Google Expands AI-Powered Search Globally with Multilingual Support

Reviewed byNidhi Govil

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Google's AI Mode in Search, powered by Gemini models, is now available in over 200 countries and supports 35 new languages. This expansion marks a significant step in making AI-assisted search more accessible worldwide.

Global Expansion of Google's AI-Powered Search

Google has significantly expanded the availability of its AI Mode in Search, bringing the feature to over 200 countries and territories worldwide. This expansion includes support for more than 35 new languages, making the AI-powered search experience accessible to millions of users across the globe

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Multilingual Support and Cultural Understanding

The newly supported languages include Arabic, Chinese (Simplified and Traditional), Dutch, French, German, Hindi, Italian, Japanese, Korean, Portuguese, Spanish, and many others

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. Google's custom Gemini model for Search allows AI Mode to grasp the subtleties of local languages, ensuring that the feature is genuinely helpful and relevant in all the new languages introduced

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Source: Google Blog

Source: Google Blog

Enhanced Search Capabilities

AI Mode transforms traditional web searches into conversational interactions, allowing users to ask complex, multi-part questions through an AI-powered interface

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. The system can understand and respond to more detailed and specific queries, going beyond simple keyword matching

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Source: engadget

Source: engadget

Multimodal Understanding and Visual Search

Google's AI Mode leverages advanced reasoning and multimodal understanding, enabling users to combine text, photos, and videos in their queries

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. This feature allows for more interactive and context-rich search experiences, such as uploading images to identify locations or objects

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Search Live in India

As part of this expansion, Google is introducing Search Live in India, available in English and Hindi

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. This feature builds on Google's Project Astra technology and allows users to point their phone cameras at objects for real-time assistance, supporting back-and-forth conversations based on the visual context

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Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Impact on User Behavior

Early usage data suggests a shift in search behavior, with users asking questions nearly three times longer than traditional searches

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. This trend is expected to grow as more regions gain access to AI Mode, potentially changing how people interact with search engines

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Concerns and Criticisms

While the expansion of AI Mode offers enhanced search capabilities, it has faced criticism for potentially reducing search traffic to online publishers

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. A Pew Research Center study found that users are less likely to click on website links when AI Mode summaries are present, which could impact web traffic for content creators

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Future Developments

Google plans to continue adding more capabilities to AI Mode and has recently released an update improving its understanding of visual prompts

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. The company aims to leverage early adoption in markets like India to train its systems on a wider range of visual contexts, making Search Live more capable over time

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