Google to Unveil Pinterest-like Feature at I/O 2025, Aiming to Boost Ad Revenue
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Google is reportedly planning to unveil a Pinterest alternative at I/O 2025
It will present images that can give people ideas for fashion and interior design. Google is set to debut a new feature that The Information describes as "Pinterest-like" at its annual I/O developer conference next week. It reportedly shows users image results, based on their queries, that can give them ideas for fashion and interior design. Users can then save the images in different folders of their choice if they want to keep them separated based on certain themes. While The Information has likened it to Pinterest, it could be more similar to Cosmos, which is a more pared-down version of the idea. Cosmos lets users curate anything they saved from the web into clusters, which they can then share with other people. As the publication has noted, Google might be debuting a Pinterest competitor in order to secure its ads revenue from commercial queries. Google has been losing searches in homework and math from ChatGPT, a company executive told the court during a hearing related to a previous court decision that the company maintains an illegal monopoly in search. While those queries don't typically generate ads revenue, Google knows that it's inevitable for the company lose earnings from ads for commercial inquiries. Giving users a more interesting way to get search results that an AI couldn't provide through a new feature or a new product could help Google retain revenue from advertisements. In addition to the Pinterest-like competitor, Google could also introduce a "software development lifecycle agent" that could help software engineers identify bugs or flag security vulnerabilities while they're developing programs. It could also demonstrate the voice-powered integration of the Gemini AI chatbot into its Android XR glasses and headset. Previous clues point to Google launching the integration of Gemini Live inside the Chrome desktop browser, as well.
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Google I/O 2025: Google may launch Pinterest-like image search feature to boost ad revenue
Other key announcements include an Android XR headset (co-developed with Samsung), Gemini AI updates and more. Google is just a week away from hosting its annual developer conference, I/O 2025. The event, which starts on May 20, is expected to bring some new exciting announcements and launches, including an Android XR headset, Gemini AI update, WearOS, and more. In addition to these, a recent report suggests that the tech giant may introduce a Pinterest-like feature to compensate for declining ad revenue from commercial queries. The new feature may offer image results based on users' queries. Here's everything we know about the rumoured Pinterest-like feature and other details about the upcoming Google I/O 2025. According to a report by The Information, Google might introduce a Pinterest-like feature at its upcoming I/O developer conference. The feature is expected to work like Pinterest, which will provide image results for fashion or interior design based on users' queries. It is also said to let users save their favourite images in a separate folder. The move may offer users a more interesting way to get search results and help Google generate revenue from ad searches. Also read: Oppo Find X9 series details leaked: Launch timeline, specifications and other details While Google is expected to announce a slew of new features as well as a new Android XR headset, the key highlight will be Android 16 with a design overhaul called Material 3 Expressive. The latest update is also likely to bring redesigned volume controls, a refined user interface, enhanced security settings and upgrades to accessibility tools Additionally, the tech giant is also said to bring new updates to the Gemini AI and introduce features like AI Overviews and AI Mode. Furthermore, it is also expected to launch an Android XR headset, developed in partnership with Samsung. Other expected announcements include WearOS update, Project Astra, Project Mariner, NotebookLM for mobiles and more.
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Google plans to introduce a Pinterest-inspired image search feature at its upcoming I/O 2025 conference, alongside other AI and XR innovations, in an effort to maintain its ad revenue in the face of growing AI competition.
Google's Pinterest-like Feature: A Strategic Move to Secure Ad Revenue
Google is set to unveil a new image search feature at its annual I/O developer conference in 2025, according to reports from The Information. This feature, described as "Pinterest-like," aims to provide users with image results based on their queries, particularly focusing on fashion and interior design ideas
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.How the New Feature Works
The proposed feature will allow users to:
- Receive image results based on specific queries
- Save images in different folders
- Organize saved content based on themes
While comparisons to Pinterest have been made, the functionality might be more akin to Cosmos, a tool that enables users to curate web-saved content into shareable clusters
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.Strategic Importance for Google
This move is seen as a strategic effort by Google to maintain its advertising revenue, particularly from commercial queries. The company has been facing challenges in certain search areas:
- Loss of searches in homework and math to ChatGPT
- Potential future losses in commercial inquiries that generate ad revenue
By offering a more engaging way to present search results, Google aims to provide content that AI chatbots can't easily replicate, thus helping to retain ad revenue
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.Other Expected Announcements at I/O 2025
Google's I/O 2025 conference is anticipated to feature several other significant announcements:
- Android 16 with Material 3 Expressive design overhaul
- A "software development lifecycle agent" to assist engineers in identifying bugs and security vulnerabilities
- Integration of the Gemini AI chatbot into Android XR glasses and headsets
- Gemini Live integration within the Chrome desktop browser
- WearOS updates
- Project Astra and Project Mariner
- NotebookLM for mobile devices
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Android XR Headset
A key highlight of the event is expected to be the launch of an Android XR headset, developed in collaboration with Samsung. This move signifies Google's push into the extended reality space, potentially competing with other tech giants in the immersive technology market
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.Related Stories
AI and Security Enhancements
Google is also set to showcase advancements in AI and security:
- AI Overviews and AI Mode features for Gemini
- Enhanced security settings for Android 16
- Upgrades to accessibility tools
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Implications for the Tech Industry
Google's strategic moves, particularly the Pinterest-like feature and the Android XR headset, indicate the company's efforts to diversify its offerings and maintain its competitive edge in the rapidly evolving tech landscape. These innovations could potentially reshape user interactions with search engines and immersive technologies, while also safeguarding Google's primary revenue stream from advertising
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