Google's Veo 3 Fast: Revolutionizing AI Video Generation with Speed and Accessibility

Google's massive Veo 3 update could now lets users generate videos faster than ever

Google has given its Veo 3 video generation model a major upgrade which should improve its speed considerably. The new Veo 3 Fast, which has been optimised for speed and rapid iteration, now enables users to create short clips like ads, demos and short films much more quickly. The model will also support image-to-video in public preview from August 2025 for creating eight-second clips, further reducing the time it takes to generate a video by speeding up the prompt process. With Veo 3 Fast, users can generate 1080p HD video with native audio generation, including lip-synced speed and fitting sound effects. In a blog post, Vertex AI Director of Product Management Jason Gelman explained Veo-generated videos are great for creating localized video where companies may need to create the same clip in multiple languages quickly. With Vertex AI, businesses also benefit from SynthID watermarks and indemnity coverage for full enterprise readiness. Although the technology is new, Google is already paying close attention to how businesses are using Veo 3 to generate videos in order to further tailor its tools to real-world use cases. The latest upgrade, Veo 3 Fast, is perfect for quickly iterating ad concept variations, turning still product images into demo videos and developing animated explainers or training content efficiently. With more than 70 million videos created with Google's Veo 3 since May 2025 and more than six million videos created by enterprise customers since its launch on Vertex AI in June, the new model is sure to attract users fast. Canva has already integrated the Veo 3 model into its app, too. CPO Cameron Adams explained that Canva AI has democratized access to powerful models, and users can access Veo 3's capabilities from within the app's familiar and easy-to-use interface.

Developers Will Finally Be Able to Use Veo 3 AI Model via Vertex AI

Google says Veo 3 Fast is designed for speed and rapid iteration Google announced on Wednesday that the Veo 3 and Veo 3 Fast video generation models are now generally available to all developers on Vertex AI. These models were so far available in closed beta to only those developers who had registered for the artificial intelligence (AI) models. With this, the company is now letting everyone using the platform access these models to build new apps and experiences, or add them to their existing software. The Mountain View-based tech giant has also announced the pricing for each of these models. In a blog post, the tech giant said that it is now bringing the Veo 3 series models out of preview. The company first added the video generation models to the platform in June, and claims that so far, more than six million AI-generated videos have been created by developers. Noting the high demand, the company has now made it generally available to all developers, meaning there is no need to register before accessing Veo 3 or Veo 3 Fast. Notably, Veo 3 is Google's flagship-tier video generation model that comes with realistic physics and motion, and high-quality narrative-based scene generation capability. It also supports native audio generation, allowing users to add background sounds and natural-sounding dialogues. Veo 3 Fast is a leaner version of the flagship model, which is designed for faster iteration with marginal impact on the quality of generation. At launch, these models will only support text-to-video generation; however, starting August 1, Google has announced that it will also be adding image-to-video generation capability. Coming to the pricing, the Veo 3 AI model is priced at $0.75 (roughly Rs. 65) per second for video and audio output. Without audio, per second of video generation will cost developers $0.5 (roughly Rs. 43). On the other hand, the Veo 3 Fast model costs $0.40 (roughly Rs. 35) for per second of video generation with audio, and $0.25 (roughly Rs. 22) for per second without audio. Google highlighted that companies like Canva, BarkleyOKRP, and eToro are already using Veo 3 for internal purposes and to offer it to their customers.