Google's AI Mode: Revolutionizing Search with Advanced AI Integration

Reviewed byNidhi Govil

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Google introduces AI Mode, a new search feature powered by Gemini 2.5, offering conversational responses and multimodal input capabilities, transforming how users interact with search engines.

Google Introduces AI Mode: A New Era of Search

Google has unveiled AI Mode, a revolutionary search feature powered by a custom version of the Gemini 2.5 generative AI model. This new tool promises to transform how users interact with search engines, offering conversational responses and pulling information from various sources

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Key Features and Functionality

Source: Mashable

Source: Mashable

AI Mode employs a "query fan-out technique" to break down search questions, processing multiple searches simultaneously. It can handle complex queries, provide in-depth responses, and even generate graphs for sports and finance questions

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The tool supports multimodal inputs, allowing users to enter queries through text, voice, or images. This versatility enhances the search experience, particularly for questions requiring further exploration, comparisons, and reasoning

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Integration and Accessibility

Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Initially launched in the US, AI Mode is now expanding internationally, with India being the first country outside the US to receive access

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. Users can access AI Mode through a new tab in the Google Search bar or directly at google.com/aimode

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Google plans to integrate AI Mode with other Google apps, allowing the AI model to gather context from users' emails or calendars to provide more personalized results

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User Experience and Tips

Early users of AI Mode have shared tips for optimal results. These include providing detailed context in queries, utilizing multimodal inputs, and taking advantage of follow-up questions to refine results

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The tool's ability to remember user preferences and learn from interactions can lead to more personalized and immediately useful responses over time

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Impact on Search Behavior

AI Mode represents a significant shift in how people seek information online. Questions are becoming more conversational, and users expect more detailed, context-aware responses

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However, experts like Eugene Levin from Semrush suggest that AI Mode may not be suitable for all types of searches. While it excels at handling complex questions requiring follow-ups, traditional search methods might remain preferable for simple fact-finding or specific page searches

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Future Developments

Source: Economic Times

Source: Economic Times

Google has indicated that many of AI Mode's features may eventually be integrated into the core search experience

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. As the tool continues to evolve and expand globally, it is poised to play a significant role in shaping the future of online information retrieval and user interaction with search engines.

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