Google's AI Mode: Revolutionizing Search with Gemini-Powered Conversational Responses

Reviewed byNidhi Govil

3 Sources

Google introduces AI Mode, a new search feature powered by Gemini 2.5, offering conversational responses and multimodal queries to transform the search experience.

Google Introduces AI Mode: A New Era of Search

Google has unveiled its latest innovation in search technology: AI Mode. This new feature, powered by a custom version of the Gemini 2.5 generative AI model, promises to revolutionize how users interact with search engines by providing conversational responses and pulling information from various sources 123.

How AI Mode Works

Source: CNET

Source: CNET

AI Mode utilizes a "query fan-out technique" to break down search questions more effectively, including the ability to process multiple searches simultaneously 1. This approach allows for more comprehensive and nuanced responses to complex queries. Users can access AI Mode through an extra tab on the normal search bar or directly via a specific URL 1.

The new feature supports multimodal queries, enabling users to ask questions using text, voice, or images 3. This versatility enhances the search experience, allowing for more natural and diverse interactions with the AI.

Key Features and Capabilities

Source: Mashable

Source: Mashable

  1. Deep Search: This function can analyze hundreds of different searches and use an AI reasoning model to provide in-depth, cited responses to questions within minutes 1.

  2. Shopping Assistance: AI Mode offers conversational product narrowing and even virtual outfit try-ons 1.

  3. Data Visualization: For sports and finance queries, the AI can generate graphs based on complex data sets 1.

  4. Personalization: When integrated with other Google apps, AI Mode can access context from users' emails or calendars to provide more relevant results 1.

User Experience and Adoption

While AI Mode offers advanced capabilities, experts like Eugene Levin from Semrush suggest that its adoption may not be universal for all types of searches 1. Some queries, particularly those seeking specific pages or basic facts, might still be more efficiently handled by traditional search methods.

Tips for Effective Use

  1. Provide Context: Treat AI Mode like conversing with a friend, offering details and context for more accurate results 2.

  2. Utilize Multimodal Input: Combine voice commands with image uploads for more comprehensive queries 2.

  3. Leverage Shopping Features: Use AI Mode to compare prices, read reviews, and find local deals 2.

  4. Personalize Your Experience: Sign in to Google to allow AI Mode to learn your preferences over time 2.

  5. Engage in Follow-up Queries: Don't hesitate to ask follow-up questions to refine and expand on initial results 2.

Global Availability and Future Prospects

Currently, AI Mode is widely available in the US and is being tested in India 3. Google has not yet announced a timeline for global rollout, but it's expected to expand to more regions in the future.

As AI Mode continues to evolve, it's set to become an integral part of Google's search ecosystem. Elizabeth Reid, VP and head of search at Google, stated, "This is the future of Google search, a search that goes beyond information to intelligence" 1. With plans to gradually integrate AI Mode's features into the core search experience, users can expect a significant transformation in how they access and interact with information online.

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