searches And a new logo to along with it Posts As announced by Google in a new blog post today, previously spotted features like virtual try-ons, AI-generated clothing with relevant product recommendations, and AR beauty tools are now easily accessible within Google Shopping, with enhancements to make the platform your personal stylist. Shop created images Related Google's AI image generator wants to be your personal stylist Search Generative Experience can find the jacket you didn't know you needed Posts Available to all mobile users in the US, Google's new tool can help you find the exact clothing that matches the vision you have in your mind. The tool essentially lets you describe the type of clothing you're looking for in a conversational manner, prompting Google Shopping to find actual pieces of clothing to fit your description with accompanying buy links. To try out the new feature, head to Google Search on your mobile and search for a garment of your choice. Scroll down, and you'll find a "Can't find it? Create it" prompt. Tap on it and describe what you're looking for to see products that match the description. Source: Google Virtual try-on, but for makeup Rolling out later this week for shoppers in the US, Google's AR beauty features are being supercharged with Gemini, allowing users to "try on and shop beauty looks with multiple makeup products virtually, inspired by celebrities, influencers and beauty trends." According to the tech giant, soon, when you search for celebrity makeup looks and/or for terms like "spring makeup," you'll be able to try on a range of products at once that together give you that unique look. To try out the virtual looks, simply search for a specific look on Google Search via mobile and scroll down to the "See the looks on you" section. Source: Google More clothing types for virtual try-on Related Google's new AI shopping tool lets you see how clothes fit other people Making online shopping a tiny bit more convenient Posts First unveiled in the summer of 2023, Google's virtual try-on tool has since helped users see what tops and dresses would look like on their body type. The tech giant is now expanding the tool to include pants and skirts, essentially allowing users to visualize their complete outfit in one go. The tool is accessible via the Google Shopping tab on mobile and desktop, and is applicable to all clothing accompanied by a "try on" badge. "From there, you can see what the garment looks like on a diverse set of real models ranging from XXS-XXL," wrote Google. Additionally, Google says that it has updated its machine learning models to generate the "full look," allowing users to look at the virtual model from top to bottom. Enhanced virtual try-on with support for pants and skirts is rolling out now. Source: Google

Google's Shopping tab has a new AI tool that takes your fashion idea and suggests similar clothing

On Wednesday, Google announced the launch of a new AI image feature for its Shopping tab, designed to help users find clothing items they envision by allowing them to search using their own words. The company is also expanding its AR beauty and virtual try-on tools. The new feature, "Vision Match," is now available in the search experience on mobile for U.S. users. It enables shoppers to describe a garment they're imagining, and then the AI suggests ideas based on the description, along with the best available matches that users can purchase. To use this feature, type an idea into the search bar and scroll to the "Can't find it? Create it" prompt or go to the left panel in the Shopping tab and select "Create & Shop." Vision Match has been available to testers as an experimental feature in Labs since 2023. In addition to this announcement, Google revealed that it's launching the ability to use its AR beauty feature with multiple makeup products simultaneously. This week, U.S. users can try on and shop for various lipsticks, mascaras, eyeshadows, and eyeliners from a range of brands, including E.L.F, Fenty, Glossier, and more. To use the AR beauty capability, mobile users can search things like "soft glam," a trendy makeup look, and then select "See the looks on you" and "Try it on," to then virtually wear neutral eyeshadows, rosy blush, lip gloss, and more. Google is also expanding its virtual try-on experience, which was introduced in 2023 to let customers see how garments look on different models. Now, shoppers can visualize pants and skirts from hundreds of brands on real-life models in sizes ranging from XXS to XXL. Since bringing generative AI to Search in 2023, Google has continuously enhanced its Shopping tab with this technology. For instance, last year, the tab included an AI summary on the search results page, providing users with key information when looking up products. For example, when searching for a winter jacket, Google gives users essential tips to consider before making a purchase for the season.

Google AI will turn your fashion ideas into a real sample for shopping

Table of Contents Table of Contents How AI will reinvent shopping Expanded choice for virtual try-ons AI has been a part of the Google Shopping experience for a while now. In October last year, Google started showing an AI-generated brief with suggestions about the products users are looking for, alongside tailored product listings. A month prior to that, the Shopping tab added an AI-powered virtual try-on experience featuring various body shapes to show the right size fitting. Now, Google is giving it another AI-fueled update that involves literally turning your fashion ideas into a digital garment, one that will be used to find similar pieces of real clothing items. Recommended Videos How AI will reinvent shopping Let's say you are on the hunt for "pink socks with blue flowers and red polka dots." Entering that query may not necessarily find you real products matching that description, as that would depend on whether a seller of such items has labelled their products and images accordingly to match your description. With AI-generated picture templates, Google will move away from text or metadata matching, and rely on vision-based matching to discover such items. Please enable Javascript to view this content When you look up an item with a very specific set of fashion requirements and scroll past the items list in the Shopping tab, you will see a new tool called "Can't find it? Create it." Users can also access the same facility under the"Create & Shop"name on the left side-panel. Tapping on it will present a text box, where you enter the exact description of your dream apparel. This works just like text-to-image AI tools such as OpenAI's Dall-E in ChatGPT or Google's Imagen AI engine. The underlying AI will create a photorealistic image of your clothing idea, with a few variations in tow. Users can tap on the one they like the most, and scroll down to find similar shoppable items listed across the web. This idea was originally launched as an experiment back in October last year, but has remained exclusive to users who opted-in for the Search Generative Experience (SGE) within Search Labs. It is now available widely to all users in the US market on the mobile platform. Expanded choice for virtual try-ons Google is also expanding the scope of its virtual try-on (VTO) tool. So far, it has only allowed users to experiment with top-wear. Starting today, users will see the option to virtually try bottomwear, such as pants and skirts, as well. Aside from apparel, Google is also focusing on beauty and makeup products. When users are shopping for such items, they can tap on the "See the looks on you" tool, which launches a front camera preview of their face. Here, users can simply tap on any product listing they are seeing, and it will be applied to their face using an augmented reality makeover. Google says it has improved the AR try-on experience by upgrading the underlying framework to its Gemini AI models.

Google stuffs even more AI tools into online shopping

The Labs experiment Vision Match has graduated into a standard search feature. As much money as Big Tech is sinking into generative AI, it's no surprise to see more AI-powered tools materializing to valiantly assist you in spending your hard-earned cash. (Yay?) Snark aside, the shopping tools Google began rolling out on Wednesday might make it a bit easier to find the clothing and makeup you'd have been searching for anyway. Vision Match Once a wee Google Labs experiment, Vision Match has graduated into the mainstream. The AI feature, which arrived for testers in 2023, lets you describe a garment you're picturing in your own words and find the best available matches. If that sounds like "googling it with extra steps," well, it is. But AI-generated images serve as a bridge between your words and the products you may eventually buy -- one that hopefully produces results that better fit what you had in mind. Say you're looking for a specific piece of clothing you saw a stranger wearing in public. With Vision Match, describe the garment as vividly as possible (Google's example: "colorful midi dress with big daisies"), and the Gemini-powered AI tool will then spit out a few images that fit the description. You can refine it from there if what you see doesn't quite match. After you pick one, you'll see real-world products you can order. You can find Vision Match in a couple of places, but only on your smartphone. One option is to google the piece of clothing (like any other search term) and then scroll to the "Can't find it? Create it" prompt in the results. You can also find it in the left-hand panel of the Google Shopping tab under "Create & shop." Expanded AR makeup Google's AR beauty features let you "try on" makeup by showing a digital representation of it on your face in real time. Today, the company added the ability to sift through how multiple makeup products would look on you (rather than just one specific brand) when searching for terms like "spring makeup" or celebrity looks. "For example, searching 'soft glam' might offer you a selection of neutral eyelash, a rosy blush and a subtle lip gloss, all applied virtually to your face," Google explained. You can try the expanded AR try-ons by tapping "See the looks on you" when searching for makeup trends or those inspired by celebrities or influencers. Virtual try-on: Pants and skirts Finally, Google's virtual try-on tool, which launched in 2023 with tops, now supports pants and skirts. Instead of showing an augmented real-time view of you, this feature shows how the clothing would look on models. Fortunately, they cover the entire human spectrum of shapes and sizes -- from XXS to XXL. "Whether you need flattering skinny jeans for a night out, a silk skirt for the office or comfortable linen pants for summer, finding the right style is only a few clicks away," Google said. You can try the feature by searching for specific pants or skirts on your mobile device or desktop. Look for results that include a "try on" badge. From there, you can choose the model that looks the most like you (or the person you're shopping for) to get a clearer picture of how it might look when it arrives at your door.

Use AI to find exactly the right clothes, try on makeup and more

Whether you're adding skinny jeans back into your closet or looking for a new makeup aesthetic for spring, Google Shopping has a few immersive shopping features to help. By bringing together Google's AI models with our Shopping Graph, it's easier than ever to turn your fashion and beauty visions into reality and make more informed buying decisions. People shop on Google more than a billion times per day -- and some of those journeys are more complicated than others. It can be hard to translate a vision for an item that fits your personal style (say, "colorful midi dress with big daisies") into something you can buy and have in your closet by Friday. In fact, more than half of shoppers tell us they've struggled to find a specific item of clothing when they have a vision in mind. Now, all mobile users in the U.S. can match what they're picturing to real-world products on Search and the Shopping tab. Previously an experiment in Labs, vision match lets you describe any garment you have in mind and then uses AI image generation to show you a few ideas of what it could look like and similar shoppable products.

Need a Wardrobe Update? Describe Your Ideal Fit to Google's Vision Match

Google's leveraging AI to help shoppers find products quickly and try them on virtually. Looking for the perfect outfit but having trouble tracking it down online? Google has some new AI tools that might help. Previously limited to testers, Vision Match allows you to describe clothing in Search, which will display AI-generated images "to show you a few ideas of what it could look like" alongside similar shoppable products. To use Vision Match, head to Google Search or its Shopping tab, enter your query, and wait for search results to appear. You can "include as many details as you like," Google says. Scroll down to find a new option called "Can't find it? Create it." Tapping the new button opens a Gemini-like interface, where you'll see AI-generated images for the garment you described. You can swipe through images and find corresponding shoppable items below. The feature is currently available for all mobile users in the US. You can also access it from the left-hand panel in the Shopping tab by tapping "Create & shop." Google also rolled out updates to its AR Beauty feature. In addition to trying out hair color and foundation virtually, you can now search for celebrity makeup looks or beauty trends and try on products inspired by that look. For example, searching for "soft glam" might offer options for neutral eyelashes, rosy blush, and subtle lip gloss, all of which can be applied virtually. To use the feature, drop your search query, scroll down to the results, pick the "See the looks on you" option, and click "try it on." The feature works for lipsticks, mascaras, eyeshadows, and eyeliners from various brands, and it will roll out to users in the US sometime this week. Another existing feature to get an update is the virtual try-on for clothes. While it was limited to women's tops earlier, it now supports pants and skirts that you can try on "on a diverse set of real models ranging from XXS-XXL," Google says.

Google's AI-Powered Shopping Tools Personalize Style and Beauty | PYMNTS.com

"The influence of AI on shopping habits is undeniable," Lilian Rincon, VP of Consumer Shopping Product at Google, said during a Tuesday (March 4) media gathering. Starting Wednesday (March 5), Google introduced new immersive shopping features designed to enhance how consumers shop for fashion and beauty products, making it easier to turn their visions into reality. With the help of Google's advanced artificial intelligence (AI) models and Shopping Graph, the platform is streamlining the process of finding products that match personal styles, offering users more confidence when making purchasing decisions. See also: Google's Revamped Platform Brings AI Insights, Price Comparisons to In-Store and Online Retail One of the new features, Vision Match, allows users to describe any garment and AI image generation will display product ideas that match the description. Previously available as an experiment, this feature is now accessible to all mobile users in the U.S., helping shoppers bridge the gap between an idea and a purchase. In a Wednesday blog post, Rincon said if a consumer is looking for a garment and can't find it, they can click on the "Can't find it? Create it" prompt, and "from there, we'll suggest some ideas to get you started and you can further refine your vision and browse products you can buy. You can also find Vision Match by navigating to the left-hand panel in the Shopping tab and tapping Create & Shop." Rincon highlighted the complexity of shopping, with consumers using detailed searches to find specific items. Unlike platforms like TikTok and Pinterest, Google focuses on deeper personalization, using Google Lens and generative AI to help users discover and experiment with new brands. Read more: Google to Relaunch AI Image Generation Tool Within Weeks In addition to improving the shopping experience for fashion, Google is expanding its virtual beauty features to help users try out makeup looks before buying. With more than half of Americans seeking makeup inspiration online, Rincon noted, it can be frustrating to envision how products will look. Thanks to Gemini models and the latest in augmented reality (AR), shoppers can try on multiple makeup products virtually, she added. This feature allows users to experiment with celebrity-inspired looks or new beauty trends. Searching for terms like "spring makeup" or "soft glam" on mobile will give consumers the option to try on products such as neutral eyeshadows, rosy blushes, and lip glosses. "When you search on mobile for certain celebrity makeup looks or terms like 'spring makeup,' you can try on products inspired by that look," Rincon wrote. "For example, searching 'soft glam' might offer you a selection of neutral eyelash, a rosy blush, and a subtle lip gloss, all applied virtually to your face. Just tap 'See the looks on you'' when browsing on mobile and click 'try it on' to get started." The popularity of virtual shopping tools aligns with findings from the PYMNTS Intelligence report, "Getting to Know You: How AI Is Shaping the Future of Shopping," which found 51% of shoppers expressed interest in AI features. Google's virtual try-on tool has expanded to include dresses, pants and skirts, allowing shoppers to visualize a wider range of garments on models of various body types, from XXS to XXL, Rincon noted. Using machine learning technology, the tool now displays complete outfits, including tops and shoes, for a more accurate fit. Available on both mobile and desktop, this feature helps users explore styles that suit their preferences. "To improve length accuracy and brand styling, we've updated our machine learning models to generate the full look from the matching top all the way to the shoes the model is wearing," Rincon wrote. "This feature is rolling out to shoppers to bring more visual inspiration to your shopping journeys on Google, helping you better visualize how items fit your style so you can feel more confident when you buy something." These AI-powered features, including Vision Match and virtual try-ons, offer a level of personalization that allows users to better visualize and select products that align with their style, making the shopping process both easier and more enjoyable, Rincon added.

You Can Find Makeup Looks and Clothes to Wear With Google Search's AI-Powered Vision Match

Describe the look you're going for, and Google will help you shop for it. Plus, Virtual Try-on now supports pants. Just in time for prom season, Google is officially rolling out Vision Match as part of the Google search experience on mobile. The feature was previously available as an experiment. Starting today, you can use it to describe a look you're going for and have Google help you shop for it. Vision Match is pretty self-explanatory: type in your "vision" of what you want to wearâ€"maybe it was a dress you saw on someone recently, or you're simply thinking up an outfit in your headâ€"and Google will use the query to spawn images that look like what you're describing. You can then use those images to hone in on a search across the web. Vision Match taps into Google's Shopping Graph, a bona fide data set just for finding looks and 'fits among whatever the search engine giant has indexed. It'll bring you to real-life pieces of clothing you can buy. A version of this works with cosmetics, too, and that's also rolling out this week. In Google search, you can describe makeup looks with phrases like "soft glam" or "gothy prom queen"â€"think what you'd type into YouTube to bring up a tutorial. Or, if you have a specific celebrity in mind whose recent look you hope to emulate, you can type in their name and the event they were photographed at plus "makeup" to get the search started. From there, Google will serve up looks you can try using the camera on your mobile device. Below it, search will populate with links to where to buy some of the products associated with the look you want to pull off. Google also has partnerships with major clothing brands and retailers for a feature called Virtual Try-on, which also received an update. It uses Google's image diffusion technology to simulate how clothing would crease, drape, and form on real-life models of varying body types. It's finally been updated so you can see what pants look like with the rest of the outfit. You can try on pieces from brands like American Eagle, Everlane, and H&M before they arrive at your door. Shopping on the internet is no longer fun. It makes sense that Google would lean into this to sell us on the utility of its artificial intelligence. I like the idea in practice; Google's demonstration of Vision Match showed it to be easy to use and relatively straightforward. But we're already concerned with how crowded the Google search results page is. This feature will debut on the mobile search app and live under the Shopping tab.