Google's Veo 3 AI Video Generator Sparks Creativity and Concerns

Real TikTokers are pretending to be Veo 3 AI creations for fun, attention

Since Google released its Veo 3 AI model last week, social media users have been having fun with its ability to quickly generate highly realistic eight-second clips complete with sound and lip-synced dialogue. TikTok's algorithm has been serving me plenty of Veo-generated videos featuring impossible challenges, fake news reports, and even surreal short narrative films, to name just a few popular archetypes. However, among all the AI-generated video experiments spreading around, I've also noticed a surprising counter-trend on my TikTok feed. Amid all the videos of Veo-generated avatars pretending to be real people, there are now also a bunch of videos of real people pretending to be Veo-generated avatars. "This has to be real. There's no way it's AI." I stumbled on this trend when the TikTok algorithm fed me this video topped with the extra-large caption "Google VEO 3 THIS IS 100% AI." As I watched and listened to the purported AI-generated band that appeared to be playing in the crowded corner of someone's living room, I read the caption containing the supposed prompt that had generated the clip: "a band of brothers with beards playing rock music in 6/8 with an accordion." @kongosmusicWe are so cooked. This took 3 mins to generate. Simple prompt: "a band of brothers playing rock music in 6/8 with an accordion"♬ original sound - KONGOS After a few seconds of taking those captions at face value, something started to feel a little off. After a few more seconds, I finally noticed the video was posted by Kongos, an indie band that you might recognize from their minor 2012 hit "Come With Me Now." And after a little digging, I discovered the band in the video was actually just Kongos, and the tune was a 9-year-old song that the band had dressed up as an AI creation to get attention. Here's the sad thing: It worked! Without the "Look what Veo 3 did!" hook, I might have quickly scrolled by this video before I took the time to listen to the (pretty good!) song. The novel AI angle made me stop just long enough to pay attention to a Kongos song for the first time in over a decade. Kongos isn't the only musical act trying to grab attention by claiming their real performances are AI creations. Darden Bela posted that Veo 3 had "created a realistic AI music video" over a clip from what is actually a 2-year-old music video with some unremarkable special effects. Rapper GameBoi Pat dressed up an 11-month-old song with a new TikTok clip captioned "Google's Veo 3 created a realistic sounding rapper... This has to be real. There's no way it's AI" (that last part is true, at least). I could go on, but you get the idea. @gameboi_pat This has got to be real. There's no way it's AI 😩 #google #veo3 #googleveo3 #AI #prompts #areweprompts? ♬ original sound - GameBoi_pat I know it's tough to get noticed on TikTok, and that creators will go to great lengths to gain attention from the fickle algorithm. Still, there's something more than a little off-putting about flesh-and-blood musicians pretending to be AI creations just to make social media users pause their scrolling for a few extra seconds before they catch on to the joke (or don't, based on some of the comments). The whole thing evokes last year's stunt where a couple of podcast hosts released a posthumous "AI-generated" George Carlin routine before admitting that it had been written by a human after legal threats started flying. As an attention-grabbing stunt, the conceit still works. You want AI-generated content? I can pretend to be that! Are we just prompts? Some of the most existentially troubling Veo-generated videos floating around TikTok these days center around a gag known as "the prompt theory." These clips focus on various AI-generated people reacting to the idea that they are "just prompts" with various levels of skepticism, fear, or even conspiratorial paranoia. On the other side of that gag, some humans are making joke videos playing off the idea that they're merely prompts. RedondoKid used the conceit in a basketball trick shot video, saying "of course I'm going to make this. This is AI, you put that I'm going to make this in the prompt." User thisisamurica thanked his faux prompters for putting him in "a world with such delicious food" before theatrically choking on a forkful of meat. And comedian Drake Cummings developed TikTok skits pretending that it was actually AI video prompts forcing him to indulge in vices like shots of alcohol or online gambling ("Goolgle's [sic] New A.I. Veo 3 is at it again!! When will the prompts end?!" Cummings jokes in the caption). @justdrakenaround Goolgle's New A.I. Veo 3 is at it again!! When will the prompts end?! #veo3 #google #ai #aivideo #skit ♬ original sound - Drake Cummings Beyond the obvious jokes, though, I've also seen a growing trend of TikTok creators approaching friends or strangers and asking them to react to the idea that "we're all just prompts." The reactions run the gamut from "get the fuck away from me" to "I blame that [prompter], I now have to pay taxes" to solipsistic philosophical musings from convenience store employees. I'm loath to call this a full-blown TikTok trend based on a few stray examples. Still, these attempts to exploit the confusion between real and AI-generated video are interesting to see. As one commenter on an "Are you a prompt?" ambush video put it: "New trend: Do normal videos and write 'Google Veo 3' on top of the video." Which one is real? The best Veo-related TikTok engagement hack I've stumbled on so far, though, might be the videos that show multiple short clips and ask the viewer to decide which are real and which are fake. One video I stumbled on shows an increasing number of "Veo 3 Goth Girls" across four clips, challenging in the caption that "one of these videos is real... can you guess which one?" In another example, two similar sets of kids are shown hanging out in cars while the caption asks, "Are you able to identify which scene is real and which one is from veo3?" @spongibobbu2 One of these videos is real... can you guess which one? #veo3 ♬ original sound - Jett After watching both of these videos on loop a few times, I'm relatively (but not entirely) convinced that every single clip in them is a Veo creation. The fact that I watched these videos multiple times shows how effective the "Real or Veo" challenge framing is at grabbing my attention. Additionally, I'm still not 100 percent confident in my assessments, which is a testament to just how good Google's new model is at creating convincing videos. There are still some telltale signs for distinguishing a real video from a Veo creation, though. For one, Veo clips are still limited to just eight seconds, so any video that runs longer (without an apparent change in camera angle) is almost certainly not generated by Google's AI. Looking back at a creator's other videos can also provide some clues -- if the same person was appearing in "normal" videos two weeks ago, it's unlikely they would be appearing in Veo creations suddenly. There's also a subtle but distinctive style to most Veo creations that can distinguish them from the kind of candid handheld smartphone videos that usually fill TikTok. The lighting in a Veo video tends to be too bright, the camera movements a bit too smooth, and the edges of people and objects a little too polished. After you watch enough "genuine" Veo creations, you can start to pick out the patterns. Regardless, TikTokers trying to pass off real videos as fakes -- even as a joke or engagement hack -- is a recognition that video sites are now deep in the "deep doubt" era, where you have to be extra skeptical of even legitimate-looking video footage. And the mere existence of convincing AI fakes makes it easier than ever to claim real events captured on video didn't really happen, a problem that political scientists call the liar's dividend. We saw this when then-candidate Trump accused Democratic nominee Kamala Harris of "A.I.'d" crowds in real photos of her Detroit airport rally. For now, TikTokers of all stripes are having fun playing with that idea to gain social media attention. In the long term, though, the implications for discerning truth from reality are more troubling.

Google's Veo 3 AI video generator is unlike anything you've ever seen. The world isn't ready.

Screenshot from AI-generated video. Credit: The Dor Brothers / YouTube At the Google I/O 2025 event on May 20, Google announced the release of Veo 3, a new AI video generation model that makes 8-second videos. Within hours of its release, AI artists and filmmakers were showing off shockingly realistic videos. You may have even seen some of these videos in your social media feeds and not realized they were artificially generated. To be blunt: We've never seen anything like Veo 3 before. It's impressive. It's scary. And it's only going to get better. Misinformation experts have been warning for years that we will eventually reach a point where it's impossible for the average person to tell the difference between an AI video and the real thing. With Veo 3, we have officially stepped out of the uncanny valley and into a new era, one where AI videos are a fact of life. While several other AI video makers exist, most notably Sora from OpenAI, the clips made by Veo 3 instantly stand out in your timeline. Veo 3 brought with it several innovations that separate it from other video generation tools. Crucially, in addition to video, Veo 3 also produces audio and dialogue. It doesn't just offer photorealism, but fully realized soundscapes and conversations to go along with videos. It can also maintain consistent characters in different video clips, and users can fine-tune camera angles, framing, and movements in entirely new ways. On social media, many users are dumbfounded by the results. This Tweet is currently unavailable. It might be loading or has been removed. Veo 3 is available to use now with Google's paid AI plans. Users can access the tool in Gemini, Google's AI chatbot, and in Flow, an "AI filmmaking tool built for creatives, by creatives," per Google. Already, AI filmmakers are using Veo 3 to create short films, and it's only a matter of time until we see a full-length film powered by Veo 3. On X, YouTube, Instagram, and Reddit, users are sharing some of the most impressive Veo 3 videos. If you're not on your guard and simply casually scrolling your feed, you might not think twice about whether the videos are real or not. The short film "Influenders" is one of the most widely shared short films made with Veo 3. "Influenders" was created by Yonatan Dor, the founder of the AI visual studio The Dor Brothers. In the movie, a series of influencers react as an unexplained cataclysm occurs in the background. The video has hundreds of thousands of views across various platforms. "Yes, we used Google Veo 3 exclusively for this video, but to make a piece like this really come to life we needed to do further sound design, clever editing and some upscaling at the end," Dor said in an email to Mashable. "The full piece took around 2 days to complete." Dor added, "Veo 3 is a massive step forward, it's easily the most advanced tool available publicly right now. We're especially impressed by its dialogue and prompt adherence capabilities." Similar videos featuring man-on-the-street videos have also gone viral, with artists like Alex Patrascu and Impekable showing off Veo 3's capabilities. And earlier this week, a Wall Street Journal reporter made an entire short film starring a virtual version of herself using Veo 3. All this in just 10 days. In "Influenders" and these other videos, some of the clips and characters are more realistic than others. Many still have the glossy aesthetic and jerky character movements that are a signature of AI videos, a clear giveaway that's similar to the ChatGPT em dash. Just a couple of years ago, AI creations with too many fingers and other obvious anatomical abnormalities were commonplace. If the technology keeps progressing at this pace, there will soon be no obvious difference between real video and AI video. In promoting Veo 3, Google is eager to stress its partnerships with artists and filmmakers like Darren Aronofsky. And it's clear that Veo 3 could drastically reduce the cost of creating animation and special effects. But for content farms and bad actors producing fake news and manipulative outrage bait, Veo 3 is equally powerful. We asked Google about the potential for Veo 3 to be used for misinformation, and the company said that safeguards such as digital watermarks are built into Veo 3 video clips. "It's important that people can access provenance tools for videos and other content they see online," a representative with Google DeepMind told Mashable via email. "The SynthID watermark is embedded in all content generated by Google's AI tools, and our SynthID detector rolled out to early testers last week. We plan to expand access more broadly soon, and as an additional step to help people, we're adding a visible watermark to Veo videos." Google also has AI safety guidelines that it uses, and the company says it wants to "help people and organizations responsibly create and identify AI-generated content." But does the average person stop to ask whether the images and videos on their timelines and FYP are real? As the viral emotional support kangaroo proves, they do not. There's zero doubt that AI videos are about to become even more commonplace on social media and video apps. That will include plenty of AI slop, but also videos with more nefarious purposes. Despite safeguards built into AI video generation tools, skilled AI artists can create deepfake videos featuring celebrities and public figures. TV news anchors speaking into the camera have also been a recurring theme in Veo 3 videos so far, which has worrying implications for the information ecosystem online. If you're not already asking "Is this real?" when you come across a video clip online, now is the time to start. Or, as a chorus of voices are saying on X, "We're so cooked."