Google Tests New 'AI Mode' Shortcut for Mobile Search, Signaling Shift in User Experience

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On Tue, 18 Feb, 4:02 PM UTC

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Google is experimenting with a new 'AI Mode' shortcut in its mobile search app, potentially revolutionizing how users interact with search results through AI-powered responses and conversational features.

Google's AI Mode: A New Era for Mobile Search

Google is reportedly testing a new 'AI Mode' shortcut for its mobile search application, signaling a significant shift in how users might soon interact with search results. This development comes as the tech giant aims to integrate more comprehensive AI-powered responses into its search functionality 1.

The New Shortcut and Interface Changes

Android Authority, through reverse-engineering efforts, discovered an AI mode shortcut positioned directly beneath the search bar in Google's Android app. This new feature is currently under internal testing and not yet available to the public 1.

The shortcut's icon bears a striking resemblance to the one used for Gemini Live, Google's interactive AI chatbot. However, it features two additional vertical lines, distinguishing it from the Gemini Live icon 3.

Potential Features of AI Mode

The AI mode is expected to offer more descriptive responses atop search results, similar to those provided by Gemini. Instead of listing top website results, it may collate information from various web pages while providing source links. Users might also have the option to ask follow-up questions, with AI-generated responses occupying the entire first fold of search results 1.

Changes to the Google App Interface

The introduction of AI Mode could lead to significant changes in the Google app's home interface. The current four shortcut icons for Google Lens features (translate, homework, and music search) may be replaced by three new, slightly larger shortcut buttons 2.

These new shortcuts are expected to include:

  1. The AI Mode (possibly called "Search Live")
  2. Voice Search
  3. Google Lens

This rearrangement suggests that Google is prioritizing AI-powered search capabilities while maintaining access to existing popular features 3.

Implications for Google's Business Model

As Google's primary revenue source comes from search ads, the integration of AI Mode raises questions about how the company will accommodate advertisements within this new interface. This is particularly intriguing if AI Mode becomes the default search interface 1.

Development Status and Future Outlook

The AI Mode feature is currently under internal evaluation at Google, which may result in modifications before public release. The inconsistency in naming and icon design suggests that further updates are likely 2.

As AI chatbots increasingly emerge as conversational alternatives to traditional web search, Google's move to integrate AI more deeply into its core search product appears to be a strategic response to evolving user expectations and competitive pressures in the search market 1.

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