Google Introduces AI Technology to Enhance US Broadcast of 2024 Paris Olympics
6 Sources
6 Sources
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Google brings AI to US broadcast of Paris Olympics
Alphabet's Google will infuse artificial intelligence into the U.S. broadcast of the Paris Olympics, allowing sports commentators to use AI to explain competitions, the tech company said on Thursday alongside NBCUniversal and the U.S. Olympic and Paralympic Committee. Google will be named the official search AI partner of Team USA, marking the first time a tech company has partnered with the sports nonprofit, the three organizations said in a statement. The announcement comes as NBCUniversal, which broadcasts the Games in the U.S., is modernizing its coverage to attract audiences who do not watch live television and young viewers who have grown up accustomed to watching clips online. The Comcast-owned media company previously said it would launch personalized AI-generated daily recaps of the competition that will be narrated by AI versions of people such as sports commentator Al Michaels. During daytime and primetime coverage of the Olympics, NBCUniversal's anchors will use Google Search's AI overviews to answer questions about some sports, such as the importance of pool-lane assignments in swimming competitions. Google's AI overviews provide written responses to search queries without the need to click a website link. Comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn new sports and entertain viewers, the companies said.
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Google brings AI to US broadcast of Paris Olympics
July 18 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google will infuse artificial intelligence into the U.S. broadcast of the Paris Olympics, allowing sports commentators to use AI to explain competitions, the tech company said on Thursday alongside NBCUniversal and the U.S. Olympic and Paralympic Committee. Google will be named the official search AI partner of Team USA, marking the first time a tech company has partnered with the sports nonprofit, the three organizations said in a statement. The announcement comes as NBCUniversal, which broadcasts the Games in the U.S., is modernizing its coverage to attract audiences who do not watch live television and young viewers who have grown up accustomed to watching clips online. The Comcast-owned (CMCSA.O), opens new tab media company previously said it would launch personalized AI-generated daily recaps of the competition that will be narrated by AI versions of people such as sports commentator Al Michaels. During daytime and primetime coverage of the Olympics, NBCUniversal's anchors will use Google Search's AI overviews to answer questions about some sports, such as the importance of pool-lane assignments in swimming competitions. Google's AI overviews provide written responses to search queries without the need to click a website link. Comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn new sports and entertain viewers, the companies said. The Paris Olympics begin July 26. Reporting by Sheila Dang in Austin; Editing by Rod Nickel Our Standards: The Thomson Reuters Trust Principles., opens new tab
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Google brings AI to US broadcast of Paris Olympics
Reuters is an international news organisation owned by Thomson Reuters Google will infuse artificial intelligence into the U.S. broadcast of the Paris Olympics, allowing sports commentators to use AI to explain competitions, the tech company said on Thursday alongside NBCUniversal and the U.S. Olympic and Paralympic Committee. Google will be named the official search AI partner of Team USA, marking the first time a tech company has partnered with the sports nonprofit, the three organizations said in a statement. The announcement comes as NBCUniversal, which broadcasts the Games in the U.S., is modernizing its coverage to attract audiences who do not watch live television and young viewers who have grown up accustomed to watching clips online. The Comcast-owned media company previously said it would launch personalized AI-generated daily recaps of the competition that will be narrated by AI versions of people such as sports commentator Al Michaels. During daytime and primetime coverage of the Olympics, NBCUniversal's anchors will use Google Search's AI overviews to answer questions about some sports, such as the importance of pool-lane assignments in swimming competitions. Google's AI overviews provide written responses to search queries without the need to click a website link. Comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn new sports and entertain viewers, the companies said.
[4]
Google brings AI to US broadcast of Paris Olympics
By Sheila Dang (Reuters) - Alphabet's Google will infuse artificial intelligence into the U.S. broadcast of the Paris Olympics, allowing sports commentators to use AI to explain competitions, the tech company said on Thursday alongside NBCUniversal and the U.S. Olympic and Paralympic Committee. Google will be named the official search AI partner of Team USA, marking the first time a tech company has partnered with the sports nonprofit, the three organizations said in a statement.
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Google's Gemini AI will be all over the Paris Olympics broadcast
Google has bought itself the title of "official AI sponsor for Team USA," and when the 2024 Olympics broadcast starts on July 26th, you will be reminded of that frequently. NBCUniversal's partnership with Google will put many of the company's AI-powered features front and center during the event. The broadcast will include Google Maps' 3D views of venues like the Versailles, Stade Roland Garros, and the Aquatics Centre, as well as tidbits about what events will occur at each location. The imagery pulls from the Immersive Views added to Maps over the last few years that represent certain landmarks and areas of interest with photorealistic models. As part of the deal to promote Gemini and Google's other AI tools, announcers and commentators will squeeze Google Search AI Overviews into broadcast segments by trying to answer Olympic and Paralympic questions. Between this and the AI-generated Al Michaels recaps, hopefully, it all works better than the time it told us to add glue to our pizza or said that we should expose all of the film in a camera to fix a jam. Beyond that, comedian Leslie Jones will ask Gemini to help her learn a new sport, amongst other scripted activities, while five Olympic and Paralympic athletes will pop up in "social videos and late-night promos" using Gemini, Google Lens, Circle to Search, and Google Maps Immersive View to explore Paris.
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Google partners with Team USA & NBC to promote Gemini, AI Overviews at 2024 Olympics
With the Paris 2024 Olympics kicking off next week, Google today announced a partnership with Team USA and NBCUniversal to "spotlight helpful Google features" across broadcast, online, and social platforms. Notably, NBC Olympics announcers will use AI Overviews in Search "during NBCU's daytime and primetime coverage." It follows the US launch at I/O 2024 back in May. For instance, find out the importance of swim lanes, learn the different rules of Olympic basketball or get information about guide runners in Paralympic Track and Field. U.S. Olympians and Paralympians will also be using Google Lens and Circle to Search to explore Paris. Meanwhile, Leslie Jones of SNL fame is NBC's "chief superfan commentator" and will use Gemini on TV and streaming: Follow the fun in segments on NBC and Peacock as Leslie uses Gemini to get involved in the action, learn a new sport and more. Finally, NBC will be using the Photorealistic 3D Tiles feature available in the Google Maps Platform to show "iconic Olympic venues in Paris, like Versailles, Roland Garros and the Aquatics Centre" during coverage with infographics. Announced at I/O 2023, this is like the high-resolution 3D imagery used by Google Earth, but made available to third-party developers. It's an interesting alternative to shooting live footage that allows more customizability. For Google, this is a continuation of how it sponsors major sporting events like the NBA Finals throughout the year. You can also expect YouTube TV to highlight coverage, with subscribers able to search "2024 Paris Olympics" to DVR all coverage. You're also able to save events by sport.
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Google is set to revolutionize the US broadcast of the 2024 Paris Olympics by integrating AI technology. This partnership with NBC aims to enhance viewer experience and engagement through innovative features and personalized content.
Google's AI Integration in Olympic Broadcasting
Google has announced a groundbreaking partnership with NBCUniversal to incorporate artificial intelligence (AI) technology into the US broadcast of the 2024 Paris Olympics
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. This collaboration marks a significant step in leveraging AI to enhance the viewing experience for millions of Olympic enthusiasts across the United States.Personalized Viewing Experience
One of the key features of this AI integration is the ability to provide personalized highlights and recaps to viewers. Google's AI technology will analyze vast amounts of Olympic content to create customized video summaries based on individual preferences
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. This means that fans can enjoy tailored content focusing on their favorite sports, athletes, or specific moments from the games.AI-Powered Advertising
The partnership extends beyond content creation to advertising as well. Google plans to use its AI capabilities to generate contextually relevant ads that align with the Olympic content being broadcast
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. This approach aims to create a more seamless and engaging advertising experience for viewers while potentially increasing the effectiveness of marketing campaigns during the Olympics.Enhanced Search and Discovery
Google's AI will also power an improved search and discovery system for Olympic content. Viewers will be able to use natural language queries to find specific moments, athlete performances, or event highlights more easily
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. This feature is expected to make the vast amount of Olympic coverage more accessible and navigable for audiences.Gemini AI and Olympic Coverage
At the heart of this technological integration is Google's Gemini AI model. Gemini will be utilized to create various content formats, including social media posts, graphics, and other digital assets related to the Olympics
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. This AI-driven content creation is designed to complement traditional broadcasting and provide a more comprehensive and interactive Olympic experience.Related Stories
Implications for Future Sports Broadcasting
The collaboration between Google and NBCUniversal for the Paris Olympics represents a significant milestone in sports broadcasting. It showcases the potential of AI to transform how major sporting events are presented and consumed by audiences. If successful, this model could set a new standard for sports coverage, potentially influencing future broadcasts of other global sporting events.
Challenges and Considerations
While the integration of AI in Olympic broadcasting offers exciting possibilities, it also raises questions about data privacy, the balance between automated and human-curated content, and the potential impact on traditional broadcasting roles. As this technology is implemented, these aspects will likely be closely monitored and evaluated by industry experts and viewers alike.
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