Google brings Gemini AI to Chrome on iPhone and iPad, closing gap with desktop experience

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Google is rolling out Gemini AI integration for Chrome on iPhone and iPad across the US, allowing users to access the AI assistant directly from their browser. Previously restricted to the Google app or website, Gemini for Chrome now offers features like page summarization and contextual assistance. The move follows similar integrations on Android and desktop platforms, positioning Google to compete with Microsoft Copilot and other AI assistants in the mobile browser space.

Gemini AI Arrives on Chrome for iOS Devices

Google is integrating Gemini AI into the Chrome browser on iPhone and iPad, bringing AI functionality directly to millions of iOS users across the United States

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. The rollout, which began gradually as part of Chrome version 143, marks a significant expansion for Google's AI assistant beyond the Google app and website where iPhone users previously had to access it

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. This integration follows Google's September 2024 launch of Gemini in Chrome for Windows and Mac desktop users, and it's already available on Android devices where Chrome serves as the default browser

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Source: CNET

Source: CNET

The timing matters for Apple device owners who rely on Chrome, which holds a 54% market share in the US compared to Safari's 28%

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. By embedding its AI assistant directly into the browser, Google aims to compete more effectively with Microsoft Copilot, ChatGPT, and other AI tools vying for user attention in the crowded chatbot landscape.

How Gemini for Chrome Works on iPhone and iPad

When Gemini becomes available on your device, you'll notice the Google Lens icon on the left side of the address bar transforms into a spark icon in the address bar

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. Tapping this spark icon opens a "Page tools" interface with two primary options: Search screen and Ask Gemini

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. The AI assistant integrated into the Chrome browser can access and analyze the webpage you're currently viewing, offering contextual assistance without requiring you to switch apps

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Source: Engadget

Source: Engadget

The interface provides shortcuts to summarize web pages and create FAQs about topics, making information consumption faster

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. Users can ask Gemini to reframe complex topics, quiz them on learning material, adapt recipes to dietary requirements, or compare options and offer recommendations

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. Responses appear in a floating overlay that sits atop the webpage, allowing you to reference the original content while interacting with the AI tool

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Chrome 143 also introduces biometric checkout support, enabling users to complete online purchases using face or fingerprint authentication instead of entering CVC codes

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Requirements and Limitations for Access

Gemini on iPhone and iPad comes with specific requirements that users must meet. You need Chrome version 143, must be signed into your account, and the browser language must be set to English

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. The feature doesn't work in Incognito mode and is restricted to users 18 and older

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. Currently, browser integration is only available in the United States, with Google indicating the rollout will be gradual even within this geography

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Source: PC Magazine

Source: PC Magazine

As with any AI functionality, users should verify information provided by the chatbot since AI assistants can produce hallucinations and errors

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. This caution applies particularly when using Gemini for important decisions or fact-checking critical information

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Competitive Implications for AI in Chrome Browser

Jason Howell, host of the Android Faithful Podcast, described the move as filling "a noticeable gap" in AI for Chrome for millions of iPhone and iPad users

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. He noted that while Microsoft already offers Copilot through dedicated apps and inside the Edge browser on iOS, Chrome's significantly larger footprint means Google can put Gemini in front of far more users, potentially shifting adoption among third-party AI assistants

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The integration represents a strategic distribution play, placing Google's AI assistant in an app millions already have installed rather than requiring a separate download

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. This approach contrasts with Apple's own positioning, as the company actively encourages users to switch from Chrome to Safari, emphasizing privacy protections and features that "defend you against cross-site tracking"

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Watch for whether Google expands Gemini's availability beyond US borders and adds support for additional languages, which would significantly broaden its reach. The gradual rollout suggests Google is monitoring performance and user feedback before committing to wider deployment, a measured approach given the competitive stakes in the AI assistant market where it faces established players like ChatGPT and emerging challengers across the smart browsing features landscape.

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