Google Partners with NBA Star Stephen Curry to Enhance AI-Driven Health and Performance Products

Google signs Stephen Curry to pitch its Pixel, health, and AI gear

Part of Curry's job will involve testing and providing feedback for Fitbit's new personal health coach, sharing "coaching methods and philosophies" that can be used to improve the feature, according to Google's press release. The health coach is a Gemini-based chatbot that generates customized workout routines and metric targets for Fitbit app users based on the health goals they're working towards. "This hands-on work has already begun, with Stephen and his team of experts working with our health experts and product and AI engineers to test our new products and experiences, giving us incredibly valuable feedback," says Google's platforms and devices head, Rick Osterloh. "Stephen's elite insights and our AI technology aren't just for sports -- our work together will show how anyone can use these products and features to maintain a healthier lifestyle and get more done."

Google says Steph Curry will use its AI to get better at basketball

Google has announced a multi-year partnership with Steph Curry at its Made by Google event, and as part of that team-up, it says the NBA superstar will use AI from Google Cloud to improve his performance on the court. Yep, the company is claiming that Google Cloud AI can help the four-time NBA champ, two-time MVP and two-time scoring champion get even better at basketball. According to the company, AI insights can analyze his shot quality as well as sharpen his workout plans. Google's AI Basketball Coach experience, its AI experiment that turns Gemini into a jump shot coach with help from Pixel cameras, will also analyze his form and give him visual feedback. The basketball icon already tried out AI Basketball Coach during Curry Camp, his three-day basketball camp where he mentors 30 student athletes from across the US. "Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game," Google said. Curry's partnership with Google goes beyond using AI to make him even better at his sport, though. Google is officially calling him a "Performance Advisor," and he and his team will actively work with the company's health experts and product and AI engineers to help shape the future of Google Health and upcoming Fitbit models. The athlete's team will be testing Google's personal health coach and giving the company feedback on how to improve its ability to create tailored advice for each individual. They will be using Pixel phones, watches and buds, as well. Their input, Google said, will be used to "fine-tune products, train algorithms and design future product experiences."

Google and Steph Curry team up to fix your jump shot

I ditched my smartwatch for the Whoop MG, and I'm not looking back The Made by Google 2025 event has an MVP, and it's not the Google Pixel 10, but Stephen Curry, the Golden State Warriors point guard. Google announced that Curry has signed on as a performance advisor to help guide the development of Google's Pixel devices, Fitbit health and sleep trackers, and AI services. And, apparently, that even includes using Google Cloud's AI to sharpen his already world-class jump shot. To be the best, train with the best Google is framing the deal as a long-term collaboration, not just a typical celebrity endorsement. The company says Curry will provide feedback on hardware, health features, and AI-driven tools, including Fitbit's new Gemini-powered health coach. The personalized digital coach generates workout routines and fitness goals tailored to each individual's ambitions. Curry and his expert training team have been tapped to contribute coaching philosophies as well as real-world feedback to refine those recommendations. Rick Osterloh, Google platforms and devices head, pitched the move as a combination of Curry's athletic expertise and the company's tech ambitions. "Stephen's elite insights and our AI technology aren't just for sports," Osterloh said during the event, according to The Verge. "Our work together will show how anyone can use these products and features to maintain a healthier lifestyle and get more done." Interestingly, Curry's role won't be limited to boardroom brainstorming and celebrity ad spots. He's already brought Google's experimental AI Basketball Coach to his Curry Camp training camps, where dozens of young athletes got hands-on time with the system. Using Pixel cameras and Google's advanced AI models and cloud processing, the tool analyzes shooting form, gives visual feedback, and suggests improvements. Google claims it can help players "perfect your jump shot" -- although it's not like Curry, already one of the greatest shooters in history, needs a lot of help there. For those of us who haven't won NBA championships, the bigger question may be how Curry's testing and guidance translates into consumer products. Google is betting that his experience in elite training will result in better-designed health and AI tools for everyone. That includes Fitbit features, Pixel hardware tweaks, and potentially new use cases for Gemini-driven coaching systems. As with similar high-profile partnerships, the deal also likely locks Curry into Google's hardware ecosystem. He and his training team will be using Pixel phones, watches, and Pixel Buds as part of the arrangement, which probably means we'll see more Steph-branded Google content down the road. Whether Google can meaningfully improve its products with Curry's guidance remains to be seen. Either way, signing one of the sporting world's biggest names provides a flashy way to market Google's AI ambitions. It also paves the way for the Big G to prove that its technology can hold its own in health metrics and AI integration spaces where competitors like Apple and Samsung already have footholds.

Stephen Curry is bringing his elite athlete insights to Google products

Today at Made by Google, we're announcing 4x NBA Champion, 2x MVP and Golden State Warriors point guard Stephen Curry is officially joining Google as our new Performance Advisor as part of a long-term partnership spanning Google Health, Google Pixel and Google Cloud. As someone who uses technology to maximize every aspect of his own performance and health, Stephen will bring his unique perspective as a world-class athlete to help us fine-tune our products, train our algorithms and even design future hardware and features. This hands-on work has already begun, with Stephen and his team of experts working with our health experts and product and AI engineers to test our new products and experiences, giving us incredibly valuable feedback. They're sharing their coaching methods and philosophies, and suggesting ways we can improve its features to help everyone perform their best. Aside from offering their invaluable input on the new personal health coach, Stephen and his team of experts are also switching to the entire Pixel portfolio, and they've shared how they benefit from all their devices working together: They use Pixel phones to stay in touch and tackle the day, Pixel Watches to track their performance and active lifestyles and Pixel Buds for seamless audio. And features like Gemini and Workspace tools help them get more done and manage their busy schedules. Stephen isn't only using Pixel: He's also relying on AI from Google Cloud insights to improve his performance on the court. For example, AI insights will help analyze his shot quality, sharpen his workout strategy and continue to develop as a player. And he'll utilize our AI Basketball Coach experience, which incorporates Gemini models on Vertex AI and MediaPipe to provide detailed form analysis, visual feedback and personalized coaching tips.