Google Expands AdSense to AI Chatbots, Testing Ads in Conversational AI Experiences

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Google is quietly testing and expanding its AdSense network to include ads within AI chatbot conversations, partnering with AI startups to monetize the growing trend of AI-powered information search.

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Google's Strategic Move into AI Chatbot Advertising

Google, the tech giant known for its dominant position in digital advertising, is making a significant move into the realm of AI-powered conversations. The company has begun testing and expanding its AdSense network to include advertisements within AI chatbot interactions, a development that could reshape the landscape of online advertising and AI-driven information search

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Testing and Expansion of AdSense for AI

Google initiated tests for this new advertising model in late 2024, partnering with select AI startups such as iAsk and Liner. Following successful trials, the company is now allowing more chatbot developers to integrate AdSense into their conversational AI experiences

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A Google spokesperson confirmed, "AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences"

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. This expansion allows the AdSense network, which traditionally displays ads in search results and website margins, to now include ads within the flow of chatbot conversations.

Adapting to Changing User Behavior

The move comes as Google recognizes the potential shift in user behavior towards AI chatbots for information retrieval. With the company's search ad business generating over $50 billion in its most recent quarter, Google is preparing for a future where AI might become the dominant form of finding information

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Implementation and User Experience

While Google's own Gemini chatbot and AI Mode search currently remain ad-free, third-party AI chatbots are beginning to incorporate ads. For instance, iAsk displays ads below generated responses, while Perplexity allows brands to sponsor follow-up questions to user queries

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Competitive Landscape and Challenges

Google's expansion into AI chatbot advertising comes as the company faces increasing competition from OpenAI's ChatGPT and other AI-powered search tools. To maintain its edge, Google has been investing heavily in AI development and freely providing some of its most capable AI tools, including Deep Research, Gemini Pro, and Veo 2 video generation

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Regulatory Scrutiny

As Google ventures into this new advertising territory, it continues to face scrutiny over its dominance in the online ad space. Recent legal challenges include an EU antitrust case and a US judge's ruling on Google's monopoly in online ad exchanges and publisher ad servers

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. These ongoing regulatory concerns may impact the company's strategies in the evolving AI advertising landscape.

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